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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Digg] 5 Big Marketing Lessons From Kickstarter
    by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] What’s the Best Social Media Monitoring Tool? It Depends
    Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements.
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Digg] How to Write with Your Right Brain: 5 Tips
    Digg this! ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs. First, brew a pot of Cafe de Olla; second, feed Huey and Dewey, our kitties.) You just have to use it well.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 8, 2011
    [Digg] Pushing All Your Buttons
    Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace. LinkedIn.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Digg] Your corporate website needs to become a trap
    I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” you ask?
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Digg] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Digg this! The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. billion in US alone.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Digg] Is Your White Paper a Sales Pitch in Disguise?
    Digg this! I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? buyer.
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Digg] High Quality Content Sites Is What Google Wants
    Digg this! There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. If your search results have changed lately, this may explain why. Hire a good writer.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Digg] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Digg] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 120 Terms to Know. A. for $1.65
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Digg] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. by Andy Beal.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Digg] 2010 – Welcome to the Age of Customer Service
    Digg this! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Digg] [Chart] Would Rebecca Black Make A Good Marketer?
    by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn. Reddit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 24, 2011
    [Digg] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
    by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. Best Place To Grab Food On The Go. Seriously. Forget it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 30, 2011
    [Digg] 6 Facts You Should Know About Memorial Day
    by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. John A. From Maj. In 1966, President Lyndon Johnson declared Waterloo, N.Y. Share email.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, FEBRUARY 12, 2011
    [Digg] 10 Fast Facts About Pandora
    by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. There’s A Pandora Listener Born Every Second. The Hours. billion hours of music. million.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Digg] E-Newsletter Review: How’s Your Ezine?
    Digg this! You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) After a year she reported: No new clients came to her after reading it. No new sign-ups were happening (or were rare). She asked what she was doing wrong. Here were some of her questions, followed by my answers. call to action. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Digg] The 4 P’s to Social Media Marketing
    Digg this! Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. Slide 1. Tell Good Stories. Make them Sticky.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2010
    [Digg] Social Media is not a campaign it’s a commitment!
    Digg this! A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Digg] 5 Common Stages of B2B Lead Nurturing
    by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome. Progressive.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Digg] Content Marketing Tips: Find Your Online Voice
    Digg this! How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. You need a brand story.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Digg] Content Rules: Insight and Originality Attracts Clients
    Digg this! Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king! 2011).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Digg] Eloqua Goes Titanium
    Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011.  Share email. Facebook.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Digg] 26 Ways to Promote Your Blog Post
    Try out   Digg , Alltop , Technorati.com , or BloggerScope. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. 50/50 Post Creation and Promotion. Yikes! While that might well work, it’s a bit extreme.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Digg] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Digg this! How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. All of which will end up biting you in your traffic stats. It’s that it’s hard to perform on queue.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 2, 2011
    [Digg] 3 Web Tools to Make Money Online
    Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. used to keep a word doc listing them all, yikes! Check it out. Not an affiliate!).
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Digg] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Digg] 7 Misconceptions About the New EU Privacy Regulations
    by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly. It shouldn’t.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Digg] “Sirius” About Marketing Operations
    by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. Share email.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Digg] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    In addition to using unique blog posts and articles in engaging and informing website visitors, consider using it in your social media efforts on Facebook, Twitter , Digg, Reddit and any others you’re active on. Relationship-Building Tool. In short, they are trying to establish a relationship with you. Above all, it should be unique.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Digg] The Real Truth About Mexico
    Digg this! At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Crime in Mexico. Blog this on Blogger.
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Digg] 11 digital marketing resolution ideas for ’13
    Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Digg] Twitter’s Biggest Scams Part 4: The Trump Network
    Digg this! Yes, it’s THAT Trump.  “The Donald&# is actually behind this Multi-Level Marketing (MLM) program.  A key difference between this and the other MLM programs explained this week is that there is an actual product exchanging hands – nutritional aids. Tomorrow: Twitter’s biggest scams — Anything we can do about it?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Digg] Twitter: the little bird that grew up strong
    Digg this! Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Digg] 4 Content Marketing Goals for a Coach Website
    Digg this! How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). This is just the home page.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Digg] [Chart] Which City Has The Most Marketing Expertise?
