Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. What’s your view? Tweet This! Share this on Facebook.

Digg this! Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. The idea is that you’ll have groups that demand the same products or services based on the qualities or functions of those products. Tweet This! Share this on LinkedIn. Share this on Facebook.

by Jesse Noyes | Tweet this You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. The Tire-Kicker Scenario. The Low Conversion Issue.

Share this on Facebook Share this on LinkedIn Digg this! Related link: > Ted Goff Cartoons. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].

Share this on Facebook Share this on LinkedIn Digg this! Only 18% of TV ad campaigns generate positive ROI. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].

realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Flowtown.

Digg this! We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

Digg this! As you are well aware, the marketing automation space has become increasingly crowded and complex over the past few years.  The number of solutions marketers have to choose from is dizzying.  Figuring out which is the best solution for your particular business is more challenging every day. Tweet This! Share this on LinkedIn.

Digg this! Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). charging for inclusion). Blog URL (e.g., link].

Digg this! You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&#

Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.

Digg this! There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question?

In today's decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you're new to blogging and don't happen to be Seth Godin. Image by reinvented via Flickr. by Chris Abraham.

Digg this! One possible answer:   The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Information sharing and education.

Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.

Digg this! Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Note : Not sure how keywords work?

Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Print.

Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr. Blippy.

Digg this! A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This!

Share this on Facebook Share this on LinkedIn Digg this! 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. source: Robert Half Technology). Related links: >  Robert Half Technology Newsroom. Stumble upon something good?

At the same time, some of these feed filtering services are doing some rather cool/useful things, like sorting by keyword or identifying the top posts in a feed (based on how many comments, diggs it got,etc). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. Web Apps.

Share this on Facebook Share this on LinkedIn Digg this! A few days ago Twitter announced they now have more than 145 million registered users. In August Twitter processed 2.64 billion tweets. An average of 85 million tweets per day and an increase of 33% over May. Stumble upon something good?

Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. Loading.

Digg this! Just got done reading Jessica Groopman’s excellent survey of Marketing Automation  (MA) buyers by Focus ( download here ).  After 10 years as an automation user and vendor, I’m both encouraged and depressed by the results.  When I founded Genius.com in 2004, our internal research showed that number at less than 10%.  Tweet This!

by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Get Out The Whiteboard.

Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  Such online channels can’t be overlooked. The comScore 2010 U.S.

Digg this! A recent Marketing Profs report found that social media users are moving beyond personal connections and choosing to connect with corporate brands as well. According to research by Invoke Solutions, 65% of social media users say they are a fan of at least one brand on Facebook. 31% follow a brand on Twitter. Tweet This!

Digg this! CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Line: 23 Message: Incorrect key file for table './b2l_shrinker/phurl_settings.MYI'; Tweet This!

Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Of course, if you want more versatility (additional profiles, analytics, etc.), Buffer.

by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The answer is “change.”  The Content Grid provides marketers with content marketing framework – in other words, a model for change.  The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized.  Reddit.

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. Share email. Facebook.

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google.

completely new word (“Digg&# ). Flickr and Digg, for example, created value in a bargain location. This is also great if the new word reflects your tribe: Flickr evokes pictures, Digg evokes “digging&# through the Web, and “digging&# things you like. The product strategy (“Clothing World&# ).

by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Check out the video below. Dig Into the Data.

Digg this! Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. I found the results to be interesting and daunting all at the same time. Tweet This!

Digg this! Mike Fuqua. Is the typical Enterprise ready for marketing services from the “Cloud?&#  This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud,&# the question will be asked, and answered, more frequently. Tweet This!

Digg this! I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.

Digg this! Bob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. Because of the large volume of data, some banks have found it challenging to make sense of it all.  undertaking new marketing initiatives. risk analysis.

by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  We don’t measure by anecdote,” is one of his winning aphorisms.  And from the perspective of aspiration, he’s right.  Everything is ultimately measurable, and we are a “measure everything” company. Digital applause.  Did he talk to you?

Digg this! Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon.

Digg this! Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Tweet This! Share this on Facebook. Share this on Reddit.

Digg this! David Raab, once again, provides invaluable insight in selecting a marketing automation system here. Here’s the money quote: Let me make this perfectly clear: there’s just one right way to select software, and that’s to have vendors walk through scenarios based on how you plan to use it. couldn’t agree more. Tweet This!

Digg this! Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority.

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years.

by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called Visual.ly via @Jowyang < Tweet this. Then what? Reddit.

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience.

