Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Last week I had the opportunity to co-host a webinar with Jen Doyle , who’s the analyst responsible for the research and development of the 2011 MarketingSherpa B2B Marketing Benchmark Report. Cutting to the point, these practices are: 1.    Know your marketing mix. 2.    Close the loop with sound marketing analytics. MORE >>

When I originally had the idea to write this post,  I decided to focus on our new marketing automation platform release and how the menu system had changed. soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales. So how is it that today’s B2B Marketing professionals think? Enter the 4Cs: Campaign: Think “outbound&# … the catalyst to the chain of events that leads to a conversion at the end of the funnel, ie. MORE >>

Conversations – PR needs to move from publications to conversations and if you take that concept and really track and engage in conversations where you brand would fit – I could see that leading to an ROI over time – similar to the way the long tail works for books or movies – this is the long tail of conversations and it would be like having 100s of ads out there for your brand that were all relevant and in context. Which leads me to my next ROI …. Digg this! Social Media for the Boardroom At a recent BlogWell event I got a chance to. With a Coupon Code! MORE >>

While  CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. The two systems should stay in sync at all times, so that updates from the CRM system flow into the Marketing Automation system and vice versa. In this post I’d like to delve a little deeper and look at the seven critical points for integrating CRM with Marketing Automation successfully. For the initial setup, the fields from the CRM system need to be mapped to fields in the Marketing Automation system. Hot Lead Notifications. MORE >>

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Our friends at Quarry recently cooked up this Mind Map visualization to help sort out all the various demands crying for marketers’ attention, and how marketing automation help get a grasp on them all. In a word, lots. Click on the image to download the infographic now. Share email. MORE >>