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  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Digg] Getting in Step with Sales
    Digg this! I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. m kind of bummed that I missed it but not because of the case study. It’s a doozy: Misperceptions about Sales. Not really, if ever, posits Dunne. Tweet This!
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Digg] How to recover from the ravages of Google Penguin and Panda
    'People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s Google Search is people!
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Digg] Best of 2010 – My Favorite WordPress Plugins
    For example, ask visitors from Digg to Digg your post. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. photo by Sarah Worsham ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Digg] Change or Die | Fast Company
    My Bookmarks Digg Del.icio.us ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 19, 2011
    [Digg] Marketing Automation Buyers: State of the Union, Part II
    Digg this! In my last post , I summarized the high level findings of Jessica Groopman’s insightful survey of Marketing Automation  (MA) buyers by Focus ( download here ).  The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA.  Why is this? before you buy).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] YouTube - Informal Learning in 10 minutes
    Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly.
  • LOOPFUSE  |  MONDAY, NOVEMBER 1, 2010
    [Digg] 4Cs of B2B Marketing: Campaign, Customer, Channel, Content
    Digg this! When I originally had the idea to write this post,  I decided to focus on our new marketing automation platform release and how the menu system had changed. So how is it that today’s B2B Marketing professionals think? Channel: Inbound marketing avenues used by your customers to reach your content, ie. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Digg] Why Chris Brogan is invincible
    Digg this! I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. But  a post this week established a new milestone even for Chris. Stop it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 14, 2011
    [Digg] The 8 Stages Of Lead Nurturing Romance
    by Jesse Noyes | Tweet this. Happy Valentine’s Day! It’s a day of flowers, chocolates and plenty of dates. So what does dating have to do with lead nurturing ? There are actually some striking similarities. On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. Locking Eyes. First Date. Dating Casually.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Digg] 16 Experts Answer, “What makes a great infographic?”
    by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called Visual.ly via @Jowyang < Tweet this. Then what? Reddit.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 27, 2011
    [Digg] What B2B Marketers Can Learn from Lady Gaga (really)
    Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you.  recent, standout marketing story for me is Lady Gaga.  How is this relevant to B2B marketers? Take salesforce.com for example. 
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Creating Customer Rockstars: The Ultimate Marketing Gem
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Digg] Is The White Paper Dead for B2B Marketing?
    Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [Digg] How To Job Hunt Like a Spy (Part 3)
    Digg this! Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Implications. Aren’t iPads cool?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Digg] Using Content to Build Trust in B2B Marketing
    Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. And then what is the timing? Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Digg] The 4 P’s to Social Media Marketing
    Digg this! Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. ex dont list a white paper on YouTube). Slide 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [Digg] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    Digg this! Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. Tweet This! In a recent article.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Digg] Social Media Budget Ratio in B2B Marketing
    Digg this! In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. So here is my take …. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 21, 2010
    [Digg] Understanding the Value of Social Media Data
    Digg this! There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Digg] 3 More ROIs in Social Media – Conversations Leads and Advocates
    Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Digg] 1:1 Social Advertising in B2B Marketing
    Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This! Share this on Reddit.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Digg] 5 Ways to Create Content Without Writing a Single Word
    Digg this! Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Thought Leadership Interview. Webinar.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Digg] Social Media Listening for B2B Marketing
    Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Digg] Getting a customer is not the end goal it’s the middle
    Digg this! In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Digg] How to Choose a Social Media Listening Platform for B2B Marketing
    Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Digg] Will Facebook replace your B2B Marketing email system?
    Digg this! I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  But what does that really mean. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] Facebook’s Like Button adds Life to your Content
    Digg this! Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Digg] Social Media for the Boardroom
    Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Digg] Building a Presence at Dreamforce
    Digg this! This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. Tweet This!
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 18, 2010
    [Digg] B2B Marketing ROI – Are You There Yet?
    Digg this! George Hollister. As the 2010 Direct Marketing Association conference ( DMA:2010 ) wrapped up, I took a minute to reflect on the conversations I had had with a wide variety of marketers over the past few days.   DMA:2010. sense some progress in leveraging all the tools available to us, but most of us lag behind consumer marketers.  
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [Digg] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Digg] [Chart] How Personalization Increases Email Open Rates
    by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  over the average. open rate. Reddit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Digg] 4 Lessons Social Media Pros Can Learn from DemandGen
    by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Believe me, I know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [Digg] Could AT&T kill the iPhone Brand?
