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  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 12, 2008
    [Digg] Who drives the marketing dialog? - Marketing Interactions
    Posted by ArdathAlbee on August 12, 2008 at 02:28 PM in Creating Conversations , Lead Nurturing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Who drives the marketing dialog? had filled out a form and downloaded a white paper. Please try again.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 13, 2008
    [Digg] Free Preview Calls with Sales SheBang Speakers - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Inactive Leads - Keep or Purge? Im really excited to be included with such a dynamic roster of women sales experts. Please try again.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 15, 2008
    [Digg] Inactive Leads - Keep or Purge? - Marketing Interactions
    Posted by ArdathAlbee on August 15, 2008 at 01:32 PM in Lead Nurturing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Inactive Leads - Keep or Purge? They indicate a need to re-activate or purge inactive leads. After that, they opened every one.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 18, 2008
    [Digg] Social Intentions Are Not Enough - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! ran across several blog posts about the NOT in Columbus campaign that can be useful if you have intentions of going after viral stardom.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 20, 2008
    [Digg] Content Design for Nurturing Insights - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). In fact, youve got data coming out the wazoo!
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 22, 2008
    [Digg] First Sentence Syndrome Deadly to Email - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! The preview pane is a wonderful screening tool. want to know immediately if the message is relevant to me. " Really? dont know you. agree.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2008
    [Digg] What do your partnerships say about you? - Marketing Interactions
    Posted by ArdathAlbee on August 24, 2008 at 10:49 AM in Random | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference What do your partnerships say about you? » August 24, 2008 What do your partnerships say about you? love Wired magazine.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 27, 2008
    [Digg] Why are prospects so hard to engage? - Marketing Interactions
    Posted by ArdathAlbee on August 27, 2008 at 12:35 PM in Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Why are prospects so hard to engage? Main | Whos Your Target Market? » August 27, 2008 Why are prospects so hard to engage?
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 28, 2008
    [Digg] Whos Your Target Market? - Marketing Interactions
    Posted by ArdathAlbee on August 28, 2008 at 03:50 PM in Personalization , Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Whos Your Target Market? So, how do you know who to go after? Heres one way to go about it. Please try again.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 2, 2008
    [Digg] Email marketing tips.brief, bold and germane - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Well, guess what? Brief, bold and germane are three factors that play to generating initial attention. Whats your goal? In fact, they wont.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 3, 2008
    [Digg] Marketing Content Salespeople Actually Use - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Research shows that salespeople spend an inordinate amount of time recreating that collateral in ways that work for them. Thank you Ardath.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 8, 2008
    [Digg] Triggering Event Assumptions - Risky or Relevant? - Marketing Interactions
    Posted by ArdathAlbee on September 08, 2008 at 11:56 AM in B2B Interactive E-Marketing , Relevance , Status Quo , Touchpoints | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Triggering Event Assumptions - Risky or Relevant? Or, it should be.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 9, 2008
    [Digg] Salespeople guilty until proven innocent - Marketing Interactions
    Posted by ArdathAlbee on September 09, 2008 at 01:49 PM in Books | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Salespeople guilty until proven innocent : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 10, 2008
    [Digg] Get the focus off price - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! All of which will have varying degrees of success depending on the underlying foundation driving them. Take a look at yours.] Change is scary.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 11, 2008
    [Digg] How to LOSE more than the deal - Marketing Interactions
    Posted by ArdathAlbee on September 11, 2008 at 08:13 AM in Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How to LOSE more than the deal : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  SATURDAY, SEPTEMBER 13, 2008
    [Digg] Who do your prospects trust? - Marketing Interactions
    Posted by ArdathAlbee on September 13, 2008 at 01:48 PM in Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Who do your prospects trust? The answer found by the 2008 Edelman Trust Barometer is "People like me."
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 15, 2008
    [Digg] B2B Websites Need to Focus on the Long Term - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Its all about exposing what the company does and who they do it for. If so, kudos to you. The sales rep was supposed to maintain the relationship.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 17, 2008
    [Digg] Interpretation vs. Perspective to Marketing Communications - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Ive always found it interesting that you can present the same information to a group of similar people and get back a variety of interpretations.
