Page 3 of 16 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Digg] 5 Tricks to B2B Marketing Socially
    Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 19, 2011
    [Digg] Marketing Automation Buyers: State of the Union, Part II
    Digg this! In my last post , I summarized the high level findings of Jessica Groopman’s insightful survey of Marketing Automation  (MA) buyers by Focus ( download here ).  The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA.  Why is this? before you buy).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Digg] How to become a Google whore
    Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Post on Google Buzz.
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Digg] Monday Marketing Term: Multi-Channel Visitor Tracking
    Digg this! So we can all agree that knowledge is king. But knowledge without context is pretty much useless. With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Lead scoring. How does this work?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Digg] Your Customer Segments Are on the Move!
    Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Digg] Getting in Step with Sales
    Digg this! I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. What smacked me over the head was slide number #12 which detailed the mis-perceptions, missteps and reality of the sales professional. Not really, if ever, posits Dunne.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Digg] Facebook Advertising Tricks for B2B Marketers
    Digg this! If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Social media and the big conversation “fail”
    Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Digg] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency. If so, click send. jason!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Web Analytics + Customer Voice = 20/20 Vision.
    Digg this! Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Digg] Creating Engagement in B2B Marketing
    Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Digg] The 20 craziest things you can do on Twitter
    Digg this! OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., Here was mine: I am writing this in the nude.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Digg] Wayne Gretzky was an Inbound Marketer
    Digg this! A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This!
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Digg] 3 Tips for Better Blog Writing
    Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] Minnesota’s Social Media Event of the Summer
    Digg this! On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. and what you can do about it?). Maximize your social networking efforts while minimizing your time. Design an effective business website – then optimize it and measure your results. And much more. Hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Digg] DemandCon: Why Storytelling Drives Demand Generation [Video]
    by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this? More storytelling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Digg] This is what happens when Barbie joins Twitter
    Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  She even has a Twitter account. Sits at the computer all day. Ken LOL! 
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 29, 2010
    [Digg] 7 Mistakes Speakers Make with Presentations
    Digg this! We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Try 3-4 things instead. 1-2-3.
  • AGGREGAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Digg] People Curation
    Crowdsourced content curation (Digg and StumbleUpon). I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr, paper.li, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 25, 2011
    [Digg] Why You Should Be Happy Before You Blog
    Digg this! Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get a picture of the person reading your blog, in your mind’s eye.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Digg] A fascinating “hardcore” B2B social media success
    Digg this! With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Digg] Understanding B2B Campaign Responses – Building a Methodology
    Digg this! Mike Sullivan. SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. OBTM = Outbound Telemarketing. Connect with Mike on LinkedIn.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Digg] Search isn’t about search anymore, it’s about social
    Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Do it!
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Digg] Social Media Strategy? Think Like a Reporter
    Digg this! Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Who: the first who question is who will be in charge of social media efforts? Who else will be involved? Tweet?
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Digg] 4 Rules for Being Your Own CMO/CIO
    Digg this! It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  Then the Internet bubble burst and marketing had to show its impact on the sales pipeline.  Web analytics, email marketing, and content management).  It was then that I started feeling more like a CIO than a CMO. Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] Marketing Technology Takes a Page From Unified Communications.
    Digg this! Mike Fuqua. A few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. We will explore some answers to that question next time.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 9, 2011
    [Digg] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
    Digg this! From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years.  solution. Who won the showdown?  Neither.  work flow.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Digg] 5 Ways to Create Content Without Writing a Single Word
    Digg this! Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Thought Leadership Interview. Webinar.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Digg] Social Customer Support delivers Strong ROI
    Digg this! In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! So why wouldn’t you center you social media efforts in this area?
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Digg] Content Rules: Secrets of Writing Compelling Content
    Digg this! Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. What exactly is going to interest your ideal readers and clients? Many experts echo: tell stories. You’re not selling widgets or software. 2011). Authentic.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Digg] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Digg this! Wendy Boyce. No sales cycle should ever be looked at from a cookie cutter approach, but this is especially true when examining the B2B sales process.  In B2B transactions, there is no way to fully predict the decision-making hierarchy, as every organization has a different marketing or purchasing structure with unique buyer types. 
