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5 Tips For Sponsoring Virtual Events

It's All About Revenue

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6 billion by 2015, according to Market Research Media. by Jesse Noyes | Tweet this. Mix It Up.

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this visual how marketing automation can help in a number of ways.

Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Digg this! Tweet This!

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Can you really market a business without a lot of money? (We We wrote this special post for March Marketing Madness. With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. These approaches have been primary means of attracting business sales leads in the past. What kinds of events trigger a decision? It CAN be done.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this infographic how marketing automation can help in a number of ways.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# What are our key objectives for social media marketing? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

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Play ball! Moneyball for Marketing

It's All About Revenue

Even stranger is how similar it is to the data-driven revolution that’s happening in marketing. In 2003, financial journalist Michael Lewis released his groundbreaking (and engrossing) book “ Moneyball ,” which detailed how the small-market Oakland Athletics compiled a competitive team despite their limited funds. Marketing is undergoing a similar overhaul. Subjective feeling is giving way to painstaking measurement as businesses increasingly mark the success of any marketing campaign to its impact on revenue. Indeed, revenue attribution is the OBP of marketing.

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt. And, as the conventional wisdom of marketing would have it, it’s almost impossible for your business to make inroads without capturing prospects where they are. The most successful marketing efforts will reflect social platforms as presented via mobile technology.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. This will allow you to capture the ROI on your social media programs. Why would this be useful?

4 Conversation Starters For Selling The CFO On Marketing Automation

It's All About Revenue

by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. Tools like marketing automation can get you on the path to measuring marketing’s impact on revenue, and making more efficient investments. CFOs aren’t laughing. These analytical number crunchers live for data. Share email.

[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

When it comes to email marketing , a lot. Nothing beats putting in timely and relevant information that you have gathered about your contacts interests, for example by indicating that the event your promoting is in the city they are in. Using this type of custom personalization leads to an almost 10% increase. by Egan Cheung | Tweet this What’s in a name? open rate.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. Reddit - Reddit is similar to Digg.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Digg this! Will Facebook replace your B2B Marketing email system? But Facebook?

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware. In most cases, the presentations were made jointly by both the head of sales and head of marketing. what’s a sales-ready lead?) Facebook.

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Digg this! I would love to know. Tweet This!

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Marketing Monkeybusiness: 5 WOM Antics to Avoid

It's All About Revenue

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. Let’s say a major organization is hosting an event that your prospects are likely to attend. 2. Faking praise.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

This post originally ran at SaneraPDC.com as part of March Marketing Madness. Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. He’s a small business owner who has proven successful in making marketing work.

4 Tips for Getting WAY more from Email Marketing

It's All About Revenue

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Reddit.

Searching For the Elusive Net New Name

It's All About Revenue

That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information. If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event. Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation. by Elle Woulfe | Tweet this. But it all starts at the top of the funnel with the great, unwashed masses. Share email.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. It’s just like e-mail marketing: Don’t be a blaster. Mobile 2.0

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? What Tools Will B2B Marketers Use? Learn more. Mobile 2.0

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? What Tools Will B2B Marketers Use? Learn more. Interesting.

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Digg this! Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Which was an interesting statistic no doubt for many of us in business today. Tweet This!

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Marketing – Less Art, More Science. When Suaad Sait first entered the marketing in the mid 90’s, he felt like a loner. That’s because Suaad, now chairman of ReachForce and co-founder of Workstreamer , was trying to apply measurable data to the black art of marketing. The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. The common adage in marketing is ‘I know half of my marketing dollars are critical, I just don’t know what half,’” he said.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

It's All About Revenue

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. In one session, a woman asked “Do we think all of these metrics are going to stifle our creativity as marketers”? By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding. I have been longing for this day where we as marketers would publically acknowledge this fact.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. A good example of this approach is 360i , an award-winning digital marketing agency. 4 Tips for B2B Marketing on Facebook [.]

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

It's All About Revenue

If content is the elephant, then we marketers are the blind men trying to describe it. The recent Content Marketing Summit, held this week in Newton, MA and sponsored by web technologists, ten24 Web Solutions, attempted to combine the perspectives of five top content marketers to give attendees a holistic view of what content marketing can bring to the B2B sales and marketing process.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. 1) Use Reader Services.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Day 7: Lead attends webinar. qualified lead!).

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. Revenue Performance Management is about getting a single view of the marketing and sales pipeline, which means from the early stages of awareness through the entire investigation process to close.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Digg this! With a Coupon Code! – Email this to a friend?

3 European Marketing Trends

It's All About Revenue

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. Lead Nurturing Knows No Boundaries. Cheers! Share email.

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Hopefully it will inspire you to use similar tactics for you upcoming events. Digg this!