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Content Marketing in a Blink: The Content Grid v2 [Infographic]

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by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook.

20 Experts, 1 Awesome Resource: The Social Media ProBook

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by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

What Google+ Needs to Offer Businesses

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by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Eric Swayne. share of the search market. David Armano.

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What Your Business Needs To Know About Google+

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by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users. They want a piece of everyone’s pie. How Is It Different?

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16 Experts Answer, “What makes a great infographic?”

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by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Ann Handley, Author, Content Rules : A good infographic offers clarity: Simple, clean design.

Eloqua’s Grande Guide to the Social CMO

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by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. Business participation was extremely high in company blogs, brand communities and Facebook. This is a great start.  Reddit.

5 Common Stages of B2B Lead Nurturing

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by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly. Welcome. Progressive. Accelerator.

5 Must-Read B2B Marketing & Social Media Books

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by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  (Why do I feel the urge to insert a Henny Youngman reference here?)  Periodically we review a must-read B2B marketing or social media book on this blog.  Share email. Facebook.

The 6 Stages of Successful Lead Management

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by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. The first step in building a sustainable lead management process is a psychological one. Envision The Funnel. Share email.

4 Tools for Measuring Your Online Influence

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by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes. We decided to spotlight four of the most helpful social media influence measurement tools currently available. Klout. PeerIndex. Crowdbooster.

The History of #SXSW [Infographic]

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by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few.  For the rest, you’ll have to download the infographic. 

8 Share Spiking Tips For Empire Avenue

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by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site. The system measures that activity and the level of engagement your content provokes, and then assesses your share price based on that activity. There are some issues.

Marketers: How To Get Noticed by “Influencers”

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by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. It’s vital to most businesses, yet most marketers don’t even know how to begin addressing it. How can you do this?

5 Social Media Tips From A Digital Native

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by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Do you remember life before computers and the Internet? I don’t. Facebook.

The Impact of M&A on the Marketing Automation Industry

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by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race. Share email. Facebook.

5 Big Marketing Lessons From Kickstarter

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by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. We share 5 of them here. Never Underestimate The “Cool” Factor.

Social Media For Social Good. Will It Do Any Good?

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by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. little over a year ago, Sarah Vela was watching a local nonprofit’s pledge drive and noticed a rise in corresponding chatter on Twitter. Reddit.

Inside The Busy Mind Of A Marketer

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by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. LinkedIn. StumbleUpon.

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

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by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers.  Here goes: Host original content. Your blog needs to be the hub of your content wheel.  Our top three most viewed posts – by a significant margin – each hosted a content marketing asset. If you can’t create, curate. Call in the CEO.  Lists.

[Chart] How Personalization Increases Email Open Rates

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by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Emails with someone’s name have open rates about 4.7% over the average. Sign up here.

DemandCon: Why Storytelling Drives Demand Generation [Video]

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by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing.

Grab Your Free Guide to Lead Nurturing

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by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing. So, here it is:  Eloqua’s Grande Guide to Lead Nurturing.

3 Lead Management Questions Sales will Ask Marketing

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by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. know mine has. How dead is dead?

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

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by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1. Align marketing spend and campaigns to closed deals. Close the loop and tie the two together. 2. Take action. 

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10 New Facebook Features Your Brand Needs To Know

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by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Mike Axinn, Editorial Director at Involver and today’s guest blogger, provides a rundown. Proactive Changes.

4 Lessons Social Media Pros Can Learn from DemandGen

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by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). And you have a lot to learn. Each side can learn a lot from the other – and I’ve got the bar bills to prove it. Let’s get started. 1. And you know what else?

Robert Egger On Why Nonprofits Need To Re-Think Marketing

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by Jesse Noyes | Tweet this. This article is the final installment in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here , here and here. Robert Egger is an iconoclast in the nonprofit sector. He once ran nightclubs, but in 1989 turned philanthropic. What do you tell them? It’s not just a job.

14 Sanity Saving Apps For Business Travelers

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by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week. Twitter Mobile App.

Does My Hair Look Good in this Metric?

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by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it. Some metrics make us look better than others. These data points can be addicting – they can give us a feeling of purpose, worth … and job security. However, focusing on metrics that aren’t actionable can misguide us into a state of complacency. Less of?

The 7 B2B Sins of Social Media Ignorance

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by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride. “We’ve done fine without social media, why shift strategies?” The truth is if you’re doing fine in one area, you can count on the competition to target the areas you’re not. Greed.

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Goldilocks and the 3 Lead Nurturing Programs

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by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex. Now you’re overwhelmed and plotting a run back into the forest. Anytime someone mentions “automation” or “nurturing” it triggers painful flashbacks. This Lead Nurturing Program is Too Soft. Reddit.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

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by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  Then there’ll be speculation about the larger industry – who is next to get funded, who is next to get acquired. billion page views for our clients.

11 Features to Bring Salesforce Chatter to Life

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by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Behind this seemingly simple tool, there are an exploding number of features. Here are 11 tools to help you make these slick demos a part of your life. 1. Auto follow people and records. Chatter adoption depends on users following people and records. Share email.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

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by Joe Payne | Tweet this. My iPhone blew up this morning.  Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6.  Remarkably, nobody even pointed to financials ($326M in cash and stock) like they do with most acquisitions.  Instead everyone wanted to share their perspective on what this deal signaled from a strategic standpoint. Here’s ours: CRM and social are no longer adjacent industries.  The gate has been lifted, the bull has entered the rodeo, and it’s going to be a wild ride for participants and spectators alike. Surprise? Reddit.

22 Essential Mobile Apps for Your CMO

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by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. Content Apps. price tag. for later reading.

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How to Beat the S&P 500

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by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. But the reality is many public companies are beating the markets and seeing substantial revenue growth. Value. Reach.

Facebook Enables Brands To Tag Photos. Proceed With Caution.

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by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Fast Company described it as potentially far more potent than “Likes.” Think about it. Share email.

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How to Structure a Marketing Operations Team

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by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Reddit.

Top 40 Twitter Feeds You’re Not Following

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by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course). Read through it or you can follow the whole Twitter list here. M. Drop a name in the comments.

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The Fifth P of the Marketing Mix

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by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. For example, in many organizations, sales frequently turn to outdated content because it’s comfortable. Bring on the fifth P. Share email.