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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2011
    [Digg] 4 Common Lead Scoring Snags – How To Fix Them!
    by Jesse Noyes | Tweet this You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. The Tire-Kicker Scenario. The Low Conversion Issue.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [Digg] Fire your Director of Social Media!
    Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. What’s your view? Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Digg] The 4 C’s of B2B Marketing
    Digg this! We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2011
    [Digg] Content Marketing in a Blink: The Content Grid v2 [Infographic]
    by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 15, 2010
    [Digg] Do you need to be an Extrovert to be in Social Media Marketing?
    Digg this! Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Tweet This! Share this on Facebook. Share this on Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Digg] Customer Service is the New Marketing
    Digg this! Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Digg] Sharing is how you build a Brand
    Digg this! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Digg] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    At the same time, some of these feed filtering services are doing some rather cool/useful things, like sorting by keyword or identifying the top posts in a feed (based on how many comments, diggs it got,etc). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. Web Apps.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 9, 2010
    [Digg] B2B Marketers Fate Rests in the Hands of a Few
    Digg this! At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Therefore our spending patterns are typically reversed. Hear me out …. Which is what the CEO and the market wants from you anyway!). 20%, 50%, 80%?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Digg] B2B Marketing needs to Curate a Vibrant Community
    Digg this! If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Tweet This!
  • CEEKUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Digg] Numbers – 145
    Share this on Facebook Share this on LinkedIn Digg this! A few days ago Twitter announced they now have more than 145 million registered users. In August Twitter processed 2.64 billion tweets. An average of 85 million tweets per day and an increase of 33% over May. Stumble upon something good?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Digg] In B2B Marketing: Content is Media
    Digg this! For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Digg] How to Make Social Proof Work Online
    Digg this! Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We are least influenced when we don’t know the person and we’re only provided with a rating. or Robert M. Share this on Bebo.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Digg] Social Media and the Contact Center for Dummies (Wiley)
    Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Digg] Influencers vs Advocates in B2B Marketing
    Digg this! According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 14, 2010
    [Digg] 5 Email Marketing Thought Leaders
    Digg this! Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. While not exhaustive, here are five folks that I look to as leaders: Mark Brownlow ( @MarkatEMR ). Simms Jenkins ( @SimmsJenkins ). Tamara Gielen ( @tamaragielen ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Digg] Best Social Media Management Tools for Small Business Owners
    Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Of course, if you want more versatility (additional profiles, analytics, etc.), Buffer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Digg] Who is your Social Media lightening rod?
    Digg this! I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference ….
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Digg] Chatter Gets Genius
    Digg this! I spent the morn and afternoon at the San Jose Salesforce rally in advance of the Chatter revolution that’s expected later this summer. Genius got in on the action as a featured Chatter Exchange Partner. To learn more about Genius for Chatter click here. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 17, 2010
    [Digg] Chart of the week: Marketers Struggle to Do More with Less
    Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart B2B marketers overwhelming reveal that more is being asked of them while at the same time they are given fewer resources to get the job done. Agree?
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 7, 2010
    [Digg] How-to Create Great Content
    Digg this! At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great&# content really mean? Hope you enjoy, and please comment on additional do’s & don’ts that you’ve run into. Enjoy! View more presentations from Barbra Gago. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 11, 2010
    [Digg] Does Bit.ly convert for B2B Marketing – a case study
    Digg this! The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. link ( [link] ) so we could track the response from the social sphere.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Digg] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Flowtown.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Digg] Five Expert Copywriting Tips
    Digg this! Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. steps to writing killer sales copy by Mike Consol. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Digg] Measuring by Anecdote with SlideShare
    by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  We don’t measure by anecdote,” is one of his winning aphorisms.  And from the perspective of aspiration, he’s right.  Everything is ultimately measurable, and we are a “measure everything” company. Digital applause.  Did he talk to you?
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 3, 2011
    [Digg] Freemium for BtoB
    Digg this! Freemium has become quite the buzzword in the last few years.  The business model, defined as offering a free product or service while charging for upgraded or premium features, was popularized by mobile apps and social collaboration (think Flickr, Skype) and often siloed in the consumer market.  Tweet This! Share this on LinkedIn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Digg] Closed Loop Marketing – still a long way to go
    Digg this! Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Doubt it. Probably not.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 2, 2010
    [Digg] Is the Enterprise Ready for Cloud Marketing Services?
    Digg this! Mike Fuqua. Is the typical Enterprise ready for marketing services from the “Cloud?&#  This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud,&# the question will be asked, and answered, more frequently. Tweet This!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 16, 2010
    [Digg] How Banks Use Data Mining to Answer the Big Marketing Questions.
    Digg this! Bob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. Because of the large volume of data, some banks have found it challenging to make sense of it all.  undertaking new marketing initiatives. risk analysis.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 16, 2011
    [Digg] Marketing Automation: State of the Union
    Digg this! Just got done reading Jessica Groopman’s excellent survey of Marketing Automation  (MA) buyers by Focus ( download here ).  After 10 years as an automation user and vendor, I’m both encouraged and depressed by the results.  When I founded Genius.com in 2004, our internal research showed that number at less than 10%.  Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 11, 2010
    [Digg] Facebook Advertising for Dummies (Wiley)
    Digg this! Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  We hope you agree!
