WRITING ON THE WEB | MONDAY, FEBRUARY 7, 2011
[Digg] Business Blog: 4 Reasons to NOT Write Your Own
Digg this! (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. That’s great.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 24, 2011
[Digg] 16 Experts Answer, “What makes a great infographic?”
by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Then what? Edit, edit, edit! Compelling data, 2. Share email.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 17, 2011
[Digg] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. It’s not just about reacting. Be sure to stop by and say hello.
MARKETING GENIUS BLOG | TUESDAY, JUNE 28, 2011
[Digg] 5 Key Questions for Choosing a Marketing Automation Solution
Digg this! As Craig Rosenberg summarizes in this infographic [link] , the marketing automation space is o n fire. The infographic highlights that growth will be even faster over the next few years with adoption hitting 50% and there are currently over 100 MA vendors and it hasn’t stopped there. Tweet This! Share this on LinkedIn.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Digg] 7 Misconceptions About the New EU Privacy Regulations
by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly. It shouldn’t.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Digg] 4 Tweetable Lessons In Social Media Civility
by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. And why not? Before there was an Anthony Weiner Twitter scandal , there was a Kenneth Cole Twitter scandal. ).
FEARLESS COMPETITOR | THURSDAY, JULY 26, 2012
[Digg] How to Save Time & Effort with Your Social Media/Facebook Posting
StumbleUpon, Digg, Pinterest, etc. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Then they have to log into each one – one at a time – and do their postings.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 29, 2010
[Digg] The Spirituality of Social Media
Digg this! Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. would love to hear what you think! The communion of community.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Digg] What PR Pros Can Learn from The Huffington Post
by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Normally this development would be shared solely with users.
ENGAGE | THURSDAY, JULY 10, 2014
[Digg] 6 Things You Should Be Doing Right Now to Improve Your Website
Get the most out of your feed: RSS readers, such as Feedly or Digg, enable millions of readers to bookmark their favorite sites in one place and scour content daily. A broken or absent RSS feed misses those readers who might be interested in your content, but don’t always remember to visit the site. Clean up those pesky 404 Errors.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 26, 2010
[Digg] Social media and the big conversation “fail”
Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
MARKETING GENIUS BLOG | THURSDAY, MARCH 31, 2011
[Digg] The Dawn of the Marketing Cloud? Not so fast….
Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. There are a handful of companies in the space that have built their business (or at least a large part of it) on the AppExchange. Tweet This!
MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Digg] “Curation” gets six tweets per hour…right now!
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation gets six tweets per hour…right now! “Curation gets six tweets per hour…right now! No trackbacks yet.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
[Digg] Generating a Buyer Persona with Facebook Advertising
Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!
ACT-ON | THURSDAY, NOVEMBER 5, 2015
[Digg] 17 Realistic Ways to Get More Website Traffic
But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals.
BIZNOLOGY | TUESDAY, APRIL 9, 2013
[Digg] Kiss your line-of-shame smack on its social media lips!
That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. What do I mean? “Goose, it’s time to buzz the tower.” And Maybe you’re too shy for this?
WRITING ON THE WEB | WEDNESDAY, JANUARY 5, 2011
[Digg] E-Newsletter Review: How’s Your Ezine?
Digg this! You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) After a year she reported: No new clients came to her after reading it. No new sign-ups were happening (or were rare). She asked what she was doing wrong. Here were some of her questions, followed by my answers. call to action. Tweet This!
VERTICAL RESPONSE | THURSDAY, AUGUST 28, 2014
[Digg] Are You Committing Content and Social Media Sabotage?
There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. Nothing.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Digg] The 10 Best B2B Videos
by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. And we are thrilled to have earned that honor. Today we won an award that is extra special in that we never saw it coming.
WRITING ON THE WEB | TUESDAY, APRIL 19, 2011
[Digg] Content Marketing Tips: Find Your Online Voice
Digg this! How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. You need a brand story.
WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011
[Digg] Content Rules: Insight and Originality Attracts Clients
Digg this! Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king! 2011).
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 22, 2011
[Digg] 4 Steps for Making a Fan for Life [Video]
by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Check out the video below. Dig Into the Data.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Digg] Best Website Design Guides and Tips of 2010
Digg this! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. What website design trends should graphic artists take note of?
