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  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 12, 2007
    [Digg] Your Prospects Dont Believe You - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Elana Anderson from Forrester was the speaker. Shes great to listen to, very knowledgeable. few things she said got me thinking. Please try again.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 14, 2007
    [Digg] Credibility As A Core Company Initiative - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! » June 14, 2007 Credibility As A Core Company Initiative How much confidence, belief and trust do you get from the marketplace?
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 18, 2007
    [Digg] Do Your Leads Want to Know You? - Marketing Interactions
    Posted by ArdathAlbee on June 18, 2007 at 02:35 PM in Attention , Creating Conversations , Relevance , Storytelling | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Do Your Leads Want to Know You? Because they sell it. Please let me know."
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 19, 2007
    [Digg] The Cost of Doing Nothing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! That 10% is able to get leads to conversion at a 20% higher rate than the companies doing nothing. Imagine the advantage your company can gain.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 25, 2007
    [Digg] The Bones of a Marketing Story Campaign - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Probably a remnant of the intense product focus so many companies have been using. acknowledge that its a hard mindset to break free of. And why?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 27, 2007
    [Digg] Are You in Your Leads silos? - Marketing Interactions
    Posted by ArdathAlbee on June 27, 2007 at 11:22 AM in Attention , Lead Nurturing , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Are You in Your Leads silos? What messages do you choose to save? Please try again.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 27, 2007
    [Digg] Last Chance to Participate in the Customer Profile and Personalization Survey - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Whos Status Quo are you dealing with? Thats one of the topics Ill take on in the upcoming newsletter. Take the survey here , by Sunday.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 28, 2007
    [Digg] Whos Status Quo are you dealing with? - Marketing Interactions
    Posted by ArdathAlbee on June 28, 2007 at 08:16 AM in B2B Interactive E-Marketing , Status Quo | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Whos Status Quo are you dealing with? But, have you considered whos status quo youre dealing with?
  • MARKETING INTERACTIONS  |  MONDAY, JULY 2, 2007
    [Digg] Off Topic: Answering the Challenge - Marketing Interactions
    Posted by ArdathAlbee on July 02, 2007 at 07:01 AM in Random | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off Topic: Answering the Challenge : Comments You can follow this conversation by subscribing to the comment feed for this post. Bronson?”
  • MARKETING INTERACTIONS  |  FRIDAY, JULY 6, 2007
    [Digg] Blogs that Make Me Think - Marketing Interactions
    Posted by ArdathAlbee on July 06, 2007 at 07:42 AM in Creating Conversations | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Blogs that Make Me Think : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 10, 2007
    [Digg] Marketing Automation is Way More Than Technology - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! In all fairness, it also mentions standardizing messaging for brand consistency, but I think theres a lot more to consider. So, whats changed?
  • MARKETING INTERACTIONS  |  MONDAY, JULY 16, 2007
    [Digg] Measuring Online Customer Engagement - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! The 1 to 1 Blog posted about the new Nielsen/Net Ratings standard and there are several comments about how limited that metric is. agree.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 18, 2007
    [Digg] The Role of the Story in Marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Folklore, legends, family histories, and yes, even gossip. All of them have the potential to resonate with people and be spread by word of mouth.
  • MARKETING INTERACTIONS  |  MONDAY, JULY 23, 2007
    [Digg] Sales Wiz: A Transformation Ebook - Marketing Interactions
    Posted by ArdathAlbee on July 23, 2007 at 11:21 AM in Books , Sales Tools | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Sales Wiz: A Transformation Ebook : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 24, 2007
    [Digg] New Site for Custom Content Marketers - Marketing Interactions
    Heres the skinny from Joe: " Junta42 mashesup components of Digg, del.icio.us Users can promote articles they like (muchlike Digg), but instead of the content being moderated solely by the community,Junta42 uses expert editors to moderate content on the site. and otherbasic Web 2.0 Its going to be a great resource. Thanks Ardath.I
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 24, 2007
    [Digg] Let Leads Opt Out! - Marketing Interactions
    Posted by ArdathAlbee on July 24, 2007 at 12:09 PM in Lead Nurturing , Touchpoints , User Experience | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Let Leads Opt Out! What amazes me is how hard it is to unsubscribe. Wouldnt you? just empty it.
