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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Participate in a targeted LinkedIn or Facebook group. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Run a contest or promotional event. Sponsor an event or conference your organization is attending, presenting, or exhibiting with.

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Social Media is Simpler Than You Think

Webbiquity

It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Share this on Facebook. Influence: a.k.a. Answers, comments posted on your blog, etc.

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2011 B2B Marketing Trends

Webbiquity

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. There is no quick fix; enhancing our skills requires effort and is an ongoing process. Books and Reports.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.