Webbiquity

JUNE 15, 2010

To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

APRIL 19, 2010

While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey! Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Biznology

FEBRUARY 5, 2013

When I talk about trapping your prospects, what I mean is offering them a compelling method for keeping in touch that’s stickier than a contact form or a hyperlinked email address. 1) Email List/Newsletter — Are you subscribed to any newsletters? Who would’ve known? In the past, it’s been StumbleUpon.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Hubspot

OCTOBER 5, 2017

Warm emailing: Warm emails to explore a relationship with a lead who has already expressed familiarity with your product or service. Takeaway: If we see a prospect has just launched a new marketing campaign, they might not have the time to cycle through an extensive sales process. Inbound Prospecting. Step 4: The First Touch.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. One million websites.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

APRIL 10, 2017

Enter any word, phrase, brand or product name, or boolean string, and Google will send you periodic email updates of all mentions it finds. That should change because Alerts is probably the best way to track any topic…Alerts are easy to set up, simple to manage, and Google will push them to your email whenever you like.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JANUARY 2, 2013

If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later! Remember that social media as a source could include more than just Facebook and Twitter, too. 4) Email Marketing. 4) Email Marketing. 5) Paid Search. 5) Paid Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Tip: After your business is "discovered" on StumbleUpon, give your site a little boost by starting a StumbleUpon ad campaign.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. This is a great litmus test for how your sales driven marketing campaigns are working. This post was mentioned on Twitter by databasecloud, Marc Sherwood.

Startups 40

Startups Leadlander Jigsaw Tools 40

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. That said, an online engagement campaign is powerful mojo. People are freaking out about the new Google Search. Online Engagement and Blogger Outreach.

Paid Content 80

Paid Content Google Digg De-duplication 80

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 10 Creative Uses of the New Facebook Profile [P. 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Any more and we maybe get only a tweet or a Facebook Like.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics. social media integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

NOVEMBER 10, 2010

When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. And email marketing. Some—in fact, many—types of marketing activities lend themselves to testing.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JUNE 29, 2016

Our Twitter feeds never stop scrolling. 5) Star an email in Gmail to automatically save it in an Evernote notebook. 8) Get a daily email update with the top posts from your favorite Reddit subreddit. 9) Save the day's most Dugg story from Digg to your Instapaper. 19) Send live updates from Twitter to a Slack channel.

Digg 50

Digg Trends Work Management Curation 50

Webbiquity

JANUARY 10, 2010

PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Digital B2B Marketing

APRIL 7, 2011

It lives on, its very existence reducing the effectiveness of your brand campaign. The problem is, click rates hurt brand campaigns. When created with click rates in mind, your campaign will: Focus on a call to action instead of your core message. Click rates live on for a simple reason. As a brand marketer, you went backwards.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 31, 2011

ACME sends three emails a month to a database of 50,000 people. In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Reaching the Audience Email. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133