  • MARKETING INTERACTIONS  |  MONDAY, JULY 30, 2007
    [Digg] Demographics, Metaphors and Labels - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! For some reason, we have this need to define what we do, to measure it, argue about differing styles and descriptions. caught my eye. It has to.
  • MARKETING INTERACTIONS  |  SATURDAY, AUGUST 11, 2007
    [Digg] Jargon & Buzz Words Still Running Wild! - Marketing Interactions
    Posted by ArdathAlbee on August 11, 2007 at 01:47 PM in Creating Conversations , Marketing Content , Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Jargon & Buzz Words Still Running Wild! robust: Does this mean powerful?
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 13, 2007
    [Digg] Engagement - Just another metric? - Marketing Interactions
    Posted by ArdathAlbee on August 13, 2007 at 01:05 PM in B2B Interactive E-Marketing , Measurement , Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Engagement - Just another metric? Which content? Which products? Please try again.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 16, 2007
    [Digg] Selling is a Team Sport - Marketing Interactions
    Posted by ArdathAlbee on August 16, 2007 at 11:01 AM in Sales Tools | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Selling is a Team Sport : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 21, 2007
    [Digg] Innovation, Observable Facts & The Unexpected - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! They all got me thinking in different ways. So today is a grab bag of fun stuff that should get you thinking. Do we really know the difference?
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 22, 2007
    [Digg] Off topic - Response to tag - 8 Random Things About Me - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Eight? Geez, I have no idea. Okay, deep breath, random, right? Here goes: Im Italian by marriage. See #1 above. Blue is my favorite color.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 22, 2007
    [Digg] Measuring Communications - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Lets face it, if you dont benchmark before you begin, measure during and afterwards, how do you know whatever it is you did worked?
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 27, 2007
    [Digg] Connecting to Buyers with Content - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! " They "rate the educational quality of the information, writing and presentation most important." Youve heard all this a lot.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 28, 2007
    [Digg] The Sales & Marketing Relationship - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Ive talked a lot about how Selling is a Team Sport and how Set It and Forget It Marketing is not the way to go, as an example. Please try again.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 29, 2007
    [Digg] The One Piece Of Advice You Can’t Generate Leads Without - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! But when you boil it all down — whats really important? Whatdo you need toknow? Your comment has not yet been posted. Please try again.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 31, 2007
    [Digg] The Elements of Persuasion - Marketing Interactions
    Posted by ArdathAlbee on August 31, 2007 at 08:58 AM in Books | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference The Elements of Persuasion : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 12, 2007
    [Digg] The Client-driven World - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! The part that caught me was that she suggested banks record the goals of their customers and focus on helping customers meet them. How about you?
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 13, 2007
    [Digg] The Core Element of Your Marketing Content Strategy - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! The article, Tales To Keep Them Talking, focused on using story in your marketing content strategy. Essence. It’s not a tagline or a slogan.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 18, 2007
    [Digg] Do Your Peers Benchmarks Matter? - Marketing Interactions
    Posted by ArdathAlbee on September 18, 2007 at 07:29 AM in B2B Interactive E-Marketing , Measurement | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Do Your Peers Benchmarks Matter? started to answer both and then really thought about it.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 20, 2007
    [Digg] Tactical vs. Strategic Marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! What I mean by this is that theyre focused on the "How to." " rather than the "Why to." Yep, theres that word again.]
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 20, 2007
    [Digg] Reporting on the Tech Target Online ROI Summit - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Over the next few posts, Ill share some highlights with you. Shorter is better. Average downloads is between 150 - 300. Shorter if used in email.
