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  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] Minnesota’s Social Media Event of the Summer
    Digg this! On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. This seminar will cover a wide range of actionable social media and online marketing subject areas, including how to: • Develop a social media strategy. and what you can do about it?). Generate revenue through email marketing.
  • CEEKUE  |  SUNDAY, OCTOBER 3, 2010
    [Digg] Sunday Cartoon – Advertising
    Share this on Facebook Share this on LinkedIn Digg this! Related links: > Cartoons by Rene Bindslev. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 21, 2010
    [Digg] 8 Tips to Improve Campaign Landing Page Conversion
    Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.
  • NUSPARK  |  SUNDAY, DECEMBER 16, 2012
    [Digg] The 12 Days of Social Media; a Holiday Post
    Digg and Reddit bookmarking.  . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Are kids Brains Different when it comes to Social Media?
    Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Digg] Monday Marketing Term: Lead Scoring
    Digg this! According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Digg] 5 Tricks to B2B Marketing Socially
    Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Digg] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. See below for sources.). Nevertheless, it’s not perfect. Optimize the speed of your site? Just like Mashable!”)
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Digg] Consumer Decision-Making Theories and Strategies That Work
    Digg this! Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. In this case, a consumer values all the attributes equally. . Theory or Fact?
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] My $900 Tweet…
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Cracking the ActiveMQ Monitoring Nut on AWS EC2
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 1, 2011
    [Digg] The Dawn of the Marketing Cloud? Not so fast….
    Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. Certainly the combination of the two could be powerful but there is a major challenge to the success of this marriage: combining the cultures. 
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 19, 2010
    [Digg] How Complex Is Your Communications Landscape?
    Digg this! George Hollister. In a recent blog post titled Our Many New Phones , Chris Brogan laments the number of locations that he checks for messages each morning and asks the question “Have we really improved the world?”    Chris checks email, Twitter, web sites, blogs, etc.—a total of 13 locations daily.  And with you. Tweet This!
  • CEEKUE  |  MONDAY, SEPTEMBER 20, 2010
    [Digg] Greenpeace No Longer Friends With Facebook
    Share this on Facebook Share this on LinkedIn Digg this! According to Greenpeace, the electricity to keep Facebook’s new Oregon data center running is coming from a coal-fired power station. Despite the fact Facebook CEO Mark Zuckerberg had promised earlier this year to build a ‘green’ data center. Share it [.].
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Digg] 3 Tips for Better Blog Writing
    Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 12, 2008
    [Digg] SEO - Why a Small Business Needs a Blog
    Blog posts are more likely than corporate content to be seen as thought leadership content and linked in other blog posts or tagged on social bookmarking sites like Digg and Del.icio.us. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 8, 2010
    [Digg] Don’t Let Meetings Be the Death of Your Organization
    Digg this! Wendy Boyce. Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting,&# written by Patrick Lencioni.  The author weaves a fictional tale of a company struggling with staff meetings, and how those affect the long-term success of the organization.  Avoid “Rabbit Holes.&#
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Digg] How Much Are Your Customers Worth?
    Digg this! Bill Harriss. As marketers, we have heard about it for years:  It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Makes sense, right? The Challenge. that can stand in the way. The Breakthrough. Image Credits: [link]. Customer Loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Digg] How to become a Google whore
    Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. I mean really.
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Digg] Social Media Strategy? Think Like a Reporter
    Digg this! Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Who: the first who question is who will be in charge of social media efforts? Who else will be involved? Tweet?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Digg] Nine Notable Uses for Social Bookmarking
    database: I discovered this technique being used by an experienced Digg user who wanted to track information about other Digg users. He bookmarked user profile pages for all Digg users who he wanted to track; which gave him biographical and contact information. Then he created tags to classify each Digg user. realâ??
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Digg] 4 Rules for Being Your Own CMO/CIO
    Digg this! It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  When I was first hired as the CMO of WebEx in 1998, there was a pretty vague mandate to “build the brand&# and “support sales&#. Web analytics, email marketing, and content management). Sound familiar? Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Digg] Monday Marketing Term: Multi-Channel Visitor Tracking
    Digg this! So we can all agree that knowledge is king. But knowledge without context is pretty much useless. With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Lead scoring. How does this work?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 13, 2010
    [Digg] Location is important for your Contact Center too!
    Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Digg] Wayne Gretzky was an Inbound Marketer
    Digg this! A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Digg] Social Interaction Designers are gunning for your website
    Digg this! Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  Facebook Plugs In.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Digg] This is what happens when Barbie joins Twitter
    Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  She even has a Twitter account. Feeling a strange tingly sensation.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 7, 2010
    [Digg] Advanced Techniques that Takes Email to the Next Level
    Digg this! In the past months, I’ve written a lot about best practices for email marketing. In this post I’d like to look at a couple of advanced email marketing techniques that can take email marketing to the next level. Video in Email. Emails are usually very text-rich, with at most a couple of supporting images. Social Media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Digg] Eloqua’s Grande Guide to the Social CMO
    by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011.   This is a great start.  What other technologies (e.g.,
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Digg] Social CMO – Will CMO’s miss this opportunity?