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 19, 2008
    [Digg] Search Determines Context and Credibility - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Over 80% of people who begin researching a new purchase begin with a search engine. If you dont, start.] better overall judgment is formed.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 23, 2008
    [Digg] The Expansion of Seasoned Interest - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! What a summit! Twelve of us presented workshops to the group about our expertise. And, boy, are these women good! Im looking forward to it.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Digg] Sales SheBang: Sell More Work Less - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Problem is that 95% of salespeople give up after four. Compare that to referral leads with a close ratio of 1 in 4. love this idea.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 25, 2008
    [Digg] Sales SheBang: What to Say When They Just Dont Get It - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! More importantly, using words effectively not only gets you into a conversation, but makes that exchange memorable. For example: Joe is a pig.
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 28, 2008
    [Digg] Improve content by talking about what you sell - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! But thats not what youre selling. Not really. What youre selling is the value as perceived by the customer. Seriously. Right? Think about it.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 1, 2008
    [Digg] Build Relationships ONE Step at a Time - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Sounds ridiculous, right? But, isnt that what a lot of B2B "interactive" marketing experiences make you feel is happening? Trust me.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 2, 2008
    [Digg] eBook Download: Amplify Buyer Attention - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Design relevant content that invites prospect interactions. Say what? Download the Amplify Buyer Attention eBook. Please try again.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 7, 2008
    [Digg] Proof Customer Experience Impacts Your Business - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Yes, they do. As a matter of fact, theyre getting even more demonstrable about how much they care. Going down in flames? WOW, what a study!
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 7, 2008
    [Digg] New eBook Download: Amplify Buyer Attention - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Inthis eBook, youll learn how to tackle the challenge of relevance byapplying 7 Amplifiers to your content development process. Thanks!
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 8, 2008
    [Digg] Take the Customer Engagement Survey - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Evolving the definition of quality customers, given this changing landscape. The role of social media in addressing these changes.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 8, 2008
    [Digg] Make Your Next Tradeshow Pay Brilliant Returns - Marketing Interactions
    Posted by ArdathAlbee on October 08, 2008 at 03:06 PM in Events | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Make Your Next Tradeshow Pay Brilliant Returns : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 26, 2007
    [Digg] Marketing Edge
    It’s making it’s way up the Digg charts. Mike Keliher Says: November 26th, 2007 at 1:10 pm The thing that adds a wrinkle here for me is the 330 (and climbing) Diggs the original, accusing blog post has. But throw the misleading (and growing) Digg action, this is a bit of a different beast. What should I do? Nothing.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 28, 2007
    [Digg] Marketing Edge
    Umbria industry reports include healthcare, consumer electronics, and other industries For those into the viral marketing concept, whether Umbria or a strategy that includes alerts and watches from Google , Technorati , Digg and others, the key is having a process that puts your ear to the ground – sorry had to use a cliché somewhere in this piece.
  • CEEKUE  |  THURSDAY, JUNE 3, 2010
    [Digg] Numbers – 25
    Share this on Facebook Share this on LinkedIn Digg this! 25% of the search results for the World’s Top 20 largest brands are links to user-generated content. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Digg] Swimming down the Waterfall
    Digg this! Last week I had the good fortune to attend the Sirius Decisions Summit. It was my first Summit and three days of the demand waterfall model, benchmarks, page views, click thrus, dashboards – what more could a marketing quant want? There were no easy answers – every solution had its pluses and minuses. Is your campaign on target?
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 14, 2010
    [Digg] :60 Sec Tips with Ardath Albee: Making it Viral
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Digg] Demand Gen Academy: Open Enrollment Starts Today
    Digg this! We are excited to introduce Demand Gen Academy, the only online learning program featuring practical, hands on training for all aspects of B2B online marketing and demand generation. Join us and industry thought leaders who will present and discuss the latest ideas in inbound, outbound, and provable marketing. See Class Schedule.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Digg] Thoughts & Insights from Inside SF INET
    Digg this! Last week I had written a blog post on “ protecting your brand in the future ”. This was a sneak peak into the San Francisco INET conference I put together, which gathered experts around the world to talk about the future of Internet trust. ICANN is in partnership with US DoC and Verisign to deploy DNSSEC at the root level.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Digg] Chart of the Week: What do Marketers Measure?
    Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart you’ll notice 61% of respondents say that driving revenue is the most important metric when judging campaign success. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 11, 2010
    [Digg] Why Search is More Important Than Social Media
    Digg this! Social Media is everywhere today. However, if you’re in a B2B market and you want to find prospective clients, Social Media may not be the best way to spend your time and money. There are more cost effective ways to reach B2B buyers online, such as search. What Social Media is Good For. B2B Social Media Users. So Now What?
  • WEBBIQUITY  |  MONDAY, MAY 10, 2010
    [Digg] Web Wise on the Sales Side
    Digg this! Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. An Interactive Experience.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 5, 2010
    [Digg] Chart of the Week: Is a Marketer’s Compesation Tied to Revenue?
    Digg this! This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In this chart you’ll notice that 44% of marketer’s surveyed said their compensation is tied to sales. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 5, 2010
    [Digg] Save the Date: Marketing Automation Academy starts June 2nd
    Digg this! Open Enrollment Starts May 12th. We at the Connected Marketer have been eager to announce the Marketing Automation Academy. Its the only free online learning program designed to develop your knowledge of marketing automation through integrated marketing programs that truly make you successful. ??We’ll Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 4, 2010
    [Digg] Is Social Media a Demand Gen Tool?
    Digg this! Social Media is arguably one of the hottest topics in marketing today, and every company tries to do at least some Social Media. But does it help with demand generation and lead generation? Social Media. Microblogging (Twitter, Facebook & LinkedIn status updates). Generic social networks (LinkedIn, Facebook). List Building.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 4, 2010
    [Digg] 8 Tips for Social Media Security [Interactive] by Sophos
    Digg this! Simple, interactive, and well designed. For all tips, see the Top Tips for Using Social Media presentation or click the image below to start the presentation. Sophos Social Media Security Tips. Tweet This! Share this on Linkedin. Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 3, 2010
    [Digg] The power shift on the social web: What does it mean to you?
    Digg this! Remember when we used to say that “people&# are the power behind the social web? Can we can honestly claim that any more?  The social web has rapidly become just another a mass-marketing channel like TV or magazines, dominated by the mega-brands. Think about the videos going viral these days.  New Moon movie trailer.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 3, 2010
    [Digg] Survey Reveals that B2B Marketers Struggle with an Evolving Role
    Digg this! B2B Marketer Skills Survey. Today we unveiled the results of the first annual B2B Marketer Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. In partnership with BtoB Magazine, we took our questions to our peers and over 500 of you responded. Tweet This!
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 30, 2010
    [Digg] :60 Second Tips with Ardath Albee: Sticky Websites
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 30, 2010
    [Digg] April’s Popular Posts: Social, CRM & Marketing Automation
    Digg this! How-to Build a Socially Armed Team (eBook). Social Team eBook. This short eBook will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team. This ebook will walk you through the steps of preparing, planning and team building. Quick Tips. Tweet This!
  • EMARKETING STRATEGIST  |  THURSDAY, APRIL 23, 2009
    [Digg] Should I Have a Blog?
    blog directories, mentions in other blogs, social media sites like Digg or Technorati). I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. The following is a down-and-dirty quick way to decide if blogging is for you and your business. A blog is a great way to build relationships online.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 28, 2010
    [Digg] Protecting Your Brand in The Future: Upcoming Event
    Digg this! Since the birth of e-commerce we have used the famous.com or.net to build billion dollar companies and since the dot com boom and now Web 2.0 there has been a significant investment in branding. In February Market Media named Amazon.com as the top brand of 2009 followed by FedEx, Huggies and WebMD. technologies and service. 
