BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 16, 2010
[Digg] In B2B Marketing: Content is Media
Digg this! For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media. Can you stick to it?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 27, 2010
[Digg] Social Media and the Contact Center for Dummies (Wiley)
Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
[Digg] Influencers vs Advocates in B2B Marketing
Digg this! According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.
MARKETING GENIUS BLOG | WEDNESDAY, JULY 14, 2010
[Digg] 5 Email Marketing Thought Leaders
Digg this! Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. While not exhaustive, here are five folks that I look to as leaders: Mark Brownlow ( @MarkatEMR ). Simms Jenkins ( @SimmsJenkins ). Tamara Gielen ( @tamaragielen ).
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MAY 11, 2010
[Digg] Who is your Social Media lightening rod?
Digg this! I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference ….
MARKETING GENIUS BLOG | TUESDAY, JUNE 22, 2010
[Digg] Chatter Gets Genius
Digg this! I spent the morn and afternoon at the San Jose Salesforce rally in advance of the Chatter revolution that’s expected later this summer. Genius got in on the action as a featured Chatter Exchange Partner. To learn more about Genius for Chatter click here. Tweet This! Share this on LinkedIn. Share this on Facebook.
MARKETING GENIUS BLOG | THURSDAY, JUNE 17, 2010
[Digg] Chart of the week: Marketers Struggle to Do More with Less
Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart B2B marketers overwhelming reveal that more is being asked of them while at the same time they are given fewer resources to get the job done. Agree?
MARKETING GENIUS BLOG | THURSDAY, JANUARY 7, 2010
[Digg] How-to Create Great Content
Digg this! At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great content really mean? Hope you enjoy, and please comment on additional do’s & don’ts that you’ve run into. Enjoy! View more presentations from Barbra Gago. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 11, 2010
[Digg] Does Bit.ly convert for B2B Marketing – a case study
Digg this! The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. link ( [link] ) so we could track the response from the social sphere.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 20, 2011
[Digg] Measuring by Anecdote with SlideShare
by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. We don’t measure by anecdote,” is one of his winning aphorisms. And from the perspective of aspiration, he’s right. Everything is ultimately measurable, and we are a “measure everything” company. Digital applause. Did he talk to you?
MARKETING GENIUS BLOG | TUESDAY, MAY 3, 2011
[Digg] Freemium for BtoB
Digg this! Freemium has become quite the buzzword in the last few years. The business model, defined as offering a free product or service while charging for upgraded or premium features, was popularized by mobile apps and social collaboration (think Flickr, Skype) and often siloed in the consumer market. Tweet This! Share this on LinkedIn.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 21, 2010
[Digg] Closed Loop Marketing – still a long way to go
Digg this! Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Doubt it. Probably not.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 2, 2010
[Digg] Is the Enterprise Ready for Cloud Marketing Services?
Digg this! Mike Fuqua. Is the typical Enterprise ready for marketing services from the “Cloud? This question is one that involves more than marketing technology. As more and more services are becoming available over the internet or “the cloud, the question will be asked, and answered, more frequently. Tweet This!
FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
[Digg] How Banks Use Data Mining to Answer the Big Marketing Questions.
Digg this! Bob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. Because of the large volume of data, some banks have found it challenging to make sense of it all. undertaking new marketing initiatives. risk analysis.
MARKETING GENIUS BLOG | MONDAY, MAY 16, 2011
[Digg] Marketing Automation: State of the Union
Digg this! Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). After 10 years as an automation user and vendor, I’m both encouraged and depressed by the results. When I founded Genius.com in 2004, our internal research showed that number at less than 10%. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 11, 2010
[Digg] Facebook Advertising for Dummies (Wiley)
Digg this! Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree!
MARKETING GENIUS BLOG | TUESDAY, JULY 26, 2011
[Digg] MAI Creates New Resources for the Everyday Marketer
Digg this! Last week was the official launch of the Marketing Automation Institute (MAI) designed to provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed. David Raab of Raab Associates; Craig Rosenberg of Focus.com. Tweet This! Share this on LinkedIn.
B2BMARKETINGSMARTS | MONDAY, APRIL 18, 2011
[Digg] Tips for winning the B2B company or product “name game.”
completely new word (“Digg ). Flickr and Digg, for example, created value in a bargain location. This is also great if the new word reflects your tribe: Flickr evokes pictures, Digg evokes “digging through the Web, and “digging things you like. The product strategy (“Clothing World ).
