Remove Digg Remove Event Remove Lead Remove Marketing

Trending Sources

5 Tips For Sponsoring Virtual Events

It's All About Revenue

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6 billion by 2015, according to Market Research Media. by Jesse Noyes | Tweet this. Mix It Up.

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this visual how marketing automation can help in a number of ways.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this infographic how marketing automation can help in a number of ways.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Digg this! Will Facebook replace your B2B Marketing email system? But Facebook?

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. These approaches have been primary means of attracting business sales leads in the past. What kinds of events trigger a decision? Read their blogs.

3 Top Topics from Topliners

It's All About Revenue

Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks. See It: Boosting Event Attendance – Two Quick Tips to Consider – Try these easy ideas from Chad for increasing conversion rates on your event attendance. by Heather Foeh | Tweet this. Inspire yourself! What have you got to lose?

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt. And, as the conventional wisdom of marketing would have it, it’s almost impossible for your business to make inroads without capturing prospects where they are. The most successful marketing efforts will reflect social platforms as presented via mobile technology.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. Digg this!

Stats 90

Play ball! Moneyball for Marketing

It's All About Revenue

Even stranger is how similar it is to the data-driven revolution that’s happening in marketing. In 2003, financial journalist Michael Lewis released his groundbreaking (and engrossing) book “ Moneyball ,” which detailed how the small-market Oakland Athletics compiled a competitive team despite their limited funds. Marketing is undergoing a similar overhaul. Subjective feeling is giving way to painstaking measurement as businesses increasingly mark the success of any marketing campaign to its impact on revenue. by Jesse Noyes | Tweet this. They always existed. 

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing? by Marketing Interactions.

Media 64

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Can you really market a business without a lot of money? With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. Without deep pockets can they really market their businesses and get new sales opportunities? What kinds of events trigger a decision? We co-hosted a big marketing summit. They cannot buy booths at trade shows.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! The business marketer needs to build a deeper relationship with their prospect or buyer.  This will allow you to capture the ROI on your social media programs. Doing all 7?  A+. 

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ”  “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Day 7: Lead attends webinar. qualified lead!).

[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

When it comes to email marketing , a lot. Nothing beats putting in timely and relevant information that you have gathered about your contacts interests, for example by indicating that the event your promoting is in the city they are in. Using this type of custom personalization leads to an almost 10% increase. by Egan Cheung | Tweet this What’s in a name? Sign up here.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Digg this! Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Which was an interesting statistic no doubt for many of us in business today. Tweet This!

Trust 40

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Digg this! would love to know. Tweet This!

4 Conversation Starters For Selling The CFO On Marketing Automation

It's All About Revenue

by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. Tools like marketing automation can get you on the path to measuring marketing’s impact on revenue, and making more efficient investments. CFOs aren’t laughing. These analytical number crunchers live for data. Share email.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. Reddit - Reddit is similar to Digg.

Searching For the Elusive Net New Name

It's All About Revenue

That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information.  If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event.  Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation. by Elle Woulfe | Tweet this. But it all starts at the top of the funnel with the great, unwashed masses.  Share email.

Lead 11

4 Tips for Getting WAY more from Email Marketing

It's All About Revenue

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Reddit.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. It’s just like e-mail marketing: Don’t be a blaster. Mobile 2.0

Skype 41

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

It's All About Revenue

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware.  In most cases, the presentations were made jointly by both the head of sales and head of marketing.  what’s a sales-ready lead?) Facebook.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

It's All About Revenue

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. In one session, a woman asked “Do we think all of these metrics are going to stifle our creativity as marketers”? By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding. have been longing for this day where we as marketers would publically acknowledge this fact.

B2B 21

Marketing Monkeybusiness: 5 WOM Antics to Avoid

It's All About Revenue

Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth.  If you engage in any of the practices below, you might want to rethink them.  So here goes: 5 ill-advised word-of-mouth marketing practices: 1.     Hijacking someone else’s event. B2B marketing needs more word of mouth. 

WOM 13

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? What Tools Will B2B Marketers Use? Learn more. Mobile 2.0

B2C 41

Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? What Tools Will B2B Marketers Use? Learn more. Interesting.

B2C 41

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

It's All About Revenue

If content is the elephant, then we marketers are the blind men trying to describe it. The recent Content Marketing Summit, held this week in Newton, MA and sponsored by web technologists, ten24 Web Solutions, attempted to combine the perspectives of five top content marketers to give attendees a holistic view of what content marketing can bring to the B2B sales and marketing process.

Email 18

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Digg this! would love to know. Tweet This!

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

This post originally ran at SaneraPDC.com as part of March Marketing Madness. Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. He’s a small business owner who has proven successful in making marketing work.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. good example of this approach is 360i , an award-winning digital marketing agency. Tips for B2B Marketing on Facebook [.] link].

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

Skype 39