WEBBIQUITY | TUESDAY, FEBRUARY 8, 2011
[Digg] B2B Blogging Trends for 2011
Digg this! Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 2, 2011
[Digg] The History of #SXSW [Infographic]
by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few. premiere. Reddit.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
[Digg] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. Loading.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 7, 2010
[Digg] The 20 craziest things you can do on Twitter
Digg this! OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., Here was mine: I am writing this in the nude.
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Digg] The State of Marketing Automation 2011
Digg this! Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 3, 2011
[Digg] 4 Tools for Measuring Your Online Influence
by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. Klout.
WEBBIQUITY | MONDAY, JULY 25, 2011
[Digg] Web Presence Optimization, Reloaded
Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Why is web presence optimization important?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 24, 2011
[Digg] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. With sharp marketing, you can lively avoid such sharp drop offs. Reddit.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 16, 2011
[Digg] How to Structure a Marketing Operations Team
by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture. Share email.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Digg] Facebook Enables Brands To Tag Photos. Proceed With Caution.
by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Here’s a quick rundown of how this works. Reddit.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
[Digg] Web Analytics + Customer Voice = 20/20 Vision.
Digg this! Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over. Tweet This!
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
[Digg] Genius Simplicity
Digg this! I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 26, 2010
[Digg] Social media and the big conversation “fail”
Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Digg] 8 Steps To A More Effective B2B Content Marketing Program
RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well.
HUBSPOT | TUESDAY, SEPTEMBER 2, 2014
[Digg] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound marketing is no different. Inbound Marketing
WEBBIQUITY | TUESDAY, DECEMBER 21, 2010
[Digg] Seven Ways to Use Social Media for Business
Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Tweet This!
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Digg] 5 Social Media Tips From A Digital Native
by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Content is not king.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Digg] Change or Die | Fast Company
My Bookmarks Digg Del.icio.us My Yahoo Google Stumble Upon. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. People.
WEBBIQUITY | MONDAY, MAY 24, 2010
[Digg] 11 Myths of Social Media Marketing
Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 13, 2011
[Digg] 3 Resources For A Squeaky Clean Marketing Database
by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Share email.
AGGREGAGE | WEDNESDAY, SEPTEMBER 7, 2011
[Digg] People Curation
Crowdsourced content curation (Digg and StumbleUpon). I just finished reading a great post by Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about.
WRITTENT | TUESDAY, JUNE 17, 2014
[Digg] 15 Blog Design Hacks to Maximize Social Sharing
Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar. For example, the plugin we use at WrittenT, Digg Digg, complements our overall blog design and background very well. Image source. Social Sharing Buttons Should Be Prominent. … But Not Too Many.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 26, 2010
[Digg] Social media and the big conversation “fail”
Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 7, 2011
[Digg] The Art of the Customer Testimonial
by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. But video testimonials are even better. I am prone to saying, “People trust people more than people trust companies.” We have created and published a number of video testimonials that we feel achieve this goal. Share email.
B2B MARKETING INSIDER | THURSDAY, APRIL 28, 2011
[Digg] Blogging Is Good Business – 8 Tips To Get It Right
share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?. Company websites with a blog get 55% more visitors. Break it up.
BIZNOLOGY | TUESDAY, AUGUST 20, 2013
[Digg] How to recover from the ravages of Google Penguin and Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s Google Search is people!
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 1, 2011
[Digg] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like to websites, blog posts and more recently. (We wrote about the topic here.). While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like , which shows no signs of slowing down. Share email.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 3, 2011
[Digg] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant? That’s exactly what we did with our latest Grande Guide. Share email. Facebook.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 20, 2011
[Digg] The 7 B2B Sins of Social Media Ignorance
by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed. Share email.
WEBBIQUITY | WEDNESDAY, MARCH 23, 2011
[Digg] 9 Criteria for Selecting a Social Media Monitoring Tool
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 2, 2010
[Digg] Is the Enterprise Ready for Cloud Marketing Services?
Digg this! Mike Fuqua. Is the typical Enterprise ready for marketing services from the “Cloud? This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud, the question will be asked, and answered, more frequently. Tweet This!
MARKETING GENIUS BLOG | WEDNESDAY, APRIL 6, 2011
[Digg] Radian6: The End of Marketing Automation?
Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud. Marc benioff has predicted the “end of email , which may account for why he hasn’t bought an email based marketing company. movement. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
[Digg] Sharing is how you build a Brand
Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand. And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content!
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Digg] 6 Brilliant Uses of Video
by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. The RSA’s Drive – The Surprising Truth About What Motivates Us. Really. Share email.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
[Digg] Creating Engagement in B2B Marketing
Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011
[Digg] How to turn a good white paper into a great lead generation piece
Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
[Digg] Using Content to Build Trust in B2B Marketing
Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Digg] Fulfill your resolution to blog in 11 steps
And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. So “blogging” is on your 2014 New Year’s resolution. Good for you. Blog wasn’t built in a day. Still ugly?