  • MARKETING GENIUS BLOG  |  TUESDAY, JULY 26, 2011
    [Digg] MAI Creates New Resources for the Everyday Marketer
    Digg this! Last week was the official launch of the Marketing Automation Institute (MAI) designed to provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed.  David Raab of Raab Associates; Craig Rosenberg of Focus.com. Tweet This! Share this on LinkedIn.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Digg] 11 Myths of Social Media Marketing
    Digg this! Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is only for the young.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 18, 2011
    [Digg] Tips for winning the B2B company or product “name game.”
    completely new word (“Digg&# ). Flickr and Digg, for example, created value in a bargain location. This is also great if the new word reflects your tribe: Flickr evokes pictures, Digg evokes “digging&# through the Web, and “digging&# things you like. The product strategy (“Clothing World&# ).
  • CEEKUE  |  SUNDAY, SEPTEMBER 5, 2010
    [Digg] Sunday Cartoon – URL
      Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2011
    [Digg] A History of Dreamforce [Infographic] #DF11
    by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy. click to view full size). Just be sure to get to our booth first. Facebook. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Digg] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. Share email. Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 4, 2010
    [Digg] iPad saves the Page Advertising Business
    Digg this! I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Digg] 2010 – Welcome to the Age of Customer Service
    Digg this! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Digg] “The Message is the Messenger” [Infographic]
    by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The answer is “change.”  The Content Grid provides marketers with content marketing framework – in other words, a model for change.  The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized.  Reddit.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 2, 2011
    [Digg] Genius Simplicity
    Digg this! I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 17, 2010
    [Digg] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
    Digg this! By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [Digg] Going Mobile with B2B Marketing
    Digg this! As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 You really have a shot at getting some attention. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Digg] B2B Marketing Content: Lure or Lasso?
    Digg this! I picked this saying up from Gary Vaynerchuk’s new book called Crush It. really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook. Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 14, 2011
    [Digg] Sales AND Marketing 2.0
    Digg this! One of the hardest things for us marketers to admit is that we all work in Sales. All those MBAs make us think we’re so smart that we sometimes lose sight of the simple fact that marketing is ALL about Sales.  That’s why I’m so glad to see my friends Gerhard and Larrisa Gschwandtner over at the Sales 2.0 mean for marketing? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Digg] 11 B2B Marketing Predictions for 2011
    Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Basically.2% Email this to a friend? Tweet This!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 20, 2011
    [Digg] Why does B2B struggle with telling a story?
    Digg this! A few weeks back TopRankBlog had a great interview with Ann Hadley of Marketing Profs in which she stated “Storytelling has emerged as a hot topic for marketers. Which makes sense, right? If you are creating content, it helps to get your story straight.”. This resonated with me.  The first rule?  Tweet This! Share this on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [Digg] Six ideas to build social media momentum
    Digg this! My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure.  At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. We were so glad we did!  What?? 2) Go off-road.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Digg] Snooping on Facebook: Not just for stalkers any more
    Digg this! I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. The hunt begins.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 17, 2011
    [Digg] 5 Must-Read B2B Marketing & Social Media Books
    by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  Why do I feel the urge to insert a Henny Youngman reference here?)  Eloqua book of book reviews. Share email. Facebook. Reddit.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Digg] Will Facebook Messages Replace Email Marketing?
    Digg this! Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers?  The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 12, 2010
    [Digg] What you can learn from Mister Splashy Pants
    Digg this! Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tweet This! Share this on Facebook.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 9, 2012
    [Digg] Who's Using Today's Biggest Social Networks: An Infographic
    Some highlights: College and university students comprise the majority of users for sites like Pinterest, Twitter, Facebook, Reddit and Digg. As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Digg] Getting in Step with Sales
    Digg this! I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. m kind of bummed that I missed it but not because of the case study. It’s a doozy: Misperceptions about Sales. Not really, if ever, posits Dunne. Tweet This!
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Digg] Best of 2010 – My Favorite WordPress Plugins
    For example, ask visitors from Digg to Digg your post. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. photo by Sarah Worsham ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Digg] Change or Die | Fast Company
    My Bookmarks Digg Del.icio.us ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Digg] How to recover from the ravages of Google Penguin and Panda
    'People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s Google Search is people!
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Digg] The Goal of Marketing – Trust
    Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 19, 2011
    [Digg] Marketing Automation Buyers: State of the Union, Part II
    Digg this! In my last post , I summarized the high level findings of Jessica Groopman’s insightful survey of Marketing Automation  (MA) buyers by Focus ( download here ).  The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA.  Why is this? before you buy).
