| | | Customer Experience Matrix | |  Digg | 2 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX NOVEMBER 29, 2010 Treehouse Interactive Refines Its Features and Targets Larger Firms The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors. It’s been nearly two years since my last review of Treehouse Interactive. Here's an update. The big news is, well, that there’s no big news. | CUSTOMER EXPERIENCE MATRIX JUNE 2, 2009 Demand Generation Vendors Offer Few Social Media Applications It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. Here’s a quick and surely incomplete run-down of those I’ve seen recently. | | | | | |
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