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  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Digg] The Art of the Customer Testimonial
    by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. They help you overcome objections; they validate your claims; they instill confidence in future buyers. In other words, they show that someone has put their money where your mouth is. But video testimonials are even better.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Digg] How to Save Time & Effort with Your Social Media/Facebook Posting
    StumbleUpon, Digg, Pinterest, etc. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Then they have to log into each one – one at a time – and do their postings.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Digg] Eloqua Goes Titanium
    by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor. Stay tuned for more.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Digg] [Chart] Would Rebecca Black Make A Good Marketer?
    by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn. Reddit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Digg] 5 Social Media Tips From A Digital Native
    by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. I don’t. It’s redundant.
  • WRITTENT  |  TUESDAY, JUNE 4, 2013
    [Digg] 17 Ways to Succeed in Viral Content Marketing
    SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Del.icio.us Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. Image Credit: Voltier Digital /ProBlogger.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 15, 2011
    [Digg] 3 Top Topics from Topliners
    by Heather Foeh | Tweet this. Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Digg] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Digg this! The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. billion in US alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Digg] How to use Twitter to crowd-source creativity
    Digg this! I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. Everything works great about this model except for one thing.
  • BIZNOLOGY  |  TUESDAY, JULY 10, 2012
    [Digg] Images are now mandatory in social media content
    I knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that. Now, illustrating your content is not just preferable, it’s mandatory.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Digg] How to Beat the S&P 500
    by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. The results were…well, see for yourself. So how are they doing it? Value.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    [Digg] 7 Writing Tips to Connect Emotionally with Your Readers
    Digg this! How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. This can be done several ways. And emotional type people are also quite rational.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 11, 2011
    [Digg] Should You Outsource Your Social Media Efforts?
    ); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Digg] 16 Experts Answer, “What makes a great infographic?”
    by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly via @Jowyang < Tweet this. Then what? Reddit.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Digg] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) These are just the tip of the iceberg.
  • WEBBIQUITY  |  FRIDAY, JANUARY 14, 2011
    [Digg] How to Approach Business Social Media Strategically
    Digg this! A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Digg] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Here’s a quick rundown of how this works. Reddit.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Digg] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful? Doing all 7?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Digg] 5 Big Marketing Lessons From Kickstarter
    by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Digg] Ten Use Cases for Content Curation in Marketing
    Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the ten ways that content curation is used in marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Digg] [Chart] Marketing Automation Means More Marketing Jobs
    by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Basic automation can increase the volume of qualified leads per marketer by 6 times. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Digg] What is Social Media’s Next Big Thing?
    Digg this! One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be. Collaboration. 1) ACCESS.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Digg] “Sirius” About Marketing Operations
    by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. Share email.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Digg] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits. In its first week, prior to the Digg promotion, the video saw over 10,000 views and sparked over 5,000 interactions on Facebook, according to Miah. A Clinton running for president. ”).
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Digg] 7 Steps to Becoming a World-Class Real-Time Marketer
    Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Lately, real-time marketing is the buzzword du jour. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The Difference Between Real-Time Marketing and Newsjacking. Listen.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2011
    [Digg] Social Media For Social Good. Will It Do Any Good?
    by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. And she started to wonder, Is there a way to monetize that enthusiasm? We know that it works.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Digg] Asperger's and IT: Dark secret or open secret?
    Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. News. E-mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Careers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2011
    [Digg] 5 Resources For Warming Up Your Lead Nurturing
    by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). When do you stop nurturing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Digg] 4 Conversation Starters for Selling Marketing Automation to the CEO
    by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. CEOs love accountability. Share email. Reddit.
  • WEBBIQUITY  |  FRIDAY, JANUARY 7, 2011
    [Digg] 2011 Social Media Marketing Trends
    Digg this! Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. So what’s next? link on Twitter.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Digg] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    Digg this! Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? You decide. No, of course not.&#.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Digg] 6 Brilliant Uses of Video
    by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. Simplicity became high art.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Digg] FOUND the ROI of Social Media for B2B Marketers!
    Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Digg] Mapping Content to the Sales Funnel AND Buyer types
    Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Digg] 10 Fast Facts About Groupon
    by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. Cutting Groupons.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Digg] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant? That’s exactly what we did with our latest Grande Guide. It’s also a community.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Digg] 4 Tweetable Lessons In Social Media Civility
    by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. And why not? Before there was an Anthony Weiner Twitter scandal , there was a Kenneth Cole Twitter scandal. ).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Digg] [Chart] Which City Has The Most Marketing Expertise?
    by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Sunnyvale, CA, US. Ottawa, ON, CA.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Digg] Best Twitter Guides, Tips and Tools of 2010
    Digg this! Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Digg] Facebook Fan Page: Top 5 Reasons to Have One
    Digg this! As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. Drum roll, please.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2011
    [Digg] Remembering Family and Other Pillars
    Digg this! Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend. He was on a ship in the Pacific during World War II that was blown in half by the Japanese.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2011
    [Digg] 4 Steps for Making a Fan for Life [Video]
    by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Check out the video below. Dig Into the Data.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. Such online channels can’t be overlooked. The comScore 2010 U.S.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Digg] 11 Pro Tips for Better Business Blogging
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? Irony?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Digg] Are You Crushing Your Customers with Content?
    by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Digg] 26 Ways to Promote Your Blog Post
    Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. 50/50 Post Creation and Promotion. Yikes! While that might well work, it’s a bit extreme.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Digg] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    by Joe Chernov | Tweet this. I’ve written quite a bit lately about the swelling wave of social Q&A sites. As much public attention as Quora, et al., has received – and they’ve received quite a bit – I’d argue we haven’t paid enough attention to the space. The question for marketers is deceptively simple: How can we operationalize participation?
  • BIZNOLOGY  |  TUESDAY, APRIL 9, 2013
    [Digg] Kiss your line-of-shame smack on its social media lips!
    That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. What do I mean? “Goose, it’s time to buzz the tower.” Maybe you’re too shy for this?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Digg] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. Click here to view the embedded video. With RPM, you can. Reddit.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Digg] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    Then, share your blog on social news sites (Digg, E-Zine, StumpleUpon). If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. No looking down now—this ride’s ready to begin. Here are three easy steps.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] What’s the Best Social Media Monitoring Tool? It Depends
    Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. A simple tool like Google Alerts would pick up most stray citations. No more. Social Mention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Digg] This is what happens when Barbie joins Twitter
    Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?). The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures. She even has a Twitter account. Feeling a strange tingly sensation. :
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Digg] Video: Why SXSW Matters For B2B
    by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. EMC had a comfy presence at SXSWi. You don’t have to take my word for it.
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Digg] 17 Realistic Ways to Get More Website Traffic
    6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. Rework your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Digg] Twitter success stories: Explaining the ROI of Twitter
    Digg this! Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. So why keep trying to do it?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Digg] Upgrade your lame agency website into your social media brand HQ
    Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. Image via CrunchBase. What we do own is our own properties. At the end of the day, none of this is yours.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Digg] Blogger outreach is more PR than social media
    If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. Before long, hundreds of email replies stream in.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Digg] Five Expert Copywriting Tips
    Digg this! Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. 7 steps to writing killer sales copy by Mike Consol. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Digg] YouTube - What is LinkedIn? Part 2
    Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). Loading.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Digg] Best Social PR Guides, Tips and Tools of 2010
    Digg this! Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Which online tools are most helpful for PR pros?
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Digg] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. It lives on, its very existence reducing the effectiveness of your brand campaign. Click rates live on for a simple reason. No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. Views expressed are my own.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Digg] Spring is in the air
    Digg this! It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post? Share this on Linkedin.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Digg] 8 Share Spiking Tips For Empire Avenue
    by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site. Some big name brands have already jumped in including Ford , Audi and Intel. 1. Create Great Content. Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Digg] 7 Misconceptions About the New EU Privacy Regulations
    by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly. It shouldn’t.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Digg] Webbiquity 2010 Christmas Card
    Digg this! Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 25, 2010
    [Digg] Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?
    Leaders like Kevin Rose , who on May 1/07, bet the farm when faced with legal consequences by putting faith in his community of enthusiasts who felt that Digg (and by extension them) should not be censored by anyone. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Digg] How to Do Great Marketing with (Almost) Zero Money
    Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). This post originally ran at SaneraPDC.com as part of March Marketing Madness. Or watch this Slideshare: _. You’re in for a treat!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Digg] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. After all, it was “just” a new feature.) Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Digg] Is social media creating a generation of cowards?
    Digg this! I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The toxic childhood.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Digg] Content Marketing Tips from Computer Games
    Digg this! What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Digg] 4 Tips for Getting WAY more from Email Marketing
    by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#. Share email. Facebook. LinkedIn. Reddit.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 10, 2011
    [Digg] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
    We try to follow others on Twitter, StumbleUpon, Delicious, and Digg and join Groups and Pages to try to find sources of information that are relevant to us. I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful. These will be subjects of future blog posts. Brilliant!
