Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.

Digg this! By now you’ve heard the buzz about Social Media Success Summit 2010 —an online social media conference.  If you haven’t, here’s a story to prove that social media marketing works: Successful Social Marketing Strategies. He relied 100% on social media tactics to drive traffic to his site. It was a smash hit. 

Digg this! Most B2B companies have CRM systems, and that was a big jump from the sales people’s Rolodexes and the leads that were distributed on paper cards. But are CRM systems – or more specifically, Sales Force Automation (SFA) systems – really helping B2B Marketers? Is CRM Enough? B2B Marketing. Lead Scoring. Tweet This!

Digg this! Much has changed for B2B marketers in the past two years: the economy for starters, the unprecedented pressure to drive increased revenue as a follow up and then there’s fewer resources to make it all happen. Buyers have also changed how they buy. They are leveraging social networks and peer advice to educate themselves.

Digg this! As the quarter comes to an end there’s been a surprising twist to how marketing automation vendors have met and exceeded their quarterly revenue forecast which has literally turned sales and marketing processes on its side. Sales Cornucopia. The remaining market expansion is left up to inside sales, automatic dialers and Sales 1.0

Digg this! A local news and media company is getting into the social media consulting business.  You heard me right.  They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  Step right up and getcha some! blog post/week.

Digg this! Perhaps by now you’re heard of the “Please Rob Me&# site that highlights those on Twitter disclosing that they’re away from their homes. Notice I didn’t say MIGHT lead to crime. It is inevitable that the bad guys are going to figure this stuff out. They always do. Or your empty house. Or your kids.

Digg this! I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Tweet This! Share this on Facebook.

Digg this!  . In my recent post on the time-sucking monster known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. think this is a critical career skill these days and I encouraged her to flesh it out into a post. It is our great fortune that she did!  I started my career as a programmer.  .

Digg this! Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. Share this on del.icio.us.

Digg this! This week, Genius.com launched a redesign of our website. We’re thrilled with the way it looks, with a fresh and clean design thanks to our extremely talented design gurus (below – sorry for the poor iPhone photo quality). Still smiling after all that great, hard work! Why The Connected Marketer? Tweet This!

Digg this! Success in email marketing is the combination of delivering your email to the intended targets in a timely manner and having the emails opened. The Email Marketer's Destiny. While there are many “Top 10″ lists of best practices, there’s no ‘silver bullet’ that you can employ to ensure high rates of deliverability.

Digg this! Note: This post was originally published on the WebMarketCentral blog. few years ago, I was tasked with reviving a declining company newsletter. In the previous six months, subscriptions had declined by 50%, and unsubscribes were significantly outpacing new subscriptions. How did that happen? Share this on del.icio.us. Tweet This!

Digg this! A lot has changed in the world of PR. It’s happened super quick. Double duh. was doing some research, and found this chart by Bastien Beauchamp which makes the point (click to enlarge). Want to read more about this? Here’s a link to his complete post.). I’ve adapted to and now embraced social media. The ramifications?

Digg this! Let’s assume you’ve started some drip email campaigns, maybe you want to welcome new leads who recently downloaded a free trial or eBook. It seems to work reasonably well, but what metrics should you look for, and how can you optimize this campaign? Drip Email. Make Goals Measurable. Test Two Alternatives. Tweet This!

Digg this! Pay-per-click advertising (PPC) is the lead generation workhorse for many B2B companies. If you’re new to PPC, this post will give you a 5-minute overview of PPC best practices. Of course I can’t cover everything in such a short post, so I’ve provided links to additional resources at the end. Landing pages.

Digg this! Coming from San Francisco’s thunder showers, it was obviously a delight to be sent to Miami last minute for the Marketing Sherpa Email Marketing Summit ( #sherpaemail ). There were a lot of great speakers, and discussions going on. Marketing Sherpa. Lead Nurturing with Brain Carroll. Here are four things to think about. Tweet This!

Digg this! I know. admit it. love “real time&#. I’m afraid it shows. In my last Goobledygook post I tried to eradicate the word from a datasheet but couldn’t do it. Nor are they as descriptive. And let’s face it “pretty darn quick&# doesn’t cut it. Got any ideas? Anything I might have missed? Let me know.

Digg this! Today at Marketing Sherpa Email Summit, there’s was a lot of talk about how the funnel is evolving , some want to extend it, some want to turn it on its side, and some ( Joseph Jaffe ) want to flip it completely. According to Mr. Jaffe, “retention is the new acquisition.” New Book By Joseph Jaffe. Tweet This! Share this on Reddit.

