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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Digg] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Digg this! Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Digg] Monday Marketing Term: Lead Conversion
    Digg this! Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Tweet This!
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Digg] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. See below for sources.). Nevertheless, it’s not perfect. Optimize the speed of your site? Just like Mashable!”)
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 8, 2010
    [Digg] Customers don’t care about Channels
    Digg this! Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. didn’t think so. say – don’t do it!
  • CEEKUE  |  MONDAY, MAY 31, 2010
    [Digg] Numbers – 1.5
    Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • CEEKUE  |  SUNDAY, JUNE 13, 2010
    [Digg] Numbers – 50
    Share this on Facebook Share this on LinkedIn Digg this! 50% of the mobile Internet traffic at this moment in the UK is for Facebook. Can we already find your business there? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] 5 Great Reasons to Retweet Others on Twitter
    Digg this! One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet. Share this on Bebo.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Digg] Five Benefits of Blogging for Business
    Digg this! Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. In Minnesota?
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 7, 2010
    [Digg] Emotional Marketing Makes Memories
    Digg this! If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Digg] Content Marketing Matters: What’s Your Brand Personality?
    Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] Marketing Technology Takes a Page From Unified Communications.
    Digg this! Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. We will explore some answers to that question next time.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2011
    [Digg] This Study On The New York Times Could Change Your Marketing
    by Jesse Noyes | Tweet this. picked a random day this week and examined the list of the most emailed articles of the past month on The New York Times website. Sounds like a fairly random list, right? But according to a recent study out of the Wharton School , there’s science behind the spread of these articles…the science of emotion. Share email.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Digg] Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
    Alternative 2: Digg Reader. Digg is probably better known for its link sharing product, but it''s a natural jump for the company to create a reader of its own. little less established than Feedly, Digg Reader was released in beta after working on it for a few months. certainly haven''t. Alternative 1: Feedly. Cost: Free.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Digg] Your Customer Segments Are on the Move!
    Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
  • CEEKUE  |  TUESDAY, JUNE 15, 2010
    [Digg] Vital statistics for B2B marketers
    Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Digg] 10 Social Media Cartoons Guaranteed to Make You Smile
    Digg in Real Life: The Bury Brigade. It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Digg] Why is Google Scared and What it means for B2B Marketing!
    Digg this! At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Digg] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    Digg this! Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2011
    [Digg] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
    by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  The Sirius analysts always have fresh, often counterintuitive approaches to tough problems. I’m a huge metal fan.”. Don’t undersell it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Digg] Is User Generated Content building a Wall between your Brand and your Customer?
    Digg this! So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t! Email this to a friend?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Digg] Generating a Buyer Persona with Facebook Advertising
    Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 14, 2010
    [Digg] Are Personas the New Customer Segments?
    Digg this! Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site.  There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. have to argue with this word swap.  Tweet This!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Digg] B2B Social Media Landscape Appears to Be Wide Open
    Digg this! Wendy Boyce. As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. What aren’t they doing well?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] Minnesota’s Social Media Event of the Summer
    Digg this! On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. This seminar will cover a wide range of actionable social media and online marketing subject areas, including how to: • Develop a social media strategy. and what you can do about it?). Generate revenue through email marketing.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Digg] Serial Writing Formula: 1=5+2=7+1
    Digg this! I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Blog this on Blogger. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 6, 2011
    [Digg] Radian6: The End of Marketing Automation?
    Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. Marc benioff has predicted the “end of email&# , which may account for why he hasn’t bought an email based marketing company.  movement. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Digg] How to Make Content More Engaging: 10 Tips
    Digg this! The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. Tell a story.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 18, 2010
    [Digg] Social Media – is it really mainstream in B2B Marketing?
    Digg this! So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. Let me explain …. There doesn’t seem to be anything really new. So where do we go from here? Tweet This!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Digg] Is RFID Getting Primed to Change Digital Marketing?
    Digg this! Mike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” didn’t need the new shirt or pants, and next headed to the grocery store to pick up a few things. Tweet This! Post on Google Buzz.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Digg] B2B Marketing: Trust + Community = ROI
    Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer.
  • CEEKUE  |  SUNDAY, OCTOBER 3, 2010
    [Digg] Sunday Cartoon – Advertising
    Share this on Facebook Share this on LinkedIn Digg this! Related links: > Cartoons by Rene Bindslev. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Digg] 8 Tips to Improve Campaign Landing Page Conversion
    Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Digg] The 12 Days of Social Media; a Holiday Post
    Digg and Reddit bookmarking.  . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Are kids Brains Different when it comes to Social Media?
    Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Digg] Monday Marketing Term: Lead Scoring
    Digg this! According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Digg] 5 Tricks to B2B Marketing Socially
    Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Digg] Consumer Decision-Making Theories and Strategies That Work
    Digg this! Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. In this case, a consumer values all the attributes equally. . Theory or Fact?
