MARKETING GENIUS BLOG | MONDAY, JANUARY 10, 2011
[Digg] Monday Marketing Term: Content Mapping Strategy
Digg this! Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function. Before you can develop a content map, buyer personas need to be established. Tweet This! Genius.co
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 25, 2010
[Digg] Bringing down the Twitter snobs
Digg this! It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Too bad. Don’t do it.. Mitch lives the life of a Twitter snob, exclusively following only the most select and obviously interesting people. Don’t.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 31, 2011
[Digg] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Here goes: Host original content. And fast.
WRITTENT | TUESDAY, JUNE 17, 2014
[Digg] 15 Blog Design Hacks to Maximize Social Sharing
Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar. For example, the plugin we use at WrittenT, Digg Digg, complements our overall blog design and background very well. Image source. Social Sharing Buttons Should Be Prominent. … But Not Too Many.
HUBSPOT | TUESDAY, SEPTEMBER 2, 2014
[Digg] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound marketing is no different. Inbound Marketing
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
[Digg] Web Analytics + Customer Voice = 20/20 Vision.
Digg this! Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over. Tweet This!
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 6, 2011
[Digg] 5 Event Planning Tips…Even If You’re Not An Event Planner
by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Get Out The Whiteboard.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
[Digg] 11 B2B Marketing Predictions for 2011
Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.
WEBBIQUITY | FRIDAY, FEBRUARY 18, 2011
[Digg] Nine Expert Guides to Local SEO
Digg this! Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.
WRITING ON THE WEB | MONDAY, JANUARY 31, 2011
[Digg] 3 Tips for Better Blog Writing
Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications. We should know.
ENGAGE | WEDNESDAY, MARCH 19, 2014
[Digg] Life in Infinite Scroll
stop on Feedly for the latest news, a trip over to Digg, a pass on Reddit, a quick pit at ESPN for the evening box scores, CNN, Gawker, The New York Times, Evernote, Twitter again. I’m a man of routines. wake up; I take a shower; I get dressed. spend fifteen minutes pouring over email, another ten on Facebook. It’s nine o’clock. Nine o’clock?
MARKETING GENIUS BLOG | WEDNESDAY, MARCH 9, 2011
[Digg] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
Digg this! From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing. Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years. solution. Who won the showdown? Neither. work flow.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 15, 2008
[Digg] YouTube - Education Today and Tomorrow
Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. Loading.
WEBBIQUITY | WEDNESDAY, MARCH 23, 2011
[Digg] 9 Criteria for Selecting a Social Media Monitoring Tool
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
WRITING ON THE WEB | MONDAY, MAY 16, 2011
[Digg] Content Marketing with Videos: Free Webinar
Digg this! You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself? link]. Tweet This!
WRITING ON THE WEB | MONDAY, FEBRUARY 14, 2011
[Digg] Business Blog Writing: Come on, light my fire!
Digg this! Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? Stories of real people connect with readers in a way that data and words on a screen can’t.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
[Digg] Creating Engagement in B2B Marketing
Digg this! A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
WRITING ON THE WEB | MONDAY, MARCH 7, 2011
[Digg] 8 Blog SEO Tips for Top Search Results
Digg this! What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words. Tweet This!
WRITING ON THE WEB | THURSDAY, FEBRUARY 10, 2011
[Digg] When Business Blogging Works Too Well…
Digg this! Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! It works for my clients. Blog this on Blogger.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Digg] Change or Die | Fast Company
My Bookmarks Digg Del.icio.us My Yahoo Google Stumble Upon. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. People.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
[Digg] How to Choose a Social Media Listening Platform for B2B Marketing
Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?
