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The One Effective Use of Facebook for B2B Marketing

Webbiquity

In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Hook into the viral effect of email by offer up great summer deals. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. You don’t need to be Coppertone to reach people during the summer months. Share this on Bebo.

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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Here are seven reasons every business needs to be on Twitter. Post this on Diigo.

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Web Wise on the Sales Side

Webbiquity

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. In fact, during many client engagements, we find that salespeople can’t accurately or clearly express their organizations’ value propositions.

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Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. promote events, meet up at trade shows). Share content (your own and others’). Facilitate offline connections (e.g.,

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Post this on Diigo.