Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Video: How to Create Great Sales Pages in WP.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Is it easy to download free offers?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

JULY 21, 2010

Hook into the viral effect of email by offer up great summer deals. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. You don’t need to be Coppertone to reach people during the summer months. Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. As most brains are very similar, certain motivations and persuasion triggers are always effective. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. What are the key findings?

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. Beyond Crossed Signals.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good?

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Guest post by Alexandre Sagala.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Sales isn’t the only measurement, nor is traffic. One-third said yes, but still needs improvement.

Ning 100

Ning Content Marketing Digg Buzz 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

4) Measure – and finally the hardest part for most people is the measurement of the effectiveness of the media and the efficiency of the story being spread in those media. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. So that means they need to be fluent in many social media sites. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Guest Post by Lauren Carlson, SoftwareAdvice.com. When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The technology is relatively easy.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? Can you fire your sales force? Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. Why is content marketing becoming critical?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

Note that these are some of the most effective uses of social media, and arguably much more important from a strategic standpoint than simply increasing web traffic—but they are also much more difficult to measure with any precision. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This!

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. The most effective content marketing occurs with a mixture of both rational and emotional tactics. As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. It’s more about making current sales cycles more productive than about generating new potential business.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. When properly crafted, infographics, like other forms of visual content , are still highly effective at cutting through the clutter and engaging an online audience. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

OCTOBER 13, 2010

The company does sales training using neuroscience as it applies to what influences buying decisions. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. I just love this site: SalesBrain , a neuromarketing company.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

APRIL 19, 2010

Interruption marketing isn’t quite dead, but it is no longer nearly as effective as it used to be. Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 2, 2008

Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Webbiquity

JANUARY 28, 2011

And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts. If you sell professional services or consulting and the thought of having to sell makes you anxious, distressed, and uneasy, you’re not alone. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MAY 20, 2010

Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more. Need Content? Post this on Diigo.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. Attention is generally done more effectively by negative content. Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Don’t be silly, there are no easy formulas, of course not.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 15, 2010

It’s not how you do it, what matters is that you do it effectively. Sales & Landing Pages Using WordPress: Learn How. , if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. It’s not the messenger, it’s your message. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

MARCH 29, 2010

What new products and services might help you operate your business more effectively and efficiently? From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. What are the trends?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Convert

NOVEMBER 13, 2023

In this product experimentation handbook, we’ll show you how to start, what metrics matter, and how to use a product experimentation framework effectively. If you deny it, I’ll refer you to Blockbuster and Digg. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

FEBRUARY 16, 2011

Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. Higher goals require a larger budget. Test alternative ad copy. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JULY 28, 2008

The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. E20portal.com â??

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Biznology

FEBRUARY 5, 2013

This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. ” you ask? Make that content yours.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. If you are operating at top effectiveness with these four basics, then forget tinkering with social media for now.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40