  • MARKETING INTERACTIONS  |  FRIDAY, SEPTEMBER 21, 2007
    [Digg] Tech Target Online ROI Summit - Part II - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Lets call them CIO A and CIO B. CIO A is at the end-stage of his career. His budget is $5 M and he has $1.5 - $3 M for capital expense.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 24, 2007
    [Digg] Tech Target Online ROI Summit - Part III - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Josh kicked it off by talking about 4 approaches to augment Lead Nurturing: Measuring Results - CPL (cost per lead) is not the best measure.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 26, 2007
    [Digg] Inspiration for Employee Loyalty that Drives Biz - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Sue Nokes that is. If you want a bit of inspiration to go with your morning coffee, go read about Sue. Go Sue! Your comment could not be posted.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 27, 2007
    [Digg] Expand Who You Nurture - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! If youre focusing only on the decision maker, you may want to think again. Recommendation is a great way to get on the vendor consideration list.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 4, 2007
    [Digg] The Power of Next vs the Reality of Now - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Everyone wants the next really cool thing. Until they get it, and then theyre back to anticipating whats next. But dont repeat yourself.
  • MARKETING INTERACTIONS  |  SATURDAY, OCTOBER 6, 2007
    [Digg] Saturday Musings on Getting to the Value of Content - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Im thinking that this second one gets you to perfection of the first one, above. Research is cyclical. Just musing on a Saturday.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 11, 2007
    [Digg] Numbers vs. Insights - Which Serves Marketing Better? - Marketing Interactions
    Posted by ArdathAlbee on October 11, 2007 at 11:00 AM in Creating Conversations , Measurement , Personalization , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Numbers vs. Insights - Which Serves Marketing Better? minutes?
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 15, 2007
    [Digg] #1 CEO Growth Strategy for Next 3 Years - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Fire Them Up! Think about who your customers are and how they use the Web to live their lives. What kinds of experiences are they having?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 19, 2007
    [Digg] Fire Them Up! - Marketing Interactions
    Posted by ArdathAlbee on October 19, 2007 at 10:03 AM in Books , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Fire Them Up! just read Carmine Gallos new book, Fire Them Up!, Some good, some bad. Lose the jargon.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 22, 2007
    [Digg] Marketing Content that Creates Intent - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | The Niche Perspective for Content » October 22, 2007 Marketing Content that Creates Intent Seth Godin is always good for a few ideas.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 24, 2007
    [Digg] The Niche Perspective for Content - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Putting that stake in the ground seems to angle a spotlight on all the options a company could be leaving on the table. " Great! At what?
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 25, 2007
    [Digg] From Campaign to Conversation - Marketing Interactions
    The closest I can get to for a successful B2B "social" (networking) campaign is LinkedIn or, perhaps Digg. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! But, they responded!
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 30, 2007
    [Digg] Marketing & Writing Resources to Jumpstart Your Brain - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Think of these as my contribution to your trick or treat basket. Enjoy! Well worth a look. found a few interesting things I hadnt known about.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 5, 2005
    [Digg] Direct Marketing Trends for 2006 - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Bottom of the heap is Telemarketing. Interesting, dont you think? So, what does that mean? Well, email campaigns arent going away. vertical niche.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 16, 2005
    [Digg] Define Your Customers - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Marketing Choices for Differentiation » October 16, 2005 Define Your Customers How do you define your customers? Who does it?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 28, 2005
    [Digg] Scrum Marketing - Marketing Interactions
    Posted by ArdathAlbee on October 28, 2005 at 06:17 AM in Sales Tools , Web Projects | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Scrum Marketing : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 14, 2005
    [Digg] Fans vs. Customers - Marketing Interactions
    Posted by ArdathAlbee on December 14, 2005 at 01:48 PM in B2B Interactive E-Marketing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Fans vs. Customers : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  TUESDAY, FEBRUARY 28, 2006
    [Digg] The Importance of Context - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! » February 28, 2006 The Importance of Context "How much of what you're transmitting is actually getting through?" 