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] My $900 Tweet…
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Cracking the ActiveMQ Monitoring Nut on AWS EC2
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 1, 2011
    [Digg] The Dawn of the Marketing Cloud? Not so fast….
    Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. Certainly the combination of the two could be powerful but there is a major challenge to the success of this marriage: combining the cultures. 
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 19, 2010
    [Digg] How Complex Is Your Communications Landscape?
    Digg this! George Hollister. In a recent blog post titled Our Many New Phones , Chris Brogan laments the number of locations that he checks for messages each morning and asks the question “Have we really improved the world?”    Chris checks email, Twitter, web sites, blogs, etc.—a total of 13 locations daily.  And with you. Tweet This!
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Digg] Social Media Strategy? Think Like a Reporter
    Digg this! Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Who: the first who question is who will be in charge of social media efforts? Who else will be involved? Tweet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Digg] How to become a Google whore
    Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. I mean really.
  • CEEKUE  |  MONDAY, SEPTEMBER 20, 2010
    [Digg] Greenpeace No Longer Friends With Facebook
    Share this on Facebook Share this on LinkedIn Digg this! According to Greenpeace, the electricity to keep Facebook’s new Oregon data center running is coming from a coal-fired power station. Despite the fact Facebook CEO Mark Zuckerberg had promised earlier this year to build a ‘green’ data center. Share it [.].
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Digg] 3 Tips for Better Blog Writing
    Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [Digg] SEO - Why a Small Business Needs a Blog
    Blog posts are more likely than corporate content to be seen as thought leadership content and linked in other blog posts or tagged on social bookmarking sites like Digg and Del.icio.us. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 8, 2010
    [Digg] Don’t Let Meetings Be the Death of Your Organization
    Digg this! Wendy Boyce. Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting,&# written by Patrick Lencioni.  The author weaves a fictional tale of a company struggling with staff meetings, and how those affect the long-term success of the organization.  Avoid “Rabbit Holes.&#
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Digg] How Much Are Your Customers Worth?
    Digg this! Bill Harriss. As marketers, we have heard about it for years:  It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Makes sense, right? The Challenge. that can stand in the way. The Breakthrough. Image Credits: [link]. Customer Loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Digg] This is what happens when Barbie joins Twitter
    Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  She even has a Twitter account. Feeling a strange tingly sensation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Digg] Social Interaction Designers are gunning for your website
    Digg this! Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  Facebook Plugs In.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Digg] 4 Rules for Being Your Own CMO/CIO
    Digg this! It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  When I was first hired as the CMO of WebEx in 1998, there was a pretty vague mandate to “build the brand&# and “support sales&#. Web analytics, email marketing, and content management). Sound familiar? Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Digg] Monday Marketing Term: Multi-Channel Visitor Tracking
    Digg this! So we can all agree that knowledge is king. But knowledge without context is pretty much useless. With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Lead scoring. How does this work?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 13, 2010
    [Digg] Location is important for your Contact Center too!
    Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Digg] Wayne Gretzky was an Inbound Marketer
    Digg this! A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This!
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Digg] Five Audiences for Social Media Marketing
    Digg this! One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. What kind of content will attract them?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 7, 2010
    [Digg] Advanced Techniques that Takes Email to the Next Level
    Digg this! In the past months, I’ve written a lot about best practices for email marketing. In this post I’d like to look at a couple of advanced email marketing techniques that can take email marketing to the next level. Video in Email. Emails are usually very text-rich, with at most a couple of supporting images. Social Media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Digg] Social CMO – Will CMO’s miss this opportunity?
    Digg this! CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. For Example …. Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Digg] Eloqua’s Grande Guide to the Social CMO
    by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011.   This is a great start.  What other technologies (e.g.,
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 29, 2010
    [Digg] 7 Mistakes Speakers Make with Presentations
    Digg this! We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Try 3-4 things instead. 1-2-3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Digg] The 7 B2B Sins of Social Media Ignorance
    by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Pride. Sloth. We just don’t have time.” Greed. Gluttony.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Digg] Why Operational Transparency is Important to SaaS Customers
    Digg this! When considering whether to implement an on-premise or on-demand solution , you should consider operational and scaling costs, availability requirements for the application, and ongoing maintenance and support to ensure you can meet SLAs for your customers or constituents. Seeing what's behind the wall of your hosted solution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 10, 2011
    [Digg] Monday Marketing Term: Content Mapping Strategy
    Digg this! Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function. Before you can develop a content map, buyer personas need to be established. Tweet This! Genius.co
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 23, 2010
    [Digg] Using Analytics to Drive Your Tweet Strategy
    Digg this! Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  The most known example of this would be Twitter, with their 140 character “tweets.”  Through these types of microblogging services, B2B marketers are now equipped to reach out to or locate prospective leads. Be concise. 
