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Eloqua’s Grande Guide to the Social CMO

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Social Media #SMW #SMW11 Bazaarvoice BzzAgent CMO Content Marketing Dave Balter Eloqua Flowtown Ford Grande Guide Grande Guide to the Social CMO Jeffrey Hayzlett SCVNGR SlideShare Social Media Playbook social media week The CMO Club The Mirror Testby Joe Chernov | Tweet this. Business participation was extremely high in company blogs, brand communities and Facebook. This is a great start. 

Eloqua Goes Titanium

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Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitterby Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.  Share email.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

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Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  The Grande Guide to Wikipedia. Share email.

Why Eloqua is Working with Habitat for Humanity

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Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes. Share email.

Eloqua Book Review: Likeable Social Media

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As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. You can’t fake it, in real life, or online – Dave just reminds you of what you already know. Share email. Facebook. LinkedIn.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

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Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  In fact, we manage over 1.7 We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. by Joe Payne | Tweet this. My iPhone blew up this morning.  Here’s ours: CRM and social are no longer adjacent industries.  Surprise?

Content Marketing in a Blink: The Content Grid v2 [Infographic]

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by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. These are good signs. Facebook. LinkedIn.

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

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That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. So to have alittle fun (while nevertheless remaining informative) we decided to make our own list of tweet-ready tidbits, but here’s the kicker… our list goes up to eleven ! link]. Socially engaged clients are 450% more likely to be brand promoters.” link]. link].

20 Experts, 1 Awesome Resource: The Social Media ProBook

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Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Facebook.

A History of Dreamforce [Infographic] #DF11

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And if you attend, please swing on past the Eloqua booth (#717). In the meantime, follow #DF11 for the Twitter conversation about this epic event. <p><a href=&# [link] target=_blank><img border=&# 0″ title=&# A History of Dreamforce&# src=&# [link] alt=&# A History of Dreamforce Salesforce Eloqua JESS3″ /></a></p> Share email.

5 Must-Read B2B Marketing & Social Media Books

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Eloqua book of book reviews. View more documents from Eloqua. Content Marketing Andy Smith Ann Handley B2B b2b marketing book review CC Chapman Content Rules David Meerman Scott Dragonfly Effect Eloqua Empowered Jeffrey Hayzlett Jennifer Aaker Josh bernoff marketing Real-Time Marketing & PR Social Media Ted Schadler The Mirror Testby Joe Chernov | Tweet this. Share email.

Grab Your Free Guide to Lead Nurturing

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So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management Taleoby Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  Share email. Facebook.

8 Share Spiking Tips For Empire Avenue

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Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. The Backstory on Empire Avenue. Share email.

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6 Sure-fire, Can’t Miss Ways to Increase Blog Views

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by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment.  Content Marketing blogging blogging tips content curation content management Eloqua headline writing hubspot Joe Payne ListsThen we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. 

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. How Is PR Changing? by Journalistics.

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The History of #SXSW [Infographic]

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It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  For the rest, you’ll have to download the infographic. 

16 Experts Answer, “What makes a great infographic?”

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Content Marketing adam singer Ann Handley Ardath Albee Craig Rosenberg Eloqua infographic infographics Jeff Widman Jeremiah Owyang Jeremy Victor JESS3 Joe Chernov joe pulizzi Jonathan Block Mike Macfarlane Mike Volpe Robin Richards Steve Farnsworth Todd Defren Valeria Maltoniby Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Then what? Edit, edit, edit!

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The Impact of M&A on the Marketing Automation Industry

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For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Share email. Facebook. LinkedIn. StumbleUpon.

“Revenue” Turns One

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We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. think that may equal 10 in Internet years.

The Art of the Customer Testimonial

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When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  Sure David talks about why he selected Eloqua (trust in our ability to support his company over the long term), and the results his team enjoyed (major lift in event attendance, speed of execution).  Content Marketing b2b marketing Eloqua marketing Polycom Tanberg video YoutubeShare email. Facebook.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

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Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.

How to Beat the S&P 500

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We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. by Jim Williams | Tweet this You probably read the same headlines as me. Markets Sluggish.”.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

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Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email.

