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[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. Emails with someone’s name have open rates about 4.7% Share email. Facebook. by Egan Cheung | Tweet this What’s in a name? over the average. What about exclamation points? Reddit.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Email. Digg this!

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3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Share email. Facebook. by Jesse Noyes | Tweet this. You’re not crazy. Reddit.

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. Share email. Facebook. by Jesse Noyes | Tweet this. Keep Nurturing.

5 Event Planning Tips…Even If You’re Not An Event Planner

It's All About Revenue

Luckily, Best Events Catering have sample downloads for you. Share email. Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard. What’s the goal of your event? Bring Up Budget. Walk a Mile.

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Branding, Bail Bonds & Sweet Tea: A Video Roundup

It's All About Revenue

bail bond company with more than 2,800 Facebook fans? Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Share email. Facebook. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? No, no. still have some goodies left. For example, have you heard from Eric Granof? Believe it, people.

Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? Of course, who wouldn’t? There are two ways to persuade people. Post on Google Buzz.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). Less that 11% of a sample of large technology firms were skilled at content marketing. Email to your existing database. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. The data supports the last point.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. Tweet This!

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? People are still confusing features and benefits in their marketing messages. But others…OMG, it’s just sad. They try to say too much.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. This is just the home page.

2011 B2B Marketing Trends

Webbiquity

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search. Digg this! Share this on Facebook.

3 Ways to Influence the Quora Community

It's All About Revenue

Similarly, “votes” – Quora’s answer to Facebook “Likes” – are disproportionately awarded to the first answer posted.  In fact, our study found that  41% of all votes are cast for the first post. Although the sample size was relatively small, answers that included a graphic were  nine times more likely to be referenced by someone else and  five times more likely to earn a vote. Reddit.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

With that said, today I’m going to get a little meta on you – but with a purpose.  I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers.  Sample image from 2009 blogger quotes project 7.  Yes, blogs are best consumed through feeds. 

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Picking A Provider? Meet BERQ.

It's All About Revenue

company that runs on numbers and not emotions will find BERQ a useful framework when evaluating potential providers of nearly any type of service. I’ll give you a small-scale sample. Share email. Facebook. by Anna Glushkovsky | Tweet this. You might need to buy a car. Maybe you need to hire an advertising agency. Or perhaps you’re in the market for lead management solutions.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Share this on Facebook. Digg this! Email this to a friend? Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya?

Searching For the Elusive Net New Name

It's All About Revenue

But the sample you’re likely to reach is the same as the segment of your database you’re already successfully reaching – the active segment.  Share email. Facebook. by Elle Woulfe | Tweet this. In demand generation , we employ a myriad of tactics to grow our databases, feed our nurturing campaigns and, eventually, drive qualified sales opportunities and revenue.  But it all starts at the top of the funnel with the great, unwashed masses.  So Many Channels, So Many Repeat Visitors. You just need to be clear about your goals. New Names, New Metrics. Serving Many Masters.

Study shows Twitter users are powerful consumers

grow - Practical Marketing Solutions

– 20 percent of consumers indicate they have followed a brand in order to interact with the company — more than become email subscribers or Facebook fans for the sake of interaction. While these statistics are powerful, they may be even more powerful if the sample was taken from MY tribe … or yours.  Share this on Facebook. Digg this! Tweet This!

3 Top Topics from Topliners

It's All About Revenue

This is just a sample, so join up with Topliners today. Share email. Facebook. by Heather Foeh | Tweet this. Every week we bring you the most vibrant conversation from Topliners , a community for marketers to inspire, collaborate and develop winning campaigns. This week we have the best apps, tips for recovering from a webinar gone wrong and reporting advice. Imagine It: The Smart Phone Apps I Can’t Live Without – Check out these five recommendations from David. Do you concur? Do you have any additions? But some great lessons here in customer service. LinkedIn.

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? How can you learn basic search marketing for blogging in 5 minutes or less? All I have to do is make a few corrections and usually I can get a 100% score on the 2nd try.

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Digg this! Share this on Facebook. Email this via Gmail. Email this to a friend? How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what?&# You need to know how your customers and clients see your biases showing up. Implicit biases are pervasive. Blog this on Blogger.

Twitter irrelevant? No, Advertising Age blew it

grow - Practical Marketing Solutions

Bill didn’t “court me.&# We developed a mutual admiration for each other and began a <shudder> “conversation!&#   The tweets led to deeper discussions via email, which eventually led to a blog post about SAP and their cutting-edge marketing approaches. AdAge, do you really think that is a statistically-significant sample size to base a conclusion like this? 

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