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Digg] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Digg this! Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Digg] Internet resources on information overload and productivity | ManagingIO
    Why Digg works. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s Blogs/ Websites with focus on information overload. ManagingIO.com ;-).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Digg] Shadow Pipeline – accounting for the missing dollars
    Digg this! Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Digg] The Perfect Storm in Customer Service
    Digg this! Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives! Last time I checked ignoring your customers on social media is a really bad strategy. Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 24, 2010
    [Digg] Call Center Optimization Through Better Marketing Analytics
    Digg this! Paul Raca. Are you confident that your call center’s lead generation activities are targeted to reach out to the prospects who are more likely to respond positively? Often times, the answer turns out to be “What is targeting?” Adding marketing analytics to the mix improved lead generation results. Tweet This! Post on Google Buzz.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Digg] Understanding B2B Campaign Responses – Building a Methodology
    Digg this! Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. 3) customers. OBTM = Outbound Telemarketing. Tweet This!
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Digg] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. Bit.ly - Bit.ly for $1.65
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Digg] 4 Rules to Avoid Marketing Whiplash
    Digg this! Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  When Robert and I started Genius back in 2004, the hottest thing around was still Email marketing and “automation&#.  The speed and impact of each of these shifts forward only seems to get more intense.  Tweet This!
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Digg] 10 Steps to Launch Your Social Media Presence
    Create Accounts on the Top Social Bookmarking Sites - sites like Delicious , Digg , Stumbleupon and Reddit. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online? What are their demographics?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Digg] Connect Your Blog to Facebook Automatically
    Digg this! Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. It had been so long since I set this up myself, I was a bit rusty on the steps required. Facebook.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Digg] Marketing Miracle No. 1: Walking on Water
    Digg this! Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link]. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Digg] 4 Tools for Measuring Your Online Influence
    by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. Klout.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Digg] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. Guess what. Yahoo!
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Digg] Is Email the Workhorse of Demand Gen?
    Digg this! Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. Fifteen years ago the telephone was the workhorse of B2B demand generation. There weren’t that many affordable alternatives, and it was before the widespread use of voicemail. Email Pros. Email Cons.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 6, 2010
    [Digg] Social Media, CRM & Marketing Automation
    Digg this! After my in-depth article on integration between CRM and Marketing Automation , I’d like to write about something a little lighter: Social Media. Clearly, Social Media is one of the big revolutions in marketing today. But how do you make Social Media work for you? Social, CRM & Marketing Automation. Social Media Trends.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Digg] The 7 Features You Must Include in Your B2B Sales Playbook
    Digg this! An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. The sales reps and their managers will thank you for it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Digg] What Google+ Needs to Offer Businesses
    by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 16, 2010
    [Digg] A 3 minute lesson in traditional versus social brand marketing
    Digg this! I found this little animation to be entertaining and instructive and wanted to share with you.  I have no connection with the producers of this video, Scholz & Friends.  They just did a good job and I wanted to say so. : )  Three minutes well-spent. Apologies for the annoying Google ads on this video.  Not my idea. Tweet This!
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Digg] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). trust and communications). my company).
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 19, 2010
    [Digg] Brain Scans Reveal 3 Elements of “Buying Brain”
    Digg this! As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Whether or not there is emotional ENGAGEMENT. Source: The Buying Brain , A.K. We are no different.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 23, 2010
    [Digg] The B2B Manifesto: Trust Building Comes First
    Digg this! How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 3, 2010
    [Digg] Monday Marketing Term: Linking Strategy
    Digg this! A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Digg] Social Media Success Stories
    The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. StubleUpon , Digg , Facebook , Blogger , web 2.0 How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Chad H.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Digg] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    Activating buttons for Facebook, Digg, Stumbleupon , and Reddit are a long-term investment in your work’s visibility.  It’s 2011.  Facebook is fun, but you wouldn’t want to waste a whole workday on there. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals. Try it. 
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Digg] B2B Marketing: Where does the Funnel begin?
    Digg this! In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Digg] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Digg this! Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? Resources: [link].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Digg] Win a Signed Copy of “Content Rules”!
    by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work.  On us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Digg] New research puts Fortune 500 social media usage on display
    Digg this! The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Highlights: One hundred-eight (22%) of the Fortune 500 companies have a public-facing blog with a post in the past 12 months. This is up from 16% in 2008. 500 companies (45%). Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 5, 2010
    [Digg] The Douchebag Manifesto
    Digg this! You probably know by now that I like to shake it up with something light-hearted on Fridays but I think today’s video sends {grow} into an entirely new orbit.  A new Twitter friend, Jennifer Kane , gave this speech last year at Ignite Minneapolis. It was too funny and creative not to share with y’all.  Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Digg] [Interview] Klout & Involver On Influence And Facebook Marketing
    by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company. What does it offer consumers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Digg] Guy Kawasaki is the devil
    Digg this! Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Guy Kawasaki is a managing director of Garage Technology Ventures , an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Impressive. How to sell socks [link]. link].
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [Digg] B2B Marketplaces: A New Breed Takes On an Old Problem
    Digg this! Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies.
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