Digg this! With all the social hype it seems appropriate to put a twist on the old Mark Twain quote “The news of email’s death have been greatly exaggerated.&#. At a recent Gartner briefing Nikos Drakos gave a presentation on social software for the enterprise. The leading social software he was cited was email. If underscoring was needed, MarketingProfs in its February 2010 piece echos Nikos point in its headline “Email is Integral to Social Communications”. The question Jeff addresses in his whitepaper is if email is alive (and growing with 1.9 Take a look. Tweet This! MORE >>

Digg this! Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Stumble upon something good? MORE >>

Digg this! From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 for Dummies ”, the movement has focused on both the short and long term promise of cloud technology to shorten the BUYING cycle (and yes, by implication the Sales cycle, but this is an essential mentality shift brought about by Sales 2.0). It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years.  solution. Who won the showdown?  Neither.  Salesforce, easily.  MORE >>

Digg this! B2B marketers are still getting their arms around measuring the impact of Social Media. Everyone’s doing it, but few are able to attach hard metrics. Here’s 3 important reasons marketers need to figure out how to track Social Media lead generation : Social Media is not free. Far from it, Social Media takes up lots of time of at least one (if not many) team members and involves the extremely important art and science of content creation. Social Media drives high quality leads. Social Media is in constant flux. What’s hot today may not be tomorrow. Tweet This! MORE >>

Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. It represents a deep existential question about whether marketing makes sense as a separate category from sales/services at all and whether the “marketing automation&# category is toast. Marc benioff has predicted the “end of email&# , which may account for why he hasn’t bought an email based marketing company.  And Facebook is well on it’s way to undermining the email paradigm.  movement. MORE >>