B2B MARKETING INSIDER | THURSDAY, APRIL 28, 2011
[Digg] Blogging Is Good Business – 8 Tips To Get It Right
share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?. Company websites with a blog get 55% more visitors. Break it up.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 21, 2010
[Digg] An eye-popping integration of digital media
Digg this! This short video was a total “wow for me — and a digital best practice to share with you. The only thing missing here is results. How much did this cost? What were the goals and were they achieved? Regardless, this is an exciting demonstration I think you’ll enjoy. Share this on del.icio.us. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 27, 2010
[Digg] Social Media and the Contact Center for Dummies (Wiley)
Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 22, 2011
[Digg] Win a Signed Copy of “Content Rules”!
by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Reddit.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 19, 2011
[Digg] 5 Common Stages of B2B Lead Nurturing
by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome. Progressive.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 24, 2011
[Digg] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. Best Place To Grab Food On The Go. Seriously. Forget it.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 7, 2010
[Digg] The 20 craziest things you can do on Twitter
Digg this! OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., Here was mine: I am writing this in the nude.
WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
[Digg] Engaging Content: 7 Tips to Get Readers to Think
Digg this! When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that? Tweet This!
WRITING ON THE WEB | THURSDAY, APRIL 28, 2011
[Digg] Content Marketing Tip: Use Ready-to-Publish Articles
Digg this! Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage. Enrich.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011
[Digg] 3 Lead Management Questions Sales will Ask Marketing
by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Even a great lead management process will be questioned.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 22, 2011
[Digg] The 6 Stages of Successful Lead Management
by Jesse Noyes | Tweet this. What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art and consensus. But that doesn’t mean there are no road signs along the way. Create Consensus. Yet, it is probably the most difficult and important step of all. Reddit.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
[Digg] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. Loading.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 30, 2011
[Digg] 6 Facts You Should Know About Memorial Day
by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. John A. From Maj. In 1966, President Lyndon Johnson declared Waterloo, N.Y. Share email.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Digg] Are Personas the New Customer Segments?
Digg this! Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site. There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. Tweet This! Share this on Facebook.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 15, 2011
[Digg] 3 Top Topics from Topliners
by Heather Foeh | Tweet this. Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Every week hundreds of conversations are happening between marketing managers, directors, marketing operations professionals and many more smart folks.
MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
[Digg] 4 Rules for Being Your Own CMO/CIO
Digg this! It’s amazing how a role can be redefined in just over a decade. Take the role of Chief Marketing Officer. Then the Internet bubble burst and marketing had to show its impact on the sales pipeline. Web analytics, email marketing, and content management). It was then that I started feeling more like a CIO than a CMO. Tweet This!
WEBBIQUITY | MONDAY, DECEMBER 13, 2010
[Digg] Five Audiences for Social Media Marketing
Digg this! One of the first precepts aspiring writers learn is to “write for your readers. A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.. What kind of content will attract them?
WRITING ON THE WEB | WEDNESDAY, MAY 18, 2011
[Digg] Why Content Marketing with Video Is Key
Digg this! Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m. Tweet This!
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 7, 2011
[Digg] The Art of the Customer Testimonial
by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. But video testimonials are even better. I am prone to saying, “People trust people more than people trust companies.” We have created and published a number of video testimonials that we feel achieve this goal. Share email.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 28, 2011
[Digg] 11 Features to Bring Salesforce Chatter to Life
by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Share email.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 20, 2011
[Digg] The 7 B2B Sins of Social Media Ignorance
by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed. Share email.
WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011
[Digg] Content Marketing with Stories: Better than Facts
Digg this! Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In another study, when information was labeled as fact, it was subjected to critical analysis.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 5, 2011
[Digg] [Chart] Marketing Automation Means More Marketing Jobs
by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Basic automation can increase the volume of qualified leads per marketer by 6 times. Reddit.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 6, 2011
[Digg] Goldilocks and the 3 Lead Nurturing Programs
by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. Share email.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Digg] Fulfill your resolution to blog in 11 steps
And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. So “blogging” is on your 2014 New Year’s resolution. Good for you. Blog wasn’t built in a day. Still ugly?
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 6, 2011
[Digg] 5 Resources For Warming Up Your Lead Nurturing
by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). When do you stop nurturing?
