What Could Kill Google and Facebook
JULY 18, 2012
And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Create animations? Flowtown. namechk.
Web Presence Optimization, Reloaded
JULY 25, 2011
Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Digg this! Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Since many (most?)
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Digg this! If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 85% of Inc. With that rapid adoption came a great deal of learning. Magazine.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Digg this! For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Provide customer support.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Digg this! Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page? but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing? You decide. Tweet This!
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Digg this! LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Tweet This!
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Digg this! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. What website design trends should graphic artists take note of? How can you add life to a standard signup form?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Digg this! Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? by Ask Aaron Lee.
Nine Expert Guides to Local SEO
FEBRUARY 18, 2011
Digg this! Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Share this on Bebo.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. News can travel extremely fast through social media. Workflow capabilities. Value.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Digg this! It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Location. Author(s). Assigning multiple writers (i.e., Sassy?
11 Myths of Social Media Marketing
MAY 24, 2010
Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it. Argh, no! Social media is free.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Digg this! Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. So what’s next for B2B blogging?
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. How Is PR Changing? by Journalistics. Tweet This!
The Future of Social Media
MARCH 1, 2011
Now, finally, 6,000 years after the written word, 570 years after the printing press, 200 years after the telegraph, 130 years after the telephone, 20 years after the high-res laser printer, and 10 years or so after blogs began—social media tools like Facebook, Digg, LinkedIn and Twitter have thoroughly democratized communications and freed it from limitations of time and space. Digg this!
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Digg this! Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. free online PR tactics that deliver by iMedia Connection. ‘Loser.
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Digg this! One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? What common analytics mistakes should you avoid? and ecommerce shopping cart drop-offs.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Digg this! How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. So how do you produce great content? by Savvy B2B Marketing.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Digg this! Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term. Whatever.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Digg this! While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How you can use it most effectively?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Digg this! Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process. What common SEO mistakes are critical to avoid? How important are footer links to SEO? SEO Basics.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. simple tool like Google Alerts would pick up most stray citations. No more. rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Social Mention.
Five Audiences for Social Media Marketing
DECEMBER 13, 2010
Digg this! One of the first precepts aspiring writers learn is to “write for your readers. A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.. Prospective Customers: the most obvious audience. What kind of content will attract them?
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
Digg this! While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. “Image ads (a.k.a.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Digg this! Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. Here you go. Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Greg Finn introduces a dozen tools and pages to help identify the most influential users to connect with on various social sites including Digg, Reddit, StumbleUpon and Twitter. Digg this! With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. by Kuno Creative. s, 50?s, s, 70?s
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
Digg this! Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Of course, done improperly, it can also be a tremendous waste of money. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? Tweet This!
2011 B2B Marketing Trends
DECEMBER 1, 2010
Digg this! MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Both figures were up slightly, but similar to last year. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.. Want to know more?
How to Approach Business Social Media Strategically
JANUARY 14, 2011
Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. Tweet This!
2011 Social Media Marketing Trends
JANUARY 7, 2011
Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Among the top 10 trends identified: 1. link on Twitter.