Buzz Marketing for Technology

Trending Sources

The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. It’s a great way to get them to learn to use the course information and make the decisions you want. Needless to say not many of us did. Find Images with Good Backdrops. Media.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Digg this! We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Connection – connecting with the audience you wish to attract.

Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us My Yahoo Google Stumble Upon. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! Mail: *. Password: *. Forgot your password ? Reader Recommendations. next. > -->. Change or Die. Send to. last ».

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders? What’s your view on this?

Paper 70

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.

Media 63

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). Remove from Favorites. Loading.

Fire your Director of Social Media!

Buzz Marketing for Technology

Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This!

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Email this to a friend? Tweet This!

WOM 48

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know. Email this to a friend?

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Which media sources are relevant to your goals? Tweet This!

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Web 2.0. Welcome to Social Media U. Workshop at Bentley.

Class 62

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

Anonymous: A Teaser. I’m Looking at You, Digg. Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. link].

Customer Service is the New Marketing

Buzz Marketing for Technology

Digg this! Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. So why not treat it that way now? Tweet This!

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware.

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Click here to download the latest version of Flash. Print. Feeds.

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself. Tweet This! Share this on Facebook.

Trust 40

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Tweet This! Share this on Reddit.

Social Media for the Boardroom

Buzz Marketing for Technology

Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Many listening engines provide you with “streams” of data which is great.

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Digg this! According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. draw a hard line between Influencers and Advocates.

WOM 36

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Remove from Favorites.

Location is important for your Contact Center too!

Buzz Marketing for Technology

Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This!

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more ….

Are kids Brains Different when it comes to Social Media?

Buzz Marketing for Technology

Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have. Email this to a friend? Share this on Facebook.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Digg this! Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Hello affiliate marketing – I love it!

Eight steps to thriving on information overload

Buzz Marketing for Technology

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. Many of my keynote speeches focus on the future of business and where technology is going. One of the most common responses, and one Iâ??ve happening?â??

How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

If you enjoyed this article, please share it on StumbleUpon , vote for it on Digg or bookmark it on del.icio.us. Digg it! Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments. recall days where I just felt so â??full’

Dwell 38

Sharing is how you build a Brand

Buzz Marketing for Technology

Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The Answer: create and share good content. Tweet This!

It pays to provide Support with Social Media

Buzz Marketing for Technology

Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Someone can come in and undercut you (think Sam Walton against every major retailer). Tweet This!

WOM 28

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

At the same time, some of these feed filtering services are doing some rather cool/useful things, like sorting by keyword or identifying the top posts in a feed (based on how many comments, diggs it got,etc). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. Feed Rinse is a best of class RSS filtering application. Posted in.

RSS 35

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Email this to a friend? Share this on Facebook. Tweet This!

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know. Email this to a friend?

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Digg this! I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. and I am here to tell you – No one and here why …. Email this to a friend? Tweet This!