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Digg] The 7 Features You Must Include in Your B2B Sales Playbook
    Digg this! An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. The sales reps and their managers will thank you for it.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Digg] Content Checklist: Don’t Publish Without It
    Digg this! I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Yeah, I know that’s ridiculous.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Digg] Grab Your Free Guide to Lead Nurturing
    by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing. Share email.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Digg] Social Customer Support: AT&T is doing it Right!
    Digg this! I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! So I decided to give it a try. Bravo AT&T! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Digg] What Your Business Needs To Know About Google+
    by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. Google+ is aiming at Facebook, LinkedIn and Twitter users. Not yet.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Digg] Unified Marketing: Buzzword or Bellwether?
    Digg this! Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world?  What happens? 
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] 5 Great Reasons to Retweet Others on Twitter
    Digg this! One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet. Share this on Bebo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Digg] 4 Tools for Measuring Your Online Influence
    by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. Klout.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Digg] The 7 B2B Sins of Social Media Ignorance
    by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed. Share email.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 3, 2010
    [Digg] Consumer Decision-Making Theories and Strategies That Work
    Digg this! Bob McCarron. In an earlier post , I discussed the different theories behind the way consumers make purchase decisions.  Quick recap: The Utility Theory basically holds that consumers make decisions based on the expected outcomes of those decisions. Here the consumer ranks the value of attributes differently. Theory or Fact?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Digg] [Chart] Would Rebecca Black Make A Good Marketer?
    by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn. Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 21, 2010
    [Digg] An eye-popping integration of digital media
    Digg this! This short video was a total “wow&# for me — and a digital best practice to share with you. The only thing missing here is results. How much did this cost? What were the goals and were they achieved?  Regardless, this is an exciting demonstration I think you’ll enjoy. Share this on del.icio.us. Tweet This!
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Digg] Adventures in Frictionless Sharing
    The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. What is it, you ask? Microsoft, and the #1 data-vacuum, Google. Oh, what a pity.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] FOUND the ROI of Social Media for B2B Marketers!
    Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Digg] Are You Crushing Your Customers with Content?
    by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Digg] Seven Ways to Use Social Media for Business
    Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Digg] Shadow Pipeline – accounting for the missing dollars
    Digg this! Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Digg] The Perfect Storm in Customer Service
    Digg this! Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives! Last time I checked ignoring your customers on social media is a really bad strategy. Tweet This!
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Digg] Marketing Miracle No. 1: Walking on Water
    Digg this! Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link]. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Digg] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Digg this! Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Interestingly, most of these practices can be tied to Marketing Automation. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Digg] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. Dominate.
  • CEEKUE  |  MONDAY, MAY 31, 2010
    [Digg] Numbers – 1.5
    Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    Digg this! Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine.  I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. What a great piece for DMNews to include. Resources: DMNews Online.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Digg] It pays to provide Support with Social Media
    Digg this! In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation.
  • CEEKUE  |  SUNDAY, JUNE 13, 2010
    [Digg] Numbers – 50
    Share this on Facebook Share this on LinkedIn Digg this! 50% of the mobile Internet traffic at this moment in the UK is for Facebook. Can we already find your business there? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Digg] 10 Steps to Launch Your Social Media Presence
    Create Accounts on the Top Social Bookmarking Sites - sites like Delicious , Digg , Stumbleupon and Reddit. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online? What are their demographics?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Digg] Monday Marketing Term: Lead Conversion
    Digg this! Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Tweet This!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 8, 2011
    [Digg] B2B Blogging Trends for 2011
    Digg this! Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Digg] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Digg this! Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention.  Below are some questions you’ll want answers to as you build out that 24/7 relationship.”. 1. Share. Attract. Convert. Retain. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Digg] 11 B2B Marketing Predictions for 2011
    Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Digg] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Flowtown.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Digg] Monday Marketing Term: Lead Scoring
    Digg this! According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Share this on Facebook.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Digg] Social Media Success Stories
    The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. StubleUpon , Digg , Facebook , Blogger , web 2.0 How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Chad H.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Digg] Fulfill your resolution to blog in 11 steps
    And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. So “blogging” is on your 2014 New Year’s resolution. Good for you. Blog wasn’t built in a day. Still ugly?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Digg] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. Interesting fact: If YouTube were a country, it would be the third largest in the world, according to EConsultancy.). trust and communications).
