| | | Digital B2B Marketing | |  Digg | 19 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING MAY 1, 2012 10 Ways to Kickstart Your Inbound Marketing Program Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Demand Generation Media Social Media digg Facebook Focus inbound marketing reddit Slideshare social advertising stumbleupon twitter Youtube | DIGITAL B2B MARKETING APRIL 6, 2011 Why B2B Marketing Is Not Social: An Unexpected Insight from. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. No wonder they are not embracing it as marketers. Cheers. | | | | | |
| DIGITAL B2B MARKETING APRIL 7, 2011  Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. It lives on, its very existence reducing the effectiveness of your brand campaign. Click rates live on for a simple reason. No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. The problem is, click rates hurt brand campaigns. Views expressed are my own. | DIGITAL B2B MARKETING MARCH 25, 2011 LinkedIn is the New B2B Media Powerhouse Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. | DIGITAL B2B MARKETING APRIL 4, 2011  Making Your Social Media and Your Garden Deliver « Digital B2B. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. You carefully tend to it as it grows and matures. Then you realize it isn’t big enough to feed you. What you harvest is great, but is isn’t enough to make a difference in your budget. Yes, your garden. | DIGITAL B2B MARKETING MARCH 1, 2011  Online Advertising Metrics: A Simple Framework Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Other times, it seems nothing that matters is measured. | | | | | | | |
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DIGITAL B2B MARKETING | MONDAY, MARCH 28, 2011  Twitter IS Social « Digital B2B Marketing
Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Sound impressive? It’s not. MORE >> -
DIGITAL B2B MARKETING | FRIDAY, MARCH 4, 2011  Email List Rental: Approach with Caution
Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Online Advertising Metrics: A Simple Framework Facebook Is Bigger than the Numbers → Email List Rental: Approach with Caution March 4, 2011 by Eric Wittlake 1 Comment The email list rental business is suffering, and no wonder. was floored when I first read this. They should know better! MORE >> -
DIGITAL B2B MARKETING | THURSDAY, MARCH 24, 2011  That's John Doe to You
Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop. don’t want to be contacted. Why would I give them my real information? MORE >> -
DIGITAL B2B MARKETING | SUNDAY, MARCH 27, 2011  Social Media and Selfless Social Good « Digital B2B Marketing
Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← LinkedIn is the New B2B Media Powerhouse Twitter IS Social → Social Media and Selfless Social Good March 27, 2011 by Eric Wittlake Leave a Comment Do Companies Really Care? Adopt a Cause. MORE >> -
DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011  Content Curation: The Oldest Media Activity
Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. As marketers become publishers in their own right, it is natural they become expert content curators also. That is one of your objectives, right? Long time clients. MORE >>
- Set Your Content Free DIGITAL B2B MARKETING | FRIDAY, MARCH 11, 2011
- Part One: Marketing Measurement and Pissing People Off DIGITAL B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Part Two: Marketing Measurement and Pissing People Off DIGITAL B2B MARKETING | TUESDAY, MARCH 15, 2011
- Your Audience is Gold « Digital B2B Marketing DIGITAL B2B MARKETING | THURSDAY, MARCH 31, 2011
- Facebook Is Bigger than the Numbers DIGITAL B2B MARKETING | FRIDAY, MARCH 4, 2011
- Online Advertising WILL be Regulated DIGITAL B2B MARKETING | THURSDAY, MARCH 17, 2011
- Connecting Thought Leadership to Sales DIGITAL B2B MARKETING | MONDAY, MARCH 21, 2011
- Four Insights for Cloud Computing Marketers DIGITAL B2B MARKETING | MONDAY, MARCH 7, 2011
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