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Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

It combines updated content from our award winning social media playbook ; compelling case studies from Ford and SCVNGR ; actionable infographics from JESS3 , Eloqua and Flowtown ; expert commentary from BzzAgent CEO Dave Balter and The Mirror Test author (and celebrity CMO) Jeffrey Hayzlett ; and a whopper of a resources section. by Joe Chernov | Tweet this. This is a great start. Facebook.

Eloqua Goes Titanium

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Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitterby Joe Chernov | Tweet this dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer. Share email. Reddit.

Eloqua Book Review: Likeable Social Media

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As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. 2 It can’t induce overnight success. 3 To make a true commitment to social media, it can’t be completely free.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

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Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. In other words, and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition. Surprise?

20 Experts, 1 Awesome Resource: The Social Media ProBook

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Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Facebook.

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

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That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! Feel free to take any token that strikes or surprises you and share away. “83% link]. link].

A History of Dreamforce [Infographic] #DF11

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And if you attend, please swing on past the Eloqua booth (#717). <p><a href=&# [link] target=_blank><img border=&# 0″ title=&# A History of Dreamforce&# src=&# [link] alt=&# A History of Dreamforce Salesforce Eloqua JESS3″ /></a></p> Share email. by Joe Chernov | Tweet this There are few skills I value more than speed. Facebook.

5 Must-Read B2B Marketing & Social Media Books

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Eloqua book of book reviews. View more documents from Eloqua. Content Marketing Andy Smith Ann Handley B2B b2b marketing book review CC Chapman Content Rules David Meerman Scott Dragonfly Effect Eloqua Empowered Jeffrey Hayzlett Jennifer Aaker Josh bernoff marketing Real-Time Marketing & PR Social Media Ted Schadler The Mirror Testby Joe Chernov | Tweet this. Share email.

Best Social PR Guides and Tips of 2010 (So Far)


Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. How Is PR Changing? by Journalistics.

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16 Experts Answer, “What makes a great infographic?”

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Content Marketing adam singer Ann Handley Ardath Albee Craig Rosenberg Eloqua infographic infographics Jeff Widman Jeremiah Owyang Jeremy Victor JESS3 Joe Chernov joe pulizzi Jonathan Block Mike Macfarlane Mike Volpe Robin Richards Steve Farnsworth Todd Defren Valeria Maltoniby Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Then what?

The History of #SXSW [Infographic]

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It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. But we are doing more than setting up a booth and hoping some marketers drop by for a visit. Following are just a few.

The Impact of M&A on the Marketing Automation Industry

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For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email.

Grab Your Free Guide to Lead Nurturing

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So, here it is: Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management Taleoby Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. Enjoy. (And Facebook.

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

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by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne ListsWe looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Lists.

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8 Share Spiking Tips For Empire Avenue

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Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. 1. Create Great Content. per page view.

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Going Big on Small: Joe Payne on HubSpot’s $32M Round

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I should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic. What does this news mean for Eloqua? Demand Generation Eloqua funding Google Ventures hubspot investment Joe Payne Venture Capitalby Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. We tracked 4.7 Share email.

Marketers: How To Get Noticed by “Influencers”

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Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. How can you do this?

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

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Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.

How to Beat the S&P 500

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We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. by Jim Williams | Tweet this You probably read the same headlines as me. Markets Sluggish.”.

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

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There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. Marketing Measurement benchmarking campaign analytics CEO CFO COO Eloqua marketing analytics marketing credibility marketing effectiveness marketing performance MarketingProfs MarketingSherpa Revenude revenue revenue performance Revenue Performance Management sales and marketing alignment sirius decisions VP of Salesby Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. If not, you are Revenude. Here are 5 ways to avoid being in the revenude: 1. Take action.

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The Art of the Customer Testimonial

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When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology. Sure David talks about why he selected Eloqua (trust in our ability to support his company over the long term), and the results his team enjoyed (major lift in event attendance, speed of execution). Content Marketing b2b marketing Eloqua marketing Polycom Tanberg video YoutubeShare email. Facebook.

The Fifth P of the Marketing Mix

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Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding.

4 Lessons Social Media Pros Can Learn from DemandGen

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Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). And you have a lot to learn. Believe me, I know. Let’s get started.

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Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Instead of exporting webinar attendees from ON24 and uploading them into Eloqua for follow up, I can simply browse the Eloqua AppCloud, install the ON24 Cloud Connector and voila! For example, by integrating Jive and Eloqua, marketers can determine whether socially active prospects have higher velocity in the revenue cycle than just social ‘observers.’ I’ll never go back. Until now. Facebook.

Does My Hair Look Good in this Metric?

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Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. Okay, maybe I lost my a while back. Break out the champagne?

6 Brilliant Uses of Video

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Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. Simplicity became high art. On YouTube.

22 Essential Mobile Apps for Your CMO

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Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItby Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. The solution: Help your CMO manufacture more time. Content Apps. price tag. for later reading. Available for iOS devices.

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A “Virtuous Cycle” Model for Engaging in Social Q&A Sites

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Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities. Social Media Eloqua Facebook Focus LinkedIn marketing Q&A Quora toplinersShare email. Reddit.

[Interview] Klout & Involver On Influence And Facebook Marketing

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Full disclosure: Involver is an Eloqua client.). I believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Involver is a social media marketing company. Share email.

What PR Pros Can Learn from The Huffington Post

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Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Its unreal ability to dominate the search by re-serving the public what it was already discussing allowed HuffPo to exit for a very real $300 million. Of course not. It worked. Share email.

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Win a Signed Copy of “Content Rules”!

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We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Really hard.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

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Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email.

[Chart] Which City Has The Most Marketing Expertise?

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But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. Canada.

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“Revenue” Turns One

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We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. I think that may equal 10 in Internet years.

The Reviews Are In!: A Social Media ProBook Roundup

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by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. I just tweeted from inside the Social Media ProBook cc @Eloqua and @JESS3 #ProBook The book tweets!” – @stevegarfield. Terrific job on #probook by @eloqua 42 free pages of sound social media advice for serious practitioners.” – @JayBaer. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. But even we were surprised by the amount of praise the ProBook garnered. So helpful I almost wanted to keep it to myself.

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3 Ways to Influence the Quora Community

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About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. Digital Marketing digital marketing Eloqua Marketing Measurement Quora Social Mediaby Joe Chernov | Tweet this. It’s 145.

The 10 Best B2B Videos

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Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. Perfect. Gratitude.