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Digg] Are Personas the New Customer Segments?
Digg this! Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site. There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. Tweet This! Share this on Facebook.
WRITING ON THE WEB | MONDAY, MARCH 7, 2011
[Digg] 8 Blog SEO Tips for Top Search Results
Digg this! What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
[Digg] 1:1 Social Advertising in B2B Marketing
Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This! Share this on Reddit.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 15, 2011
[Digg] [Cartoon] Ellber & Email Marketing
by Michael Martin | Tweet this Ellber’s setting up promotions for a new turbo oven and some pickle flavored donut mix! (see see Ellber’s first adventure ). But But with limited insight into who’ll be interested in what, he’s decided to send the offers to everyone – he’ll just split the list down the middle.
MARKETING GENIUS BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Digg] Will Facebook Messages Replace Email Marketing?
Digg this! Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers? The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited. Tweet This!
BIZNOLOGY | TUESDAY, AUGUST 14, 2012
[Digg] The best online reputation defense is a good offense
If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working. So, please beware. It’s 2012 not 2006 — olly olly oxen free.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 6, 2011
[Digg] Goldilocks and the 3 Lead Nurturing Programs
by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. Share email.
WRITING ON THE WEB | THURSDAY, JUNE 16, 2011
[Digg] 7 Ways to Format Blogs to Engage Readers’ Brains
Digg this! What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out on social media sites, in feed readers, and email updates. How? 1. P.S.S.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Digg] 3 Lead Management Questions Sales will Ask Marketing
by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Even a great lead management process will be questioned.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 29, 2010
[Digg] The Spirituality of Social Media
Digg this! Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. would love to hear what you think! The communion of community.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011
[Digg] “Revenue” Turns One
by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. Woohoo! posts per week. Facebook.
MARKETING GENIUS BLOG | MONDAY, JANUARY 10, 2011
[Digg] Monday Marketing Term: Content Mapping Strategy
Digg this! Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function. Before you can develop a content map, buyer personas need to be established. Tweet This! Genius.co
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 21, 2010
[Digg] An eye-popping integration of digital media
Digg this! This short video was a total “wow for me — and a digital best practice to share with you. The only thing missing here is results. How much did this cost? What were the goals and were they achieved? Regardless, this is an exciting demonstration I think you’ll enjoy. Share this on del.icio.us. Tweet This!
WEBBIQUITY | FRIDAY, FEBRUARY 18, 2011
[Digg] Nine Expert Guides to Local SEO
Digg this! Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Digg] The 10 Best B2B Videos
by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. And we are thrilled to have earned that honor. Today we won an award that is extra special in that we never saw it coming.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 22, 2011
[Digg] The 6 Stages of Successful Lead Management
by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Yet, it is probably the most difficult and important step of all. Reddit.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, JULY 16, 2010
[Digg] This is what happens when Barbie joins Twitter
Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?). The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures. She even has a Twitter account. Sits at the computer all day. Ken LOL!
WRITING ON THE WEB | MONDAY, JANUARY 31, 2011
[Digg] 3 Tips for Better Blog Writing
Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 13, 2011
[Digg] Case Study: How e.Republic Went from Awkward Conversations to Automation
by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years. Her reply: What metrics? Share email. Facebook. Reddit.
MARKETING GENIUS BLOG | WEDNESDAY, MARCH 9, 2011
[Digg] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
Digg this! From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing. Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years. solution. Who won the showdown? Neither. work flow.
BIZNOLOGY | TUESDAY, JULY 10, 2012
[Digg] Images are now mandatory in social media content
knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that. Now, illustrating your content is not just preferable, it’s mandatory.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Digg] YouTube - Informal Learning in 10 minutes
Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 25, 2011
[Digg] 8 Share Spiking Tips For Empire Avenue
by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site. Some big name brands have already jumped in including Ford , Audi and Intel. The Backstory on Empire Avenue. Reddit.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Digg] How to Beat the S&P 500
by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. The results were…well, see for yourself. So how are they doing it? Value.
WRITING ON THE WEB | MONDAY, MAY 16, 2011
[Digg] Content Marketing with Videos: Free Webinar
Digg this! You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself? link]. Tweet This!
WRITING ON THE WEB | MONDAY, FEBRUARY 14, 2011
[Digg] Business Blog Writing: Come on, light my fire!
Digg this! Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? Stories of real people connect with readers in a way that data and words on a screen can’t.
WRITING ON THE WEB | FRIDAY, JULY 15, 2011
[Digg] Online Persuasion: How to Write to Create Desire
Digg this! When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It’s easier than you might think. Analyze it ?Recommend Recommend a solution. Stimulate desire ? Reinforce with reasons. Same rules apply.
