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Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

Describe an ethical conundrum and ask readers to contribute solutions. Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Ask your audience for their top 3 tips for … (insert a common problem your customers have).

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. It’s great being young and delusional… Go take the Implicit Associations Test on one of several different dimensions and find out how biased your real mind is.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? Here are my suggestions if you face challenges in gathering ideal testimonials from clients. Share this on Bebo.

Ning 100
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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

The content of the debate will be collaboratively created by Web users, who can submit questions and promote them through a user-based ranking system, similar to the community-based news site Digg. The most popular questions will drive the discussion at the June 11 debate. Tetherless World Constellation Web Site.

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How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

The best rainmakers are ethical at all times. Great consultants create better futures for their clients that the clients didn’t know were possible. The best rainmakers meet mutually-set expectations over and over again, building trust, relationships, and confidence. The skills that make you a great consultant can make you a great rainmaker.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

The Ethics of Multitasking by Bloomberg Businessweek. Fred Aun explains how SpotMixer ’s do-it-yourself online video ad technology can now be used to make videos that can run over the Google Content Network or on YouTube, making video advertising affordable for small businesses. Share this on del.icio.us. Post this on Diigo. Tweet This!

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

Maintaining a respectful and ethical rapport is the cornerstone of our policy. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. Our policy clearly outlines the types of activities allowed and defines appropriate behavior.

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