  • LOOPFUSE  |  MONDAY, NOVEMBER 1, 2010
    [Digg] 4Cs of B2B Marketing: Campaign, Customer, Channel, Content
    Digg this! When I originally had the idea to write this post,  I decided to focus on our new marketing automation platform release and how the menu system had changed. So how is it that today’s B2B Marketing professionals think? Channel: Inbound marketing avenues used by your customers to reach your content, ie. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 14, 2011
    [Digg] The 8 Stages Of Lead Nurturing Romance
    by Jesse Noyes | Tweet this. Happy Valentine’s Day! It’s a day of flowers, chocolates and plenty of dates. So what does dating have to do with lead nurturing ? There are actually some striking similarities. On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. Locking Eyes. First Date. Dating Casually.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 27, 2011
    [Digg] What B2B Marketers Can Learn from Lady Gaga (really)
    Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you.  recent, standout marketing story for me is Lady Gaga.  How is this relevant to B2B marketers? Take salesforce.com for example. 
  • READYPULSE  |  TUESDAY, APRIL 30, 2013
    [Digg] 5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Delivering best customer experience is a critical objective of every customer-centric business. However, seldom these departments are used to identify brand … Continue reading → Share and Enjoy.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Digg] Creating Customer Rockstars: The Ultimate Marketing Gem
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Digg] Is The White Paper Dead for B2B Marketing?
    Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree.
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [Digg] How To Job Hunt Like a Spy (Part 3)
    Digg this! Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Implications. Aren’t iPads cool?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Digg] Using Content to Build Trust in B2B Marketing
    Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. And then what is the timing? Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Digg] The 4 P’s to Social Media Marketing
    Digg this! Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. ex dont list a white paper on YouTube). Slide 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [Digg] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    Digg this! Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. Tweet This! In a recent article.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Digg] Social Media Budget Ratio in B2B Marketing
    Digg this! In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. So here is my take …. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 21, 2010
    [Digg] Understanding the Value of Social Media Data
    Digg this! There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Digg] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now. Right now. The rest is the who. Share email.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Digg] 3 More ROIs in Social Media – Conversations Leads and Advocates
    Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Digg] 1:1 Social Advertising in B2B Marketing
    Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This! Share this on Reddit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Digg] Social Media Lead flow in B2B Marketing
    Digg this! Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. The best way to watch for expressed needs is to look for keywords often used to describe those needs.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 18, 2010
    [Digg] B2B Marketing ROI – Are You There Yet?
    Digg this! George Hollister. As the 2010 Direct Marketing Association conference ( DMA:2010 ) wrapped up, I took a minute to reflect on the conversations I had had with a wide variety of marketers over the past few days.   DMA:2010. sense some progress in leveraging all the tools available to us, but most of us lag behind consumer marketers.  
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Digg] 5 Ways to Create Content Without Writing a Single Word
    Digg this! Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Thought Leadership Interview. Webinar.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Digg] Social Customer Support delivers Strong ROI
    Digg this! In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! So why wouldn’t you center you social media efforts in this area?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Digg] Social Media Listening for B2B Marketing
    Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Digg] Getting a customer is not the end goal it’s the middle
    Digg this! In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Digg] How to Choose a Social Media Listening Platform for B2B Marketing
    Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Digg] Will Facebook replace your B2B Marketing email system?
    Digg this! I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.  But what does that really mean. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [Digg] Facebook’s Like Button adds Life to your Content
    Digg this! Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Digg] Social Media for the Boardroom
    Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Digg] Building a Presence at Dreamforce
    Digg this! This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. Tweet This!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [Digg] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [Digg] Could AT&T kill the iPhone Brand?
    Digg this! According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. But I don’t care either.
  • WRITING ON THE WEB  |  FRIDAY, JULY 30, 2010
    [Digg] Video: How to Create Great Sales Pages in WP
    Digg this! Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? think the folks at iFlashVideo.com did a super job! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Digg] [Chart] How Personalization Increases Email Open Rates
    by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  over the average. open rate. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Digg] 5 Big Marketing Lessons From Kickstarter
    by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. Keep Nurturing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Digg] Social Customer Support: AT&T is doing it Right!
    Digg this! I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! So I decided to give it a try. Bravo AT&T! Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [Digg] Bringing down the Twitter snobs
    Digg this! It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Too bad. Don’t do it.&#. Mitch lives the life of a Twitter snob, exclusively following only the most select and obviously interesting people. Don’t.  Veteran. 
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Digg] The State of Marketing Automation 2011
    Digg this! Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Digg] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
    Digg this! Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Digg] Monday Marketing Term: Lead Conversion
    Digg this! Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Tweet This!
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Digg] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. See below for sources.). Nevertheless, it’s not perfect. Optimize the speed of your site? Just like Mashable!”)
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 8, 2010
    [Digg] Customers don’t care about Channels
    Digg this! Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. didn’t think so. say – don’t do it!
  • CEEKUE  |  MONDAY, MAY 31, 2010
    [Digg] Numbers – 1.5
    Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • CEEKUE  |  SUNDAY, JUNE 13, 2010
    [Digg] Numbers – 50
    Share this on Facebook Share this on LinkedIn Digg this! 50% of the mobile Internet traffic at this moment in the UK is for Facebook. Can we already find your business there? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
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