WEBBIQUITY | MONDAY, DECEMBER 6, 2010
[Digg] How PR and Social Media Can Work Together
Digg this! Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Tweet This!
FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
[Digg] How Banks Use Data Mining to Answer the Big Marketing Questions.
Digg this! Bob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. Because of the large volume of data, some banks have found it challenging to make sense of it all. undertaking new marketing initiatives. risk analysis.
CEEKUE | SATURDAY, JULY 31, 2010
[Digg] Give More And Get Noticed
Turn up the volume, close your eyes and listen … Share this on Facebook Share this on LinkedIn Digg this! To get noticed, you have to give more. You have to do something special. Not only when you are a Slovenian choir (their video had over 8,5 million views on YouTube), but also in B2B marketing. Stumble upon [.].
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 21, 2010
[Digg] Closed Loop Marketing – still a long way to go
Digg this! Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Doubt it. Probably not.
MARKETING GENIUS BLOG | FRIDAY, AUGUST 27, 2010
[Digg] Connected Marketer Chart of the Week: Search and Social Synergy
Digg this! A recent Marketing Profs report found that social media users are moving beyond personal connections and choosing to connect with corporate brands as well. According to research by Invoke Solutions, 65% of social media users say they are a fan of at least one brand on Facebook. 31% follow a brand on Twitter. Tweet This!
MARKETING GENIUS BLOG | MONDAY, JULY 19, 2010
[Digg] Monday Marketing Term: CAN-SPAM
Digg this! CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Line: 23 Message: Incorrect key file for table './b2l_shrinker/phurl_settings.MYI'; Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 25, 2010
[Digg] Going Mobile with B2B Marketing – Part II
Digg this! So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. would say that if “ Content is King on the internet “ Context is Queen on mobile. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 11, 2010
[Digg] Facebook Advertising for Dummies (Wiley)
Digg this! Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree!
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 9, 2011
[Digg] Eloqua’s Grande Guide to the Social CMO
by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. This is a great start. What other technologies (e.g., Share email.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
[Digg] Is The White Paper Dead for B2B Marketing?
Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link].
CEEKUE | SATURDAY, SEPTEMBER 25, 2010
[Digg] Numbers – 93
Share this on Facebook Share this on LinkedIn Digg this! 93% of U.S. online consumers are receiving at least one permission-based email a day. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
MARKETING GENIUS BLOG | MONDAY, MAY 16, 2011
[Digg] Marketing Automation: State of the Union
Digg this! Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). After 10 years as an automation user and vendor, I’m both encouraged and depressed by the results. When I founded Genius.com in 2004, our internal research showed that number at less than 10%. Tweet This!
NUSPARK | SUNDAY, DECEMBER 16, 2012
[Digg] The 12 Days of Social Media; a Holiday Post
Digg and Reddit bookmarking. . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 2, 2010
[Digg] Is the Enterprise Ready for Cloud Marketing Services?
Digg this! Mike Fuqua. Is the typical Enterprise ready for marketing services from the “Cloud? This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud, the question will be asked, and answered, more frequently. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MAY 4, 2010
[Digg] iPad saves the Page Advertising Business
Digg this! I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 5, 2010
[Digg] 2010 – Welcome to the Age of Customer Service
Digg this! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Tweet This!
CEEKUE | SUNDAY, SEPTEMBER 19, 2010
[Digg] Sunday Cartoon -Twitter
Share this on Facebook Share this on LinkedIn Digg this! . Related links: > BradFitzPatrick.com. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
CEEKUE | SATURDAY, SEPTEMBER 18, 2010
[Digg] Numbers – 47
Share this on Facebook Share this on LinkedIn Digg this! 47% of the American Internet users in the age of 50 to 64 are now using social networking sites. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
MARKETING GENIUS BLOG | MONDAY, MAY 24, 2010
[Digg] Monday Marketing Term: Segmentation
Digg this! Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. The idea is that you’ll have groups that demand the same products or services based on the qualities or functions of those products. Tweet This! Share this on LinkedIn. Share this on Facebook.
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Digg] The State of Marketing Automation 2011
Digg this! Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
CEEKUE | SUNDAY, SEPTEMBER 26, 2010
[Digg] Sunday Cartoon – ROI
Share this on Facebook Share this on LinkedIn Digg this! Related links: > Noise To Signal Cartoons. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
[Digg] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
Digg this! By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
[Digg] Going Mobile with B2B Marketing
Digg this! As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery and to me when you have a market of 3.3 You really have a shot at getting some attention. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 4, 2010
[Digg] B2B Marketing Content: Lure or Lasso?