WRITING ON THE WEB | MONDAY, APRIL 25, 2011
[Digg] What’s Missing in Content Marketing: Who and Why
Digg this! Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Okay, that’s exciting… to you and your spouse for sure. He had to care. We become engaged.
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Digg] Punk Chihuahua Reveals 4 Secrets to Better Blogging
Digg this! How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. All of which will end up biting you in your traffic stats. It’s that it’s hard to perform on queue.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 2, 2011
[Digg] 3 Web Tools to Make Money Online
Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. used to keep a word doc listing them all, yikes! Check it out. Not an affiliate!).
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
[Digg] 10 Marketing Trends for 2011
Digg this! Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. Data integration becomes mission critical.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011
[Digg] Should I Open A New Social Channel? 5 Questions To Ask Yourself
Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) Build credibility within your industry?
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 5, 2011
[Digg] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. Wikipedia’s landing page sees 5.5
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Digg] 5 Islands On The Revenue Performance Management Journey
by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp , mapped out so elegantly today at DemandCon. Sponsorship Isle. Share email.
WEBBIQUITY | WEDNESDAY, FEBRUARY 16, 2011
[Digg] Best LinkedIn Guides, Tips and Tactics of 2010
Digg this! LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 1, 2010
[Digg] Best Social PR Guides and Tips of 2010 (So Far)
Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 15, 2011
[Digg] [Cartoon] Ellber & Email Marketing
by Michael Martin | Tweet this Ellber’s setting up promotions for a new turbo oven and some pickle flavored donut mix! (see see Ellber’s first adventure ). But But with limited insight into who’ll be interested in what, he’s decided to send the offers to everyone – he’ll just split the list down the middle.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 26, 2010
[Digg] Social media and the big conversation “fail”
Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 5, 2011
[Digg] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Consistency matters.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 7, 2011
[Digg] [Chart] Thank You, Marketing Automation
by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo Sign up here.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 7, 2011
[Digg] [Infographic] Inside The Busy Mind Of A Marketer
by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. Share email.
WEBBIQUITY | THURSDAY, FEBRUARY 10, 2011
[Digg] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. by Andy Beal.
WRITING ON THE WEB | MONDAY, APRIL 4, 2011
[Digg] Is Your White Paper a Sales Pitch in Disguise?
Digg this! I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? buyer.
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
[Digg] High Quality Content Sites Is What Google Wants
Digg this! There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. If your search results have changed lately, this may explain why. Hire a good writer.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 4, 2011
[Digg] Marketers: How To Get Noticed by “Influencers”
by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. The following is a crash course in “infleuncer marketing.”. Reddit.
WRITING ON THE WEB | MONDAY, JUNE 20, 2011
[Digg] How to Write with Your Right Brain: 5 Tips
Digg this! ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) You just have to use it well.
WRITING ON THE WEB | MONDAY, MAY 2, 2011
[Digg] 4 Content Marketing Goals for a Coach Website
Digg this! How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). This is just the home page.
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011
[Digg] Time for “Customer Scoring”
Digg this! In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. Thanks to usable CRM platforms like Salesforce.com and Marketing automation systems (like Genius!) bad NetPromoter scores!)
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 25, 2011
[Digg] 3 Top Topics from Topliners
by Heather Foeh | Tweet this. Every day dynamic conversations are happening between marketers who want to increase their topline revenue. They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. It’s not every campaign that generates an 80% win rate!
MARKETING ACTION | MONDAY, NOVEMBER 17, 2014
[Digg] 26 Ways to Promote Your Blog Post
Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. 50/50 Post Creation and Promotion. Yikes! While that might well work, it’s a bit extreme.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 15, 2011
[Digg] Does My Hair Look Good in this Metric?
by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 2, 2011
[Digg] 3 New Buttons To Make Your Brand More Social
by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. The result is there are three new buttons you should know about. Google +1. For publishers the benefits are obvious as well. Klout +K.
WRITING ON THE WEB | THURSDAY, MARCH 24, 2011
[Digg] 11.5 Steps to Video Blogging in 30 Minutes
Digg this! What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Set up webcam, test for lighting. Hyperlinked keywords.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 14, 2011
[Digg] 4 Lessons Social Media Pros Can Learn from DemandGen
by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Sometimes. Facebook.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Digg] Social Media U: Take a Class in Social Media - ReadWriteWeb
ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Web 2.0.
MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011
[Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. Such online channels can’t be overlooked. The comScore 2010 U.S.
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 8, 2010
[Digg] Don’t Let Meetings Be the Death of Your Organization
Digg this! Wendy Boyce. Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting, written by Patrick Lencioni. Here are my 5 paraphrased tips for effective meetings: Have a clear meeting objective. Invite relevant participants only. Make sure everyone voices their opinions. Tweet This!
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Digg] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Digg this! Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Digg] Reinventing Invention: Online Only Video: The New Yorker
Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Print.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
[Digg] Unified Marketing: Buzzword or Bellwether?
Digg this! Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world? What happens?
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
[Digg] Email Marketing Experts Expose All (Well, Great Tips Anyway)
Digg this! Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. What a great piece for DMNews to include. Resources: DMNews Online.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2011
[Digg] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
by Joe Payne | Tweet this. My iPhone blew up this morning. Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6. Remarkably, nobody even pointed to financials ($326M in cash and stock) like they do with most acquisitions. Here’s ours: CRM and social are no longer adjacent industries.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 21, 2011
[Digg] 4 Conversation Starters For Selling The CFO On Marketing Automation
by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. These analytical number crunchers live for data.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 19, 2010
[Digg] How to become a Google whore
Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Post on Google Buzz.
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Digg] Overcoming the B2B Marcom Manager's Content Conundrum
For example, when you’re monitoring your news feeds, copy one or two articles/posts and quickly post them to your social media status updates or your Facebook fan page, and then bookmark them on Delicious or Digg them. Content , links and trust are the currencies of the internet. How can we help you Make Good Media? Or Does It? 5.
MODERN B2B MARKETING | THURSDAY, MARCH 17, 2011
[Digg] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful? Doing all 7? A+.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Digg] Blogger outreach is more PR than social media
If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. Before long, hundreds of email replies stream in.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 25, 2011
[Digg] 8 Share Spiking Tips For Empire Avenue
by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site. Some big name brands have already jumped in including Ford , Audi and Intel. The Backstory on Empire Avenue. Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2011
[Digg] 14 Sanity Saving Apps For Business Travelers
by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air.
SAZBEAN | WEDNESDAY, FEBRUARY 5, 2014
[Digg] Five Free Tools for Startups to Measure Impact of Online Videos
That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. Analytics Content
MARKETING GENIUS BLOG | THURSDAY, JANUARY 7, 2010
[Digg] How-to Create Great Content
Digg this! At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great content really mean? Hope you enjoy, and please comment on additional do’s & don’ts that you’ve run into. Enjoy! View more presentations from Barbra Gago. Tweet This!
ENGAGE | TUESDAY, JULY 2, 2013
[Digg] Want to Succeed in Social? Forget Followers. You Need Groupies
You can search on Google with the rest of the world, or you can use social search tools, such as Prismatic and Digg. Get on Twitter or Facebook , or Digg, or Tumblr , or Instagram , wherever your audience is, and push your content out to them. I had a roommate in college who loved the rock band Pearl Jam. But not like this.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 2, 2010
[Digg] How to use Twitter to crowd-source creativity
Digg this! I have a “virtual company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. Everything works great about this model except for one thing.
WRITING ON THE WEB | WEDNESDAY, JANUARY 12, 2011
[Digg] Content Marketing Tips: Get Your Stories Straight
Digg this! Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Tweet This!
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Digg] How to Do Great Marketing with (Almost) Zero Money
Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). This post originally ran at SaneraPDC.com as part of March Marketing Madness. Or watch this Slideshare: _. You’re in for a treat!
WRITING ON THE WEB | TUESDAY, JULY 5, 2011
[Digg] Are Your Content Readers Thinkers or Feelers?
Digg this! Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Both process information carefully.
WRITING ON THE WEB | MONDAY, MAY 9, 2011
[Digg] A Tale of Two Websites: Good/Bad Content
Digg this! How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. These two sites were both from successful business coaches. He’s not a psychologist.
WRITING ON THE WEB | WEDNESDAY, JANUARY 26, 2011
[Digg] The Real Truth About Mexico
Digg this! At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Crime in Mexico. Blog this on Blogger.