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 16, 2006
    [Digg] Maslow and Marketing - Marketing Interactions
    Posted by ArdathAlbee on March 16, 2006 at 06:31 AM in B2B Interactive E-Marketing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Maslow and Marketing : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 23, 2006
    [Digg] Sales Portals and Marketing Interactions - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Not community access to a file server with a hoard of files that your sales reps have to slog through. Oh yeah, and they have to close sales!
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 11, 2006
    [Digg] Website Cloning for Fast Product Launch - Marketing Interactions
    Posted by ArdathAlbee on April 11, 2006 at 06:23 AM in Web Projects | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Website Cloning for Fast Product Launch : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 17, 2006
    [Digg] Developing a Sales Portal - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! You want to be able to communicate with them at once, easily, and provide them the information, knowledge and tools to sell more of your products.
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 30, 2006
    [Digg] Defining Customer Engagement - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Traditionally, measurement has focused on the behavior/sales that resulted from that specific campaign. But I dont think engagement stops there.
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 18, 2006
    [Digg] Relevance vs. Time vs. Value - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Jeff Jarvis has a point. But I wonder how you can determine that without actually searching and reading a bunch of stuff. But I digress. Thoughts?
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 5, 2006
    [Digg] B2B Websites Not Effective - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! dont know about you, but Im busy. dont want to have to talk to a sales rep when Im doing research. Frankly, I dont have the time. Does that help?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 7, 2006
    [Digg] CRM Effectiveness Improves with Experience - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! think effectiveness is better achieved when combined with Customer Experience Interactions. What Im talking about is a Customer Portal.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 8, 2006
    [Digg] Participation: The 5th "P" - Marketing Interactions
    Posted by ArdathAlbee on August 08, 2006 at 06:57 AM in B2B Interactive E-Marketing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Participation: The 5th "P" : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 25, 2006
    [Digg] Taskonomy and Taxonomy - Marketing Interactions
    Posted by ArdathAlbee on August 25, 2006 at 06:25 AM in User Experience | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Taskonomy and Taxonomy : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 2, 2007
    [Digg] Geek Gods and Karma Queens - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! » August 02, 2007 Geek Gods and Karma Queens Personalization is great, in theory. So is the assistant to the executive were trying to reach.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 9, 2007
    [Digg] Marketing to SMBs - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Jargon & Buzz Words Still Running Wild! Are you seeing how to approach these potential customers yet? Your comment has not yet been posted.
  • MARKETING INTERACTIONS  |  WEDNESDAY, SEPTEMBER 26, 2007
    [Digg] Point Solutions Dont Deliver Intelligence - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Her recent article, Marketing and Sales alignment requires more than point solutions makes some good, well, um, points. Please try again.
  • MARKETING INTERACTIONS  |  MONDAY, NOVEMBER 26, 2007
    [Digg] Revamping Your B2B Website - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! In short, it should be based on a strategy for market acquisition and customer loyalty extension. Whats the feeling you want them to leave with?
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 19, 2007
    [Digg] Microsites for Responsive Marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! You cant halt a campaign in the middle of the conversation. Especially if they shift focus. Lets say that you plan a campaign. So, what do you do?
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 22, 2008
    [Digg] Free eBook: Catch Me, If You Can - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Catch Factors command your leads attention, increase mindshare and accelerate buying behaviors. will bookmark and come back to the site.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 27, 2008
    [Digg] Lack of Measurement Means Ineffective Marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Whos Reading Your Email Communications? However, the reason is pretty much the same - lack of measurement. It is pretty simple.it
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 27, 2008
    [Digg] What does a leads score really mean? - Marketing Interactions
    Posted by ArdathAlbee on March 27, 2008 at 11:19 AM in Lead Nurturing , Marketing Content , Measurement , Relationship Building , Touchpoints | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference What does a leads score really mean? Please try again.
