Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Email this via Gmail. Email this to a friend? Blog this on Blogger. Subscribe to the comments for this post? Post on Google Buzz.

Tips 100

Tips Digg Ethics Content 100

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. Email this to a friend? But do we really have an all in one Closed Loop market system that does it all? But wait there’s more! Tweet This! Share this on Facebook.

Resource Management 100

Resource Management Work Management Digg Planning 100

Writing on the Web

MARCH 17, 2011

Email can’t do that. When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Email this via Gmail. Email this to a friend? Blog this on Blogger. Tweet This!

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. Email this via Gmail. Email this to a friend? Everybody’s scrambling to get people over to the Scribe site before the deadline Friday Nov.

Blogger 100

Blogger Tips Digg Traffic 100

Webbiquity

JULY 21, 2010

It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. When more emails will go unopened, because chances are, recipients are either away on vacation, preparing for vacation, or simply wanting to be on vacation! Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Email this to a friend? Answer – Yes I think it could! Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Writing on the Web

MARCH 24, 2011

Email this via Gmail. Email this to a friend? Video: How to Create Great Sales Pages in WP. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

DECEMBER 9, 2010

Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. Email this via Gmail. Email this to a friend?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. These can be loaded into sales and CRM systems to make them easily accessible. It can also search other Web sites for email addresses containing the targeted domain.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

JANUARY 19, 2010

Email this to a friend? Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

DECEMBER 13, 2010

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. Email this via Gmail. Email this to a friend? It works like a magnet for drawing people to you, creating credibility and potential working relationships. Blog this on Blogger. Post on Google Buzz.

Practices 100

Practices Content Marketing Digg Content 100

Buzz Marketing for Technology

JULY 14, 2010

Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Email this to a friend? Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Email this to a friend? Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Email this via Gmail. Email this to a friend?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Share this on Mixx.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

AUGUST 3, 2010

Email this via Gmail. Email this to a friend? Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. As Malcom Gladwell l writes, people make up their minds in the blink of an eye… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Email this to a friend? Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. “Soon, we’ll be able to email only to customers who clicked a particular bit.ly . “Social is much bigger than marketing and PR. It’s a customer phenomenon.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Add this link to Box.net. Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

MAY 18, 2011

Email this via Gmail. Email this to a friend? Video: How to Create Great Sales Pages in WP. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. Email this via Gmail. Email this to a friend? They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

JANUARY 5, 2011

I got an email from a client who lamented the poor results from her emailed newsletter. Could it be that many people check their emails on their phone and do not have time to read my newsletters? Email this via Gmail. Email this to a friend? Content Sale: End of Year Discounts from Customized Newsletter Articles.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! Email this via Gmail.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JULY 29, 2010

Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Email this to a friend? If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Unless you’re Naomi Dunsford of IttzBiz and know how to skillfully weave obscenities into headlines or emails, what cha gonna do? Creating Great Sales Pages. The fun is just beginning.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Email this to a friend? I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100