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  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Digg] Monday Marketing Term: Content Mapping
    Digg this! Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Digg] What Google+ Needs to Offer Businesses
    by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Reddit.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 29, 2010
    [Digg] 3 Reasons to Track Social Media Demand Generation
    Digg this! B2B marketers are still getting their arms around measuring the impact of Social Media. Everyone’s doing it, but few are able to attach hard metrics. Here’s 3 important reasons marketers need to figure out how to track Social Media lead generation : Social Media is not free. Social Media drives high quality leads.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 18, 2008
    [Digg] Best of 2007: Blog Posts on Social Media Marketing
    Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Digg] Reinventing Invention: Online Only Video: The New Yorker
    Share: Digg. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Print.
  • MARKETING GENIUS BLOG  |  FRIDAY, AUGUST 27, 2010
    [Digg] Connected Marketer Chart of the Week: Search and Social Synergy
    Digg this! A recent Marketing Profs report found that social media users are moving beyond personal connections and choosing to connect with corporate brands as well. According to research by Invoke Solutions, 65% of social media users say they are a fan of at least one brand on Facebook. 31% follow a brand on Twitter. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 19, 2010
    [Digg] Monday Marketing Term: CAN-SPAM
    Digg this! CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Line: 23 Message: Incorrect key file for table './b2l_shrinker/phurl_settings.MYI'; Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Digg] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  It’s also a community. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Digg] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    The content of the debate will be collaboratively created by Web users, who can submit questions and promote them through a user-based ranking system, similar to the community-based news site Digg. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world. Submit Your Questions Now.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Digg] 11 Features to Bring Salesforce Chatter to Life
    by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Share email.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Digg] 10 Clever Website Error Messages From Creative Companies
    Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr. Blippy.
  • MARKETING GENIUS BLOG  |  THURSDAY, MARCH 3, 2011
    [Digg] 6 Mistakes in Buying Marketing Automation
    Digg this! David Raab, once again, provides invaluable insight in selecting a marketing automation system here. Here’s the money quote: Let me make this perfectly clear: there’s just one right way to select software, and that’s to have vendors walk through scenarios based on how you plan to use it. couldn’t agree more. Tweet This!
  • CEEKUE  |  SATURDAY, SEPTEMBER 25, 2010
    [Digg] Numbers – 93
    Share this on Facebook Share this on LinkedIn Digg this! 93% of U.S. online consumers are receiving at least one permission-based email a day. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • CEEKUE  |  SUNDAY, SEPTEMBER 19, 2010
    [Digg] Sunday Cartoon -Twitter
    Share this on Facebook Share this on LinkedIn Digg this!  . Related links: >  BradFitzPatrick.com. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • CEEKUE  |  SATURDAY, SEPTEMBER 18, 2010
    [Digg] Numbers – 47
    Share this on Facebook Share this on LinkedIn Digg this! 47% of the American Internet users in the age of 50 to 64 are now using social networking sites. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • CEEKUE  |  SUNDAY, SEPTEMBER 26, 2010
    [Digg] Sunday Cartoon – ROI
    Share this on Facebook Share this on LinkedIn Digg this! Related links: > Noise To Signal Cartoons. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • MARKETING GENIUS BLOG  |  THURSDAY, AUGUST 4, 2011
    [Digg] Let’s Get Together. Join Us for Our First Users Conference
    Digg this! Customer success is the center point of our business; therefore I am thrilled to announce our first users conference on August 29 th in San Francisco.  You, our customers, are the true geniuses. We learn as much from you as you do from us.  Visit the conference page to learn more and register for the event. Hope to see you there.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 2, 2010
    [Digg] Monday Marketing Term: A/B Testing
    Digg this! A/B Testing is the process of comparing an alternative marketing campaigns against a baseline by changing one variable (typically a subject line, offer or other content) to determine which version performed better. The more successful version is then distributed to a wider audience with greater success. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 25, 2010
    [Digg] Going Mobile with B2B Marketing – Part II
    Digg this! So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. would say that if  “ Content is King &# on the internet “ Context is Queen &# on mobile.  ow (not ho hum). Tweet This!
