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The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. It’s a great way to get them to learn to use the course information and make the decisions you want. Needless to say not many of us did. Find Images with Good Backdrops. Media.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

Change or Die | Fast Company

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My Bookmarks Digg Del.icio.us My Yahoo Google Stumble Upon. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! Mail: *. Password: *. Forgot your password ? Reader Recommendations. next. > -->. Change or Die. Send to. last ».

The 4 C’s of B2B Marketing

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Digg this! We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Connection – connecting with the audience you wish to attract.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

Digg this! If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Go big and go broad with the Job Titles. Email this to a friend?

Creating Engagement in B2B Marketing

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Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.

Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

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Digg: srubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. links for 2008-06-22 » Saturday, June 21, 2008. Three Little Tips for Capturing Info Bits Quickly. consume a lot of information - all of it, digitally. Here are three ways I do that.

Social Media U: Take a Class in Social Media - ReadWriteWeb

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ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Web 2.0. Welcome to Social Media U. Workshop at Bentley.

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Is The White Paper Dead for B2B Marketing?

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Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders? What’s your view on this?

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

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For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. Digg: srubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « links for 2007-12-29 | Main. links for 2007-12-30 » Saturday, December 29, 2007. Share your own thoughts in the comments.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

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Digg: srubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Turn Gmail Into Your Personal Nerve Center. I was lucky enough to get in on the Gmail beta when it launched and I havent looked back since. Even though Ive had an account for almost three years and I get over 100 emails a day, I have chewed up only 18% of the generous 2.8 gigabytes of storage. This series has several parts. revel in information.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

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Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). Remove from Favorites. Loading.

Fire your Director of Social Media!

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Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This!

How to Choose a Social Media Listening Platform for B2B Marketing

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Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Which media sources are relevant to your goals? Tweet This!

Top 10 Ways to Use del.icio.us - lifehack.org

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Top 10 Ways to Use del.icio.us « DIGG NEWS. This contains sites like Analitics, Feedburner, Facebook, Digg last 7 days, Digg last 30 days, some forums, some weird blogs that don’t have RSS, stuff like that. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE.

How we read online. - By Michael Agger - Slate Magazine

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Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Furl Ma.gnolia Sphere StumbleUpon CLOSE NEWSLETTERS PODCASTS RSS More the browser columns Lazy Eyes How we read online. Michael Agger posted June 13, 2008 Laughing Baby vs. the YouTube Commenters A battle of Internet good and Internet evil. Michael Agger posted April 16, 2008 Hulu Hoopla Is a new site the future of television? Be Prepared.

Influencers vs Advocates in B2B Marketing

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Digg this! According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. draw a hard line between Influencers and Advocates.

WOM 39

Customer Service is the New Marketing

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Digg this! Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. So why not treat it that way now? Tweet This!

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

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Anonymous: A Teaser. I’m Looking at You, Digg. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. link].

Asperger's and IT: Dark secret or open secret?

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Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware.

FOUND the ROI of Social Media for B2B Marketers!

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Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Email this to a friend? Tweet This!

WOM 28

Reinventing Invention: Online Only Video: The New Yorker

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Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Click here to download the latest version of Flash. Print. Feeds.

Mapping Content to the Sales Funnel AND Buyer types

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Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know. Email this to a friend?

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Generating a Buyer Persona with Facebook Advertising

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Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more ….

From The Information Age To The Connected Age " GigaOM

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read more | digg story Sphere: Related Content [.]. GigaOM. GigaOM. WebWorkerDaily. NewTeeVee. Earth2Tech. OStatic. Events. About. Advertise. Contact. All Stories Web Broadband Infrastructure Mobile Voice FoundRead Briefings Archives. From The Information Age To The Connected Age. Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Related Stories. Netgear Joins the Web 2.0

Aging 33

Are kids Brains Different when it comes to Social Media?

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Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Email this to a friend? Share this on Facebook.

Social Media for the Boardroom

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Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Many listening engines provide you with “streams” of data which is great.

Location is important for your Contact Center too!

Buzz Marketing for Technology

Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This!

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself. Tweet This! Share this on Facebook.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Remove from Favorites.

Sharing is how you build a Brand

Buzz Marketing for Technology

Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The Answer: create and share good content. Tweet This!

It pays to provide Support with Social Media

Buzz Marketing for Technology

Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Someone can come in and undercut you (think Sam Walton against every major retailer). Tweet This!

WOM 21

12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

As a blogger, SU is far superior to Digg , Reddit or any other service in terms of delivering traffic. 91% of those visitors were totally new to our pages and 69% of them stuck around (31% bounce rate) compared to the abysmal 4% stick rate (96% bounce) that came from a front page story on Digg. barely visit Digg, Reddit, etc these days. This is a whole new ballgame. About.

RSS 23

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

At the same time, some of these feed filtering services are doing some rather cool/useful things, like sorting by keyword or identifying the top posts in a feed (based on how many comments, diggs it got,etc). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. Feed Rinse is a best of class RSS filtering application. Posted in.

RSS 22

Eight steps to thriving on information overload

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Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. Many of my keynote speeches focus on the future of business and where technology is going. One of the most common responses, and one Iâ??ve happening?â??

Anecdote: Most Significant Change - a primer

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Digg this. --> --> Trackback Pings. Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Blogging. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Knowledge circulation. Most Significant Change. Narrative. Newsletter. Open space. Questions. Quotes. Sensemaking. Social networks. Storytelling. Strategy. « Dreadful managers | Main. By Shawn. ignore.1 2. Dart, J.

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

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GigaOM Network: GigaOM |. WebWorkerDaily |. NewTeeVee |. Earth2Tech |. OStatic |. Events |. Jobs |. About |. Advertise |. Contact. Web Worker Daily. Archives. About. Contact Us. Busyness vs. Burst: Why Corporate Web Workers Look Unproductive. April 19th, 2007 (8:54am) Anne Zelenka 94 Comments. There’s a culture clash inside office buildings where workers from the busyness economy sit in cubicles next to workers from the burst economy — web workers. Networked, social-based opportunities are so explosive today than when we pursue them weâ??re flung forward at pace. tools. Share/Send.

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1:1 Social Advertising in B2B Marketing

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Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Tweet This! Share this on Reddit.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer. Building demand for their unique point of view.