  • MARKETING INTERACTIONS  |  MONDAY, MARCH 31, 2008
    [Digg] Buyers Dont Distinguish Sales from Marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! When IDC asked how well they support sales on a scale of 1 - 100, marketers gave themselves a score of 66. But sales only gave them a score of 57.
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 21, 2008
    [Digg] Business Expert Webinars - Marketing Interactions
    Posted by ArdathAlbee on April 21, 2008 at 08:59 AM in Events | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Business Expert Webinars : Comments You can follow this conversation by subscribing to the comment feed for this post. Go check it out.
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 8, 2008
    [Digg] Trade Show engagement is critical for marketers - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Trade Shows are a major component of the B2B marketing mix. And, trade show spendingis slated to increase. Go check it out. Please try again.
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 29, 2008
    [Digg] Are your words the ones your customers use? - Marketing Interactions
    Posted by ArdathAlbee on May 29, 2008 at 07:33 AM in Creating Conversations , Marketing Content , Relevance , Storytelling | Permalink Technorati Tags : marketing content | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Are your words the ones your customers use?
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 12, 2008
    [Digg] CokeTags could be cool for B2B too! - Marketing Interactions
    Posted by ArdathAlbee on June 12, 2008 at 07:44 AM in Creating Conversations , Lead Nurturing , Sales Tools , Solutions | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference CokeTags could be cool for B2B too! " Think about the possibilities!
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 16, 2008
    [Digg] Virtual Events - As good as being there? - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | The State of Dissatisfaction in Execution » June 16, 2008 Virtual Events - As good as being there? Which exhibit booths they visited.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 18, 2008
    [Digg] The State of Dissatisfaction in Execution - Marketing Interactions
    Posted by ArdathAlbee on June 18, 2008 at 10:49 AM in Status Quo | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference The State of Dissatisfaction in Execution : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 20, 2008
    [Digg] Learn about leads by the content they read - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Oh, and yeah, the budget is approved, but the big guy is going to want TCO stats. So get back to me, please. Lets take a product example.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 23, 2008
    [Digg] Execute Your Online Marketing Strategy - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Oh, and I apologize to my graphic designer who is horrified that I slapped together a header graphic. hes working on getting me back on brand!]
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 25, 2008
    [Digg] Stop Assuming Leads are Qualified: Know They Are - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! think their new tool set has a great take on enabling companies to focus on qualified leads, eliminating time wasted on leads not ready to buy.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 30, 2008
    [Digg] B2B Websites Tell Disjointed Stories - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! have to say Im still amazed at the lack of context in their content presentations - from a customer point of view. Without any context for ME.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 1, 2008
    [Digg] What Sales Wants from Your Sales Portal - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Right? You mean they dont do that in reality? Well, its no wonder. Do they know how to orchestrate those conversations? Provide Customer Stories.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 3, 2008
    [Digg] Be a Marketing Explorer - Marketing Interactions
    Posted by ArdathAlbee on July 03, 2008 at 06:22 AM in Random | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Be a Marketing Explorer : Comments You can follow this conversation by subscribing to the comment feed for this post. Have fun!
  • MARKETING INTERACTIONS  |  SATURDAY, JULY 5, 2008
    [Digg] Is Your Corporate Blog Boring? - Marketing Interactions
    Posted by ArdathAlbee on July 05, 2008 at 06:02 AM in Online Communities | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Is Your Corporate Blog Boring? » July 05, 2008 Is Your Corporate Blog Boring? Yes, its a real article. Sheesh.