    Digg this! CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. For Example …. Tweet This! Share this on Facebook.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Digg] Five Audiences for Social Media Marketing
    Digg this! One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. What kind of content will attract them?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Digg] The 7 B2B Sins of Social Media Ignorance
    by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Pride. Sloth. We just don’t have time.” Greed. Gluttony.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 29, 2010
    [Digg] 7 Mistakes Speakers Make with Presentations
    Digg this! We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Try 3-4 things instead. 1-2-3.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Digg] Why Operational Transparency is Important to SaaS Customers
    Digg this! When considering whether to implement an on-premise or on-demand solution , you should consider operational and scaling costs, availability requirements for the application, and ongoing maintenance and support to ensure you can meet SLAs for your customers or constituents. Seeing what's behind the wall of your hosted solution.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 10, 2011
    [Digg] Monday Marketing Term: Content Mapping Strategy
    Digg this! Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function. Before you can develop a content map, buyer personas need to be established. Tweet This! Genius.co
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Digg] The History of #SXSW [Infographic]
    by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few.  premiere. Reddit.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 23, 2010
    [Digg] Using Analytics to Drive Your Tweet Strategy
    Digg this! Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  The most known example of this would be Twitter, with their 140 character “tweets.”  Through these types of microblogging services, B2B marketers are now equipped to reach out to or locate prospective leads. Be concise. 
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Digg] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Digg this! Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Digg] Internet resources on information overload and productivity | ManagingIO
    Why Digg works. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s Blogs/ Websites with focus on information overload. ManagingIO.com ;-).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Digg] Shadow Pipeline – accounting for the missing dollars
    Digg this! Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really. Tweet This!
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 7, 2010
    [Digg] 9 Social Listening & Tracking Tools
    Digg this! Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Enjoy, and do let us know of others you think should be on this list. Radian6. This is a paid listening service. les, etc.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Digg] The Perfect Storm in Customer Service
    Digg this! Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives! Last time I checked ignoring your customers on social media is a really bad strategy. Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 24, 2010
    [Digg] Call Center Optimization Through Better Marketing Analytics
    Digg this! Paul Raca. Are you confident that your call center’s lead generation activities are targeted to reach out to the prospects who are more likely to respond positively? Often times, the answer turns out to be “What is targeting?” Adding marketing analytics to the mix improved lead generation results. Tweet This! Post on Google Buzz.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Digg] Understanding B2B Campaign Responses – Building a Methodology
    Digg this! Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. 3) customers. OBTM = Outbound Telemarketing. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Digg] 4 Rules to Avoid Marketing Whiplash
    Digg this! Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  When Robert and I started Genius back in 2004, the hottest thing around was still Email marketing and “automation&#.  The speed and impact of each of these shifts forward only seems to get more intense.  Tweet This!
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Digg] 10 Steps to Launch Your Social Media Presence
    Create Accounts on the Top Social Bookmarking Sites - sites like Delicious , Digg , Stumbleupon and Reddit. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online? What are their demographics?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Digg] Connect Your Blog to Facebook Automatically
    Digg this! Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. It had been so long since I set this up myself, I was a bit rusty on the steps required. Facebook.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Digg] Marketing Miracle No. 1: Walking on Water
    Digg this! Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link]. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Digg] 4 Tools for Measuring Your Online Influence
    by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. Klout.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. Share email.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Digg] Is Email the Workhorse of Demand Gen?
    Digg this! Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. Fifteen years ago the telephone was the workhorse of B2B demand generation. There weren’t that many affordable alternatives, and it was before the widespread use of voicemail. Email Pros. Email Cons.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 6, 2010
    [Digg] Social Media, CRM & Marketing Automation
    Digg this! After my in-depth article on integration between CRM and Marketing Automation , I’d like to write about something a little lighter: Social Media. Clearly, Social Media is one of the big revolutions in marketing today. But how do you make Social Media work for you? Social, CRM & Marketing Automation. Social Media Trends.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Digg] The 7 Features You Must Include in Your B2B Sales Playbook
    Digg this! An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. The sales reps and their managers will thank you for it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Digg] What Google+ Needs to Offer Businesses
    by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Reddit.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Digg] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). trust and communications). my company).
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 19, 2010
    [Digg] Brain Scans Reveal 3 Elements of “Buying Brain”
    Digg this! As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Whether or not there is emotional ENGAGEMENT. Source: The Buying Brain , A.K. We are no different.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 23, 2010
    [Digg] The B2B Manifesto: Trust Building Comes First
    Digg this! How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 3, 2010
    [Digg] Monday Marketing Term: Linking Strategy
    Digg this! A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Digg] Social Media Success Stories
    The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. StubleUpon , Digg , Facebook , Blogger , web 2.0 How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Chad H.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Digg] Win a Signed Copy of “Content Rules”!
    by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work.  On us.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Digg] B2B Marketing: Where does the Funnel begin?