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
[Digg] Reinventing Invention: Online Only Video: The New Yorker
Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Print.
WRITING ON THE WEB | THURSDAY, FEBRUARY 10, 2011
[Digg] When Business Blogging Works Too Well…
Digg this! Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! It works for my clients. Blog this on Blogger.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 17, 2011
[Digg] 5 Big Marketing Lessons From Kickstarter
by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.
B2B MARKETING INSIDER | TUESDAY, MARCH 15, 2011
[Digg] 7 Signs You’re A Social Media Diva
Social Media Equity. I am really so very grateful for every tweet, like, comment, digg, stumble and visit. You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. You know they exist. Read and enjoy –.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
[Digg] Generating a Buyer Persona with Facebook Advertising
Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
[Digg] Social Media for the Boardroom
Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
[Digg] Location is important for your Contact Center too!
Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 10, 2011
[Digg] [Chart] Would Rebecca Black Make A Good Marketer?
by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn. Reddit.
IT'S ALL ABOUT REVENUE | SATURDAY, FEBRUARY 12, 2011
[Digg] 10 Fast Facts About Pandora
by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. There’s A Pandora Listener Born Every Second. The Hours. billion hours of music. million.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Digg] Eloqua Goes Titanium
Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Share email. Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 19, 2011
[Digg] 5 Common Stages of B2B Lead Nurturing
by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome. Progressive.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 2, 2011
[Digg] “Sirius” About Marketing Operations
by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. Share email.
WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011
[Digg] Content Marketing with Stories: Better than Facts
Digg this! Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In another study, when information was labeled as fact, it was subjected to critical analysis.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 30, 2011
[Digg] 6 Facts You Should Know About Memorial Day
by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. John A. From Maj. In 1966, President Lyndon Johnson declared Waterloo, N.Y. Share email.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Digg] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. Best Place To Grab Food On The Go. Seriously. Forget it.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 19, 2010
[Digg] How to become a Google whore
Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Post on Google Buzz.
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
[Digg] Content Marketing Matters: What’s Your Brand Personality?
Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Digg] 7 Misconceptions About the New EU Privacy Regulations
by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly. It shouldn’t.
WEBBIQUITY | THURSDAY, DECEMBER 23, 2010
[Digg] Webbiquity 2010 Christmas Card
Digg this! Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
[Digg] Engaging Content: 7 Tips to Get Readers to Think
Digg this! When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that? Tweet This!
WRITING ON THE WEB | THURSDAY, APRIL 28, 2011
[Digg] Content Marketing Tip: Use Ready-to-Publish Articles
Digg this! Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage. Enrich.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Digg] [Chart] Which City Has The Most Marketing Expertise?
by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Sunnyvale, CA, US. Ottawa, ON, CA.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 6, 2011
[Digg] 5 Resources For Warming Up Your Lead Nurturing
by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). When do you stop nurturing?
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Digg] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Digg this! Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This!
WRITING ON THE WEB | TUESDAY, JULY 12, 2011
[Digg] 6 Writing Tips for SEO Friendly Content Marketing
Digg this! Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Note : Not sure how keywords work?
BIZNOLOGY | TUESDAY, APRIL 9, 2013
[Digg] Kiss your line-of-shame smack on its social media lips!
That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. What do I mean? “Goose, it’s time to buzz the tower.” And Maybe you’re too shy for this?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 3, 2010
[Digg] Are kids Brains Different when it comes to Social Media?
Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 22, 2011
[Digg] Win a Signed Copy of “Content Rules”!
by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Reddit.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 1, 2010
[Digg] FOUND the ROI of Social Media for B2B Marketers!
Digg this! I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
[Digg] Get the Most Out of Twitter Hashtags
Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out, May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist? If you a.
MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
[Digg] 4 Rules for Being Your Own CMO/CIO
Digg this! It’s amazing how a role can be redefined in just over a decade. Take the role of Chief Marketing Officer. Then the Internet bubble burst and marketing had to show its impact on the sales pipeline. Web analytics, email marketing, and content management). It was then that I started feeling more like a CIO than a CMO. Tweet This!
WRITING ON THE WEB | WEDNESDAY, MAY 18, 2011
[Digg] Why Content Marketing with Video Is Key
Digg this! Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m. Tweet This!
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 15, 2011
[Digg] 3 Top Topics from Topliners
by Heather Foeh | Tweet this. Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 25, 2010
[Digg] The most powerful leadership lesson I’ve learned
Digg this! In graduate school I took a class on “Leaders and Leadership that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted. Tweet This!
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Digg] The Sociology of Social Media: TED TV Talks
Digg this! Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Unbelievable, non ? It combines education with entertainment. We crave connection with others and to find meaning in our lives.