Engaging Content: 7 Tips to Get Readers to Think
Writing on the Web
JUNE 23, 2011
Describe an ethical conundrum and ask readers to contribute solutions. Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Ask your audience for their top 3 tips for … (insert a common problem your customers have).
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