    Digg this! In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Digg] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Digg this! Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? Resources: [link].
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Digg] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    Activating buttons for Facebook, Digg, Stumbleupon , and Reddit are a long-term investment in your work’s visibility.  It’s 2011.  Facebook is fun, but you wouldn’t want to waste a whole workday on there. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals. Try it. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 16, 2010
    [Digg] A 3 minute lesson in traditional versus social brand marketing
    Digg this! I found this little animation to be entertaining and instructive and wanted to share with you.  I have no connection with the producers of this video, Scholz & Friends.  They just did a good job and I wanted to say so. : )  Three minutes well-spent. Apologies for the annoying Google ads on this video.  Not my idea. Tweet This!
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Digg] 10 Clever Website Error Messages From Creative Companies
    Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr. Blippy.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Digg] Content Marketing to the Male Brain
    Digg this! What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Here’s what else grabs the attention of male brains…. Attention : They live in the ‘now.’ Men are goal-oriented. Post on Google Buzz.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Digg] Twitter: the little bird that grew up strong
    Digg this! Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! I checked it out because I valued Patsi’s advice. Thus I didn’t join. Another few days later I got my business partner Yael K.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Digg] Facebook Advertising Tricks for B2B Marketers
    Digg this! If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Digg] Ten reasons to blog – even if nobody reads it
    Digg this!  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg] B2B Marketing needs a stronger Why
    Digg this! Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Digg] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. Loading.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Digg] Creating Engagement in B2B Marketing
    Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Digg] Unified Marketing: Buzzword or Bellwether?
    Digg this! Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. And it is. to it, then you have unified marketing (in simple terms). 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Digg] New research puts Fortune 500 social media usage on display
    Digg this! The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.  Highlights: One hundred-eight (22%) of the Fortune 500 companies have a public-facing blog with a post in the past 12 months. This is up from 16% in 2008. 500 companies (45%). Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] FOUND the ROI of Social Media for B2B Marketers!
    Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Digg] Guy Kawasaki is the devil
    Digg this! Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Guy Kawasaki is a managing director of Garage Technology Ventures , an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Impressive. How to sell socks [link]. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 5, 2010
    [Digg] The Douchebag Manifesto
    Digg this! You probably know by now that I like to shake it up with something light-hearted on Fridays but I think today’s video sends {grow} into an entirely new orbit.  A new Twitter friend, Jennifer Kane , gave this speech last year at Ignite Minneapolis. It was too funny and creative not to share with y’all.  Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Web Analytics + Customer Voice = 20/20 Vision.
    Digg this! Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Digg] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Digg this! Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Cutting to the point, these practices are: 1.    Know your marketing mix. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Digg] YouTube - What is LinkedIn? Part 2
    Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). Loading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Digg] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. Dominate.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Digg] Could Facebook become a Lead Nurturing platform?
    Digg this! When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Digg] It pays to provide Support with Social Media
    Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Digg] The 20 craziest things you can do on Twitter
    Digg this! OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.  Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont.,
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Digg] 3 Great Twitter Apps for Content Marketers
    Digg this! Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&#
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 14, 2010
    [Digg] Blog Checklist: 10 Items BEFORE You Publish…
    Digg this! What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. Write 350-600 words ( educate, entertain, engage, enrich readers). Add image. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, MARCH 31, 2011
    [Digg] The Dawn of the Marketing Cloud? Not so fast….
    Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. Certainly the combination of the two could be powerful but there is a major challenge to the success of this marriage: combining the cultures. 
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 3, 2010
    [Digg] You Make the Call
    Digg this! Just got through with two webinars in two days, the first was with Geoff Moore and David Thompson on how to get leverage social media to provoke customers into new ways of thinking. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. The perfect game that wasn't.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Digg this! George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. and external firmagraphic information (SIC Codes, sales volume, locations, etc.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Digg] Twitter success stories: Explaining the ROI of Twitter
    Digg this! Measurement and ROI are constant themes in the social media world.  How do you PROVE the value of Twitter?  Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. So why keep trying to do it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] PR needs to Focus on Conversations
    Digg this! It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Let me explain …. Email this to a friend?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 24, 2010
    [Digg] Case study: Why every company needs a social media policy
    Digg this! If your organization is debating the need for a social media policy, you might want to watch this 90-second news story from a Knoxville-area school district. The news coverage is about a thread on the TV station’s Facebook page and a published comment regarding the suspension of a high school student. Tweet This!
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Digg] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Digg] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Digg this! Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. In this post, we’ve provided 4 best practices to secure your cell phone or mobile device. CELL PHONES.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Digg] [Chart] Would Rebecca Black Make A Good Marketer?
    by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn. Reddit.
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