Digg this! I picked this saying up from Gary Vaynerchuk’s new book called Crush It. really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lasso part is really about an “away game for your content. Tweet This! Share this on Facebook. Share this on Linkedin.
WRITING ON THE WEB | MONDAY, JUNE 13, 2011
[Digg] How to Make Content More Engaging: 10 Tips
Digg this! The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. Tell a story.
MARKETING GENIUS BLOG | MONDAY, FEBRUARY 14, 2011
[Digg] Sales AND Marketing 2.0
Digg this! One of the hardest things for us marketers to admit is that we all work in Sales. All those MBAs make us think we’re so smart that we sometimes lose sight of the simple fact that marketing is ALL about Sales. That’s why I’m so glad to see my friends Gerhard and Larrisa Gschwandtner over at the Sales 2.0 mean for marketing?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
[Digg] How to Choose a Social Media Listening Platform for B2B Marketing
Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?
WEBBIQUITY | TUESDAY, SEPTEMBER 3, 2013
[Digg] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. See below for sources.). Nevertheless, it’s not perfect. Optimize the speed of your site? Just like Mashable!”)
CEEKUE | SUNDAY, OCTOBER 10, 2010
[Digg] Sunday Cartoon – Internet
Share this on Facebook Share this on LinkedIn Digg this! Related link: > Ted Goff Cartoons. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
CEEKUE | SATURDAY, AUGUST 14, 2010
[Digg] Numbers – 18
Share this on Facebook Share this on LinkedIn Digg this! Only 18% of TV ad campaigns generate positive ROI. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 8, 2011
[Digg] What Google+ Needs to Offer Businesses
by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Reddit.
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
[Digg] Genius Simplicity
Digg this! I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 12, 2010
[Digg] What you can learn from Mister Splashy Pants
Digg this! Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tweet This! Share this on Facebook.
MARKETING GENIUS BLOG | MONDAY, AUGUST 2, 2010
[Digg] Monday Marketing Term: A/B Testing
Digg this! A/B Testing is the process of comparing an alternative marketing campaigns against a baseline by changing one variable (typically a subject line, offer or other content) to determine which version performed better. The more successful version is then distributed to a wider audience with greater success. Tweet This!
MARKETING GENIUS BLOG | TUESDAY, JULY 26, 2011
[Digg] MAI Creates New Resources for the Everyday Marketer
Digg this! But it’s not about us, the MAI was created to help end-users advance their careers and organizations achieve a higher return on their investments by being the resource for vendor-agnostic curriculum, training and certification for the marketing automation industry. David Raab of Raab Associates; Craig Rosenberg of Focus.com.
MARKETING GENIUS BLOG | FRIDAY, APRIL 1, 2011
[Digg] The Dawn of the Marketing Cloud? Not so fast….
Digg this! This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. There are a handful of companies in the space that have built their business (or at least a large part of it) on the AppExchange. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
[Digg] Using Content to Build Trust in B2B Marketing
Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Digg] 10 Clever Website Error Messages From Creative Companies
Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr. Blippy.
SAZBEAN | FRIDAY, DECEMBER 31, 2010
[Digg] Best of 2010 – My Favorite WordPress Plugins
For example, ask visitors from Digg to Digg your post. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. What are your favorite WordPress plugins?
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Digg] Are Personas the New Customer Segments?
Digg this! Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site. There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
[Digg] Social Media for the Boardroom
Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
CEEKUE | SATURDAY, OCTOBER 2, 2010
[Digg] Numbers – 54
Share this on Facebook Share this on LinkedIn Digg this! 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. source: Robert Half Technology). Related links: > Robert Half Technology Newsroom. Stumble upon something good?
LOOPFUSE | MONDAY, NOVEMBER 1, 2010
[Digg] 4Cs of B2B Marketing: Campaign, Customer, Channel, Content
Digg this! When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. So how is it that today’s B2B Marketing professionals think? Channel: Inbound marketing avenues used by your customers to reach your content, ie. Tweet This!
MARKETING GENIUS BLOG | WEDNESDAY, JULY 14, 2010
[Digg] 5 Email Marketing Thought Leaders
Digg this! Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. While not exhaustive, here are five folks that I look to as leaders: Mark Brownlow ( @MarkatEMR ). Simms Jenkins ( @SimmsJenkins ). Tamara Gielen ( @tamaragielen ).
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
[Digg] 1:1 Social Advertising in B2B Marketing
Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This! Share this on Reddit.
MARKETING GENIUS BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Digg] Will Facebook Messages Replace Email Marketing?
Digg this! Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers? The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited. Tweet This!
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
[Digg] 8 Tips to Improve Campaign Landing Page Conversion
Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. 1. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.