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Digg] Best Google AdWords Tips and Tactics of 2010
    Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Digg] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    ” Infographics and articles played well on sites like Digg and Reddit, said Jason Putorti, Mint’s former lead designer, via Kissmetrics. Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 17, 2011
    [Digg] Guide to the Social Media Landscape
    Consumer acceptance of social media has accelerated quickly, and outpaced digital marketing strategies. However, a social-media strategy has clearly become a marketing must-have. To help with that, CMO.com has mapped the rapidly shifting social media landscape. Download the PDF chart here. Sites Mapped: Facebook. Twitter. Flickr. LinkedIn. YouTube.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Digg] Marketers: How To Get Noticed by “Influencers”
    by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. which ran in FastCompany in 2008.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Digg] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Consistency matters.
  • PR MEETS MARKETING  |  SUNDAY, JANUARY 25, 2009
    [Digg] Using Social Media: Part 4 - Linking Strategies
    In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences. . Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. Conclusions.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Digg] Best Content Marketing Guides, Tips and Tactics of 2010
    Digg this! How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It enhances your organization’s image (e.g., by Savvy B2B Marketing.
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Digg] 5 Ways BIG Data Can Be A BIG Deal for B2B
    You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. “Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. Source: Wikipedia ).
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Digg] Serial Writing Formula: 1=5+2=7+1
    Digg this! I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. 1 idea = 5 points + intro + summary = 7 articles + 1 PDF report. Blog this on Blogger.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 14, 2011
    [Digg] Content Marketing with Stories: Why We Tell Lies…
    Digg this! Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Since stories are fundamental to the way our brains work, why don’t we tell more stories? Let me tell you a story about that. I was embarrassed.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Digg] 90 Tips to Make Your Blog Rock
    Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. 90 Tips To Make Your Blog Rock 1. Publish content on what not to do! be authentic. s more.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 7, 2011
    [Digg] [Chart] Thank You, Marketing Automation
    by Egan Cheung | Tweet this “ D?mo mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo mo arigat?,
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] [Infographic] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Digg] 4 Lessons Social Media Pros Can Learn from DemandGen
    by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Believe me, I know.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Digg] Does My Hair Look Good in this Metric?
    by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. Let’s face it.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Digg] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    In addition to using unique blog posts and articles in engaging and informing website visitors, consider using it in your social media efforts on Facebook, Twitter , Digg, Reddit and any others you’re active on. Relationship-Building Tool. In short, they are trying to establish a relationship with you. Above all, it should be unique.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Digg] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2011
    [Digg] 5 Islands On The Revenue Performance Management Journey
    by Jesse Noyes | Tweet this. Is your company on a journey or stubbornly rooted at home? If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp , mapped out so elegantly today at DemandCon. Sponsorship Isle. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Digg] The 10 Best B2B Videos
    by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. And we are thrilled to have earned that honor. Today we won an award that is extra special in that we never saw it coming.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Digg] Your corporate website needs to become a trap
    I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” you ask?
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Digg] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? What Your Website Sources Really Mean.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Digg] 4 Conversation Starters For Selling The CFO On Marketing Automation
    by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. These analytical number crunchers live for data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 30, 2010
    [Digg] The silent majority: Why people don’t comment on your blog
    Digg this! “Why don’t I get comments on my blog?&#. This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B blogs — received a lot of attention. “Think about traditional brands. Engagement outside of the blog. The empty restaurant.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Digg] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    Activating buttons for Facebook, Digg, Stumbleupon , and Reddit are a long-term investment in your work’s visibility. It’s 2011. Facebook is fun, but you wouldn’t want to waste a whole workday on there. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals. Double up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Digg] 14 Sanity Saving Apps For Business Travelers
    by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. I asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Digg] 3 New Buttons To Make Your Brand More Social
    by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. The result is there are three new buttons you should know about. Google +1. For publishers the benefits are obvious as well. Klout +K.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Digg] Making Your Social Media and Your Garden Deliver « Digital B2B.
    Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. You carefully tend to it as it grows and matures. Then you realize it isn’t big enough to feed you. Yes, your garden. Here are three things you need to do.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Digg] 4 Keys To Content Marketing Completion
    by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Share email.
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