  • MARKETING INTERACTIONS  |  MONDAY, JULY 7, 2008
    [Digg] What are your outreach programs saying? - Marketing Interactions
    Posted by ArdathAlbee on July 07, 2008 at 06:40 AM in Creating Conversations | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference What are your outreach programs saying? Yes, chances are those are two different things. Please try again.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 9, 2008
    [Digg] Consequences of Turf - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | The One-Off Marketing Plan » July 09, 2008 Consequences of Turf A lot of companies have their turf split up into plots. Ah, I know.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 13, 2008
    [Digg] The One-Off Marketing Plan - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! We KNOW our product is great. We KNOW it will solve all our customers related problems. So marketing sets out on the One-Off Marketing Plan.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 15, 2008
    [Digg] When to dump a marketing event - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! It can be the best idea in the world, but if the execution is faulty, its better to dump it before it costs you more than you can afford.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 16, 2008
    [Digg] Is Your Email Purposeful? - Marketing Interactions
    Posted by ArdathAlbee on July 16, 2008 at 12:35 PM in B2B Interactive E-Marketing , Lead Nurturing , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Is Your Email Purposeful? Im getting really fast at that delete button.
  • MARKETING INTERACTIONS  |  FRIDAY, JULY 18, 2008
    [Digg] Success Stories are Sales Tools - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! They call them case studies. And, they include customer testimonials that rave about your company or products—or both. Set up. Action. Outcome.
  • MARKETING INTERACTIONS  |  MONDAY, JULY 21, 2008
    [Digg] Content without a goal is unemployed - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! What I mean by this is that content, to be of value to anyone, must do something. And, quite possibly, driving people away from your website.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 22, 2008
    [Digg] That Gaping Void between Marketing and Sales - Marketing Interactions
    Posted by ArdathAlbee on July 22, 2008 at 02:44 PM in Status Quo | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference That Gaping Void between Marketing and Sales : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 24, 2008
    [Digg] The Customer Collective Gives Back - Marketing Interactions
    Posted by ArdathAlbee on July 24, 2008 at 10:09 AM in Online Communities | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference The Customer Collective Gives Back : Comments You can follow this conversation by subscribing to the comment feed for this post.
  • MARKETING INTERACTIONS  |  MONDAY, JULY 28, 2008
    [Digg] Lead value differs from sales to marketing - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Get Customers. Get the Book! But, salespeople and marketers often have very different interpretations about the value of leads. Please try again.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 29, 2008
    [Digg] Get Content. Get Customers. Get the Book! - Marketing Interactions
    Posted by ArdathAlbee on July 29, 2008 at 02:09 PM in Books | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Get Content. Get Customers. Get the Book! Ive just finished reading Joe Pulizzi and Newt Barretts new book, Get Content. Get Customers.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 30, 2008
    [Digg] The beauty of a niche - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Get Customers. Get the Book! Main | Welcome to the Revenue Revolution! » July 30, 2008 The beauty of a niche A niche is particular.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 31, 2008
    [Digg] Welcome to the Revenue Revolution! - Marketing Interactions
    Posted by ArdathAlbee on July 31, 2008 at 03:27 PM in Collaboration , Sales Tools , Solutions | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Welcome to the Revenue Revolution! But, let me back up for a minute to this revolution bit.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 5, 2008
    [Digg] Is Drip Marketing for You? - Marketing Interactions
    Posted by ArdathAlbee on August 05, 2008 at 11:51 AM in B2B Interactive E-Marketing , Lead Nurturing , Relationship Building , Touchpoints | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Is Drip Marketing for You? Saves everyones time.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 6, 2008
    [Digg] Marketing Can Help Sales Performance - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Do your leads think youre a spammer? know, I know. And marketing often seems content to stand back. Ive written about this before.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 7, 2008
    [Digg] Do your leads think youre a spammer? - Marketing Interactions
    Posted by ArdathAlbee on August 07, 2008 at 09:05 AM in Lead Nurturing , Marketing Content , Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Do your leads think youre a spammer? As an extension to my post, Is Drip Marketing for You?
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 11, 2008
    [Digg] Marketing Behaviors that Build Trust - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Who drives the marketing dialog? But, what does that really mean? This one translates directly, whether company or person-to-person.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 12, 2008
    [Digg] Who drives the marketing dialog? - Marketing Interactions
    Posted by ArdathAlbee on August 12, 2008 at 02:28 PM in Creating Conversations , Lead Nurturing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Who drives the marketing dialog? had filled out a form and downloaded a white paper. Please try again.
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