    by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Sunnyvale, CA, US. Ottawa, ON, CA.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Digg] The One Effective Use of Facebook for B2B Marketing
    Digg this! You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. Not even close.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2011
    [Digg] 5 Resources For Warming Up Your Lead Nurturing
    by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). When do you stop nurturing?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Digg] 11.5 Steps to Video Blogging in 30 Minutes
    Digg this! What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Set up webcam, test for lighting. Hyperlinked keywords.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Digg] Win a Signed Copy of “Content Rules”!
    by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work.  Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Digg] B2B Marketing needs to Curate a Vibrant Community
    Digg this! If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 12, 2010
    [Digg] What you can learn from Mister Splashy Pants
    Digg this! Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tweet This! Share this on Facebook.
  • WEBBIQUITY  |  FRIDAY, JANUARY 7, 2011
    [Digg] 2011 Social Media Marketing Trends
    Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Among the top 10 trends identified: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Digg] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] Social Media U: Take a Class in Social Media - ReadWriteWeb
    ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Web 2.0.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 15, 2011
    [Digg] 3 Top Topics from Topliners
    by Heather Foeh | Tweet this. Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Digg] What is Social Media’s Next Big Thing?
    Digg this! One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2011
    [Digg] Social Media For Social Good. Will It Do Any Good?
    by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. And she started to wonder, Is there a way to monetize that enthusiasm? Share email. Facebook.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Digg] How to Do Great Marketing with (Almost) Zero Money
    Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. What do they care about?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Digg] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Digg] Are You Crushing Your Customers with Content?
    by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Digg] Social Customer Support: AT&T is doing it Right!
    Digg this! I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! So I decided to give it a try. Bravo AT&T! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Digg] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    by Joe Chernov | Tweet this. I’ve written quite a bit lately about the swelling wave of social Q&A sites.  As much public attention as Quora, et al., has received – and they’ve received quite a bit – I’d argue we haven’t paid enough attention to the space.  Who participates in which groups?  Which ones matter most? Share email. Facebook. Reddit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Digg] 10 Fast Facts About Groupon
    by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. Cutting Groupons.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Digg] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Digg] Overcoming the B2B Marcom Manager's Content Conundrum
    For example, when you’re monitoring your news feeds, copy one or two articles/posts and quickly post them to your social media status updates or your Facebook fan page, and then bookmark them on Delicious or Digg them.  Content , links and trust are the currencies of the internet.  How can we help you Make Good Media? Or Does It? 5.
  • WEBBIQUITY  |  FRIDAY, JANUARY 14, 2011
    [Digg] How to Approach Business Social Media Strategically
    Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Tweet This!
  • HUBSPOT  |  TUESDAY, NOVEMBER 30, 2010
    [Digg] LinkedIn Releases Offical Share Button
    With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Digg] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do Beyond the old (can we really say that?  Facebook, has only been around for seven years, after all!) Build credibility within your industry? 
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Digg] Five Free Tools for Startups to Measure Impact of Online Videos
    That includes Facebook likes, Facebook shares, Facebook comments, tweets, Google+ 1s, Diggs, Pins, LinkedIn shares, Delicious bookmark, StumbleUpon counts, and Reddit bookmarks. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. Analytics Content
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Digg] Build some social media marketing backbone you big wuss
    All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Or your village. Make it you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Digg] Revenue Performance Management: Webtrends Tackles Data Overload
    by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. Facebook.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Digg] My social media marketing posts from 2011
    In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. call this “fire for effect.” For real effect. Size matters.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Digg] Video: Why SXSW Matters For B2B
    by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. EMC had a comfy presence at SXSWi. You don’t have to take my word for it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Digg] How to use Twitter to crowd-source creativity
    Digg this! I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. Everything works great about this model except for one thing.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Digg] 7 Steps to Becoming a World-Class Real-Time Marketer
    Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Lately, real-time marketing is the buzzword du jour. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The Difference Between Real-Time Marketing and Newsjacking. Listen.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Digg] Best Social PR Guides, Tips and Tools of 2010
    Digg this! Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? Stars **.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Digg] Is User Generated Content building a Wall between your Brand and your Customer?