Digg this! Are you currently looking at Marketing Automation solutions ? If yes, you might be a little overwhelmed by the many vendors in the market. To make things worse, they all claim to be “unique&# and better than all the others. So here is a simple checklist to help you determine the best vendor for your company: Are You Ready?

Digg this! Buying has changed. B2B buyers are especially empowered everyday with more resources, content, and comments (or reviews) from other buyers about virtually any product or service out there. Why has it changed? It’s simple, the research process has changed. And the availability of information is almost limitless. Tweet This!

Digg this! One VP Marketing described his main goal to me as “putting sales out of business&#. He tried to improve his campaigns so much that customers will sign a deal without ever talking to a sales person. So, how can we explain to sales how they’ll benefit from deploying Marketing Automation? Less Cold Calling. Final Words.

Digg this! Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Create Personas – define your prospects, and learn what’s important to them.

Digg this! Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Create Personas – define your prospects, and learn what’s important to them.

Digg this! In the latest addition of Website Magazine , it says Facebook is the number one website resource used for business professionals. As social media’s influence grows, more and more business are seeing the value of building communities around their brand. How To Use Facebook For Business. Other resources. Facebook Pages.

Digg this! Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn’t nearby, and check these out.

Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). Digg this! by HubSpot. by Dave Fleet.

Digg this! How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Find Out!

Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Finding The Optimal Cost-Per-Lead by Search Engine Land. Share this on del.icio.us. Tweet This!

Digg this! Last week I presented an approach to reactivate dormant leads. mentioned 5 steps to get back in touch with leads that have never been followed up with. In most projects I work on I’ve seen a lot of issues come up that you can easily avoid if you’re aware of them. Not Enough Value. You need to be a trusted adviser.

Digg this! I’ve seen a lot on the topic of demand generation recently and I’ve noticed that people have been using it interchangeably with Lead generation. Are they the same thing? After looking into this, it’s clear that I’m not the only one asking this question. Step 2) Reinforce the importance of solving the problem (Lead Nurturing).

Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010: Trend 5. Branding Goes Social. HUGE news last week from the B2C marketing world: Pepsi drops Super Bowl for Social Media. For 23 years in a row (!), They’re not going to be there in 2010. These things barely existed a few years ago.

Digg this! While our quest to de-gobbledygook ourselves continues, we are painfully discovering it’s not as easy as it seems to truly speak a “language&# that makes sense to your customers. The same rule should apply to us as we arrive as tourists in our customers’ unique little worlds. gobbledygook-manifesto. Tweet This!

Digg this! One source of tension between marketing and sales is the lack of agreement on what exactly constitutes a “lead.&# Marketing has been known to call every name a lead, since their goal is usually to generate x number of leads. Because of this, Sales tends to ignore these leads and create their own opportunities. locations?

Digg this! I’m sitting on the beach in Puerto Vallarta and thought I’d get caught up on my blogging. Ok, that’s 50% correct.  I crafted this ditty before I left on vacation but I can assure you that as this gets pushed out for your consideration that I am on- or at least near- a beach in Mexico. We are all in business to solve problems.

Digg this! Marketing Automation is not just for nurturing new leads. Many companies have invested a lot of money in lead generation for many years, through tradeshows, list buying, advertising, search marketing and so on. Most of these leads are not immediately ready to buy. Most don’t even want to talk to a sales person yet.

Digg this! Genius.com ran away today with the top spot for Marketing Automation solutions on Salesforce.com’s Appexchange, a category steeped with strong, more traditional competitors like Eloqua and Marketo. Our customers enjoy best of breed lead nurturing and real-time lead routing to Sales. What a great way to start 2010! Tweet This!

Digg this! As Genius.com has become the fastest growing marketing automation platform on the planet , I’ve become increasingly aware of how far we (and I don’t mean just Genius!) still have to go in educating the market about the power of social marketing automation. So what’s the best metaphor? Steve Austin, Astronaut.

Digg this! Demand Generation is a holistic approach to marketing and sales focused on driving highly qualified leads to front-line sales reps. Driving “Demand” is generally accomplished by developing programs aimed to prompt prospect’s awareness of existing or impending problems. Tweet This! Share this on Linkedin. Share this on Facebook.

Digg this! We just wanted to wish everyone a happy and successful new year! Our resolution for 2010 is to provide valuable content & resources to help the world solve their business problems, yes, it’s that simple. Have a healthy and productive year! Tweet This! Share this on Linkedin. Share this on Facebook. Share this on Reddit.

Digg this! Trend 4. Social Marketing Automation. At Genius.com, we’ve been talking about Social Marketing Automation since late July when we announced Genius URLs (gURLs) , which help extend the integral tracking capabilities of Marketing Automation to Social Media. Social Marketing helps level the playing field. Tweet This!