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 23, 2010
    [Digg] :60 sec Tips with Ardath Albee: Natural Nurturing
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 22, 2010
    [Digg] Email Personalization: Who, What, When & How
    Digg this! Once someone  has read your email , how do you get them to take action? One technique is personalization. Personalization is not just about mail merge, like inserting the recipients name in the salutation. Who to Send To? Send Personalized Messages. What to Send? As mentioned above, people have different interests and needs.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 21, 2010
    [Digg] Notes from ad:tech: How will Data help Us Engage?
    Digg this! Yesterday at ad:tech I sat in on an interesting session on “mergers & acquisitions.” Gus Tai, General Partner at Trinity Ventures, an investor in advertising technology start-ups discussed how marketers, publishers and investors are all being affected by this rapidly growing space. But what is engaging content? Gus Tai.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Digg] Lead Nurturing: What is it? And Why Should I Care?
    Digg this! If you’ve been hearing about lead nurturing, and you’re still unsure about it, this short presentation should help shed some light. It reviews what lead nurturing is, and some compelling reasons you should be nurturing your leads. Enjoy. Please add any additional thoughts or tips that you’ve found to work well.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 12, 2010
    [Digg] Monday Marketing Term: KPI
    Digg this! KPI stands for Key Performance Indicator which makes it a success metric.  KPIs are usually set to evaluate the success and progress towards long-term organizational goals. KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 9, 2010
    [Digg] We’re Honored to Win a Contest, We Didn’t Even Know We Were In!
    Digg this! InsideSales , a great company with a handy automated dialer technology, conducted an anonymous contest of 472 Salesforce customers and AppExchange partners to see how promptly and thoroughly these companies followed up on web-based leads. The overall results were sobering. calls or email attempts before they gave up. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 7, 2010
    [Digg] How-to Build a Socially Armed Team eBook
    Digg this! This short eBook will help point you in the right direction of where to start, what to think about and how to get organized when building a socially armed team. This ebook will walk you through the steps of preparing, planning and team building. It covers the roles and responsibilities, as well as how you should train team members.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 5, 2010
    [Digg] Monday Marketing Term: Inbound Marketing
    Digg this! Inbound marketing is all about getting found, online. Rather than pushing messages out through traditional media outlets, like trade shows, billboards or direct mail, inbound marketing focuses on getting found by customers through social media, blogs and search engines. Inbound is About Getting Found. blog is a good place to start.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Digg] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Digg (43). Best of B2B Marketing. March  2010. Great stuff in the world of B2B Marketing for March 2010.  The following are the top items from featured sources based on social signals. What are the latest trends in search? Which industry segments are most actively discussed in social media? You heard me right.  Step right up and getcha some!
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 2, 2010
    [Digg] :60 Second Tips with Ardath Albee: Buyer Personas
    Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.
  • MARKETING GENIUS BLOG  |  TUESDAY, MARCH 30, 2010
    [Digg] Need a Social Marketing Plan?
    Digg this! By now you’ve heard the buzz about Social Media Success Summit 2010 —an online social media conference.  If you haven’t, here’s a story to prove that social media marketing works: Successful Social Marketing Strategies. He relied 100% on social media tactics to drive traffic to his site. It was a smash hit. 
  • MARKETING GENIUS BLOG  |  TUESDAY, MARCH 30, 2010
    [Digg] Why CRM Is Not Enough For B2B Marketing
    Digg this! Most B2B companies have CRM systems, and that was a big jump from the sales people’s Rolodexes and the leads that were distributed on paper cards. But are CRM systems – or more specifically, Sales Force Automation (SFA) systems – really helping B2B Marketers? Is CRM Enough? B2B Marketing. Lead Scoring. Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 31, 2010
    [Digg] Take the 2010 B2B Marketing Census
    Digg this! Much has changed for B2B marketers in the past two years: the economy for starters, the unprecedented pressure to drive increased revenue as a follow up and then there’s fewer resources to make it all happen. Buyers have also changed how they buy. They are leveraging social networks and peer advice to educate themselves.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 1, 2010
    [Digg] Harvesting Leads with the Sales Cornucopia
    Digg this! As the quarter comes to an end there’s been a surprising twist to how marketing automation vendors have met and exceeded their quarterly revenue forecast which has literally turned sales and marketing processes on its side. Sales Cornucopia. The remaining market expansion is left up to inside sales, automatic dialers and Sales 1.0
  • WEBBIQUITY  |  TUESDAY, MARCH 16, 2010
    [Digg] Link Building: Let’s get it started!
