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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Swayy for personalized content discovery.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010.

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Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

LinkedIn: 43 million members; 13 million daily avg visits. Take your segment, your competitors, your alliance partners – do quick searches of Twitter, Facebook, LinkedIn, YouTube, Flckr, other sites to compile a quick/easy (and compelling) snapshot for management review. YouTube Channel: 400+ videos posted •LinkedIn: Yes.