    Digg this! According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. But I don’t care either.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Digg] Web Presence Optimization, Reloaded
    Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start? Do I have to do everything ?
  • WRITING ON THE WEB  |  FRIDAY, JULY 30, 2010
    [Digg] Video: How to Create Great Sales Pages in WP
    Digg this! Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? think the folks at iFlashVideo.com did a super job! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Digg] 5 Big Marketing Lessons From Kickstarter
    by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Digg] How Social Media Changed the Sales Cycle into the Buying Cycle
    Digg this! Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Store rooms and offices were full of these glorious materials. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Digg] Social Customer Support: AT&T is doing it Right!
    Digg this! I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! So I decided to give it a try. Bravo AT&T! Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Digg] The State of Marketing Automation 2011
    Digg this! Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Digg] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Digg this! Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] Social Media U: Take a Class in Social Media - ReadWriteWeb
    ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. 25 Comments. Social media. Web 2.0.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Digg] Monday Marketing Term: Lead Conversion
    Digg this! Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 8, 2010
    [Digg] Customers don’t care about Channels
    Digg this! Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. didn’t think so. say – don’t do it!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Digg] 8 Rules When Using Social Media as a Support Channel
    by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. Then came Facebook, Twitter and LinkedIn. And Focus. And Quora. Reddit.
  • CEEKUE  |  MONDAY, MAY 31, 2010
    [Digg] Numbers – 1.5
    Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Digg] 14 Sanity Saving Apps For Business Travelers
    by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Digg] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Digg this! Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. by Kuno Creative. 5 stars.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] 5 Great Reasons to Retweet Others on Twitter
    Digg this! One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet. Share this on Bebo.
  • CEEKUE  |  SUNDAY, JUNE 13, 2010
    [Digg] Numbers – 50
    Share this on Facebook Share this on LinkedIn Digg this! 50% of the mobile Internet traffic at this moment in the UK is for Facebook. Can we already find your business there? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Digg] Five Benefits of Blogging for Business
    Digg this! Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. In Minnesota?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Digg] Will Content Marketing Destroy Social Media?
    The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. chiprodgers.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 7, 2010
    [Digg] Emotional Marketing Makes Memories
    Digg this! If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Digg] Content Marketing Matters: What’s Your Brand Personality?
    Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2011
    [Digg] This Study On The New York Times Could Change Your Marketing
    by Jesse Noyes | Tweet this. picked a random day this week and examined the list of the most emailed articles of the past month on The New York Times website. Sounds like a fairly random list, right? But according to a recent study out of the Wharton School , there’s science behind the spread of these articles…the science of emotion. Share email.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] Marketing Technology Takes a Page From Unified Communications.
    Digg this! Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. We will explore some answers to that question next time.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Digg] Your Customer Segments Are on the Move!
    Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
  • CEEKUE  |  TUESDAY, JUNE 15, 2010
    [Digg] Vital statistics for B2B marketers
    Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] Minnesota’s Social Media Event of the Summer
    Digg this! On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. This seminar will cover a wide range of actionable social media and online marketing subject areas, including how to: • Develop a social media strategy. and what you can do about it?). Generate revenue through email marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Digg] Why is Google Scared and What it means for B2B Marketing!
    Digg this! At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2011
    [Digg] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
    by Brian Kardon | Tweet this. just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.  The Sirius analysts always have fresh, often counterintuitive approaches to tough problems. I’m a huge metal fan.”. Don’t undersell it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Digg] Is User Generated Content building a Wall between your Brand and your Customer?
    Digg this! So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t! Email this to a friend?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Digg] Generating a Buyer Persona with Facebook Advertising
    Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Digg] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    Digg this! Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 14, 2010
    [Digg] Are Personas the New Customer Segments?
    Digg this! Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site.  There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. have to argue with this word swap.  Tweet This!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Digg] B2B Social Media Landscape Appears to Be Wide Open
    Digg this! Wendy Boyce. As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. What aren’t they doing well?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Digg] Serial Writing Formula: 1=5+2=7+1
    Digg this! I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Blog this on Blogger. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 6, 2011
    [Digg] Radian6: The End of Marketing Automation?
    Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. Marc benioff has predicted the “end of email&# , which may account for why he hasn’t bought an email based marketing company.  movement. Tweet This!
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Digg] Best Google AdWords Tips and Tactics of 2010
    Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Digg] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Here is a short video from the company explaining what it is. You should be active on LinkedIn.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Digg] How to Make Content More Engaging: 10 Tips
    Digg this! The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. Tell a story.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 18, 2010
    [Digg] Social Media – is it really mainstream in B2B Marketing?