    Digg this! So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t! Email this to a friend?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 18, 2010
    [Digg] Social Media – is it really mainstream in B2B Marketing?
    Digg this! So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. There doesn’t seem to be anything really new. see my post on Fire your Director of Social Media ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Digg] Getting a customer is not the end goal it’s the middle
    Digg this! In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Digg] Purchases are fun, but…….they don’t move the business needle
    Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Digg] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. Wikipedia’s landing page sees 5.5
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Digg] Content Marketing Tips: Get Your Stories Straight
    Digg this! Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Tweet This!
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 4, 2013
    [Digg] The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
    The easiest solution is to simply use the social sharing plugin that Buffer bought out and I recommended back in 2011: Digg Digg. I did use it for awhile in 2012, but at some point I started running into some problems on my website. Speed may not be the most important ranking factor, but it’s a factor nonetheless. Tweet Old Post.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Digg] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. It’s raised $1.25 pages and other pieces of their digital resume. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 30, 2010
    [Digg] The silent majority: Why people don’t comment on your blog
    Digg this! “Why don’t I get comments on my blog?&#. Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. “Conventional businesses have no way of knowing how many engaged customers they have,&# he said.
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Digg] Are Your Content Readers Thinkers or Feelers?
    Digg this! Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Both process information carefully.
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Digg] A Tale of Two Websites: Good/Bad Content
    Digg this! How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. These two sites were both from successful business coaches. He’s not a psychologist.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Digg] 4 Tips for Getting WAY more from Email Marketing
    by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. Share email. Facebook. LinkedIn. Reddit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Digg] 14 Sanity Saving Apps For Business Travelers
    by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Digg] Best Google AdWords Tips and Tactics of 2010
    Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Digg] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? Irony?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Digg] Best Twitter Guides, Tips and Tools of 2010
    Digg this! Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Digg] It pays to provide Support with Social Media
    Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Digg] OneRiot.com - b2b marketing
    link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? Social Medi. Wonde. Content Marketin.
  • WRITTENT  |  TUESDAY, JUNE 4, 2013
    [Digg] 17 Ways to Succeed in Viral Content Marketing
    SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Del.icio.us as top sites for achieving a viral  effect of your content marketing. 7. Every marketer’s dream is to create a piece of viral content. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Digg] 4 Tweetable Lessons In Social Media Civility
    by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. And why not? Before there was an Anthony Weiner Twitter scandal , there was a Kenneth Cole Twitter scandal. ).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  Such online channels can’t be overlooked. The comScore 2010 U.S.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Digg] Neuromarketing Books for Marketing to Brains
    Digg this! If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Do not miss this book!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Digg] [Chart] Marketing Automation Means More Marketing Jobs
    by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Basic automation can increase the volume of qualified leads per marketer by 6 times. Reddit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Digg] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. It’s not just about reacting. Be sure to stop by and say hello.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Digg] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Consistency matters.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [Digg] Writing Web Content: 5 Simple Steps for Results
    Digg this! Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? This will keep you on task, and lead your readers through to action.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Digg] LinkedIn is the New B2B Media Powerhouse
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Targeting Data.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Digg] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Normally this development would be shared solely with users. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Digg] 4 Conversation Starters for Selling Marketing Automation to the CEO
    by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. CEOs love accountability. Share email. Reddit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Digg] 5 Islands On The Revenue Performance Management Journey
    by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp , mapped out so elegantly today at DemandCon. Sponsorship Isle. Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 15, 2010
    [Digg] A powerful story: Simple, but not simplistic
    Digg this! If I asked you to create a compelling three-minute video with only written words, could you do it?  Take a look at this interesting video treatment of words playfully telling a serious story. It’s simple … but not simplistic. Seems to be a hallmark of good storytelling? Share this on del.icio.us. Share this on Facebook.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Digg] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    Then, share your blog on social news sites (Digg, E-Zine, StumpleUpon). Small businesses better strap on their seat belts, because 2013 is sure to start off with wild twists and turns, producing the kinds of kinetic energy that will accelerate them into the future. No looking down now—this ride’s ready to begin. 1. know, I know.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Digg] Five Expert Copywriting Tips
    Digg this! Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. steps to writing killer sales copy by Mike Consol. Tweet This!
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