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Digg] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 120 Terms to Know. A. for $1.65
WEBBIQUITY | FRIDAY, JANUARY 14, 2011
[Digg] How to Approach Business Social Media Strategically
Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011
[Digg] “Revenue” Turns One
by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. Woohoo! posts per week. Facebook.
BIZNOLOGY | TUESDAY, DECEMBER 4, 2012
[Digg] Upgrade your lame agency website into your social media brand HQ
Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. Image via CrunchBase. What we do own is our own properties. At the end of the day, none of this is yours.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 28, 2011
[Digg] 4 Keys To Content Marketing Completion
by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Share email.
BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
[Digg] Your corporate website needs to become a trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” you ask?
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 13, 2011
[Digg] Case Study: How e.Republic Went from Awkward Conversations to Automation
by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years. Her reply: What metrics? Share email. Facebook. Reddit.
MARKETING GENIUS BLOG | MONDAY, MARCH 28, 2011
[Digg] 4 Rules to Avoid Marketing Whiplash
Digg this! Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years. When Robert and I started Genius back in 2004, the hottest thing around was still Email marketing and “automation. The speed and impact of each of these shifts forward only seems to get more intense. Tweet This!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 17, 2010
[Digg] What is Social Media’s Next Big Thing?
Digg this! One possible answer: The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Tweet This!
DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011
[Digg] LinkedIn is the New B2B Media Powerhouse
Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Targeting Data.
WINDMILL NETWORKING | THURSDAY, MARCH 31, 2011
[Digg] Unique Content: The Key to Online Relationship Building, Social Media and SEO
In addition to using unique blog posts and articles in engaging and informing website visitors, consider using it in your social media efforts on Facebook, Twitter , Digg, Reddit and any others you’re active on. Relationship-Building Tool. In short, they are trying to establish a relationship with you. Above all, it should be unique.
WINDMILL NETWORKING | TUESDAY, MARCH 29, 2011
[Digg] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
Activating buttons for Facebook, Digg, Stumbleupon , and Reddit are a long-term investment in your work’s visibility. It’s 2011. Facebook is fun, but you wouldn’t want to waste a whole workday on there. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals.
WEBBIQUITY | FRIDAY, JANUARY 7, 2011
[Digg] 2011 Social Media Marketing Trends
Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Among the top 10 trends identified: 1.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Digg] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. Internet websites. for $1.65
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 16, 2011
[Digg] The Four Pillars Of Revenue Performance Management
by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. We were on the path to Revenue Performance Management.
ENGAGE | WEDNESDAY, JULY 13, 2011
[Digg] This Blog Post May Not Be For You
This is the lure of making the homepage of Digg. W e spend a lot of time wooing people to like us. Follow us on Twitter!” The basic guiding principle in content marketing is to gain exposure for our message: more eyeballs, more engagement, and more conversions. We’re supposed to market our content to as many people as possible, right? Maybe.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011
[Digg] Top 40 Twitter Feeds You’re Not Following
by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. Read through it or you can follow the whole Twitter list here. M. Facebook.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 9, 2011
[Digg] Eloqua Book Review: Likeable Social Media
by Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown. You can’t fake it, in real life, or online – Dave just reminds you of what you already know. Answer freely in the comment box or even on twitter. Facebook.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 1, 2011
[Digg] 10 New Facebook Features Your Brand Needs To Know
by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy. Full Disclosure: Involver is an Eloqua client.). Proactive Changes.
SAZBEAN | FRIDAY, MAY 20, 2011
[Digg] Digging in the Cache – The Million Dollar Homepage
While the original ads were purchased by friends, the site quickly spread by word of mouth and was eventually picked up by sites like the BBC, The Register and Digg, which sent it’s traffic soaring. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. How’d he do it?
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, FEBRUARY 25, 2011
[Digg] Eqentia content curation gives control to information consumer.
Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. Comments (0) Trackbacks (0) Leave a comment Trackback No comments yet. No trackbacks yet.
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
[Digg] Content Marketing Matters: What’s Your Brand Personality?
Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 3, 2010
[Digg] Are kids Brains Different when it comes to Social Media?
Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
[Digg] Social Media for the Boardroom
Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
[Digg] Location is important for your Contact Center too!
Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
[Digg] Using Content to Build Trust in B2B Marketing
Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.