It's All About Revenue

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

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by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook.

20 Experts, 1 Awesome Resource: The Social Media ProBook

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by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

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What Your Business Needs To Know About Google+

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by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users. They want a piece of everyone’s pie. How Is It Different?

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What Google+ Needs to Offer Businesses

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by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Eric Swayne. share of the search market. David Armano.

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16 Experts Answer, “What makes a great infographic?”

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by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Ann Handley, Author, Content Rules : A good infographic offers clarity: Simple, clean design.

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5 Social Media Tips From A Digital Native

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by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Do you remember life before computers and the Internet? I don’t. Facebook.

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

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by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. As a resident of Austin and a repeat attendee at SXSW, here are my 9 Best Places To Explore At SXSW.

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Inside The Busy Mind Of A Marketer

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by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. LinkedIn. StumbleUpon.

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The 6 Stages of Successful Lead Management

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by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. The first step in building a sustainable lead management process is a psychological one. Envision The Funnel. Share email.

5 Big Marketing Lessons From Kickstarter

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by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. We share 5 of them here. Never Underestimate The “Cool” Factor.

Eloqua’s Grande Guide to the Social CMO

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by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. Business participation was extremely high in company blogs, brand communities and Facebook. This is a great start.  Reddit.

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

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by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers.  Here goes: Host original content. Your blog needs to be the hub of your content wheel.  Our top three most viewed posts – by a significant margin – each hosted a content marketing asset. If you can’t create, curate. Call in the CEO.  Lists.

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5 Common Stages of B2B Lead Nurturing

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by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Smart marketers don’t jump in haphazardly. Welcome. Progressive. Accelerator.

11 Features to Bring Salesforce Chatter to Life

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by Andrew Sinclair | Tweet this.’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Behind this seemingly simple tool, there are an exploding number of features. Here are 11 tools to help you make these slick demos a part of your life. 1. Auto follow people and records. Chatter adoption depends on users following people and records. Share email.

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5 Must-Read B2B Marketing & Social Media Books

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by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  (Why do I feel the urge to insert a Henny Youngman reference here?)  Periodically we review a must-read B2B marketing or social media book on this blog.  Share email. Facebook.

Grab Your Free Guide to Lead Nurturing

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by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing. So, here it is:  Eloqua’s Grande Guide to Lead Nurturing.

4 Tools for Measuring Your Online Influence

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by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes. We decided to spotlight four of the most helpful social media influence measurement tools currently available. Klout. PeerIndex. Crowdbooster.

The History of #SXSW [Infographic]

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by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few.  For the rest, you’ll have to download the infographic. 

22 Essential Mobile Apps for Your CMO

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by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. Content Apps. price tag. for later reading.

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Facebook Enables Brands To Tag Photos. Proceed With Caution.

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by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Fast Company described it as potentially far more potent than “Likes.” Think about it. Share email.

Social Media For Social Good. Will It Do Any Good?

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by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. little over a year ago, Sarah Vela was watching a local nonprofit’s pledge drive and noticed a rise in corresponding chatter on Twitter. Reddit.

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[Chart] How Personalization Increases Email Open Rates

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by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Emails with someone’s name have open rates about 4.7% over the average. Sign up here.

Follow the Yellow Brick Road to Revenue Performance Management

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by Jesse Noyes | Tweet this. Today’s guest post on the promise of Revenue Performance Management comes from Ian Michiels , Principal Analyst at research firm Gleanster. Most of us are familiar with the Wizard of Oz.  Ian Michiels of Gleanster. Back in February, Brian Kardon wrote a blog post “ The Revenue Performance Bandwagon ” where he talked about the birth of this concept within Eloqua. 

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14 Sanity Saving Apps For Business Travelers

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by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week. Twitter Mobile App.

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Marketers: How To Get Noticed by “Influencers”

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by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. It’s vital to most businesses, yet most marketers don’t even know how to begin addressing it. How can you do this?

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

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by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. And as an increasing number of generalists enter the job market, mastering several sets of skills and tinkering with others, that murkiness is proving to be an immense challenge for employers and job seekers alike. Facebook.

The 7 B2B Sins of Social Media Ignorance

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by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. Here’s what they are and how you can purge yourself of them. Pride. “We’ve done fine without social media, why shift strategies?” The truth is if you’re doing fine in one area, you can count on the competition to target the areas you’re not. Greed.

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10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

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by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Share email. Reddit.

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

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by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1. Align marketing spend and campaigns to closed deals. Close the loop and tie the two together. 2. Take action. 

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6 Brilliant Uses of Video

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by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  But inspiration is a far more appealing emotion than pride.  So we thought we’d round up several videos that inspire us.  In our opinion, these are six of the most brilliant uses of video that we’ve ever seen. The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out.  Really. 

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The Impact of M&A on the Marketing Automation Industry

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by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race. Share email. Facebook.

3 Lead Management Questions Sales will Ask Marketing

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by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. know mine has. How dead is dead?

Goldilocks and the 3 Lead Nurturing Programs

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by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex. Now you’re overwhelmed and plotting a run back into the forest. Anytime someone mentions “automation” or “nurturing” it triggers painful flashbacks. This Lead Nurturing Program is Too Soft. Reddit.

The Fifth P of the Marketing Mix

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by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. For example, in many organizations, sales frequently turn to outdated content because it’s comfortable. Bring on the fifth P. Share email.