  • CEEKUE  |  SUNDAY, OCTOBER 10, 2010
    [Digg] Sunday Cartoon – Internet
    Share this on Facebook Share this on LinkedIn Digg this! Related link: > Ted Goff Cartoons. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • CEEKUE  |  SATURDAY, AUGUST 14, 2010
    [Digg] Numbers – 18
    Share this on Facebook Share this on LinkedIn Digg this! Only 18% of TV ad campaigns generate positive ROI. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] 12 Filtering Tips for Better Information in Half the Time
    As a blogger, SU is far superior to Digg , Reddit or any other service in terms of delivering traffic. 91% of those visitors were totally new to our pages and 69% of them stuck around (31% bounce rate) compared to the abysmal 4% stick rate (96% bounce) that came from a front page story on Digg. 1 New York Times Bestseller. About.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Digg] Is social media creating a generation of cowards?
    Digg this! I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Not talking — texting.  
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 24, 2010
    [Digg] Monday Marketing Term: Segmentation
    Digg this! Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. The idea is that you’ll have groups that demand the same products or services based on the qualities or functions of those products. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2011
    [Digg] A great title is what gets your blog post read
    In today's decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you're new to blogging and don't happen to be Seth Godin. Image by reinvented via Flickr. by Chris Abraham.
  • WEBBIQUITY  |  MONDAY, APRIL 12, 2010
    [Digg] How to Find Killer Topics for Blog Posts
    Digg this! There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question?
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 5, 2010
    [Digg] The Age of the Bionic Marketer: Part 2
    Digg this! Yesterday I talked about what Bionic Marketing is , and how social marketing automation can make your sales force better.  Better, stronger, and faster. Here’s where I see Bionic Marketing taking us in 2010 and beyond: Lead scoring by Marketing gives way to lead ranking by Sales. Think YELP for leads. Think Next Jump for B2B.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Digg] 10 Fast Facts About Groupon
    by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. Cutting Groupons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Digg] Can social media change your company’s culture? I doubt it.
    Digg this! Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! Power to the people?  Hardly. 
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 21, 2011
    [Digg] Feed Your Blog Automatically to LinkedIn & Twitter
    Digg this! How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Click on that link and you will see this page of options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [Digg] Is the Internet destroying your culture … or creating it?
    Digg this! “Mass culture is dead. Every one of us is creating our own version of culture.&#. This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing lately. Well, for one, I sense that I am creating my own individual “culture!&#. Now, I make my own newspaper. Personally, I like it!   Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [Digg] YouTube - Education Today and Tomorrow
    Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. Loading.
  • CEEKUE  |  SATURDAY, OCTOBER 2, 2010
    [Digg] Numbers – 54
    Share this on Facebook Share this on LinkedIn Digg this! 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. source: Robert Half Technology). Related links: >  Robert Half Technology Newsroom. Stumble upon something good?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2011
    [Digg] 4 Common Lead Scoring Snags – How To Fix Them!
    by Jesse Noyes | Tweet this You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. The Tire-Kicker Scenario. The Low Conversion Issue.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [Digg] Fire your Director of Social Media!
    Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. What’s your view? Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Digg] The 4 C’s of B2B Marketing
    Digg this! We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 15, 2010
    [Digg] Do you need to be an Extrovert to be in Social Media Marketing?
    Digg this! Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Tweet This! Share this on Facebook. Share this on Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] Top 10 Ways to Use del.icio.us - lifehack.org
    Top 10 Ways to Use del.icio.us « DIGG NEWS. This contains sites like Analitics, Feedburner, Facebook, Digg last 7 days, Digg last 30 days, some forums, some weird blogs that don’t have RSS, stuff like that. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Digg] Sharing is how you build a Brand
    Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    At the same time, some of these feed filtering services are doing some rather cool/useful things, like sorting by keyword or identifying the top posts in a feed (based on how many comments, diggs it got,etc). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. Web Apps.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] B2B Marketers Fate Rests in the Hands of a Few
    Digg this! At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Therefore our spending patterns are typically reversed. Hear me out …. Which is what the CEO and the market wants from you anyway!). 20%, 50%, 80%?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Digg] B2B Marketing needs to Curate a Vibrant Community
    Digg this! If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Tweet This!
  • CEEKUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Digg] Numbers – 145
    Share this on Facebook Share this on LinkedIn Digg this! A few days ago Twitter announced they now have more than 145 million registered users. In August Twitter processed 2.64 billion tweets. An average of 85 million tweets per day and an increase of 33% over May. Stumble upon something good?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Digg] Asperger's and IT: Dark secret or open secret?