    Digg this! Guest post by Emily Thompson. Getting links to your site is essential in SEO. The search engines view each link to your website like a vote- and while not all links are created equal, they are all counted! Perhaps you, like many small businesses, have decided to tackle building your own links. However, the benefits are huge!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 10, 2010
    [Digg] We’ve hit a new low: The shittiest social media marketing plan ever
    Digg this! A local news and media company is getting into the social media consulting business.  You heard me right.  They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  Step right up and getcha some! blog post/week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 1, 2010
    [Digg] It’s time to draw the line on social media disclosure
    Digg this! Perhaps by now you’re heard of the “Please Rob Me&# site that highlights those on Twitter disclosing that they’re away from their homes. Notice I didn’t say MIGHT lead to crime. It is inevitable that the bad guys are going to figure this stuff out. They always do. Or your empty house. Or your kids.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 18, 2010
    [Digg] What’s your Social Media diet?
    Digg this! I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Tweet This! Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 15, 2010
    [Digg] Seven crucial tips to help you keep up with technology
    Digg this!  . In my recent post on the time-sucking monster known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. think this is a critical career skill these days and I encouraged her to flesh it out into a post. It is our great fortune that she did!  I started my career as a programmer.  .
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Digg] How to do Lead Nurturing Right
    Digg this! Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. Share this on del.icio.us.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 3, 2010
    [Digg] Welcome to “The Genius Social”
    Digg this! This week, Genius.com launched a redesign of our website. We’re thrilled with the way it looks, with a fresh and clean design thanks to our extremely talented design gurus (below – sorry for the poor iPhone photo quality). Still smiling after all that great, hard work! Why The Connected Marketer? Tweet This!
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 3, 2010
    [Digg] Taking Control of Your Destiny as an Email Marketer
    Digg this! Success in email marketing is the combination of delivering your email to the intended targets in a timely manner and having the emails opened. The Email Marketer's Destiny. While there are many “Top 10″ lists of best practices, there’s no ‘silver bullet’ that you can employ to ensure high rates of deliverability.
  • WEBBIQUITY  |  SATURDAY, JANUARY 30, 2010
    [Digg] How to Write an Effective Email Newsletter
    Digg this! Note: This post was originally published on the WebMarketCentral blog. few years ago, I was tasked with reviving a declining company newsletter. In the previous six months, subscriptions had declined by 50%, and unsubscribes were significantly outpacing new subscriptions. How did that happen? Share this on del.icio.us. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 28, 2010
    [Digg] Reconnecting with the PR Customer
    Digg this! A lot has changed in the world of PR. It’s happened super quick. Double duh. was doing some research, and found this chart by Bastien Beauchamp which makes the point (click to enlarge). Want to read more about this? Here’s a link to his complete post.). I’ve adapted to and now embraced social media. The ramifications?
