Fearless Competitor

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How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? (We We wrote this special post for March Marketing Madness. But we also share it with our readers here.). You want to know everything.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings. It’s a powerful statement. We did it the right way.

The Goal of Marketing – Trust

Fearless Competitor

Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. That’s right – it’s all about trust. I want ME-mail.”

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Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash. Read their blogs.

7 Keys to BtoB Social Media Success

Fearless Competitor

For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) struggle to get their arms around this exciting new capability. Find the sneezers.

Why Your Website Needs to Be Grand Central Station

Fearless Competitor

Your blog, on Facebook, on Linkedin, on Digg, on StumbleUpon, on Slideshare, etc. In order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. See the people filling the Great Room at Grand Central Station? How did they get there? They are there for the trains. Trains going out and trains coming in. Without trains, Grand Central Station would be empty. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. But it is up to you to ensure that the trains run on time.

Tips for using online video to engage prospective buyers

Fearless Competitor

Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). As a result, online video is an important channel for business to business marketing.

Random acts of marketing (Why you need outside help)

Fearless Competitor

We also invite you to share this with other on Linkedin, Twitter, Facebook, Digg, Delicious, etc. I was having a great conversation with a Vice President at a $100MM West Coast software firm when she told me: “ We’re kind of old school, Jeff. We just engage in random acts of marketing.&#. Unfortunately, what she complained about is far too common. You need outside help.

The Secret to Effective Voice Mail Messages—with Kelley Robertson

Fearless Competitor

We also appreciate you sharing our content on social networks like Twitter, Facebook, Linkedin, Delicious, Digg , Tumblr , etc. B2B Demand Generation | Leaving Effective Voice-mail Messages. Good B2B demand generation relies on the phone. Emails are not two-way, so the phone. Kelley Robertson. plays a critical role in uncovering buyer needs and preferences. This means they leave lots and lots of voice mail messages. Improving the effectiveness of those messages would help a lot. So we want to share this post by a good friend that ran at RainToday. Talking products is a big no-no.

Thought Leadership Interview #1: Kevin Temple of Enterprise Selling

Fearless Competitor

We also invite you to share this with others on Twitter, Facebook, Linkedin, Digg, Delicious, etc. I’m pleased to bring you the first in a series of interviews with thought leaders in B2B Sales and Marketing. First up is sales expert Kevin Temple of Enterprise Selling. If you like what Kevin has to say, all of his contact information is included as well. I wish to thank Kevin for his contributions to Fearless Competitor too. Many more thought leaders are coming soon, so stay tuned. Jim Dickie see this as the Perfect Storm. As a sales expert, what are you observing in B2B sales?

Successful SNS’s should be modeled on the college campus


The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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Digg test


… [ visit site to read more ]. Related posts. No related posts.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Demand Generation Media Social Media digg Facebook Focus inbound marketing reddit Slideshare social advertising stumbleupon twitter Youtube

What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.

Can you digg it?

Anything Goes Marketing

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. To back up how much this works, check out the webstats on my blog after I submitted a few stories to Digg (see image). Technorati tags: digg , web statisticsChad H.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. Should businesses follow Google’s lead and turn to other methods to push out content? These channels push the message out.

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Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites. Social bookmarking websites always confuse my social media strategy customers. Of course, it doesn’t work that way. And I’m not alone.

The Story of a Short-Lived Testimonial


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand.

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Your Social Media Yearbook

grow - Practical Marketing Solutions

From Digg (the ex-best friend) to LinkedIn (the class president), this thoroughly amusing satire of web 2.0 Graduating from high school is oftentimes a major life milestone, but this hilarious infographic by Flowtown , entitled Social Media High School Class of 2011, takes that iconic landmark and hurls it into the bizarre, crowded and highly competitive realm of Web 2.0 humor

5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction.

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Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.

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StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.

WindMill Networking

I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. Yes, I know, SU had its heyday and is facing competition from sites like Digg and Reddit. O.K., And you know what? So let’s start stumbling!

Cracking the ActiveMQ Monitoring Nut on AWS EC2


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues. Hence it is super important to monitor them for two main reasons - 1. Brokers in unhealthy … Continue reading → Share and Enjoy.

11 of the Best Slack Apps & Integrations to Try


Discover great web content curated by Digg. Every day, Digg aggregates 10 million RSS feeds from virtually all publishers, and collects 200 million tweets daily -- 40 million of which include links. You can use Diggbot to search for the latest news on any topic or from any publisher, get trending news alerts, and get the twice-daily Digg Edition right to your Slack channel.

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My Favorite WordPress Plugins


For example, ask visitors from Digg to Digg your post. Tags: Business Implementation Marketing News & Notes Tech blog blog software content management systems content strategy digg feedburner google internet marketing internet marketing strategy plugin plugins search engine optimization sitemaps social networking wordpress wordpress plugins world wide web Lijit Search.

Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. I work in the intensive care unit … Continue reading → Share and Enjoy.

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How to Use Article Marketing as Part of Your Social Media Strategy


Digg - A really popular news/bookmarking site that can bring your articles massive exposure. Submitting your article to Digg takes interested readers directly to your article and your site, where they can also browse archived articles and check you out. Digg this! Guest post by Beth Hrusch. About 75% of those surveyed have a company page on a social networking site. Tweet This!

Don’t They Know Who You Are? Why Reputation Management is Crucial


Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Digg this! In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal. A few examples. Another executive acquaintance has things a bit worse.

My Social Valentine


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day?

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The 12 Days of Social Media; a Holiday Post


2 Digg and Reddit bookmarking. . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. On the 12 th Day of Christmas, my content gave to me…. . P.S.

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Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’

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Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use


Alternative 2: Digg Reader. Digg is probably better known for its link sharing product, but it''s a natural jump for the company to create a reader of its own. A little less established than Feedly, Digg Reader was released in beta after working on it for a few months. If you''re cool with some potential bugginess, though, Digg might be the right new reader for you to try out.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

Digg Reader. Digg Reader is a news aggregation service operated by Digg. How we use it : Digg Reader provides us with a way of staying on top of the latest trends across clients’ industries. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. SERP Snippet Optimization Tool.

Creating Customer Rockstars: The Ultimate Marketing Gem


• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the … Continue reading → Share and Enjoy.

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Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week


is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. Guess what. We’re almost 2 weeks into the new year already. Updates!

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