MARKETING GENIUS BLOG | WEDNESDAY, MAY 19, 2010
[Digg] Chart of The Week: The Skills of a Modern Marketer
Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. This question was asked on a scale of 1 to 5. Most marketers say strategy and creativity are their strongest skills. Tweet This! Share this on LinkedIn.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 13, 2011
[Digg] 3 Resources For A Squeaky Clean Marketing Database
by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Share email.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 10, 2011
[Digg] [Chart] Would Rebecca Black Make A Good Marketer?
by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn. Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 2, 2011
[Digg] “Sirius” About Marketing Operations
by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. Share email.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Digg] Facebook Enables Brands To Tag Photos. Proceed With Caution.
by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Here’s a quick rundown of how this works. Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Digg] Eloqua Goes Titanium
Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. Note to those who attended his keynote last year: where was he hiding that iPad?). Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Share email. Facebook.
WRITING ON THE WEB | THURSDAY, JUNE 9, 2011
[Digg] How Readers Find Your Blog: A Diagram
Digg this! I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger. Share this on del.icio.us.
WRITING ON THE WEB | THURSDAY, MARCH 17, 2011
[Digg] Free Phone Consulting? 4 Reasons It’s a Good Idea
Digg this! Why should a professional or small business give away free consulting ? I’ll tell you why. Since I charge $200/hour for consulting sessions, why would I do this? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
[Digg] Your Customer Segments Are on the Move!
Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
WRITING ON THE WEB | FRIDAY, JULY 15, 2011
[Digg] Online Persuasion: How to Write to Create Desire
Digg this! When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It’s easier than you might think. Analyze it ?Recommend Recommend a solution. Stimulate desire ? Reinforce with reasons. Same rules apply.
WEBBIQUITY | MONDAY, MAY 24, 2010
[Digg] 11 Myths of Social Media Marketing
Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Digg] [Chart] Which City Has The Most Marketing Expertise?
by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Sunnyvale, CA, US. Ottawa, ON, CA.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
[Digg] 8 Tips to Improve Campaign Landing Page Conversion
Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. 1. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Digg] How to Do Great Marketing with (Almost) Zero Money
Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. What do they care about?
WRITING ON THE WEB | THURSDAY, JUNE 16, 2011
[Digg] 7 Ways to Format Blogs to Engage Readers’ Brains
Digg this! What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out on social media sites, in feed readers, and email updates. How? 1. P.S.S.
WRITING ON THE WEB | MONDAY, APRIL 18, 2011
[Digg] Content Marketing: Connect the Dots and Drive Results
Digg this! How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. Tweet This!
BIZNOLOGY | TUESDAY, AUGUST 14, 2012
[Digg] The best online reputation defense is a good offense
If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working. So, please beware. It’s 2012 not 2006 — olly olly oxen free.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Digg] Going Big on Small: Joe Payne on HubSpot’s $32M Round
by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Reddit.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Digg] Why hiring a search marketing firm is a waste of money
Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Digg] 5 Social Media Tips From A Digital Native
by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Content is not king.
BIZNOLOGY | TUESDAY, AUGUST 20, 2013
[Digg] How to recover from the ravages of Google Penguin and Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s Google Search is people!
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Digg] 10 Fast Facts About Groupon
by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. Cutting Groupons.
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Digg] The Sociology of Social Media: TED TV Talks
Digg this! Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Unbelievable, non ? It combines education with entertainment. We crave connection with others and to find meaning in our lives.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 17, 2011
[Digg] Video: Why SXSW Matters For B2B
by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. EMC had a comfy presence at SXSWi. You don’t have to take my word for it.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Digg] Purchases are fun, but…….they don’t move the business needle
Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Digg] 6 Brilliant Uses of Video
by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. The RSA’s Drive – The Surprising Truth About What Motivates Us. Really. Share email.
CONFLUENT FORMS | FRIDAY, AUGUST 3, 2012
[Digg] Focus on your blog, don't promote the social media services
read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 3, 2011
[Digg] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant? That’s exactly what we did with our latest Grande Guide. Share email. Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 12, 2011
[Digg] Social Media For Social Good. Will It Do Any Good?
by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks. And she started to wonder, Is there a way to monetize that enthusiasm? Share email. Facebook.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Digg] How to Beat the S&P 500
by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. The results were…well, see for yourself. So how are they doing it? Value.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Digg] YouTube - Informal Learning in 10 minutes
Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly.