    Digg this. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Careers. Development.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Digg] Best Social PR Guides and Tips of 2010 (So Far)
    Digg this! Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] Your Guide to the Crowdsourced Workforce - ReadWriteWeb
    IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Digg] In B2B Marketing: Content is Media
    Digg this! For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Digg] How to Make Social Proof Work Online
    Digg this! Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We are least influenced when we don’t know the person and we’re only provided with a rating. or Robert M. Share this on Bebo.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Digg] Social Media and the Contact Center for Dummies (Wiley)
    Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Digg] Influencers vs Advocates in B2B Marketing
    Digg this! According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Digg] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  Such online channels can’t be overlooked. The comScore 2010 U.S.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Digg] 4 Keys To Content Marketing Completion
    by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Share email.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Digg] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    Social bookmarking sites like Digg , StumbleUpon, Mixx and Propeller can help drive traffic and provide links, though some sites including the first three in this list use the insidious nofollow tag , which means the links won’t help with SEO. Digg this! How can you avoid that fate and build an audience more quickly? Use Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Digg] Best Social Media Management Tools for Small Business Owners
    Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Of course, if you want more versatility (additional profiles, analytics, etc.), Buffer.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Digg] What’s the Best Social Media Monitoring Tool? It Depends
    Digg this! Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 14, 2010
    [Digg] 5 Email Marketing Thought Leaders
    Digg this! Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. While not exhaustive, here are five folks that I look to as leaders: Mark Brownlow ( @MarkatEMR ). Simms Jenkins ( @SimmsJenkins ). Tamara Gielen ( @tamaragielen ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Digg] Who is your Social Media lightening rod?
    Digg this! I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference ….
  • WEBBIQUITY  |  MONDAY, OCTOBER 25, 2010
    [Digg] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    Digg this! Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). charging for inclusion). Blog URL (e.g., link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Digg] What is Social Media’s Next Big Thing?
    Digg this! One possible answer:   The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Information sharing and education.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Digg] Chatter Gets Genius
    Digg this! I spent the morn and afternoon at the San Jose Salesforce rally in advance of the Chatter revolution that’s expected later this summer. Genius got in on the action as a featured Chatter Exchange Partner. To learn more about Genius for Chatter click here. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 17, 2010
    [Digg] Chart of the week: Marketers Struggle to Do More with Less
    Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart B2B marketers overwhelming reveal that more is being asked of them while at the same time they are given fewer resources to get the job done. Agree?
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 7, 2010
    [Digg] How-to Create Great Content
    Digg this! At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great&# content really mean? Hope you enjoy, and please comment on additional do’s & don’ts that you’ve run into. Enjoy! View more presentations from Barbra Gago. Tweet This!
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Digg] The One Effective Use of Facebook for B2B Marketing
    Digg this! You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&#
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Digg] Does Bit.ly convert for B2B Marketing – a case study
    Digg this! The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. link ( [link] ) so we could track the response from the social sphere.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Digg] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Flowtown.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Digg] Five Expert Copywriting Tips
    Digg this! Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. steps to writing killer sales copy by Mike Consol. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Digg] Measuring by Anecdote with SlideShare
    by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  We don’t measure by anecdote,” is one of his winning aphorisms.  And from the perspective of aspiration, he’s right.  Everything is ultimately measurable, and we are a “measure everything” company. Digital applause.  Did he talk to you?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Digg] 5 Event Planning Tips…Even If You’re Not An Event Planner
    by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Get Out The Whiteboard.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 3, 2011
    [Digg] Freemium for BtoB
    Digg this! Freemium has become quite the buzzword in the last few years.  The business model, defined as offering a free product or service while charging for upgraded or premium features, was popularized by mobile apps and social collaboration (think Flickr, Skype) and often siloed in the consumer market.  Tweet This! Share this on LinkedIn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Digg] Closed Loop Marketing – still a long way to go
    Digg this! Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Doubt it. Probably not.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 2, 2010
    [Digg] Is the Enterprise Ready for Cloud Marketing Services?
    Digg this! Mike Fuqua. Is the typical Enterprise ready for marketing services from the “Cloud?&#  This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud,&# the question will be asked, and answered, more frequently. Tweet This!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Digg] 6 Writing Tips for SEO Friendly Content Marketing
    Digg this! Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Note : Not sure how keywords work?
