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  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Digg] Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
    Alternative 2: Digg Reader. Digg is probably better known for its link sharing product, but it''s a natural jump for the company to create a reader of its own. little less established than Feedly, Digg Reader was released in beta after working on it for a few months. certainly haven''t. Alternative 1: Feedly. Cost: Free.
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Digg] Monday Marketing Term: Multi-Channel Visitor Tracking
    Digg this! So we can all agree that knowledge is king. But knowledge without context is pretty much useless. With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Lead scoring. How does this work?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Digg] Understanding B2B Campaign Responses – Building a Methodology
    Digg this! Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. 3) customers. OBTM = Outbound Telemarketing. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Digg] Getting in Step with Sales
    Digg this! I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. m kind of bummed that I missed it but not because of the case study. It’s a doozy: Misperceptions about Sales. Not really, if ever, posits Dunne. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Digg] Facebook Advertising Tricks for B2B Marketers
    Digg this! If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Digg] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. Dominate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Digg] Ten social media problems that drive marketers nuts
    Marketing for producing votes – Users of sites like Digg and Reddit rate links, allowing some to soar and others to languish in obscurity. Digg this! Trying to deliver measurable business results from social media marketing can be frustrating. I’m learning this from experience.  The ideas are one thing.  Tweet This!
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 29, 2010
    [Digg] 7 Mistakes Speakers Make with Presentations
    Digg this! We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Try 3-4 things instead. 1-2-3.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Digg] 3 Tips for Better Blog Writing
    Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] Minnesota’s Social Media Event of the Summer
    Digg this! On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. This seminar will cover a wide range of actionable social media and online marketing subject areas, including how to: • Develop a social media strategy. and what you can do about it?). Generate revenue through email marketing.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] Marketing Technology Takes a Page From Unified Communications.
    Digg this! Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. We will explore some answers to that question next time.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Digg] The 7 Features You Must Include in Your B2B Sales Playbook
    Digg this! An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. The sales reps and their managers will thank you for it.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Web Analytics + Customer Voice = 20/20 Vision.
    Digg this! Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over. Tweet This!
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Digg] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency. If so, click send. jason!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Digg] Creating Engagement in B2B Marketing
    Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] 5 Great Reasons to Retweet Others on Twitter
    Digg this! One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet. Share this on Bebo.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Digg] Wayne Gretzky was an Inbound Marketer
    Digg this! A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 19, 2011
    [Digg] Marketing Automation Buyers: State of the Union, Part II
    Digg this! In my last post , I summarized the high level findings of Jessica Groopman’s insightful survey of Marketing Automation  (MA) buyers by Focus ( download here ).  The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA.  Why is this? before you buy).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Digg] The 20 craziest things you can do on Twitter
    Digg this! OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.  Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont.,
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Digg] Social Media Strategy? Think Like a Reporter
    Digg this! Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Who: the first who question is who will be in charge of social media efforts? Who else will be involved? Tweet?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Digg] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Digg this! Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types. 
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Digg] Content Checklist: Don’t Publish Without It
    Digg this! I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Yeah, I know that’s ridiculous.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Digg] Consumer Decision-Making Theories and Strategies That Work
    Digg this! Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. In this case, a consumer values all the attributes equally. . Theory or Fact?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Digg] Unified Marketing: Buzzword or Bellwether?
    Digg this! Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. And it is. to it, then you have unified marketing (in simple terms). 
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 9, 2011
    [Digg] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
    Digg this! From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years.  solution. Who won the showdown?  Neither.  work flow.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Digg] 5 Ways to Create Content Without Writing a Single Word
    Digg this! Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Thought Leadership Interview. Webinar.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Digg] Social Customer Support delivers Strong ROI
    Digg this! In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! So why wouldn’t you center you social media efforts in this area?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Digg] How to use Twitter to crowd-source creativity
    Digg this! I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. Everything works great about this model except for one thing. But how?
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 27, 2011
    [Digg] What B2B Marketers Can Learn from Lady Gaga (really)
    Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you.  recent, standout marketing story for me is Lady Gaga.  How is this relevant to B2B marketers? Take salesforce.com for example. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Digg] Is social media creating a generation of cowards?
    Digg this! I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Not talking — texting.  