The Fifth P of the Marketing Mix

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Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding.

6 Brilliant Uses of Video

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Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out.  Simplicity became high art.  Really.  Reddit.

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Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

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There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. Marketing Measurement benchmarking campaign analytics CEO CFO COO Eloqua marketing analytics marketing credibility marketing effectiveness marketing performance MarketingProfs MarketingSherpa Revenude revenue revenue performance Revenue Performance Management sales and marketing alignment sirius decisions VP of Salesby Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. Here are 5 ways to avoid being in the revenude: 1. Consistency matters. Take action. 

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22 Essential Mobile Apps for Your CMO

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Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItby Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps. price tag. for later reading. On-the-Road Apps. Reddit.

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Going Big on Small: Joe Payne on HubSpot’s $32M Round

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should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic.  We tracked 4.7 What does this news mean for Eloqua?  It means three things. Demand Generation Eloqua funding Google Ventures hubspot investment Joe Payne salesforce.com Venture Capitalby Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.  billion page views for our clients. Go big or go home, they say.  Oracle bought Market2Lead. 

Measuring by Anecdote with SlideShare

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Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  “We don’t measure by anecdote,” is one of his winning aphorisms.  Someone at Eloqua received the newsletter and forwarded it to someone else, then a group address received it and, in turn, zipped the article off to yet another department.  About this time, I was working with our CTO Steve Woods to help build an Eloqua Cloud Connector for SlideShare , a social network on which we’ve long been positively bullish. by Joe Chernov | Tweet this. And from the perspective of aspiration, he’s right. 

Marketers: How To Get Noticed by “Influencers”

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Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. How can you do this?

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Case Study: How e.Republic Went from Awkward Conversations to Automation

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So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. Her reply: What metrics? Share email. Reddit.

The 10 Best B2B Videos

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Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Facebook.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

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Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Instead of exporting webinar attendees from ON24 and uploading them into Eloqua for follow up, I can simply browse the Eloqua AppCloud, install the ON24 Cloud Connector and voila! For example, by integrating Jive and Eloqua, marketers can determine whether socially active prospects have higher velocity in the revenue cycle than just social ‘observers.’ Until now. Share email. Facebook.

A “Virtuous Cycle” Model for Engaging in Social Q&A Sites

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Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities.  Social Media Eloqua Facebook Focus LinkedIn marketing Q&A Quora toplinersShare email.

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4 Lessons Social Media Pros Can Learn from DemandGen

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Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). And you have a lot to learn. Let’s get started. 1. Sometimes.

What PR Pros Can Learn from The Huffington Post

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Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Its unreal ability to dominate the search by re-serving the public what it was already discussing allowed HuffPo to exit for a very real $300 million. It worked.  Share email. Facebook. LinkedIn.

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Does My Hair Look Good in this Metric?

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Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. Is your organization focused on looking good? Emphasis on volume.

[Chart] Which City Has The Most Marketing Expertise?

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But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. Canada.

Digg 11

Win a Signed Copy of “Content Rules”!

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That’s the rule.  We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. Our question to you is this: What else?

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[Interview] Klout & Involver On Influence And Facebook Marketing

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Full disclosure: Involver is an Eloqua client.). believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Involver is a social media marketing company. But it hasn’t been.

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3 Ways to Influence the Quora Community

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About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  Digital Marketing digital marketing Eloqua Marketing Measurement Quora Social Mediaby Joe Chernov | Tweet this. The first post took a look at a seldom-discussed value associated with a company’s socially engaged customers – Net Promoter Score.  Answer First. Reddit.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

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think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradataby Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Here’s what she had to say. Cue the music…).

The Reviews Are In!: A Social Media ProBook Roundup

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by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. Terrific job on  #probook by  @eloqua 42 free pages of sound social media advice for serious practitioners.” – @JayBaer. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. That’s where this eBook really shines: Eloqua also solicited insightful content on social media with something useful for all digital professionals.” – Adam Singer on The Future Buzz. The #SocialMedia #ProBook. IMHO it’s a job well-done. Facebook.