CEEKUE | SATURDAY, SEPTEMBER 11, 2010
[Digg] Numbers – 145
Share this on Facebook Share this on LinkedIn Digg this! A few days ago Twitter announced they now have more than 145 million registered users. In August Twitter processed 2.64 billion tweets. An average of 85 million tweets per day and an increase of 33% over May. Stumble upon something good?
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
[Digg] B2B Marketing ROI – Are You There Yet?
Digg this! George Hollister. DMA:2010. sense some progress in leveraging all the tools available to us, but most of us lag behind consumer marketers. But you already knew that. These are tentative efforts in many cases, but I count it as progress. Are you there yet? Connect with George on LinkedIn or follow him on Twitter. Tweet This!
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Digg] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Digg this! Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This!
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
[Digg] Content Marketing Matters: What’s Your Brand Personality?
Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
[Digg] Generating a Buyer Persona with Facebook Advertising
Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 7, 2010
[Digg] Ten reasons to blog – even if nobody reads it
Digg this! . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . There better be.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 21, 2010
[Digg] The 4 P’s to Social Media Marketing
Digg this! Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. Slide 1. Tell Good Stories. Make them Sticky.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
[Digg] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
Digg this! Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. Tweet This! In a recent article.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
[Digg] Social Media Budget Ratio in B2B Marketing
Digg this! In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. So here is my take …. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 21, 2010
[Digg] Understanding the Value of Social Media Data
Digg this! There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 27, 2010
[Digg] 3 More ROIs in Social Media – Conversations Leads and Advocates
Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
[Digg] Social Media Lead flow in B2B Marketing
Digg this! Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. The best way to watch for expressed needs is to look for keywords often used to describe those needs.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 11, 2010
[Digg] Social Media Listening for B2B Marketing
Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 30, 2010
[Digg] Getting a customer is not the end goal it’s the middle
Digg this! In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 2, 2011
[Digg] The History of #SXSW [Infographic]
by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few. premiere. Reddit.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 4, 2010
[Digg] Will Facebook replace your B2B Marketing email system?
Digg this! I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. But what does that really mean. Tweet This! Share this on Facebook.
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
[Digg] B2B Social Media Landscape Appears to Be Wide Open
Digg this! Wendy Boyce. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. This diagram is visually represents the top 25 industries currently utilizing social media practices.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 20, 2010
[Digg] Facebook’s Like Button adds Life to your Content
Digg this! Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!).
MARKETING GENIUS BLOG | TUESDAY, MAY 3, 2011
[Digg] Freemium for BtoB
Digg this! Freemium has become quite the buzzword in the last few years. The business model, defined as offering a free product or service while charging for upgraded or premium features, was popularized by mobile apps and social collaboration (think Flickr, Skype) and often siloed in the consumer market. Tweet This! Share this on LinkedIn.
READYPULSE | WEDNESDAY, APRIL 17, 2013
[Digg] Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 19, 2010
[Digg] How to become a Google whore
Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Post on Google Buzz.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 25, 2010
[Digg] Could AT&T kill the iPhone Brand?
Digg this! According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. But I don’t care either.
WRITING ON THE WEB | FRIDAY, JULY 30, 2010
[Digg] Video: How to Create Great Sales Pages in WP
Digg this! Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? think the folks at iFlashVideo.com did a super job! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.
FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 5, 2010
[Digg] Is RFID Getting Primed to Change Digital Marketing?
Digg this! Mike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” didn’t need the new shirt or pants, and next headed to the grocery store to pick up a few things. Tweet This! Post on Google Buzz.
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 8, 2010
[Digg] Don’t Let Meetings Be the Death of Your Organization
Digg this! Wendy Boyce. Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting, written by Patrick Lencioni. Here are my 5 paraphrased tips for effective meetings: Have a clear meeting objective. Invite relevant participants only. Make sure everyone voices their opinions. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 17, 2010
[Digg] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Digg this! Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. Email this to a friend? Tweet This!
LOOPFUSE | TUESDAY, NOVEMBER 2, 2010
[Digg] How To Job Hunt Like a Spy (Part 3)
Digg this! Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange. Since there is a lot of very useful information in this article, I thought I would share some highlights. Your “brand” is your company’s identity (company name, logo, slogan, etc.) Implications. Aren’t iPads cool?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 8, 2010
[Digg] Customers don’t care about Channels
Digg this! Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. didn’t think so. Tweet This!
WEBBIQUITY | MONDAY, DECEMBER 13, 2010
[Digg] Five Audiences for Social Media Marketing
Digg this! One of the first precepts aspiring writers learn is to “write for your readers. A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.. What kind of content will attract them?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 26, 2010
[Digg] Social media and the big conversation “fail”
Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community and “conversation. It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. Seriously.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 2, 2011
[Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 3, 2010
[Digg] Are kids Brains Different when it comes to Social Media?
Digg this! I know it sounds like a crazy idea but hear me out. So you know how your grand parents used to tell you about the Great Depression and how you needed to save for a rainy day. My grand dad used to save everything including the wood and nails from old construction projects but I bet if he could have saved the paint he would have.
MEASURABLE MARKETING | FRIDAY, MARCH 9, 2012
[Digg] Who's Using Today's Biggest Social Networks: An Infographic
Some highlights: College and university students comprise the majority of users for sites like Pinterest, Twitter, Facebook, Reddit and Digg. As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom.
MARKETING GENIUS BLOG | MONDAY, JANUARY 10, 2011
[Digg] Monday Marketing Term: Content Mapping Strategy
Digg this! Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function. Before you can develop a content map, buyer personas need to be established. Tweet This! Genius.co
MARKETING GENIUS BLOG | MONDAY, AUGUST 22, 2011
[Digg] Building a Presence at Dreamforce
Digg this! This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Digg] B2B Marketing: Trust + Community = ROI
Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 26, 2010
[Digg] Why is Google Scared and What it means for B2B Marketing!
Digg this! At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 24, 2010
[Digg] Is User Generated Content building a Wall between your Brand and your Customer?
Digg this! So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t! Email this to a friend?
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010
[Digg] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1: Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.
BIZNOLOGY | TUESDAY, MAY 19, 2015
[Digg] Search isn’t about search anymore, it’s about social
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Do it!
FIFTH GEAR ANALYTICS | THURSDAY, JULY 29, 2010
[Digg] How Much Are Your Customers Worth?
Digg this! Bill Harriss. As marketers, we have heard about it for years: It is important to understand the total value of your customers over the “lifetime” of their relationship with your brand, product or service. Makes sense, right? The Challenge. that can stand in the way. The Breakthrough. Image Credits: [link]. Customer Loyalty.
FIFTH GEAR ANALYTICS | MONDAY, JULY 19, 2010
[Digg] How Complex Is Your Communications Landscape?
Digg this! George Hollister. In a recent blog post titled Our Many New Phones , Chris Brogan laments the number of locations that he checks for messages each morning and asks the question “Have we really improved the world?” Chris checks email, Twitter, web sites, blogs, etc.—a total of 13 locations daily. And with you. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
[Digg] Location is important for your Contact Center too!
Digg this! Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 18, 2010
[Digg] Social Media – is it really mainstream in B2B Marketing?
Digg this! So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. There doesn’t seem to be anything really new. see my post on Fire your Director of Social Media ).
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Digg] 10 Social Media Cartoons Guaranteed to Make You Smile
Digg in Real Life: The Bury Brigade. 7. It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons.
CEEKUE | SUNDAY, SEPTEMBER 5, 2010
[Digg] Sunday Cartoon – URL
Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
MARKETING GENIUS BLOG | TUESDAY, JANUARY 5, 2010
[Digg] The Age of the Bionic Marketer: Part 2
Digg this! Yesterday I talked about what Bionic Marketing is , and how social marketing automation can make your sales force better. Better, stronger, and faster. Here’s where I see Bionic Marketing taking us in 2010 and beyond: Lead scoring by Marketing gives way to lead ranking by Sales. Think YELP for leads. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 18, 2011
[Digg] DemandCon: Why Storytelling Drives Demand Generation [Video]
by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this? More storytelling.
MARKETING GENIUS BLOG | FRIDAY, MAY 20, 2011
[Digg] Why does B2B struggle with telling a story?
Digg this! A few weeks back TopRankBlog had a great interview with Ann Hadley of Marketing Profs in which she stated “Storytelling has emerged as a hot topic for marketers. Which makes sense, right? If you are creating content, it helps to get your story straight.”. The first rule? Make the buyer the hero of your story. Tweet This!
MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
[Digg] What B2B Marketers Can Learn from Lady Gaga (really)
Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you. recent, standout marketing story for me is Lady Gaga. How is this relevant to B2B marketers? Take salesforce.com for example.
MARKETING GENIUS BLOG | WEDNESDAY, APRIL 6, 2011
[Digg] Radian6: The End of Marketing Automation?
Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud. Marc benioff has predicted the “end of email , which may account for why he hasn’t bought an email based marketing company. movement. Tweet This!
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
[Digg] Your Customer Segments Are on the Move!
Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 9, 2009
[Digg] 5 Tricks to B2B Marketing Socially
Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This!