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Digg] Social Customer Support: AT&T is doing it Right!
    Digg this! I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! So I decided to give it a try. Bravo AT&T! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Digg] Video: Dell On Why NPS Matters
    by Jesse Noyes | Tweet this. Here at the MarketingProfs Digital Marketing Forum in Austin, TX, NPS is a hot topic. Otherwise known as Net Promoter Score, we’ve written on how valuable a metric it can be for determining how your customers and prospects are engaging with you online. How about your company? Are you tracking NPS? Share email.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Digg] B2B Blogging Trends for 2011
    Digg this! Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    Digg this! Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. What a great piece for DMNews to include. Finally someone gets it!  Tweet This!
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Digg] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Digg this! Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  For years, we’ve described what we do as a means to improve the marketing ROI for our clients.  Our paradigm has shifted from just acquisition and retention.  Share. Attract. Convert. Retain. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Digg] Seven Ways to Use Social Media for Business
    Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 20, 2010
    [Digg] Are you ready for “The Internet of Things”?
    Digg this! I was introduced to this short video (above) by Jeff Bullas ** and thought it was a great companion to the mega-trends post I ran last week which introduced this idea of “The Internet of Things.&#. This is fascinating to me.   The Earth is talking to us now.  There are vast and exciting implications for these developments. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] FOUND the ROI of Social Media for B2B Marketers!
    Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Digg] Shadow Pipeline – accounting for the missing dollars
    Digg this! Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Digg] The Perfect Storm in Customer Service
    Digg this! Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives! Last time I checked ignoring your customers on social media is a really bad strategy. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2010
    [Digg] The NEW “Four P’s” of marketing
    Digg this! Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market.  People. The social web is the first true PEOPLE-driven communication channel.  Publicly.  Permanently.  Presence. Not cheap.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Digg] What is Social Media’s Next Big Thing?
    Digg this! One possible answer:   The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Information sharing and education.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Digg] Marketing Miracle No. 1: Walking on Water
    Digg this! Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link]. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Digg] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    by Joe Chernov | Tweet this. ve written quite a bit lately about the swelling wave of social Q&A sites.  As much public attention as Quora, et al., has received – and they’ve received quite a bit – I’d argue we haven’t paid enough attention to the space.  The question for marketers is deceptively simple: How can we operationalize participation? 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 25, 2011
    [Digg] 3 Top Topics from Topliners
    by Heather Foeh | Tweet this. Every day dynamic conversations are happening between marketers who want to increase their topline revenue. They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. It’s not every campaign that generates an 80% win rate!
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Digg] Content Marketing to the Male Brain
    Digg this! What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Here’s what else grabs the attention of male brains…. Attention : They live in the ‘now.’ Men are goal-oriented. Post on Google Buzz.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Digg] Adventures in Frictionless Sharing
    The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. What is it, you ask? Microsoft, and the #1 data-vacuum, Google. Oh, what a pity.
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Digg] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Digg this! Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Cutting to the point, these practices are: 1.    Know your marketing mix. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Secrets from the trenches: How to become a Blog Whisperer
    I just don’t have the time to figure out the politics of Digg and Reddit and all these other applications with too many consonants. Digg this! I am closing in on 400 posts here at {grow}. thought this would be a good time to pause and share some of my lessons learned for all you budding Blog Whisperers out there! CONTENT.
  • CEEKUE  |  MONDAY, MAY 31, 2010
    [Digg] Numbers – 1.5
    Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Digg] It pays to provide Support with Social Media
    Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Reddit.
  • CEEKUE  |  SUNDAY, JUNE 13, 2010
    [Digg] Numbers – 50
    Share this on Facebook Share this on LinkedIn Digg this! 50% of the mobile Internet traffic at this moment in the UK is for Facebook. Can we already find your business there? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  Such online channels can’t be overlooked. The comScore 2010 U.S.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Digg] 10 Steps to Launch Your Social Media Presence
    Create Accounts on the Top Social Bookmarking Sites - sites like Delicious , Digg , Stumbleupon and Reddit. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online? What are their demographics?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Digg] Monday Marketing Term: Lead Conversion
    Digg this! Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Digg] 11 B2B Marketing Predictions for 2011
    Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Basically.2% Email this to a friend? Tweet This!
