IT'S ALL ABOUT REVENUE | THURSDAY, MAY 5, 2011
[Digg] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. Wikipedia’s landing page sees 5.5
IT'S ALL ABOUT REVENUE | MONDAY, MAY 23, 2011
[Digg] 4 Tips for Getting WAY more from Email Marketing
by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?. Share email. Facebook. LinkedIn. Reddit.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Digg] Going Big on Small: Joe Payne on HubSpot’s $32M Round
by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Reddit.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 12, 2011
[Digg] Social Media For Social Good. Will It Do Any Good?
by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. And she started to wonder, Is there a way to monetize that enthusiasm? Share email. Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 5, 2011
[Digg] Revenue Performance Management: Webtrends Tackles Data Overload
by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. Facebook.
MARKETING GENIUS BLOG | TUESDAY, JUNE 28, 2011
[Digg] 5 Key Questions for Choosing a Marketing Automation Solution
Digg this! As Craig Rosenberg summarizes in this infographic [link] , the marketing automation space is o n fire. The infographic highlights that growth will be even faster over the next few years with adoption hitting 50% and there are currently over 100 MA vendors and it hasn’t stopped there. Tweet This! Share this on LinkedIn.
MARKETING GENIUS BLOG | WEDNESDAY, MAY 19, 2010
[Digg] Chart of The Week: The Skills of a Modern Marketer
Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. This question was asked on a scale of 1 to 5. Most marketers say strategy and creativity are their strongest skills. Tweet This! Share this on LinkedIn.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 20, 2010
[Digg] Facebook’s Like Button adds Life to your Content
Digg this! Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!).
ACT-ON | THURSDAY, NOVEMBER 5, 2015
[Digg] 17 Realistic Ways to Get More Website Traffic
But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 5, 2011
[Digg] [Chart] Marketing Automation Means More Marketing Jobs
by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Basic automation can increase the volume of qualified leads per marketer by 6 times. Reddit.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 5, 2011
[Digg] Are You Crushing Your Customers with Content?
by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook.
WEBBIQUITY | MONDAY, NOVEMBER 21, 2011
[Digg] Eight Factors to Consider When (Re)Launching a Business Blog
Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Location. Author(s). Assigning multiple writers (i.e.,
WRITING ON THE WEB | THURSDAY, JUNE 9, 2011
[Digg] How Readers Find Your Blog: A Diagram
Digg this! I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger. Share this on del.icio.us.
WRITING ON THE WEB | THURSDAY, MARCH 17, 2011
[Digg] Free Phone Consulting? 4 Reasons It’s a Good Idea
Digg this! Why should a professional or small business give away free consulting ? I’ll tell you why. Since I charge $200/hour for consulting sessions, why would I do this? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
[Digg] Your Customer Segments Are on the Move!
Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 2, 2008
[Digg] YouTube - What is LinkedIn? Part 2
Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). Loading.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 10, 2010
[Digg] Is social media creating a generation of cowards?
Digg this! I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted. My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The toxic childhood.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 11, 2010
[Digg] Facebook Advertising for Dummies (Wiley)
Digg this! Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree!
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 14, 2011
[Digg] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. It’s raised $1.25 pages and other pieces of their digital resume. Reddit.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
[Digg] 8 Tips to Improve Campaign Landing Page Conversion
Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. 1. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Digg] How to Do Great Marketing with (Almost) Zero Money
Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. What do they care about?
WRITING ON THE WEB | MONDAY, APRIL 18, 2011
[Digg] Content Marketing: Connect the Dots and Drive Results
Digg this! How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. Tweet This!
CONFLUENT FORMS | FRIDAY, AUGUST 3, 2012
[Digg] Focus on your blog, don't promote the social media services
read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Digg] Why hiring a search marketing firm is a waste of money
Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Digg] What PR Pros Can Learn from The Huffington Post
by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Normally this development would be shared solely with users.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 26, 2011
[Digg] 1,600 SXSW Speakers, Three Twitter Lists
by Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. (Who are the 9% who aren’t, and how’d they get selected to present?) . Facebook.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Digg] Purchases are fun, but…….they don’t move the business needle
Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011
[Digg] 5 Islands On The Revenue Performance Management Journey
by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp , mapped out so elegantly today at DemandCon. Sponsorship Isle. Share email.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2011
[Digg] 14 Sanity Saving Apps For Business Travelers
by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air.
