Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Just as importantly, what information do they need to be your advocate within their organization? Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., What different types of content should you develop for different types of buyers and the various stages of the buying process? Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • How much content is “enough?&#

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Frequent best-of contributor Pete Hollier details the social media optimization (SMO) process, explains how a corporate website and blog integrate with social bookmarking and social networking, and shows how SMO and SEO efforts support each other.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. We can broaden our available market."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40