Digg this! Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain …. Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations.

Digg this! Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Well it’s the latter part that is the hard part. years. years! Story telling is key!

Digg this! A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This!

Digg this! I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?

Digg this! CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. For Example …. Tweet This! Share this on Facebook.

Digg this! Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. percent. Tweet This! Share this on Facebook.

Digg this! A few weeks ago we took the Gobbledygook challenge and the results weren’t so hot. We graded the Genius Enterprise datasheet and it scored a dismal 27 out of 100. Being both a writer and a guy who likes to track progress I had to take another pass at the datasheet to see what I could do to fix the situation. Take a look. haven’t.

Digg this! Error: Required parameter "file" is missing! Tweet This! Share this on Linkedin. Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Email this to a friend? Subscribe to the comments for this post?

Digg this! I came to Genius about two months ago for two reasons – the product and the process.  The product is, of course, excellent in my opinion. But what may not be apparent is how the quality of our product is a direct result of the quality of our process. Let me explain. The Way We Were. In 2007, Genius decided it was time for a change.

Digg this! Scott Mersy named “ measuring all the way to revenue &# as a top trend in Marketing Automation for 2010. Unfortunately, measuring Demand Generation ROI can be a little daunting, so here’s 3 ways to start simple, then you can get more sophisticated as you go along. Some example marketing metrics. Basic Metrics. Meeting.

Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010 with a trend that may sound contrarian. Read on, and please let me know what you think. Trend 3. Community Leadership Trumps Thought Leadership. The channels for dispensing content and demand for content through those channels have exploded!

Digg this! The term Marketing Automation seems to be thrown around a lot these days, but what does it really mean? Wikipedia broadly defines it as “software designed to enable marketers to simplify communication processes by automating repetitive tasks. That doesn’t sound very “simple”. Here’s how I see it. Tweet This!

Digg this! My last post described the 5 Do’s for drip campaigns , but, there are also things you don’t want to do when implementing your drip campaign. Here are the top 5: Don’t: Forget to offer value. For example “Do you have this issue? If so, here’s how you solve it.&# Don’t: Make it hard to unsubscribe.

Digg this! Today our CEO David Thompson and Paul Dunay , a social marketing expert & author of Facebook for Dummies to discussed how to “Socialize Your Company.&#. Here are three takeaways from today’s session: 1. Social media is already mainstream. 60% of Americans say they interact with companies on the social web. Tweet This!

Digg this! Since it’s the end of the year, I polled the Genius team and we came up with our predictions about what will be “in&# and what will be “out&# for B2B in 2010. While it’s clear that social media will remain “in&# it will be interesting to see how engagement strategies change. Tweet This!

Digg this! In the previous post I gave an introduction to drip campaigns. The first step is to decide what the goals of your campaigns are. Maybe to educate prospects, optimize conversion from product trials, or something else? When you know your goals, you can set milestones, design tests and measure the results. Why not ask them?

Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010 by focusing on one of the most important: Marketers must now measure (and be measured on) results all the way to revenue. Trend 2. Measure Marketing All the Way Through to Revenue. How many inquiries are needed to make the number? Tweet This!

Digg this! As Vice President of Client Services at Genius , it’s not surprising that I take customer success and quality service very seriously.  Why do we measure our staff based on these metrics? Because without a successful customer we can’t have a successful business in the long run. Here are a few drivers that we think are key: 1.

Digg this! What are they? Conversion events are an indication in your  marketing automation workflow that specifies prospect qualifying behavior  or action so the the marketer can then gauge an appropriate response. Each conversion event has its own triggers, conditions, and actions. Completes a form. Subscribes to RSS. Downloads something.

During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I'm in good company!

During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I'm in good company!

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Digg this! unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. So how should your prioritize spending for next year? Tweet This!

jaybaer: Get power users on Digg and Stumble to be the first to stumble or submit your content, says @mike_stelzner #mpdm. Took a late night flight to Chicago, and lost my luggage along the way, to attend this year’s MarketingProfs Digital Marketing Mixer. probably shouldn’t have been, considering what a hot topic it is right now.

An alarming number of once-respectable social bookmarking sites—Digg, delicious, Mister Wong, Reddit, Mixx, Bibsonomy, Jumptags, Faves, Yahoo! I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes.

Many journalists cruise techy social media sites such as Digg and Reddit looking for interesting stories to cover and link too. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Social Tagging

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I've never been one to clutter up toolbars in a browser, but this seemed like a great reason to do it.

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. Social media is this month’s Trend of the Year.