    Digg this! So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. Let me explain …. There doesn’t seem to be anything really new. So where do we go from here? Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Digg] How to become a Google whore
    Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. I mean really.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Digg] B2B Marketing: Trust + Community = ROI
    Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Digg] Is RFID Getting Primed to Change Digital Marketing?
    Digg this! Mike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” didn’t need the new shirt or pants, and next headed to the grocery store to pick up a few things. Tweet This! Post on Google Buzz.
  • CEEKUE  |  SUNDAY, OCTOBER 3, 2010
    [Digg] Sunday Cartoon – Advertising
    Share this on Facebook Share this on LinkedIn Digg this! Related links: > Cartoons by Rene Bindslev. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Digg] 8 Tips to Improve Campaign Landing Page Conversion
    Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Are kids Brains Different when it comes to Social Media?
    Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Digg] Monday Marketing Term: Lead Scoring
    Digg this! According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Digg] 5 Tricks to B2B Marketing Socially
    Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Digg] This is what happens when Barbie joins Twitter
    Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  She even has a Twitter account. Feeling a strange tingly sensation.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Digg] Social Media Strategy? Think Like a Reporter
    Digg this! Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Who: the first who question is who will be in charge of social media efforts? Who else will be involved? Tweet?
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] My $900 Tweet…
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Cracking the ActiveMQ Monitoring Nut on AWS EC2
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 1, 2011
    [Digg] The Dawn of the Marketing Cloud? Not so fast….
    Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. Certainly the combination of the two could be powerful but there is a major challenge to the success of this marriage: combining the cultures. 
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Digg] Consumer Decision-Making Theories and Strategies That Work
    Digg this! Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. In this case, a consumer values all the attributes equally. . Theory or Fact?
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 19, 2010
    [Digg] How Complex Is Your Communications Landscape?
    Digg this! George Hollister. In a recent blog post titled Our Many New Phones , Chris Brogan laments the number of locations that he checks for messages each morning and asks the question “Have we really improved the world?”    Chris checks email, Twitter, web sites, blogs, etc.—a total of 13 locations daily.  And with you. Tweet This!
  • CEEKUE  |  MONDAY, SEPTEMBER 20, 2010
    [Digg] Greenpeace No Longer Friends With Facebook
    Share this on Facebook Share this on LinkedIn Digg this! According to Greenpeace, the electricity to keep Facebook’s new Oregon data center running is coming from a coal-fired power station. Despite the fact Facebook CEO Mark Zuckerberg had promised earlier this year to build a ‘green’ data center. Share it [.].
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Digg] 3 Tips for Better Blog Writing
    Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [Digg] SEO - Why a Small Business Needs a Blog
    Blog posts are more likely than corporate content to be seen as thought leadership content and linked in other blog posts or tagged on social bookmarking sites like Digg and Del.icio.us. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Digg] The 12 Days of Social Media; a Holiday Post
    Digg and Reddit bookmarking.  . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 8, 2010
    [Digg] Don’t Let Meetings Be the Death of Your Organization
    Digg this! Wendy Boyce. Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting,&# written by Patrick Lencioni.  The author weaves a fictional tale of a company struggling with staff meetings, and how those affect the long-term success of the organization.  Avoid “Rabbit Holes.&#
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Digg] How to Reduce Information Overload | ThinkSimpleNow.com
    If you enjoyed this article, please share it on StumbleUpon , vote for it on Digg or bookmark it on del.icio.us. Digg it! Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Digg] How Much Are Your Customers Worth?
    Digg this! Bill Harriss. As marketers, we have heard about it for years:  It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Makes sense, right? The Challenge. that can stand in the way. The Breakthrough. Image Credits: [link]. Customer Loyalty.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Digg] 22 Essential Mobile Apps for Your CMO
    by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? Content Apps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 10, 2011
    [Digg] Leave The Flip-Flops: A SXSW Survival Kit
    by Jesse Noyes | Tweet this. You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like bewilderment by their third day in town. Yes, SXSW is a blast with all the music, movies and technology. Dress for Warm Weather. Let me take you back to SXSW 2009.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Digg] Social Interaction Designers are gunning for your website
    Digg this! Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  Facebook Plugs In.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Digg] Five Audiences for Social Media Marketing
    Digg this! One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. What kind of content will attract them?
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