Search Engine Marketing (SEM) Best Practices
Webbiquity
FEBRUARY 7, 2010
Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries. Your goals—how many leads or sales are you planning to drive from search marketing?
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