CEEKUE | SUNDAY, SEPTEMBER 5, 2010
[Digg] Sunday Cartoon – URL
Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 29, 2011
[Digg] A History of Dreamforce [Infographic] #DF11
by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough tandem over team “slow and perfect every time. But once in a while you need both speed and accuracy. click to view full size). Just be sure to get to our booth first. Facebook. LinkedIn.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 7, 2011
[Digg] Inside The Busy Mind Of A Marketer
by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. Share email. Facebook.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MAY 4, 2010
[Digg] iPad saves the Page Advertising Business
Digg this! I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 5, 2010
[Digg] 2010 – Welcome to the Age of Customer Service
Digg this! At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Tweet This!
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Digg] “The Message is the Messenger” [Infographic]
by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized. Reddit.
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
[Digg] Genius Simplicity
Digg this! I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 17, 2010
[Digg] OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
Digg this! By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
[Digg] Going Mobile with B2B Marketing
Digg this! As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery and to me when you have a market of 3.3 You really have a shot at getting some attention. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 4, 2010
[Digg] B2B Marketing Content: Lure or Lasso?
Digg this! I picked this saying up from Gary Vaynerchuk’s new book called Crush It. really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lasso part is really about an “away game for your content. Tweet This! Share this on Facebook. Share this on Linkedin.
MARKETING GENIUS BLOG | MONDAY, FEBRUARY 14, 2011
[Digg] Sales AND Marketing 2.0
Digg this! One of the hardest things for us marketers to admit is that we all work in Sales. All those MBAs make us think we’re so smart that we sometimes lose sight of the simple fact that marketing is ALL about Sales. That’s why I’m so glad to see my friends Gerhard and Larrisa Gschwandtner over at the Sales 2.0 mean for marketing?
READYPULSE | WEDNESDAY, APRIL 17, 2013
[Digg] Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy
• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years.
MARKETING GENIUS BLOG | FRIDAY, MAY 20, 2011
[Digg] Why does B2B struggle with telling a story?
Digg this! A few weeks back TopRankBlog had a great interview with Ann Hadley of Marketing Profs in which she stated “Storytelling has emerged as a hot topic for marketers. Which makes sense, right? If you are creating content, it helps to get your story straight.”. This resonated with me. The first rule? Tweet This! Share this on LinkedIn.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 17, 2011
[Digg] 5 Must-Read B2B Marketing & Social Media Books
by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. Why do I feel the urge to insert a Henny Youngman reference here?) Eloqua book of book reviews. Share email. Facebook. Reddit.
MARKETING GENIUS BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Digg] Will Facebook Messages Replace Email Marketing?
Digg this! Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers? The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 12, 2010
[Digg] What you can learn from Mister Splashy Pants
Digg this! Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tweet This! Share this on Facebook.
MEASURABLE MARKETING | FRIDAY, MARCH 9, 2012
[Digg] Who's Using Today's Biggest Social Networks: An Infographic
Some highlights: College and university students comprise the majority of users for sites like Pinterest, Twitter, Facebook, Reddit and Digg. As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom.
MARKETING GENIUS BLOG | TUESDAY, AUGUST 17, 2010
[Digg] Getting in Step with Sales
Digg this! I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. m kind of bummed that I missed it but not because of the case study. It’s a doozy: Misperceptions about Sales. Not really, if ever, posits Dunne. Tweet This!
SAZBEAN | FRIDAY, DECEMBER 31, 2010
[Digg] Best of 2010 – My Favorite WordPress Plugins
For example, ask visitors from Digg to Digg your post. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. photo by Sarah Worsham ).
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[Digg] The Goal of Marketing – Trust
Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans.
MARKETING GENIUS BLOG | THURSDAY, MAY 19, 2011
[Digg] Marketing Automation Buyers: State of the Union, Part II
Digg this! In my last post , I summarized the high level findings of Jessica Groopman’s insightful survey of Marketing Automation (MA) buyers by Focus ( download here ). The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA. Why is this? before you buy).
LOOPFUSE | MONDAY, NOVEMBER 1, 2010
[Digg] 4Cs of B2B Marketing: Campaign, Customer, Channel, Content
Digg this! When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. So how is it that today’s B2B Marketing professionals think? Channel: Inbound marketing avenues used by your customers to reach your content, ie. Tweet This!
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 24, 2011
[Digg] 16 Experts Answer, “What makes a great infographic?”
by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly via @Jowyang < Tweet this. Then what? Reddit.
MARKETING GENIUS BLOG | FRIDAY, MAY 27, 2011
[Digg] What B2B Marketers Can Learn from Lady Gaga (really)
Digg this! Lots of talk these days about the importance of storytelling in marketing. For me, the best storytelling is engaging a large audience with a story that’s both very personal and yet bigger than you. recent, standout marketing story for me is Lady Gaga. How is this relevant to B2B marketers? Take salesforce.com for example.
READYPULSE | TUESDAY, APRIL 30, 2013
[Digg] 5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates
• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Delivering best customer experience is a critical objective of every customer-centric business. However, seldom these departments are used to identify brand … Continue reading → Share and Enjoy.
READYPULSE | WEDNESDAY, APRIL 17, 2013
[Digg] Creating Customer Rockstars: The Ultimate Marketing Gem
• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
[Digg] Is The White Paper Dead for B2B Marketing?
Digg this! In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. And I tend to agree.
LOOPFUSE | TUESDAY, NOVEMBER 2, 2010
[Digg] How To Job Hunt Like a Spy (Part 3)
Digg this! Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange. Since there is a lot of very useful information in this article, I thought I would share some highlights. Your “brand” is your company’s identity (company name, logo, slogan, etc.) Implications. Aren’t iPads cool?
WEBBIQUITY | MONDAY, DECEMBER 6, 2010
[Digg] How PR and Social Media Can Work Together
Digg this! Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
[Digg] Using Content to Build Trust in B2B Marketing
Digg this! In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. And then what is the timing? Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 21, 2010
[Digg] The 4 P’s to Social Media Marketing
Digg this! Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. ex dont list a white paper on YouTube). Slide 1.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
[Digg] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
Digg this! Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. Tweet This! In a recent article.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
[Digg] Social Media Budget Ratio in B2B Marketing
Digg this! In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. So here is my take …. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 21, 2010
[Digg] Understanding the Value of Social Media Data
Digg this! There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Tweet This! Share this on Facebook.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 29, 2011
[Digg] 20 Experts, 1 Awesome Resource: The Social Media ProBook
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now. Right now. The rest is the who. Share email.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 27, 2010
[Digg] 3 More ROIs in Social Media – Conversations Leads and Advocates
Digg this! If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
[Digg] 1:1 Social Advertising in B2B Marketing
Digg this! Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This! Share this on Reddit.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
[Digg] Social Media Lead flow in B2B Marketing
Digg this! Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. The best way to watch for expressed needs is to look for keywords often used to describe those needs.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
[Digg] B2B Marketing ROI – Are You There Yet?
Digg this! George Hollister. As the 2010 Direct Marketing Association conference ( DMA:2010 ) wrapped up, I took a minute to reflect on the conversations I had had with a wide variety of marketers over the past few days. DMA:2010. sense some progress in leveraging all the tools available to us, but most of us lag behind consumer marketers.
MARKETING GENIUS BLOG | THURSDAY, MAY 13, 2010
[Digg] 5 Ways to Create Content Without Writing a Single Word
Digg this! Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Thought Leadership Interview. Webinar.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 19, 2010
[Digg] Social Customer Support delivers Strong ROI
Digg this! In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! So why wouldn’t you center you social media efforts in this area?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 11, 2010
[Digg] Social Media Listening for B2B Marketing
Digg this! One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 30, 2010
[Digg] Getting a customer is not the end goal it’s the middle
Digg this! In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
[Digg] How to Choose a Social Media Listening Platform for B2B Marketing
Digg this! In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 4, 2010
[Digg] Will Facebook replace your B2B Marketing email system?
Digg this! I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. But what does that really mean. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 20, 2010
[Digg] Facebook’s Like Button adds Life to your Content
Digg this! Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!).
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
[Digg] Social Media for the Boardroom
Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
MARKETING GENIUS BLOG | MONDAY, AUGUST 22, 2011
[Digg] Building a Presence at Dreamforce
Digg this! This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. Tweet This!
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010
[Digg] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Digg this! Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1: Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 25, 2010
[Digg] Could AT&T kill the iPhone Brand?
Digg this! According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. But I don’t care either.
WRITING ON THE WEB | FRIDAY, JULY 30, 2010
[Digg] Video: How to Create Great Sales Pages in WP
Digg this! Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? think the folks at iFlashVideo.com did a super job! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 24, 2011
[Digg] [Chart] How Personalization Increases Email Open Rates
by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right. over the average. open rate. Reddit.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 22, 2010
[Digg] Social Customer Support: AT&T is doing it Right!
Digg this! I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. love everything about the iPhone except the fact that it has been hard to actually use it as a phone! So I decided to give it a try. Bravo AT&T! Tweet This!
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Digg] The State of Marketing Automation 2011
Digg this! Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 25, 2010
[Digg] Bringing down the Twitter snobs
Digg this! It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Too bad. Don’t do it.. Mitch lives the life of a Twitter snob, exclusively following only the most select and obviously interesting people. Don’t. Veteran.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 17, 2010
[Digg] Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Digg this! Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that.
MARKETING GENIUS BLOG | TUESDAY, APRIL 20, 2010
[Digg] Monday Marketing Term: Lead Conversion
Digg this! Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Tweet This!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 8, 2010
[Digg] Customers don’t care about Channels
Digg this! Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. didn’t think so. say – don’t do it!
CEEKUE | MONDAY, MAY 31, 2010
[Digg] Numbers – 1.5
Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
CEEKUE | SUNDAY, JUNE 13, 2010
[Digg] Numbers – 50
Share this on Facebook Share this on LinkedIn Digg this! 50% of the mobile Internet traffic at this moment in the UK is for Facebook. Can we already find your business there? Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
WEBBIQUITY | WEDNESDAY, OCTOBER 20, 2010
[Digg] 5 Great Reasons to Retweet Others on Twitter
Digg this! One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps those you retweet. Share this on Bebo.
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
[Digg] Content Marketing Matters: What’s Your Brand Personality?
Digg this! What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. The gecko. The bunny.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 15, 2010
[Digg] Marketing Technology Takes a Page From Unified Communications.
Digg this! Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. What were once seen as disparate technologies had unified and delivered business value when UC was imbedded into operational processes. We will explore some answers to that question next time.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
[Digg] Your Customer Segments Are on the Move!
Digg this! Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The challenge we often see is that the customer, household and market has fragmented, and often can render traditional, static segments obsolete. New markets are opening up and old markets are dying.
CEEKUE | TUESDAY, JUNE 15, 2010
[Digg] Vital statistics for B2B marketers
Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 26, 2010
[Digg] Why is Google Scared and What it means for B2B Marketing!
Digg this! At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. Tweet This!
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Digg] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Digg this! Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. The 80/20 theory often holds true for product sales as well – 80% of sales often comes from just 20% of the products offered by a manufacturer. Tweet This!
HUBSPOT | THURSDAY, JUNE 27, 2013
[Digg] Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
Alternative 2: Digg Reader. Digg is probably better known for its link sharing product, but it''s a natural jump for the company to create a reader of its own. little less established than Feedly, Digg Reader was released in beta after working on it for a few months. certainly haven''t. Alternative 1: Feedly. Cost: Free.
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Digg] 10 Social Media Cartoons Guaranteed to Make You Smile
Digg in Real Life: The Bury Brigade. It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 24, 2010
[Digg] Is User Generated Content building a Wall between your Brand and your Customer?
Digg this! So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t! Email this to a friend?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
[Digg] Generating a Buyer Persona with Facebook Advertising
Digg this! I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
[Digg] Are Personas the New Customer Segments?
Digg this! Martha Bush. In the old days, say 18 months ago, I understood the concept of a Persona to be an archetypal web visitor to a particular site. There isn’t a single user or customer or prospect, there are many different segments, which you can easily forget if you focus on just one. have to argue with this word swap. Tweet This!
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
[Digg] B2B Social Media Landscape Appears to Be Wide Open
Digg this! Wendy Boyce. As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true. We can all agree that social media is still an emerging multi-channel, multi-faceted medium for marketing communications. What aren’t they doing well?
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 2, 2011
[Digg] Survey: More Than Half of Marketers Responsible for Revenue Goals
by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%.
MARKETING GENIUS BLOG | WEDNESDAY, APRIL 6, 2011
[Digg] Radian6: The End of Marketing Automation?
Digg this! Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud. Marc benioff has predicted the “end of email , which may account for why he hasn’t bought an email based marketing company. movement. Tweet This!
WRITING ON THE WEB | MONDAY, JUNE 13, 2011
[Digg] How to Make Content More Engaging: 10 Tips
Digg this! The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. Tell a story.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 18, 2010
[Digg] Social Media – is it really mainstream in B2B Marketing?
Digg this! So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. Let me explain …. There doesn’t seem to be anything really new. So where do we go from here? Tweet This!
FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 5, 2010
[Digg] Is RFID Getting Primed to Change Digital Marketing?
Digg this! Mike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” didn’t need the new shirt or pants, and next headed to the grocery store to pick up a few things. Tweet This! Post on Google Buzz.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Digg] B2B Marketing: Trust + Community = ROI
Digg this! Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer.
WEBBIQUITY | WEDNESDAY, JUNE 9, 2010
[Digg] Minnesota’s Social Media Event of the Summer
Digg this! On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington. This seminar will cover a wide range of actionable social media and online marketing subject areas, including how to: • Develop a social media strategy. and what you can do about it?). Generate revenue through email marketing.
CEEKUE | SUNDAY, OCTOBER 3, 2010
[Digg] Sunday Cartoon – Advertising
Share this on Facebook Share this on LinkedIn Digg this! Related links: > Cartoons by Rene Bindslev. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
[Digg] 8 Tips to Improve Campaign Landing Page Conversion
Digg this! Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. Define WHOM you want to click on your ad. Deliver AS PROMISED.