VERTICAL RESPONSE | THURSDAY, AUGUST 28, 2014
[Digg] Are You Committing Content and Social Media Sabotage?
There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. Nothing.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 5, 2011
[Digg] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Consistency matters.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Digg] Blogger outreach is more PR than social media
If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. Before long, hundreds of email replies stream in.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
[Digg] Best Website Design Guides and Tips of 2010
Digg this! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. What website design trends should graphic artists take note of?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 17, 2011
[Digg] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. It’s not just about reacting. Be sure to stop by and say hello.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Digg] 4 Tweetable Lessons In Social Media Civility
by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. And why not? Before there was an Anthony Weiner Twitter scandal , there was a Kenneth Cole Twitter scandal. ).
WEBBIQUITY | WEDNESDAY, FEBRUARY 16, 2011
[Digg] Best LinkedIn Guides, Tips and Tactics of 2010
Digg this! LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 21, 2010
[Digg] Get ready. Social scoring will change your life.
This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene. This CREEPS ME OUT. Dominate.
WRITING ON THE WEB | TUESDAY, JUNE 28, 2011
[Digg] Facebook Fan Page: Top 5 Reasons to Have One
Digg this! As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. Hope you “like it!
WRITING ON THE WEB | MONDAY, APRIL 25, 2011
[Digg] What’s Missing in Content Marketing: Who and Why
Digg this! Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Okay, that’s exciting… to you and your spouse for sure. He had to care. We become engaged.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Digg] Can Lead Generation Become More than “Frosting and Cherries?”
Digg this! Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). The Demise of Lead Generation.
WRITING ON THE WEB | TUESDAY, MARCH 29, 2011
[Digg] Marketing with Videos: What’s Wrong with the Script?
Digg this! I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. They try to say too much.
MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
[Digg] What B2B Marketers Can Learn from Lady Gaga (really)
Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you. recent, standout marketing story for me is Lady Gaga. How is this relevant to B2B marketers? Take salesforce.com for example.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010
[Digg] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1: Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 20, 2011
[Digg] Measuring by Anecdote with SlideShare
by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. “We don’t measure by anecdote,” is one of his winning aphorisms. And from the perspective of aspiration, he’s right. Everything is ultimately measurable, and we are a “measure everything” company. Digital applause. Did he talk to you?
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Digg] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Digg - Digg is a social news website that allows members to submit and vote for articles. Newsvine - Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community. Reddit - Reddit is similar to Digg and Newsvine. Internet websites. for $1.65
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 27, 2010
[Digg] 3 More ROIs in Social Media – Conversations Leads and Advocates
Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Tweet This!
WRITING ON THE WEB | TUESDAY, JANUARY 18, 2011
[Digg] Blogging with Personality and Tim Ferriss
Digg this! How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. By the way, love your new 4-Hour Body , Tim!
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Digg] 4 Conversation Starters for Selling Marketing Automation to the CEO
by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. CEOs love accountability. Share email. Reddit.
WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
[Digg] What’s the Best Social Media Monitoring Tool? It Depends
Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements.
MARKETING GENIUS BLOG | THURSDAY, JULY 28, 2011
[Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts. One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
WRITING ON THE WEB | SATURDAY, APRIL 16, 2011
[Digg] Content Marketing for Professionals: Time-Saving Tips Webinar
Digg this! Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. You can register here.
WRITING ON THE WEB | MONDAY, FEBRUARY 7, 2011
[Digg] Business Blog: 4 Reasons to NOT Write Your Own
Digg this! (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. That’s great.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 24, 2011
[Digg] 16 Experts Answer, “What makes a great infographic?”
by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. And because everyone loves a competition, we made it easy for you to tweet your favorite answer.). 1. Then what? Edit, edit, edit! Compelling data, 2. Share email.
WEBBIQUITY | THURSDAY, FEBRUARY 10, 2011
[Digg] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. by Andy Beal.
