| |  Digg + Email + Facebook + Sample | 24 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE JULY 24, 2011  [Chart] How Personalization Increases Email Open Rates When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. Emails with someone’s name have open rates about 4.7% Share email. Facebook. by Egan Cheung | Tweet this What’s in a name? over the average. open rate. Sign up here. LinkedIn. | WEBBIQUITY JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Email. Digg this! | | | | | |
| IT'S ALL ABOUT REVENUE MAY 17, 2011  5 Big Marketing Lessons From Kickstarter The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. Share email. Facebook. by Jesse Noyes | Tweet this. Keep Nurturing. | IT'S ALL ABOUT REVENUE FEBRUARY 23, 2011 3 Ways Data’s Popularity Is Changing Business But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Share email. Facebook. by Jesse Noyes | Tweet this. You’re not crazy. Reddit. | MARKETING GENIUS BLOG MARCH 3, 2011 6 Mistakes in Buying Marketing Automation That is, you need to design some sample campaigns or other processes and watch the vendor execute them. It’s very easy for vendors to make the sample campaign execution “look easy&#. Share this on Facebook. Digg this! Email this to a friend? David Raab, once again, provides invaluable insight in selecting a marketing automation system here. Here’s the money quote: Let me make this perfectly clear: there’s just one right way to select software, and that’s to have vendors walk through scenarios based on how you plan to use it. Tweet This! | IT'S ALL ABOUT REVENUE JUNE 6, 2011 5 Event Planning Tips…Even If You’re Not An Event Planner Luckily, Best Events Catering have sample downloads for you. Share email. Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard. What’s the goal of your event? Bring Up Budget. Walk a Mile. | | | | | | | |
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IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011 Branding, Bail Bonds & Sweet Tea: A Video Roundup
bail bond company with more than 2,800 Facebook fans? Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Share email. Facebook. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? No, no. still have some goodies left. For example, have you heard from Eric Granof? Believe it, people. MORE >> -
 Social Media Lead flow in B2B Marketing
Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Share this on Facebook. Digg this! Email this to a friend? Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This! Share this on Linkedin. MORE >> -
 Study shows Twitter users are powerful consumers
– 20 percent of consumers indicate they have followed a brand in order to interact with the company — more than become email subscribers or Facebook fans for the sake of interaction. While these statistics are powerful, they may be even more powerful if the sample was taken from MY tribe … or yours. Share this on Facebook. Digg this! The ExactTarget survey of more than 1,500 consumers concludes that Twitter has become the gathering place for content creators whose influence spills over into every other corner of the internet. Tweet This! MORE >> -
MARKETING GENIUS BLOG | THURSDAY, JULY 28, 2011  Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
For example, let’s say you spend $200 to buy 100 names on Jigsaw, and sent them emails via your upgraded Genius small business account (note Genius Small Business is free but for math’s sake, lets assume a cost), costing another $50. Just create these fields and track the data for each Channel (I’ve provided sample data for illustration): Source: Email. Share this on Facebook. Digg this! Email this to a friend? In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts. The ROI is 2.4X MORE >> -
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010  2011 B2B Marketing Trends
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search. Digg this! Share this on Facebook. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Want to know more? Tweet This! MORE >>
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