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“Revenue” Turns One

It's All About Revenue

We’re donning our party hats at Eloqua today. It’s a trigger for PR opportunities. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You need to get data from all kinds of sources, from social media, from events, from webinars. You can suck in data, you can clarify identities by pulling in that data, and you can trigger targeted messages.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

It's All About Revenue

So here goes: 5 ill-advised word-of-mouth marketing practices: 1.     Hijacking someone else’s event. Let’s say a major organization is hosting an event that your prospects are likely to attend.  You hold your own satellite event nearby – a dinner or meet-up – and surreptitiously invite guests who “just so happen” to be in town to attend the larger event. You might trigger some word of mouth, but will it be positive? 4.     Buying reviews. We have a saying here at Eloqua: “Get it done and do it right.”  by Joe Chernov | Tweet this. Always loved that. 

WOM 13

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Event (105). Digg (58). Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Gladwell. 

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us