Buzz Marketing for Technology

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The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. A good scenario can make your elearning courses engaging and more real to your learners.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! E-Mail: *. Password: *. Forgot your password ?

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Digg this! We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Digg this! A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video!

Fire your Director of Social Media!

Buzz Marketing for Technology

Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in.

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Digg this! According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Customer Service is the New Marketing

Buzz Marketing for Technology

Digg this! Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

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I’m Looking at You, Digg. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards!

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. News. E-mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI?

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while.

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !

Are kids Brains Different when it comes to Social Media?

Buzz Marketing for Technology

Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day.

Social Media for the Boardroom

Buzz Marketing for Technology

Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom.

Location is important for your Contact Center too!

Buzz Marketing for Technology

Digg this! Location Based Services (LBS) are becoming all the rage now.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ).

Sharing is how you build a Brand

Buzz Marketing for Technology

Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

It pays to provide Support with Social Media

Buzz Marketing for Technology

Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

At the same time, some of these feed filtering services are doing some rather cool/useful things, like sorting by keyword or identifying the top posts in a feed (based on how many comments, diggs it got,etc). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Jobs. 6 Ways to Filter Your RSS Feeds.

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Eight steps to thriving on information overload

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Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances.

Anecdote: Most Significant Change - a primer

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Digg this. --> --> Trackback Pings. Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Blogging. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Knowledge circulation. Most Significant Change. Narrative. Newsletter. Open space. Questions. Quotes. Sensemaking.

Toward a New Knowledge Society

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Like tagging and Digg andâ?¦ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. « « Prev. Next » All comments.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on ….

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

If you enjoyed this article, please share it on StumbleUpon , vote for it on Digg or bookmark it on del.icio.us. Digg it! Think Simple Now. A Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. 7 Habits of Highly Innovative People.

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Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

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Digg This. Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT.

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

Digg this! So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment ….

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Digg this! Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya.