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  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [Digg] Marketing Edge
    Umbria industry reports include healthcare, consumer electronics, and other industries For those into the viral marketing concept, whether Umbria or a strategy that includes alerts and watches from Google , Technorati , Digg and others, the key is having a process that puts your ear to the ground – sorry had to use a cliché somewhere in this piece.
  • CEEKUE  |  THURSDAY, JUNE 3, 2010
    [Digg] Numbers – 25
    Share this on Facebook Share this on LinkedIn Digg this! 25% of the search results for the World’s Top 20 largest brands are links to user-generated content. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Digg] Swimming down the Waterfall
    Digg this! Last week I had the good fortune to attend the Sirius Decisions Summit. It was my first Summit and three days of the demand waterfall model, benchmarks, page views, click thrus, dashboards – what more could a marketing quant want? There were no easy answers – every solution had its pluses and minuses. Is your campaign on target?
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 14, 2010
    [Digg] :60 Sec Tips with Ardath Albee: Making it Viral
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Digg] Demand Gen Academy: Open Enrollment Starts Today
    Digg this! We are excited to introduce Demand Gen Academy, the only online learning program featuring practical, hands on training for all aspects of B2B online marketing and demand generation. Join us and industry thought leaders who will present and discuss the latest ideas in inbound, outbound, and provable marketing. See Class Schedule.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Digg] Thoughts & Insights from Inside SF INET
    Digg this! Last week I had written a blog post on “ protecting your brand in the future ”. This was a sneak peak into the San Francisco INET conference I put together, which gathered experts around the world to talk about the future of Internet trust. ICANN is in partnership with US DoC and Verisign to deploy DNSSEC at the root level.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Digg] Chart of the Week: What do Marketers Measure?
    Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart you’ll notice 61% of respondents say that driving revenue is the most important metric when judging campaign success. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 11, 2010
    [Digg] Why Search is More Important Than Social Media
    Digg this! Social Media is everywhere today. However, if you’re in a B2B market and you want to find prospective clients, Social Media may not be the best way to spend your time and money. There are more cost effective ways to reach B2B buyers online, such as search. What Social Media is Good For. B2B Social Media Users. So Now What?
  • WEBBIQUITY  |  MONDAY, MAY 10, 2010
    [Digg] Web Wise on the Sales Side
    Digg this! Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. An Interactive Experience.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 5, 2010
    [Digg] Chart of the Week: Is a Marketer’s Compesation Tied to Revenue?
    Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart you’ll notice that 44% of marketer’s surveyed said their compensation is tied to sales. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 5, 2010
    [Digg] Save the Date: Marketing Automation Academy starts June 2nd
    Digg this! Open Enrollment Starts May 12th. We at the Connected Marketer have been eager to announce the Marketing Automation Academy. Its the only free online learning program designed to develop your knowledge of marketing automation through integrated marketing programs that truly make you successful. ??We’ll Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 4, 2010
    [Digg] Is Social Media a Demand Gen Tool?
    Digg this! Social Media is arguably one of the hottest topics in marketing today, and every company tries to do at least some Social Media. But does it help with demand generation and lead generation? Social Media. Microblogging (Twitter, Facebook & LinkedIn status updates). Generic social networks (LinkedIn, Facebook). List Building.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 4, 2010
    [Digg] 8 Tips for Social Media Security [Interactive] by Sophos
    Digg this! Simple, interactive, and well designed. For all tips, see the Top Tips for Using Social Media presentation or click the image below to start the presentation. Sophos Social Media Security Tips. Tweet This! Share this on Linkedin. Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 3, 2010
    [Digg] The power shift on the social web: What does it mean to you?
    Digg this! Remember when we used to say that “people&# are the power behind the social web? Can we can honestly claim that any more?  The social web has rapidly become just another a mass-marketing channel like TV or magazines, dominated by the mega-brands. Think about the videos going viral these days.  New Moon movie trailer.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 3, 2010
    [Digg] Survey Reveals that B2B Marketers Struggle with an Evolving Role
    Digg this! B2B Marketer Skills Survey. Today we unveiled the results of the first annual B2B Marketer Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In partnership with BtoB Magazine, we took our questions to our peers and over 500 of you responded. Tweet This!
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 30, 2010
    [Digg] :60 Second Tips with Ardath Albee: Sticky Websites
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 30, 2010
    [Digg] April’s Popular Posts: Social, CRM & Marketing Automation
    Digg this! How-to Build a Socially Armed Team (eBook). Social Team eBook. This short eBook will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team. This ebook will walk you through the steps of preparing, planning and team building. Quick Tips. Tweet This!
  • EMARKETING STRATEGIST  |  THURSDAY, APRIL 23, 2009
    [Digg] Should I Have a Blog?
    blog directories, mentions in other blogs, social media sites like Digg or Technorati). I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. The following is a down-and-dirty quick way to decide if blogging is for you and your business. A blog is a great way to build relationships online.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 28, 2010
    [Digg] Protecting Your Brand in The Future: Upcoming Event
    Digg this! Since the birth of e-commerce we have used the famous.com or.net to build billion dollar companies and since the dot com boom and now Web 2.0 there has been a significant investment in branding. In February Market Media named Amazon.com as the top brand of 2009 followed by FedEx, Huggies and WebMD. technologies and service. 
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 23, 2010
    [Digg] :60 sec Tips with Ardath Albee: Natural Nurturing
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 22, 2010
    [Digg] Email Personalization: Who, What, When & How
    Digg this! Once someone  has read your email , how do you get them to take action? One technique is personalization. Personalization is not just about mail merge, like inserting the recipients name in the salutation. Who to Send To? Send Personalized Messages. What to Send? As mentioned above, people have different interests and needs.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 21, 2010
    [Digg] Notes from ad:tech: How will Data help Us Engage?
    Digg this! Yesterday at ad:tech I sat in on an interesting session on “mergers & acquisitions.” Gus Tai, General Partner at Trinity Ventures, an investor in advertising technology start-ups discussed how marketers, publishers and investors are all being affected by this rapidly growing space. But what is engaging content? Gus Tai.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Digg] Lead Nurturing: What is it? And Why Should I Care?
    Digg this! If you’ve been hearing about lead nurturing, and you’re still unsure about it, this short presentation should help shed some light. It reviews what lead nurturing is, and some compelling reasons you should be nurturing your leads. Enjoy. Please add any additional thoughts or tips that you’ve found to work well.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 12, 2010
    [Digg] Monday Marketing Term: KPI
    Digg this! KPI stands for Key Performance Indicator which makes it a success metric.  KPIs are usually set to evaluate the success and progress towards long-term organizational goals. KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 9, 2010
    [Digg] We’re Honored to Win a Contest, We Didn’t Even Know We Were In!
    Digg this! InsideSales , a great company with a handy automated dialer technology, conducted an anonymous contest of 472 Salesforce customers and AppExchange partners to see how promptly and thoroughly these companies followed up on web-based leads. The overall results were sobering. calls or email attempts before they gave up. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 7, 2010
    [Digg] How-to Build a Socially Armed Team eBook
    Digg this! This short eBook will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team. This ebook will walk you through the steps of preparing, planning and team building. It covers the roles and responsibilities, as well as how you should train team members.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 5, 2010
    [Digg] Monday Marketing Term: Inbound Marketing
    Digg this! Inbound marketing is all about getting found, online. Rather than pushing messages out through traditional media outlets, like trade shows, billboards or direct mail, inbound marketing focuses on getting found by customers through social media, blogs and search engines. Inbound is About Getting Found. blog is a good place to start.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Digg] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Digg (43). Best of B2B Marketing. March  2010. Great stuff in the world of B2B Marketing for March 2010.  The following are the top items from featured sources based on social signals. What are the latest trends in search? Which industry segments are most actively discussed in social media? You heard me right.  Step right up and getcha some!
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 2, 2010
    [Digg] :60 Second Tips with Ardath Albee: Buyer Personas
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  TUESDAY, MARCH 30, 2010
    [Digg] Need a Social Marketing Plan?
    Digg this! By now you’ve heard the buzz about Social Media Success Summit 2010 —an online social media conference.  If you haven’t, here’s a story to prove that social media marketing works: Successful Social Marketing Strategies. He relied 100% on social media tactics to drive traffic to his site. It was a smash hit. 
  • MARKETING GENIUS BLOG  |  TUESDAY, MARCH 30, 2010
    [Digg] Why CRM Is Not Enough For B2B Marketing
    Digg this! Most B2B companies have CRM systems, and that was a big jump from the sales people’s Rolodexes and the leads that were distributed on paper cards. But are CRM systems – or more specifically, Sales Force Automation (SFA) systems – really helping B2B Marketers? Is CRM Enough? B2B Marketing. Lead Scoring. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 31, 2010
    [Digg] Take the 2010 B2B Marketing Census
    Digg this! Much has changed for B2B marketers in the past two years: the economy for starters, the unprecedented pressure to drive increased revenue as a follow up and then there’s fewer resources to make it all happen. Buyers have also changed how they buy. They are leveraging social networks and peer advice to educate themselves.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 1, 2010
    [Digg] Harvesting Leads with the Sales Cornucopia
    Digg this! As the quarter comes to an end there’s been a surprising twist to how marketing automation vendors have met and exceeded their quarterly revenue forecast which has literally turned sales and marketing processes on its side. Sales Cornucopia. The remaining market expansion is left up to inside sales, automatic dialers and Sales 1.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 10, 2010
    [Digg] We’ve hit a new low: The shittiest social media marketing plan ever
    Digg this! A local news and media company is getting into the social media consulting business.  You heard me right.  They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  Step right up and getcha some! blog post/week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 1, 2010
    [Digg] It’s time to draw the line on social media disclosure
    Digg this! Perhaps by now you’re heard of the “Please Rob Me&# site that highlights those on Twitter disclosing that they’re away from their homes. Notice I didn’t say MIGHT lead to crime. It is inevitable that the bad guys are going to figure this stuff out. They always do. Or your empty house. Or your kids.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 18, 2010
    [Digg] What’s your Social Media diet?
    Digg this! I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Tweet This! Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 15, 2010
    [Digg] Seven crucial tips to help you keep up with technology
    Digg this!  . In my recent post on the time-sucking monster known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. think this is a critical career skill these days and I encouraged her to flesh it out into a post. It is our great fortune that she did!  I started my career as a programmer.  .
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Digg] How to do Lead Nurturing Right
    Digg this! Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. Share this on del.icio.us.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 3, 2010
    [Digg] Welcome to “The Genius Social”
    Digg this! This week, Genius.com launched a redesign of our website. We’re thrilled with the way it looks, with a fresh and clean design thanks to our extremely talented design gurus (below – sorry for the poor iPhone photo quality). Still smiling after all that great, hard work! Why The Connected Marketer? Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 3, 2010
    [Digg] Taking Control of Your Destiny as an Email Marketer
    Digg this! Success in email marketing is the combination of delivering your email to the intended targets in a timely manner and having the emails opened. The Email Marketer's Destiny. While there are many “Top 10″ lists of best practices, there’s no ‘silver bullet’ that you can employ to ensure high rates of deliverability.
  • WEBBIQUITY  |  SATURDAY, JANUARY 30, 2010
    [Digg] How to Write an Effective Email Newsletter
    Digg this! Note: This post was originally published on the WebMarketCentral blog. few years ago, I was tasked with reviving a declining company newsletter. In the previous six months, subscriptions had declined by 50%, and unsubscribes were significantly outpacing new subscriptions. How did that happen? Share this on del.icio.us. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 28, 2010
    [Digg] Reconnecting with the PR Customer
    Digg this! A lot has changed in the world of PR. It’s happened super quick. Double duh. was doing some research, and found this chart by Bastien Beauchamp which makes the point (click to enlarge). Want to read more about this? Here’s a link to his complete post.). I’ve adapted to and now embraced social media. The ramifications?
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 28, 2010
    [Digg] Fine Tune Your Drip Campaign to Increase Impact
    Digg this! Let’s assume you’ve started some drip email campaigns, maybe you want to welcome new leads who recently downloaded a free trial or eBook. It seems to work reasonably well, but what metrics should you look for, and how can you optimize this campaign? Drip Email. Make Goals Measurable. Test Two Alternatives. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 26, 2010
    [Digg] How-to: Pay Per Click Advertisng (in 5 minutes)
    Digg this! Pay-per-click advertising (PPC) is the lead generation workhorse for many B2B companies. If you’re new to PPC, this post will give you a 5-minute overview of PPC best practices. Of course I can’t cover everything in such a short post, so I’ve provided links to additional resources at the end. Landing pages.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 25, 2010
    [Digg] Email, Lead Nurturing & Social Media: Sherpa Event Wrap-up
    Digg this! Coming from San Francisco’s thunder showers, it was obviously a delight to be sent to Miami last minute for the Marketing Sherpa Email Marketing Summit ( #sherpaemail ). There were a lot of great speakers, and discussions going on. Marketing Sherpa. Lead Nurturing with Brain Carroll. Here are four things to think about. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 25, 2010
    [Digg] Gobbledygook Word of the Day: “Real-time”
    Digg this! I know. admit it. love “real time&#. I’m afraid it shows. In my last Goobledygook post I tried to eradicate the word from a datasheet but couldn’t do it. Nor are they as descriptive. And let’s face it “pretty darn quick&# doesn’t cut it. Got any ideas? Anything I might have missed? Let me know.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 21, 2010
    [Digg] Flipping the Funnel with Joseph Jaffe
    Digg this! Today at Marketing Sherpa Email Summit, there’s was a lot of talk about how the funnel is evolving , some want to extend it, some want to turn it on its side, and some ( Joseph Jaffe ) want to flip it completely. According to Mr. Jaffe, “retention is the new acquisition.” New Book By Joseph Jaffe. Tweet This! Share this on Reddit.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 21, 2010
    [Digg] The Marketing Automation Checklist
    Digg this! Are you currently looking at Marketing Automation solutions ? If yes, you might be a little overwhelmed by the many vendors in the market. To make things worse, they all claim to be “unique&# and better than all the others. So here is a simple checklist to help you determine the best vendor for your company: Are You Ready?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 20, 2010
    [Digg] Need Your Help: B2B Buying Survey
    Digg this! Buying has changed. B2B buyers are especially empowered everyday with more resources, content, and comments (or reviews) from other buyers about virtually any product or service out there. Why has it changed? It’s simple, the research process has changed. And the availability of information is almost limitless. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 19, 2010
    [Digg] 4 Ways to Get Sales Excited about Marketing Automation
    Digg this! One VP Marketing described his main goal to me as “putting sales out of business&#. He tried to improve his campaigns so much that customers will sign a deal without ever talking to a sales person. So, how can we explain to sales how they’ll benefit from deploying Marketing Automation? Less Cold Calling. Final Words.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 18, 2010
    [Digg] Monday Marketing Term: Lead Nurturing
    Digg this! Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Create Personas – define your prospects, and learn what’s important to them.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 18, 2010
    [Digg] Monday Marketing Term: Lead Nurturing
    Digg this! Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Create Personas – define your prospects, and learn what’s important to them.
  • MARKETING GENIUS BLOG  |  FRIDAY, JANUARY 15, 2010
    [Digg] Becoming A Community Leader via Facebook
    Digg this! In the latest addition of Website Magazine , it says Facebook is the number one website resource used for business professionals. As social media’s influence grows, more and more business are seeing the value of building communities around their brand. How To Use Facebook For Business. Other resources. Facebook Pages.
  • WEBBIQUITY  |  MONDAY, JANUARY 4, 2010
    [Digg] Best of 2008: Amusing, Creative and Just Plain Odd
    Digg this! Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn’t nearby, and check these out.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best of 2009: Social Media Marketing, Part 1
    Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). Digg this! by HubSpot. by Dave Fleet.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best AdWords Tips and Tactics of 2009, Part 1
    Digg this! How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Find Out!
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best Search Engine Marketing Tips of 2009, Part 1
    Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Finding The Optimal Cost-Per-Lead by Search Engine Land. Share this on del.icio.us. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 14, 2010
    [Digg] 7 Pitfalls of Lead Reactivation
    Digg this! Last week I presented an approach to reactivate dormant leads. mentioned 5 steps to get back in touch with leads that have never been followed up with. In most projects I work on I’ve seen a lot of issues come up that you can easily avoid if you’re aware of them. Not Enough Value. You need to be a trusted adviser.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 14, 2010
    [Digg] How do Lead Generation and Demand Generation Differ
    Digg this! I’ve seen a lot on the topic of demand generation recently and I’ve noticed that people have been using it interchangeably with Lead generation. Are they the same thing? After looking into this, it’s clear that I’m not the only one asking this question. Step 2) Reinforce the importance of solving the problem (Lead Nurturing).
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 13, 2010
    [Digg] 5 Big Trends In Marketing Automation 2010: #5 Branding Goes Social
    Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010: Trend 5. Branding Goes Social. HUGE news last week from the B2C marketing world: Pepsi drops Super Bowl for Social Media. For 23 years in a row (!), They’re not going to be there in 2010. These things barely existed a few years ago.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 11, 2010
    [Digg] Another Gobbledygook Term to Avoid: “Next Generation”
    Digg this! While our quest to de-gobbledygook ourselves continues, we are painfully discovering it’s not as easy as it seems to truly speak a “language&# that makes sense to your customers. The same rule should apply to us as we arrive as tourists in our customers’ unique little worlds. gobbledygook-manifesto. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 12, 2010
    [Digg] Create a Universal “Lead” Definition in 5 Steps
    Digg this! One source of tension between marketing and sales is the lack of agreement on what exactly constitutes a “lead.&# Marketing has been known to call every name a lead, since their goal is usually to generate x number of leads. Because of this, Sales tends to ignore these leads and create their own opportunities. locations?
  • MARKETING GENIUS BLOG  |  FRIDAY, JANUARY 8, 2010
    [Digg] Perspectives from the Playa (Kinda)
    Digg this! I’m sitting on the beach in Puerto Vallarta and thought I’d get caught up on my blogging. Ok, that’s 50% correct.  I crafted this ditty before I left on vacation but I can assure you that as this gets pushed out for your consideration that I am on- or at least near- a beach in Mexico. We are all in business to solve problems.
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 5, 2010
    [Digg] How-to Get Deals from Your Inactive Leads
    Digg this! Marketing Automation is not just for nurturing new leads. Many companies have invested a lot of money in lead generation for many years, through tradeshows, list buying, advertising, search marketing and so on. Most of these leads are not immediately ready to buy. Most don’t even want to talk to a sales person yet.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 6, 2010
    [Digg] Salesforce.com User’s Choice Award ‘09: Genius.com for Marketing Automation
    Digg this! Genius.com ran away today with the top spot for Marketing Automation solutions on Salesforce.com’s Appexchange, a category steeped with strong, more traditional competitors like Eloqua and Marketo. Our customers enjoy best of breed lead nurturing and real-time lead routing to Sales. What a great way to start 2010! Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 4, 2010
    [Digg] The Age of the Bionic Marketer: Part 1
    Digg this! As Genius.com has become the fastest growing marketing automation platform on the planet , I’ve become increasingly aware of how far we (and I don’t mean just Genius!) still have to go in educating the market about the power of social marketing automation. So what’s the best metaphor? Steve Austin, Astronaut.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 4, 2010
    [Digg] Monday Marketing Term: Demand Generation
    Digg this! Demand Generation is a holistic approach to marketing and sales focused on driving highly qualified leads to front-line sales reps. Driving “Demand” is generally accomplished by developing programs aimed to prompt prospect’s awareness of existing or impending problems. Tweet This! Share this on Linkedin. Share this on Facebook.
  • MARKETING GENIUS BLOG  |  FRIDAY, JANUARY 1, 2010
    [Digg] Happy New Year!!!
    Digg this! We just wanted to wish everyone a happy and successful new year! Our resolution for 2010 is to provide valuable content & resources to help the world solve their business problems, yes, it’s that simple. Have a healthy and productive year! Tweet This! Share this on Linkedin. Share this on Facebook. Share this on Reddit.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 30, 2009
    [Digg] 5 Big Trends In Marketing Automation 2010: #4 Social Marketing Automation
    Digg this! Trend 4. Social Marketing Automation. At Genius.com, we’ve been talking about Social Marketing Automation since late July when we announced Genius URLs (gURLs) , which help extend the integral tracking capabilities of Marketing Automation to Social Media. Social Marketing helps level the playing field. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Digg] The Tipping Point and your Contact Center
    Digg this! Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain …. Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 13, 2009
    [Digg] What to look for in a Social Media Marketer?
    Digg this! Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Well it’s the latter part that is the hard part. years. years! Story telling is key!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 17, 2009
    [Digg] CMO Challenges in Driving Data into Insights
    Digg this! A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 30, 2009
    [Digg] CMO Advice: What to look for when choosing a Social Media or Digital agency?
    Digg this! I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Digg] Social CMO – Will CMO’s miss this opportunity?
    Digg this! CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. For Example …. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 10, 2009
    [Digg] Making Sense Out of All this Data!
    Digg this! Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. percent. Tweet This! Share this on Facebook.
  • MARKETING GENIUS BLOG  |  MONDAY, DECEMBER 28, 2009
    [Digg] Seeking a Passing Gobbledygook Grade
    Digg this! A few weeks ago we took the Gobbledygook challenge and the results weren’t so hot. We graded the Genius Enterprise datasheet and it scored a dismal 27 out of 100. Being both a writer and a guy who likes to track progress I had to take another pass at the datasheet to see what I could do to fix the situation. Take a look. haven’t.
  • MARKETING GENIUS BLOG  |  THURSDAY, DECEMBER 24, 2009
    [Digg] Happy Holidays!!!
    Digg this! Error: Required parameter "file" is missing! Tweet This! Share this on Linkedin. Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Email this to a friend? Subscribe to the comments for this post?
  • MARKETING GENIUS BLOG  |  TUESDAY, DECEMBER 22, 2009
    [Digg] What Agile Dev. Means to You– The New Guy’s Perspective
    Digg this! I came to Genius about two months ago for two reasons – the product and the process.  The product is, of course, excellent in my opinion. But what may not be apparent is how the quality of our product is a direct result of the quality of our process. Let me explain. The Way We Were. In 2007, Genius decided it was time for a change.
  • MARKETING GENIUS BLOG  |  TUESDAY, DECEMBER 22, 2009
    [Digg] Demand Generation Metrics 101
    Digg this! Scott Mersy named “ measuring all the way to revenue &# as a top trend in Marketing Automation for 2010. Unfortunately, measuring Demand Generation ROI can be a little daunting, so here’s 3 ways to start simple, then you can get more sophisticated as you go along. Some example marketing metrics. Basic Metrics. Meeting.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [Digg] 5 Big Trends In Marketing Automation 2010: #3 Community Leadership
    Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010 with a trend that may sound contrarian. Read on, and please let me know what you think. Trend 3. Community Leadership Trumps Thought Leadership. The channels for dispensing content and demand for content through those channels have exploded!
  • MARKETING GENIUS BLOG  |  MONDAY, DECEMBER 21, 2009
    [Digg] Monday Marketing Term: Marketing Automation
    Digg this! The term Marketing Automation seems to be thrown around a lot these days, but what does it really mean? Wikipedia broadly defines it as “software designed to enable marketers to simplify communication processes by automating repetitive tasks. That doesn’t sound very “simple”. Here’s how I see it. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, DECEMBER 17, 2009
    [Digg] 5 Don’ts for Drip Campaigns
    Digg this! My last post described the 5 Do’s for drip campaigns , but, there are also things you don’t want to do when implementing your drip campaign. Here are the top 5: Don’t: Forget to offer value. For example “Do you have this issue? If so, here’s how you solve it.&# Don’t: Make it hard to unsubscribe.
  • MARKETING GENIUS BLOG  |  THURSDAY, DECEMBER 17, 2009
    [Digg] 3 Key Takeaways from “Socialize Your Company”
    Digg this! Today our CEO David Thompson and Paul Dunay , a social marketing expert & author of Facebook for Dummies to discussed how to “Socialize Your Company.&#. Here are three takeaways from today’s session: 1. Social media is already mainstream. 60% of Americans say they interact with companies on the social web. Tweet This!
  • MARKETING GENIUS BLOG  |  FRIDAY, DECEMBER 18, 2009
    [Digg] What’s “In” and “Out” in 2010
    Digg this! Since it’s the end of the year, I polled the Genius team and we came up with our predictions about what will be “in&# and what will be “out&# for B2B in 2010. While it’s clear that social media will remain “in&# it will be interesting to see how engagement strategies change. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, DECEMBER 15, 2009
    [Digg] 5 Do’s for Drip Campaigns
    Digg this! In the previous post I gave an introduction to drip campaigns. The first step is to decide what the goals of your campaigns are. Maybe to educate prospects, optimize conversion from product trials, or something else? When you know your goals, you can set milestones, design tests and measure the results. Why not ask them?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 16, 2009
    [Digg] 5 Big Trends In Marketing Automation 2010: #2 Measure All the Way to Revenue
    Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010 by focusing on one of the most important: Marketers must now measure (and be measured on) results all the way to revenue. Trend 2. Measure Marketing All the Way Through to Revenue. How many inquiries are needed to make the number? Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 16, 2009
    [Digg] 3 Keys to Customer Success
    Digg this! As Vice President of Client Services at Genius , it’s not surprising that I take customer success and quality service very seriously.  Why do we measure our staff based on these metrics? Because without a successful customer we can’t have a successful business in the long run. Here are a few drivers that we think are key: 1.
  • MARKETING GENIUS BLOG  |  MONDAY, DECEMBER 14, 2009
    [Digg] Your Monday Marketing Term: Conversion Event
    Digg this! What are they? Conversion events are an indication in your  marketing automation workflow that specifies prospect qualifying behavior  or action so the the marketer can then gauge an appropriate response. Each conversion event has its own triggers, conditions, and actions. Completes a form. Subscribes to RSS. Downloads something.
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [Digg] Lead Generation Tips - Make your Social Media Presence Known
    During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I'm in good company!
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [Digg] Lead Generation Tip - Make your Social Media Presence Known
    During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I'm in good company!
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 5, 2009
    [Digg] Best of 2009 (So Far): Social Media Marketing, Part 2
    Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Digg] The Top 3 Priorities for 2010 Marketing Budgets
    Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Digg this! unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. So how should your prioritize spending for next year? Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 21, 2009
    [Digg] Day 1 at MarketingProfs Digital Marketing Mixer (A Truly Social Mix)
    jaybaer: Get power users on Digg and Stumble to be the first to stumble or submit your content, says @mike_stelzner #mpdm. Took a late night flight to Chicago, and lost my luggage along the way, to attend this year’s MarketingProfs Digital Marketing Mixer. probably shouldn’t have been, considering what a hot topic it is right now.
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 15, 2009
    [Digg] SEO Rant: The Insidious Nofollow Tag
    An alarming number of once-respectable social bookmarking sites—Digg, delicious, Mister Wong, Reddit, Mixx, Bibsonomy, Jumptags, Faves, Yahoo! I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes.
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 12, 2009
    [Digg] How to Use Social Media to Leverage the Power of Google
    Many journalists cruise techy social media sites such as Digg and Reddit looking for interesting stories to cover and link too. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Social Tagging
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 22, 2009
    [Digg] Best of 2008: Social Media Optimization, Part 6
    Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [Digg] Lead Generation Tip - Make Your Social Media Presence Known
    A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I've never been one to clutter up toolbars in a browser, but this seemed like a great reason to do it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2009
    [Digg] Demand Generation Vendors Offer Few Social Media Applications
    It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. Social media is this month’s Trend of the Year.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Digg] Demandbase: A New Twist In The Lead Management Automation Market
    Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Digg] Numeric Scoring: The Key To Lead Management Success
    Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. And this is where I think the marketing rubber hits the sales road. No, but it’s a start. The problem?
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