FEARLESS COMPETITOR | THURSDAY, JULY 26, 2012
[Digg] How to Save Time & Effort with Your Social Media/Facebook Posting
StumbleUpon, Digg, Pinterest, etc. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Then they have to log into each one – one at a time – and do their postings.
WRITING ON THE WEB | MONDAY, JUNE 20, 2011
[Digg] How to Write with Your Right Brain: 5 Tips
Digg this! ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) You just have to use it well.
BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
[Digg] Your corporate website needs to become a trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” you ask?
BIZNOLOGY | TUESDAY, DECEMBER 4, 2012
[Digg] Upgrade your lame agency website into your social media brand HQ
Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. Image via CrunchBase. What we do own is our own properties. At the end of the day, none of this is yours.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
[Digg] 8 Rules For Running Online Display Ads
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 2, 2011
[Digg] 3 New Buttons To Make Your Brand More Social
by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. The result is there are three new buttons you should know about. Google +1. For publishers the benefits are obvious as well. Klout +K.
WRITING ON THE WEB | MONDAY, APRIL 4, 2011
[Digg] Is Your White Paper a Sales Pitch in Disguise?
Digg this! I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? buyer.
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
[Digg] High Quality Content Sites Is What Google Wants
Digg this! There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. If your search results have changed lately, this may explain why. Hire a good writer.
MARKETING GENIUS BLOG | THURSDAY, MARCH 31, 2011
[Digg] The Dawn of the Marketing Cloud? Not so fast….
Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. There are a handful of companies in the space that have built their business (or at least a large part of it) on the AppExchange. Tweet This!
MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Digg] “Curation” gets six tweets per hour…right now!
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation gets six tweets per hour…right now! “Curation gets six tweets per hour…right now! No trackbacks yet.
MARKETING GENIUS BLOG | THURSDAY, APRIL 21, 2011
[Digg] Time for “Customer Scoring”
Digg this! In the “not so distant past (as in “still happening ) the customer hand-off from Marketing–>Sales–>Customer Support was too often a dropped baton, and an unhappy customer. Thanks to usable CRM platforms like Salesforce.com and Marketing automation systems (like Genius!) bad NetPromoter scores!)
MARKETING GENIUS BLOG | MONDAY, OCTOBER 25, 2010
[Digg] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
Digg this! Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Interestingly, most of these practices can be tied to Marketing Automation. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 16, 2011
[Digg] The Four Pillars Of Revenue Performance Management
by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. We were on the path to Revenue Performance Management.
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Digg] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 120 Terms to Know. A. for $1.65
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 5, 2010
[Digg] 2010 – Welcome to the Age of Customer Service
Digg this! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Tweet This!
WRITING ON THE WEB | WEDNESDAY, JANUARY 5, 2011
[Digg] E-Newsletter Review: How’s Your Ezine?
Digg this! You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) After a year she reported: No new clients came to her after reading it. No new sign-ups were happening (or were rare). She asked what she was doing wrong. Here were some of her questions, followed by my answers. call to action. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 21, 2010
[Digg] The 4 P’s to Social Media Marketing
Digg this! Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. Slide 1. Tell Good Stories. Make them Sticky.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 2, 2010
[Digg] Social Media is not a campaign it’s a commitment!
Digg this! A while back I created a post called – There is no “campaign in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This!
MARKETING ACTION | MONDAY, NOVEMBER 17, 2014
[Digg] 26 Ways to Promote Your Blog Post
Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. 50/50 Post Creation and Promotion. Yikes! While that might well work, it’s a bit extreme.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 12, 2011
[Digg] Follow the Yellow Brick Road to Revenue Performance Management
by Jesse Noyes | Tweet this. Today’s guest post on the promise of Revenue Performance Management comes from Ian Michiels , Principal Analyst at research firm Gleanster. Most of us are familiar with the Wizard of Oz. Ian Michiels of Gleanster. But there’s too much right about RPM for this not to take flight as a new category. Share email.
WRITING ON THE WEB | TUESDAY, APRIL 19, 2011
[Digg] Content Marketing Tips: Find Your Online Voice
Digg this! How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. You need a brand story.
WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011
[Digg] Content Rules: Insight and Originality Attracts Clients
Digg this! Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king! 2011).
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Digg] Punk Chihuahua Reveals 4 Secrets to Better Blogging
Digg this! How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. All of which will end up biting you in your traffic stats. It’s that it’s hard to perform on queue.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 2, 2011
[Digg] 3 Web Tools to Make Money Online
Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. used to keep a word doc listing them all, yikes! Check it out. Not an affiliate!).
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
[Digg] B2B Social Media Landscape Appears to Be Wide Open
Digg this! Wendy Boyce. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. This diagram is visually represents the top 25 industries currently utilizing social media practices.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 22, 2011
[Digg] 4 Steps for Making a Fan for Life [Video]
by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Check out the video below. Dig Into the Data.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011
[Digg] Should I Open A New Social Channel? 5 Questions To Ask Yourself
Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) Build credibility within your industry?
MODERN B2B MARKETING | THURSDAY, MARCH 17, 2011
[Digg] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful? Doing all 7? A+.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Digg] 22 Essential Mobile Apps for Your CMO
by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? Content Apps.
BIZNOLOGY | TUESDAY, JANUARY 1, 2013
[Digg] 11 digital marketing resolution ideas for ’13
Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
[Digg] 10 Marketing Trends for 2011
Digg this! Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. Data integration becomes mission critical.
WINDMILL NETWORKING | THURSDAY, MARCH 31, 2011
[Digg] Unique Content: The Key to Online Relationship Building, Social Media and SEO
In addition to using unique blog posts and articles in engaging and informing website visitors, consider using it in your social media efforts on Facebook, Twitter , Digg, Reddit and any others you’re active on. Relationship-Building Tool. In short, they are trying to establish a relationship with you. Above all, it should be unique.
HUBSPOT | TUESDAY, NOVEMBER 30, 2010
[Digg] LinkedIn Releases Offical Share Button
With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network.
WRITING ON THE WEB | WEDNESDAY, JANUARY 26, 2011
[Digg] The Real Truth About Mexico
Digg this! At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Crime in Mexico. Blog this on Blogger.
WRITING ON THE WEB | THURSDAY, OCTOBER 21, 2010
[Digg] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
Digg this! The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. billion in US alone.
WEBBIQUITY | FRIDAY, JANUARY 7, 2011
[Digg] 2011 Social Media Marketing Trends
Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Among the top 10 trends identified: 1.
WRITING ON THE WEB | TUESDAY, JUNE 15, 2010
[Digg] Twitter: the little bird that grew up strong
Digg this! Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K.
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Digg] Overcoming the B2B Marcom Manager's Content Conundrum
For example, when you’re monitoring your news feeds, copy one or two articles/posts and quickly post them to your social media status updates or your Facebook fan page, and then bookmark them on Delicious or Digg them. Content , links and trust are the currencies of the internet. How can we help you Make Good Media? Or Does It? 5.
MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011
[Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. Such online channels can’t be overlooked. The comScore 2010 U.S.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 17, 2010
[Digg] What is Social Media’s Next Big Thing?
Digg this! One possible answer: The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Tweet This!
WRITING ON THE WEB | MONDAY, MAY 2, 2011
[Digg] 4 Content Marketing Goals for a Coach Website
Digg this! How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). This is just the home page.
WEBBIQUITY | TUESDAY, MARCH 9, 2010
[Digg] The One Effective Use of Facebook for B2B Marketing
Digg this! You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Not even close.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 7, 2011
[Digg] [Chart] Thank You, Marketing Automation
by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo Sign up here.
WEBBIQUITY | FRIDAY, JANUARY 14, 2011
[Digg] How to Approach Business Social Media Strategically
Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Tweet This!
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 31, 2011
[Digg] Why Eloqua is Working with Habitat for Humanity
by Erika Goldwater | Tweet this Like to give back? To the community, I mean… Most of us would say yes. Social activities used to be a big component of what makes a “cool place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. Find what works for you and your organization.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 4, 2011
[Digg] Marketers: How To Get Noticed by “Influencers”
by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. The following is a crash course in “infleuncer marketing.”. Reddit.