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Digg] How to Write a Social Media Policy
    Digg, StumbleUpon, Reddit, etc.). Digg this! Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions. Wikis. Blogs.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 23, 2010
    [Digg] The B2B Manifesto: Trust Building Comes First
    Digg this! How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Digg this! George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. and external firmagraphic information (SIC Codes, sales volume, locations, etc.)
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Digg] Monday Marketing Term: Lead Scoring
    Digg this! According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Share this on Facebook.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Digg] Social Media Success Stories
    The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. StubleUpon , Digg , Facebook , Blogger , web 2.0 How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Chad H.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Digg] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). trust and communications). my company).
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Digg] Webbiquity 2010 Christmas Card
    Digg this! Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • CEEKUE  |  TUESDAY, JUNE 15, 2010
    [Digg] Vital statistics for B2B marketers
    Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Digg] What Google+ Needs to Offer Businesses
    by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Reddit.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Digg] B2B Marketing: Where does the Funnel begin?
    Digg this! In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Digg] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Digg this! Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? Resources: [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Digg] A fascinating “hardcore” B2B social media success
    Digg this! With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Digg] The 10 Best B2B Videos
    by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  And we are thrilled to have earned that honor.  Today we won an award that is extra special in that we never saw it coming.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] My $900 Tweet…
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Cracking the ActiveMQ Monitoring Nut on AWS EC2
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Digg] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Flowtown.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. Share email.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Digg] The Future of Social Media
    Digg this! We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications. Our human species originated, ballpark, 250,000 years ago. Share this on Bebo.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg] B2B Marketing needs a stronger Why
    Digg this! Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Digg] 11 Features to Bring Salesforce Chatter to Life
    by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [Digg] The new realities of corporate blogging
    Digg this! I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar. For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Digg] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Digg] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. Guess what. Yahoo!
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Digg] 11 Myths of Social Media Marketing
    Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Digg] Could Facebook become a Lead Nurturing platform?
    Digg this! When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Digg] 10 Clever Website Error Messages From Creative Companies
    Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr. Blippy.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Can Lead Generation Become More than “Frosting and Cherries?”
    Digg this! Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    [Digg] Study shows Twitter users are powerful consumers
    Digg this! A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. Tweet This! Share this on Facebook.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Digg] Best Social PR Guides and Tips of 2010 (So Far)
    Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? Tweet This!
  • CEEKUE  |  SUNDAY, OCTOBER 3, 2010
    [Digg] Sunday Cartoon – Advertising
    Share this on Facebook Share this on LinkedIn Digg this! Related links: > Cartoons by Rene Bindslev. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • MARKETING GENIUS BLOG  |  THURSDAY, MARCH 31, 2011
    [Digg] The Dawn of the Marketing Cloud? Not so fast….
    Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. Certainly the combination of the two could be powerful but there is a major challenge to the success of this marriage: combining the cultures. 
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] Social Media Use by Job Function Stats – Indicates Need to Change.
    Digg this! Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. I found the results to be interesting and daunting all at the same time. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Digg] 4 Rules for Being Your Own CMO/CIO
    Digg this! It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  When I was first hired as the CMO of WebEx in 1998, there was a pretty vague mandate to “build the brand&# and “support sales&#. Web analytics, email marketing, and content management). Sound familiar? Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Digg] 5 Steps to Delivering High-Performance Email Campaigns.
    Digg this! Barb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. Thanks Rich!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] PR needs to Focus on Conversations
    Digg this! It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Let me explain …. Email this to a friend?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Digg] 10 Marketing Trends for 2011
    Digg this! Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. Data integration becomes mission critical.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Digg] 8 Steps To A More Effective B2B Content Marketing Program
    RSS Readers such as Feedly , Digg Reader , or  Hootsuite’s RSS Syndicator. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Digg] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Digg this! Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. In this post, we’ve provided 4 best practices to secure your cell phone or mobile device. CELL PHONES.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Digg] The Art of the Customer Testimonial
    by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are.  They help you overcome objections; they validate your claims; they instill confidence in future buyers.  In other words, they show that someone has put their money where your mouth is.  But video testimonials are even better. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Digg] Are You Crushing Your Customers with Content?
    by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook.
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