Digital B2B Marketing

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Demand Generation Media Social Media digg Facebook Focus inbound marketing reddit Slideshare social advertising stumbleupon twitter Youtube

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. No wonder they are not embracing it as marketers. Cheers.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter.

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. It lives on, its very existence reducing the effectiveness of your brand campaign. Click rates live on for a simple reason. No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. The problem is, click rates hurt brand campaigns. Views expressed are my own.

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Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. You carefully tend to it as it grows and matures. Then you realize it isn’t big enough to feed you. What you harvest is great, but is isn’t enough to make a difference in your budget. Yes, your garden.

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Other times, it seems nothing that matters is measured.

That's John Doe to You

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop. Why would I give them my real information? Views expressed are my own.

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. In fact, they question if Twitter is more of a broadcast medium than a social medium. Sound impressive? It’s not. Flip the statistic around.

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. “Likes&# and “follows&# build an audience, but marketers want more. Marketers want an emotional connection, they talk about “humanizing&# brands and having conversations with people.

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Today many brands avoid pop-ups for just this reason. Where is the next revolt?

Email List Rental: Approach with Caution

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. EmailExpert posted “ We WILL Share Your Email Address &# a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies. I was floored when I first read this.

Set Your Content Free

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. It had great potential, but something went wrong. Now, it is stuck behind a window with 6 to 10 horizontal gray steel bars. Your registration form. It clearly positions your solution as the leader in your quickly changing industry.

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. The limited audience you have developed, and often mistreated, is gold. Don’t believe me? Let’s put some numbers on it what marketing to your audience is worth.

Content Curation: The Oldest Media Activity

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. As marketers become publishers in their own right, it is natural they become expert content curators also.

Online Advertising WILL be Regulated

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. Likewise, networks come and go like flies.

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Once upon a time, these looked like great tactics.

Facebook Is Bigger than the Numbers

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. However, 21.6% doesn’t tell the whole story. Facebook is even more important to marketers. Views expressed are my own.

Connecting Thought Leadership to Sales

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. Having the vision and idea is important, but living it is critical.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. just wish I had looked at it earlier. The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies.

Successful SNS’s should be modeled on the college campus

Biznology

The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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Digg test

NuSpark

… [ visit site to read more ]. Related posts. No related posts.

What Could Kill Google and Facebook

Webbiquity

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.

Can you digg it?

Anything Goes Marketing

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. To back up how much this works, check out the webstats on my blog after I submitted a few stories to Digg (see image). Technorati tags: digg , web statisticsChad H.

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon. Social bookmarking websites always confuse my social media strategy customers. And I’m not alone.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. Should businesses follow Google’s lead and turn to other methods to push out content? These channels push the message out.

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Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9

StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.

WindMill Networking

O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? sites out there. Social Media Marketing 101.

Your Social Media Yearbook

grow - Practical Marketing Solutions

From Digg (the ex-best friend) to LinkedIn (the class president), this thoroughly amusing satire of web 2.0 Graduating from high school is oftentimes a major life milestone, but this hilarious infographic by Flowtown , entitled Social Media High School Class of 2011, takes that iconic landmark and hurls it into the bizarre, crowded and highly competitive realm of Web 2.0 humor

The Story of a Short-Lived Testimonial

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.

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5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction.

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Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading → Share and Enjoy.

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17 Realistic Ways to Get More Website Traffic

Act-On

But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get.

Cracking the ActiveMQ Monitoring Nut on AWS EC2

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues. Hence it is super important to monitor them for two main reasons - 1. Brokers in unhealthy … Continue reading → Share and Enjoy.

My Favorite WordPress Plugins

Sazbean

For example, ask visitors from Digg to Digg your post. Tags: Business Implementation Marketing News & Notes Tech blog blog software content management systems content strategy digg feedburner google internet marketing internet marketing strategy plugin plugins search engine optimization sitemaps social networking wordpress wordpress plugins world wide web Lijit Search.

Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. work in the intensive care unit … Continue reading → Share and Enjoy.

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Athlete Sponsorships – The Most Under-Leveraged Social Marketing Asset

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. … Continue reading → Share and Enjoy.

Digg 21

How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

Digg - A really popular news/bookmarking site that can bring your articles massive exposure.  Submitting your article to Digg takes interested readers directly to your article and your site, where they can also browse archived articles and check you out. 5. Digg this! Guest post by Beth Hrusch. About 75% of those surveyed have a company page on a social networking site. 

Creating Customer Rockstars: The Ultimate Marketing Gem

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the … Continue reading → Share and Enjoy.

Digg 19

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Digg this! In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal. Another executive acquaintance has things a bit worse. How To Be Seen.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

Pro tip: Hit “Advanced settings" to put in whatever subreddit you’d like to monitor. 8) Get a daily email update with the top posts from your favorite Reddit subreddit. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 15) Get an email with the most Dugg video on Digg every day.

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Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building.

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Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’

Digg 18

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook.

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