B2B MARKETING INSIDER | TUESDAY, MARCH 15, 2011
[Digg] 7 Signs You’re A Social Media Diva
Social Media Equity. I am really so very grateful for every tweet, like, comment, digg, stumble and visit. You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. You know they exist. Read and enjoy –.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 4, 2011
[Digg] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
by Joe Chernov | Tweet this. I’ve written quite a bit lately about the swelling wave of social Q&A sites. As much public attention as Quora, et al., has received – and they’ve received quite a bit – I’d argue we haven’t paid enough attention to the space. Who participates in which groups? Which ones matter most? Share email. Facebook. Reddit.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Digg] Can Lead Generation Become More than “Frosting and Cherries?”
Digg this! Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). The Demise of Lead Generation.
WRITING ON THE WEB | TUESDAY, MARCH 29, 2011
[Digg] Marketing with Videos: What’s Wrong with the Script?
Digg this! I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. They try to say too much.
WEBBIQUITY | MONDAY, NOVEMBER 21, 2011
[Digg] Eight Factors to Consider When (Re)Launching a Business Blog
Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Location. Author(s). Assigning multiple writers (i.e.,
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 25, 2010
[Digg] The most powerful leadership lesson I’ve learned
Digg this! In graduate school I took a class on “Leaders and Leadership that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted. Tweet This!
MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
[Digg] What B2B Marketers Can Learn from Lady Gaga (really)
Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you. recent, standout marketing story for me is Lady Gaga. How is this relevant to B2B marketers? Take salesforce.com for example.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010
[Digg] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1: Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Digg] 4 Conversation Starters for Selling Marketing Automation to the CEO
by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. CEOs love accountability. Share email. Reddit.
BIZNOLOGY | TUESDAY, JULY 10, 2012
[Digg] Images are now mandatory in social media content
knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that. Now, illustrating your content is not just preferable, it’s mandatory.
ENGAGE | FRIDAY, DECEMBER 6, 2013
[Digg] #MeetVelocity: This Online Content Manager Wants to Keep It Real
start each and every morning with Digg. Jimmy Daly, Online Content Manager. How long have you been with the company? Almost 2 years Client site: EdTech: Focus on Higher Ed , StateTech , FedTech Vertical expertise: Technology, IT, and Social Media. . . . 1. What It always has the most interesting and shareable content. Team Android?
IT'S ALL ABOUT REVENUE | MONDAY, MAY 23, 2011
[Digg] 4 Tips for Getting WAY more from Email Marketing
by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?. Share email. Facebook. LinkedIn. Reddit.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 17, 2011
[Digg] 5 Big Marketing Lessons From Kickstarter
by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.
WRITING ON THE WEB | TUESDAY, JANUARY 18, 2011
[Digg] Blogging with Personality and Tim Ferriss
Digg this! How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. By the way, love your new 4-Hour Body , Tim!
READYPULSE | WEDNESDAY, APRIL 17, 2013
[Digg] Future of F-Commerce: Why its the 180 degrees the wrong direction
• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. All of … Continue reading → Share and Enjoy.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 5, 2011
[Digg] Are You Crushing Your Customers with Content?
by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook.
MARKETING GENIUS BLOG | THURSDAY, JULY 28, 2011
[Digg] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts. One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
[Digg] Sharing is how you build a Brand
Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand. And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content!
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 2, 2009
[Digg] The Top 3 Priorities for 2010 Marketing Budgets
Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. Digg this! unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. So how should your prioritize spending for next year? 1.
DELICIOUS B2BMARKETING | THURSDAY, SEPTEMBER 30, 2010
[Digg] Get the Most Out of Twitter Hashtags
Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out, May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist? If you a.
WRITING ON THE WEB | TUESDAY, JULY 12, 2011
[Digg] 6 Writing Tips for SEO Friendly Content Marketing
Digg this! Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Note : Not sure how keywords work?
WRITING ON THE WEB | SATURDAY, APRIL 16, 2011
[Digg] Content Marketing for Professionals: Time-Saving Tips Webinar
Digg this! Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? Think about it. You can register here.