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Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

Blog: educational. Thanks to commenting, a blog is (at least potentially) more of a two-way conversation, like using a telephone. On your website, visitors are information consumers. On a blog, they can also be contributors. Website: transactional. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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14 types of social media every marketer should know

Sprout Social

Not to mention, videos are optimal for educating your audience. While they aren’t traditionally thought of as a marketing tool, messaging apps like WhatsApp can be a powerful way to reach and engage with your target audience. Examples: Pocket (pictured above), Digg, Pinterest and Mix. Why is video so popular?

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Educate and Evaluate. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Now that you’ve created the list, we can easily monitor our prospects’ activity using a tool like HubSpot Social Inbox. Sales Prospecting Tools. Goal: Schedule next meeting. Goal: Evaluate and qualify needs.

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The Sociology of Social Media: TED TV Talks

Writing on the Web

It combines education with entertainment. Now, however, we’re doing it online, on the Internet, using social media tools. Stefana Broadbent: How the Internet enables intimacy : The internet is generally deemed a tool that makes humans more distant from one another, engaging in less real-time interaction.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Reputation Management Tools. Social Search Tools.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Answer reader’s questions and educate. So on Wednesday, April 20, 2011 at 5 p.m. Provide choices without confusion. Blog this on Blogger.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.

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