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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This one takes awhile to take effect.

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How’s Your LinkedIn Profile?

Writing on the Web

And, if you haven’t already, connect with me on LinkedIn …). Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Share this on LinkedIn.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Swayy for personalized content discovery.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us.

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How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. Social media has become an effective vehicle for content distribution, and articles are no exception. What makes social media so effective for marketing purposes? Guest post by Beth Hrusch.