What Could Kill Google and Facebook
JULY 18, 2012
And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experience
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?
Web Presence Optimization, Reloaded
JULY 25, 2011
Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Digg this! Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Digg this! If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Digg this! For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?),
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Digg this! Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page?
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Digg this! LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Digg this! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Digg this! Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?
Nine Expert Guides to Local SEO
FEBRUARY 18, 2011
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Digg this! It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?
11 Myths of Social Media Marketing
MAY 24, 2010
Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Digg this! Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what?
The Future of Social Media
MARCH 1, 2011
Digg this! We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Digg this! Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Digg this! One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Digg this! How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Digg this! Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Digg this! While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Digg this! Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. No more.
Five Audiences for Social Media Marketing
DECEMBER 13, 2010
Digg this! One of the first precepts aspiring writers learn is to “write for your readers. A technical audience is different from a business one. C-level executives respond to different messages than do mid-level management.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
Digg this! While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Digg this! Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies..
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Greg Finn introduces a dozen tools and pages to help identify the most influential users to connect with on various social sites including Digg, Reddit, StumbleUpon and Twitter. Digg this!
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
Digg this! Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own.
2011 B2B Marketing Trends
DECEMBER 1, 2010
Digg this! MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ).
How to Approach Business Social Media Strategically
JANUARY 14, 2011
Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers).
2011 Social Media Marketing Trends
JANUARY 7, 2011
Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010.