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 28, 2010
    [Digg] Fine Tune Your Drip Campaign to Increase Impact
    Digg this! Let’s assume you’ve started some drip email campaigns, maybe you want to welcome new leads who recently downloaded a free trial or eBook. It seems to work reasonably well, but what metrics should you look for, and how can you optimize this campaign? Drip Email. Make Goals Measurable. Test Two Alternatives. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 26, 2010
    [Digg] How-to: Pay Per Click Advertisng (in 5 minutes)
    Digg this! Pay-per-click advertising (PPC) is the lead generation workhorse for many B2B companies. If you’re new to PPC, this post will give you a 5-minute overview of PPC best practices. Of course I can’t cover everything in such a short post, so I’ve provided links to additional resources at the end. Landing pages.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 25, 2010
    [Digg] Email, Lead Nurturing & Social Media: Sherpa Event Wrap-up
    Digg this! Coming from San Francisco’s thunder showers, it was obviously a delight to be sent to Miami last minute for the Marketing Sherpa Email Marketing Summit ( #sherpaemail ). There were a lot of great speakers, and discussions going on. Marketing Sherpa. Lead Nurturing with Brain Carroll. Here are four things to think about. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 25, 2010
    [Digg] Gobbledygook Word of the Day: “Real-time”
    Digg this! I know. admit it. love “real time&#. I’m afraid it shows. In my last Goobledygook post I tried to eradicate the word from a datasheet but couldn’t do it. Nor are they as descriptive. And let’s face it “pretty darn quick&# doesn’t cut it. Got any ideas? Anything I might have missed? Let me know.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 21, 2010
    [Digg] Flipping the Funnel with Joseph Jaffe
    Digg this! Today at Marketing Sherpa Email Summit, there’s was a lot of talk about how the funnel is evolving , some want to extend it, some want to turn it on its side, and some ( Joseph Jaffe ) want to flip it completely. According to Mr. Jaffe, “retention is the new acquisition.” New Book By Joseph Jaffe. Tweet This! Share this on Reddit.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 21, 2010
    [Digg] The Marketing Automation Checklist
    Digg this! Are you currently looking at Marketing Automation solutions ? If yes, you might be a little overwhelmed by the many vendors in the market. To make things worse, they all claim to be “unique&# and better than all the others. So here is a simple checklist to help you determine the best vendor for your company: Are You Ready?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 20, 2010
    [Digg] Need Your Help: B2B Buying Survey
    Digg this! Buying has changed. B2B buyers are especially empowered everyday with more resources, content, and comments (or reviews) from other buyers about virtually any product or service out there. Why has it changed? It’s simple, the research process has changed. And the availability of information is almost limitless. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 19, 2010
    [Digg] 4 Ways to Get Sales Excited about Marketing Automation
    Digg this! One VP Marketing described his main goal to me as “putting sales out of business&#. He tried to improve his campaigns so much that customers will sign a deal without ever talking to a sales person. So, how can we explain to sales how they’ll benefit from deploying Marketing Automation? Less Cold Calling. Final Words.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 18, 2010
    [Digg] Monday Marketing Term: Lead Nurturing
    Digg this! Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Create Personas – define your prospects, and learn what’s important to them.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 18, 2010
    [Digg] Monday Marketing Term: Lead Nurturing
    Digg this! Put simply by Brian Carroll lead nurturing is defined as “a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.” Here are a few quick tips: Start with a Universal Lead Definition (recent post). Create Personas – define your prospects, and learn what’s important to them.
  • MARKETING GENIUS BLOG  |  FRIDAY, JANUARY 15, 2010
    [Digg] Becoming A Community Leader via Facebook
    Digg this! In the latest addition of Website Magazine , it says Facebook is the number one website resource used for business professionals. As social media’s influence grows, more and more business are seeing the value of building communities around their brand. How To Use Facebook For Business. Other resources. Facebook Pages.
  • WEBBIQUITY  |  MONDAY, JANUARY 4, 2010
    [Digg] Best of 2008: Amusing, Creative and Just Plain Odd
    Digg this! Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn’t nearby, and check these out.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best of 2009: Social Media Marketing, Part 1
    Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). Digg this! by HubSpot. by Dave Fleet.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best AdWords Tips and Tactics of 2009, Part 1
    Digg this! How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Find Out!
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best Business Blogging Tips of 2009, Part 1
    Digg this! How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Digg] Best Search Engine Marketing Tips of 2009, Part 1
    Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Finding The Optimal Cost-Per-Lead by Search Engine Land. Share this on del.icio.us. Tweet This!