Digg this! One of the hardest things for us marketers to admit is that we all work in Sales. All those MBAs make us think we’re so smart that we sometimes lose sight of the simple fact that marketing is ALL about Sales.  That’s why I’m so glad to see my friends Gerhard and Larrisa Gschwandtner over at the Sales 2.0 mean for marketing? 

Digg this! Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Implications. Aren’t iPads cool?

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome. Progressive.

My Bookmarks Digg Del.icio.us ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company.

Digg this! Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! Power to the people?  Hardly. 

Digg this! Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Thought Leadership Interview. Webinar.

  Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].

Digg this! A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. Why or why not? Tweet This!

Digg this! I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. The hunt begins.

Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on LinkedIn.

by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. Cutting Groupons.

Digg this! A few weeks back TopRankBlog had a great interview with Ann Hadley of Marketing Profs in which she stated “Storytelling has emerged as a hot topic for marketers. Which makes sense, right? If you are creating content, it helps to get your story straight.”. This resonated with me.  The first rule?  Tweet This! Share this on LinkedIn.

Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Careers. Development.

Digg this! Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!

Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree.

Digg this! Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. steps to writing killer sales copy by Mike Consol. Tweet This!

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Digg this! Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. by Kuno Creative. 5 stars.

Digg this! When I originally had the idea to write this post,  I decided to focus on our new marketing automation platform release and how the menu system had changed. So how is it that today’s B2B Marketing professionals think? Channel: Inbound marketing avenues used by your customers to reach your content, ie. Tweet This!

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. 2) Tell a story.

by Jesse Noyes | Tweet this. Happy Valentine’s Day! It’s a day of flowers, chocolates and plenty of dates. So what does dating have to do with lead nurturing ? There are actually some striking similarities. On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. Locking Eyes. First Date. Dating Casually.

Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.

Digg this! Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers?  The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Tweet This!

Digg this! Customer success is the center point of our business; therefore I am thrilled to announce our first users conference on August 29 th in San Francisco.  You, our customers, are the true geniuses. We learn as much from you as you do from us.  Visit the conference page to learn more and register for the event. Hope to see you there.

Digg this! A/B Testing is the process of comparing an alternative marketing campaigns against a baseline by changing one variable (typically a subject line, offer or other content) to determine which version performed better. The more successful version is then distributed to a wider audience with greater success. Tweet This!

Digg this! If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.

Digg this! My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure.  At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. We were so glad we did!  What?? 2) Go off-road.

Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.

Digg this! I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. m kind of bummed that I missed it but not because of the case study. It’s a doozy: Misperceptions about Sales. Not really, if ever, posits Dunne. Tweet This!

by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.

by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  over the average. open rate. Reddit.

For example, ask visitors from Digg to Digg your post. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. photo by Sarah Worsham ).

Digg this! I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Blog this on Blogger. Tweet This!

Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content!

Digg this! One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet. Share this on Bebo.

The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. chiprodgers.

by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Share email.

Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. Marc benioff has predicted the “end of email&# , which may account for why he hasn’t bought an email based marketing company.  movement. Tweet This!

Digg this! “Mass culture is dead. Every one of us is creating our own version of culture.&#. This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing lately. Well, for one, I sense that I am creating my own individual “culture!&#. Now, I make my own newspaper. Personally, I like it!   Tweet This!

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Delivering best customer experience is a critical objective of every customer-centric business. However, seldom these departments are used to identify brand … Continue reading → Share and Enjoy.

by Jesse Noyes | Tweet this. picked a random day this week and examined the list of the most emailed articles of the past month on The New York Times website. Sounds like a fairly random list, right? But according to a recent study out of the Wharton School , there’s science behind the spread of these articles…the science of emotion. Share email.

Digg this! The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. Tell a story.

Digg this! According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Digg this! Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? think the folks at iFlashVideo.com did a super job! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Digg this! In my last post , I summarized the high level findings of Jessica Groopman’s insightful survey of Marketing Automation  (MA) buyers by Focus ( download here ).  The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA.  Why is this? before you buy).

Digg this! At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Therefore our spending patterns are typically reversed. Hear me out …. Which is what the CEO and the market wants from you anyway!). 20%, 50%, 80%?

by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.

Digg this! Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. We will explore some answers to that question next time.

by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Believe me, I know.

Digg this! According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Tweet This! Share this on Linkedin. Share this on Facebook.

Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. And then what is the timing? Tweet This!

Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.

Digg this! I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. But  a post this week established a new milestone even for Chris. Stop it.

Digg this! If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Tweet This!