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 16, 2011
    [Digg] Marketing Automation: State of the Union
    Digg this! Just got done reading Jessica Groopman’s excellent survey of Marketing Automation  (MA) buyers by Focus ( download here ).  After 10 years as an automation user and vendor, I’m both encouraged and depressed by the results.  When I founded Genius.com in 2004, our internal research showed that number at less than 10%.  Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Digg] Facebook Advertising for Dummies (Wiley)
    Digg this! Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  We hope you agree!
  • MARKETING GENIUS BLOG  |  TUESDAY, JULY 26, 2011
    [Digg] MAI Creates New Resources for the Everyday Marketer
    Digg this! Last week was the official launch of the Marketing Automation Institute (MAI) designed to provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed.  David Raab of Raab Associates; Craig Rosenberg of Focus.com. Tweet This! Share this on LinkedIn.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 16, 2010
    [Digg] How Banks Use Data Mining to Answer the Big Marketing Questions.
    Digg this! Bob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. Because of the large volume of data, some banks have found it challenging to make sense of it all.  undertaking new marketing initiatives. risk analysis.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Digg] “Revenue” Turns One
    by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. Woohoo! posts per week. Facebook.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Digg] 11 Myths of Social Media Marketing
    Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 18, 2011
    [Digg] Tips for winning the B2B company or product “name game.”
    completely new word (“Digg&# ). Flickr and Digg, for example, created value in a bargain location. This is also great if the new word reflects your tribe: Flickr evokes pictures, Digg evokes “digging&# through the Web, and “digging&# things you like. The product strategy (“Clothing World&# ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. Share email. Facebook.
  • CEEKUE  |  SUNDAY, SEPTEMBER 5, 2010
    [Digg] Sunday Cartoon – URL
      Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] Social Media Use by Job Function Stats – Indicates Need to Change.
    Digg this! Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. I found the results to be interesting and daunting all at the same time. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 4, 2010
    [Digg] iPad saves the Page Advertising Business
    Digg this! I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Digg] 2010 – Welcome to the Age of Customer Service
    Digg this! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Digg] Can Twitter be used as a workplace tool?
    Digg this! A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. Why or why not? Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Digg] “The Message is the Messenger” [Infographic]
    by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The answer is “change.”  The Content Grid provides marketers with content marketing framework – in other words, a model for change.  The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized.  Reddit.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 2, 2011
    [Digg] Genius Simplicity
    Digg this! I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 17, 2010
    [Digg] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
    Digg this! By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [Digg] Going Mobile with B2B Marketing
    Digg this! As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 You really have a shot at getting some attention. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Digg] B2B Marketing Content: Lure or Lasso?
    Digg this! I picked this saying up from Gary Vaynerchuk’s new book called Crush It. really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook. Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 14, 2011
    [Digg] Sales AND Marketing 2.0
    Digg this! One of the hardest things for us marketers to admit is that we all work in Sales. All those MBAs make us think we’re so smart that we sometimes lose sight of the simple fact that marketing is ALL about Sales.  That’s why I’m so glad to see my friends Gerhard and Larrisa Gschwandtner over at the Sales 2.0 mean for marketing? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Digg] 11 B2B Marketing Predictions for 2011
    Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Basically.2% Email this to a friend? Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Digg] Six ideas to build social media momentum
    Digg this! My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure.  At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. We were so glad we did!  What?? 2) Go off-road.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Digg] Snooping on Facebook: Not just for stalkers any more
    Digg this! I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. The hunt begins.
  • WEBBIQUITY  |  WEDNESDAY, JULY 14, 2010
    [Digg] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
    Digg this! Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 20, 2011
    [Digg] Why does B2B struggle with telling a story?
    Digg this! A few weeks back TopRankBlog had a great interview with Ann Hadley of Marketing Profs in which she stated “Storytelling has emerged as a hot topic for marketers. Which makes sense, right? If you are creating content, it helps to get your story straight.”. This resonated with me.  The first rule?  Tweet This! Share this on LinkedIn.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Digg] Will Facebook Messages Replace Email Marketing?
    Digg this! Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers?  The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 12, 2010
    [Digg] What you can learn from Mister Splashy Pants
    Digg this! Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Digg] 8 Rules For Running Online Display Ads
    by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience.
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