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. And this is where I think the marketing rubber hits the sales road. No, but it’s a start. The problem?

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Simple, right? Balderdash. Social Tagging

Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Twitter Deivers A PR Gem       Email Scoop. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean.  The Collection. Knowem.com. Namechk.com. 30 Web2.0

For example, I've added a new link to the bottom of each blog post that allows you to submit my post to the popular social networks like Digg. If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. Please feel free to! Chad H.

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. To back up how much this works, check out the webstats on my blog after I submitted a few stories to Digg (see image).

button for del.icio.us, Digg, Tailrank, and every other bookmarking site on the planet. Technorati tags: social networking , social networks , social bookmarks , digg , del.icio.us , bookmarkit , backlinks , blog toolsI found this new tool over at Bookmark it! Bookmark It! claims: Instead of having a seperate 'submit this!' Chad H.

In terms of social bookmarking , technology posts do well in Digg and Del.icio.us. Here's a great podcast found on Yaro Starak's Entrepeneur's Journey blog in which he interviews Darren Rowse of Problogger. The topic of this audio download is " Building Blog Traffic ". I've summarized some of what was discussed minus Yaros' babbling. Chad H.

I'm also going to do a social bookmark experiment and see how this does if I submit it to Digg and Reddit. You may have thought that I've completely lost it but what I'm actually doing is an SEO experiment. From what I've read, your blog should contain keywords that are fairly common in the search world. I'll let you know how this goes.

Don't know what Digg or Del.icio.us Tags: new to blogging , blogging , what is a blog , blog comments , digg , blog help , what is RSS. Today is already a good day for you as you made it to my blog. Maybe you got here from Google or another random search. The good news is that you're here. I'll keep this very short and sweet for you.

They mention that Ask.com's blog search is good to use to search for blogs of interest Don't add comments until you build up enough traffic Watch what you submit to Digg and Reddit. Chad H Tags: search , blogging , seomoz , ask.com , digg , search marketing , increase blog traffic , anything goes. Great tip!!

Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter. World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter Future blog posts will dive deeper into all these. 

Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter. World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter Future blog posts will dive deeper into all these. 

This group believes that a blog should be considered a home base of sorts while all the other social channels (Posterous, twitter, facebook, Digg, etc) should be considered peripheral or, as Chris Brogan calls them, "outposts." Have you heard the latest? " But what does it mean to me. and what's in it for my company?

This group believes that a blog should be considered a home base of sorts while all the other social channels (Posterous, twitter, facebook, Digg, etc) should be considered peripheral or, as Chris Brogan calls them, "outposts." Have you heard the latest? " But what does it mean to me. and what's in it for my company?

Corporate Podcast Shows - Oracle:8 , SAP:0 - A slam for Oracle Digg-style ranking site - Bonus points for Oracle on creating the Oracle Mix beta site There you have it.even in the online world, Oracle can claim superiority! You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. media.

Social Media (Twitter, LinkedIn, Facebook, Blogging, Digg, and so on). In my last post I described the different elements of Lead Management : (1) getting more website traffic, (2) improving conversion, (3) lead nurturing and (4) sales collaboration. In this post I will describe the features that support all four steps. Registration forms.

link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? Social Medi. Wonde. Content Marketin.

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Web 2.0 Social Taggin

Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg). What are some of the most effective ways to attract more readers to your blog?

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it. No matter how you look at things these days marketers are becoming more like publishers than ever before. So the game is changing right before our eyes!

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Jeff Quipp.

This could include email to opt-in people, blog posts, Twitter, SEO, StumbleUpon, Digg, Delicious, Squidoo page, Asking questions on LinkedIn with a link to related content, etc. I was reading a post over on David Meerman Scott's blog, People want to do business with people , and I started thinking about B2B websites vs. micro-sites.

In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.  . Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. Linking Strategies.

Buzz , Digg and Photo.net. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. few examples. Another executive acquaintance has things a bit worse.

From a social media perspective, can you tag keywords to your release or submit it to popular ranking sites, such as digg, delicious, reddit and others?  . This would include Facebook, Twitter, digg, delicious, reddit and other social tagging sites.  . I've been in public relations for over 10 years. If so, how many?  . Final Thoughts.

Digging It - Pro Net Advertising provides some simple tips for creating an interesting digg title. haven't tried venturing onto Digg yet, so if you have other helpful hints, let me know. Here is this week's of interesting articles. Maybe transparency and conversation is currency for this economy. Very nifty indeed.

One area where the campaign could have been improved is on sharability—an email-this button and badges for social bookmark sites like Digg and StumbleUpon would have simplified pass along. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. Now it's a yawn. Nuff said. Bad idea.