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Webbiquity
FEBRUARY 14, 2010
I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.
Webbiquity
SEPTEMBER 1, 2010
Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR. Share this on Bebo.
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Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. But Facebook?
Anything Goes Marketing
MARCH 8, 2009
In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. Great success indeed - Eloqua crew welcome in Atlanta anytime!! StubleUpon , Digg , Facebook , Blogger , web 2.0 Beautiful day!
Webbiquity
JANUARY 12, 2011
Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Related Post.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us So, take my comments with a grain of salt. Want to get to know us better?
Convince & Convert
SEPTEMBER 18, 2011
Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like.
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