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Digg] Content Marketing to the Male Brain
    Digg this! What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Here’s what else grabs the attention of male brains…. Attention : They live in the ‘now.’ Men are goal-oriented. Post on Google Buzz.
  • CEEKUE  |  TUESDAY, JUNE 15, 2010
    [Digg] Vital statistics for B2B marketers
    Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Digg] B2B Marketing: Where does the Funnel begin?
    Digg this! In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Digg] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Digg this! Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? Resources: [link].
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 28, 2011
    [Digg] 5 Key Questions for Choosing a Marketing Automation Solution
    Digg this! As Craig Rosenberg summarizes in this infographic  [link] , the marketing automation space is o n fire. The infographic highlights that growth will be even faster over the next few years with adoption hitting 50% and there are currently over 100 MA vendors and it hasn’t stopped there.  Tweet This! Share this on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Digg] Twitter success stories: Explaining the ROI of Twitter
    Digg this! Measurement and ROI are constant themes in the social media world.  How do you PROVE the value of Twitter?  Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. So how do you break the ice? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Digg] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. Loading.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg] B2B Marketing needs a stronger Why
    Digg this! Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 23, 2010
    [Digg] The B2B Manifesto: Trust Building Comes First
    Digg this! How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Digg] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Digg this! George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. and external firmagraphic information (SIC Codes, sales volume, locations, etc.)
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Digg] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • BIZNOLOGY  |  TUESDAY, AUGUST 14, 2012
    [Digg] The best online reputation defense is a good offense
    If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working. So, please beware. It’s 2012 not 2006 — olly olly oxen free.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Digg] Could Facebook become a Lead Nurturing platform?
    Digg this! When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Digg] The Impact of M&A on the Marketing Automation Industry
    by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Digg] Win a Signed Copy of “Content Rules”!
    by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work.  Reddit.
  • CEEKUE  |  SUNDAY, OCTOBER 3, 2010
    [Digg] Sunday Cartoon – Advertising
    Share this on Facebook Share this on LinkedIn Digg this! Related links: > Cartoons by Rene Bindslev. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • MARKETING GENIUS BLOG  |  THURSDAY, MARCH 31, 2011
    [Digg] The Dawn of the Marketing Cloud? Not so fast….
    Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. There are a handful of companies in the space that have built their business (or at least a large part of it) on the AppExchange. Tweet This!
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Digg] 11 Myths of Social Media Marketing
    Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Digg] 5 Event Planning Tips…Even If You’re Not An Event Planner
    by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Get Out The Whiteboard.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Digg] The Fifth P of the Marketing Mix
    by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. Bring on the fifth P. Share email. Reddit.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Digg] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Digg] PR needs to Focus on Conversations
    Digg this! It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Let me explain …. Email this to a friend?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Digg] Best Social PR Guides and Tips of 2010 (So Far)
    Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Digg] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Digg this! Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. CELL PHONES. Today’s business cell phones are more than just phones, they are smart phones. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 7, 2010
    [Digg] Advanced Techniques that Takes Email to the Next Level
    Digg this! In the past months, I’ve written a lot about best practices for email marketing. In this post I’d like to look at a couple of advanced email marketing techniques that can take email marketing to the next level. Video in Email. Emails are usually very text-rich, with at most a couple of supporting images. Social Media.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Digg] Can Lead Generation Become More than “Frosting and Cherries?”
    Digg this! Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.”  Let me explain.  His view is that the current state of lead generation is dead.  Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). The Demise of Lead Generation.
  • CEEKUE  |  MONDAY, SEPTEMBER 20, 2010
    [Digg] Greenpeace No Longer Friends With Facebook
    Share this on Facebook Share this on LinkedIn Digg this! According to Greenpeace, the electricity to keep Facebook’s new Oregon data center running is coming from a coal-fired power station. Despite the fact Facebook CEO Mark Zuckerberg had promised earlier this year to build a ‘green’ data center. Share it [.].
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Digg] 4 Rules to Avoid Marketing Whiplash
    Digg this! Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  When Robert and I started Genius back in 2004, the hottest thing around was still Email marketing and “automation&#.  The speed and impact of each of these shifts forward only seems to get more intense.  Tweet This!
<< 1 2 3 4 5 ... 15 16 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...