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 14, 2010
    [Digg] 7 Pitfalls of Lead Reactivation
    Digg this! Last week I presented an approach to reactivate dormant leads. mentioned 5 steps to get back in touch with leads that have never been followed up with. In most projects I work on I’ve seen a lot of issues come up that you can easily avoid if you’re aware of them. Not Enough Value. You need to be a trusted adviser.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 14, 2010
    [Digg] How do Lead Generation and Demand Generation Differ
    Digg this! I’ve seen a lot on the topic of demand generation recently and I’ve noticed that people have been using it interchangeably with Lead generation. Are they the same thing? After looking into this, it’s clear that I’m not the only one asking this question. Step 2) Reinforce the importance of solving the problem (Lead Nurturing).
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 13, 2010
    [Digg] 5 Big Trends In Marketing Automation 2010: #5 Branding Goes Social
    Digg this! We continue our series of posts about the biggest trends in Marketing Automation for 2010: Trend 5. Branding Goes Social. HUGE news last week from the B2C marketing world: Pepsi drops Super Bowl for Social Media. For 23 years in a row (!), They’re not going to be there in 2010. These things barely existed a few years ago.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 11, 2010
    [Digg] Another Gobbledygook Term to Avoid: “Next Generation”
    Digg this! While our quest to de-gobbledygook ourselves continues, we are painfully discovering it’s not as easy as it seems to truly speak a “language&# that makes sense to your customers. The same rule should apply to us as we arrive as tourists in our customers’ unique little worlds. gobbledygook-manifesto. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 12, 2010
    [Digg] Create a Universal “Lead” Definition in 5 Steps
    Digg this! One source of tension between marketing and sales is the lack of agreement on what exactly constitutes a “lead.&# Marketing has been known to call every name a lead, since their goal is usually to generate x number of leads. Because of this, Sales tends to ignore these leads and create their own opportunities. locations?
  • MARKETING GENIUS BLOG  |  FRIDAY, JANUARY 8, 2010
    [Digg] Perspectives from the Playa (Kinda)
    Digg this! I’m sitting on the beach in Puerto Vallarta and thought I’d get caught up on my blogging. Ok, that’s 50% correct.  I crafted this ditty before I left on vacation but I can assure you that as this gets pushed out for your consideration that I am on- or at least near- a beach in Mexico. We are all in business to solve problems.
  • MARKETING GENIUS BLOG  |  TUESDAY, JANUARY 5, 2010
    [Digg] How-to Get Deals from Your Inactive Leads
    Digg this! Marketing Automation is not just for nurturing new leads. Many companies have invested a lot of money in lead generation for many years, through tradeshows, list buying, advertising, search marketing and so on. Most of these leads are not immediately ready to buy. Most don’t even want to talk to a sales person yet.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 6, 2010
    [Digg] Salesforce.com User’s Choice Award ‘09: Genius.com for Marketing Automation
    Digg this! Genius.com ran away today with the top spot for Marketing Automation solutions on Salesforce.com’s Appexchange, a category steeped with strong, more traditional competitors like Eloqua and Marketo. Our customers enjoy best of breed lead nurturing and real-time lead routing to Sales. What a great way to start 2010! Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 4, 2010
    [Digg] The Age of the Bionic Marketer: Part 1
    Digg this! As Genius.com has become the fastest growing marketing automation platform on the planet , I’ve become increasingly aware of how far we (and I don’t mean just Genius!) still have to go in educating the market about the power of social marketing automation. So what’s the best metaphor? Steve Austin, Astronaut.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 4, 2010
    [Digg] Monday Marketing Term: Demand Generation
    Digg this! Demand Generation is a holistic approach to marketing and sales focused on driving highly qualified leads to front-line sales reps. Driving “Demand” is generally accomplished by developing programs aimed to prompt prospect’s awareness of existing or impending problems. Tweet This! Share this on Linkedin. Share this on Facebook.
  • MARKETING GENIUS BLOG  |  FRIDAY, JANUARY 1, 2010
    [Digg] Happy New Year!!!
    Digg this! We just wanted to wish everyone a happy and successful new year! Our resolution for 2010 is to provide valuable content & resources to help the world solve their business problems, yes, it’s that simple. Have a healthy and productive year! Tweet This! Share this on Linkedin. Share this on Facebook. Share this on Reddit.
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