Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! If youre focusing only on the decision maker, you may want to think again. Recommendation is a great way to get on the vendor consideration list.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Everyone wants the next really cool thing. Until they get it, and then theyre back to anticipating whats next. But dont repeat yourself.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Im thinking that this second one gets you to perfection of the first one, above. Research is cyclical. Just musing on a Saturday.

Posted by ArdathAlbee on October 11, 2007 at 11:00 AM in Creating Conversations , Measurement , Personalization , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Numbers vs. Insights - Which Serves Marketing Better? minutes?

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Fire Them Up! Think about who your customers are and how they use the Web to live their lives. What kinds of experiences are they having?

Posted by ArdathAlbee on October 19, 2007 at 10:03 AM in Books , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Fire Them Up! just read Carmine Gallos new book, Fire Them Up!, Some good, some bad. Lose the jargon.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | The Niche Perspective for Content » October 22, 2007 Marketing Content that Creates Intent Seth Godin is always good for a few ideas.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Putting that stake in the ground seems to angle a spotlight on all the options a company could be leaving on the table. " Great! At what?

The closest I can get to for a successful B2B "social" (networking) campaign is LinkedIn or, perhaps Digg. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! But, they responded!

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Think of these as my contribution to your trick or treat basket. Enjoy! Well worth a look. found a few interesting things I hadnt known about.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Bottom of the heap is Telemarketing. Interesting, dont you think? So, what does that mean? Well, email campaigns arent going away. vertical niche.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Marketing Choices for Differentiation » October 16, 2005 Define Your Customers How do you define your customers? Who does it?

Posted by ArdathAlbee on October 28, 2005 at 06:17 AM in Sales Tools , Web Projects | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Scrum Marketing : Comments You can follow this conversation by subscribing to the comment feed for this post.

Posted by ArdathAlbee on December 14, 2005 at 01:48 PM in B2B Interactive E-Marketing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Fans vs. Customers : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! » February 28, 2006 The Importance of Context "How much of what you're transmitting is actually getting through?" 

Posted by ArdathAlbee on March 16, 2006 at 06:31 AM in B2B Interactive E-Marketing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Maslow and Marketing : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Not community access to a file server with a hoard of files that your sales reps have to slog through. Oh yeah, and they have to close sales!

Posted by ArdathAlbee on April 11, 2006 at 06:23 AM in Web Projects | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Website Cloning for Fast Product Launch : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! You want to be able to communicate with them at once, easily, and provide them the information, knowledge and tools to sell more of your products.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Traditionally, measurement has focused on the behavior/sales that resulted from that specific campaign. But I dont think engagement stops there.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Jeff Jarvis has a point. But I wonder how you can determine that without actually searching and reading a bunch of stuff. But I digress. Thoughts?

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! dont know about you, but Im busy. dont want to have to talk to a sales rep when Im doing research. Frankly, I dont have the time. Does that help?

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! think effectiveness is better achieved when combined with Customer Experience Interactions. What Im talking about is a Customer Portal.

Posted by ArdathAlbee on August 08, 2006 at 06:57 AM in B2B Interactive E-Marketing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Participation: The 5th "P" : Comments You can follow this conversation by subscribing to the comment feed for this post.

Posted by ArdathAlbee on August 25, 2006 at 06:25 AM in User Experience | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Taskonomy and Taxonomy : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! » August 02, 2007 Geek Gods and Karma Queens Personalization is great, in theory. So is the assistant to the executive were trying to reach.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Jargon & Buzz Words Still Running Wild! Are you seeing how to approach these potential customers yet? Your comment has not yet been posted.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Her recent article, Marketing and Sales alignment requires more than point solutions makes some good, well, um, points. Please try again.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! In short, it should be based on a strategy for market acquisition and customer loyalty extension. Whats the feeling you want them to leave with?

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! You cant halt a campaign in the middle of the conversation. Especially if they shift focus. Lets say that you plan a campaign. So, what do you do?

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Catch Factors command your leads attention, increase mindshare and accelerate buying behaviors. will bookmark and come back to the site.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Whos Reading Your Email Communications? However, the reason is pretty much the same - lack of measurement. It is pretty simple.it

Posted by ArdathAlbee on March 27, 2008 at 11:19 AM in Lead Nurturing , Marketing Content , Measurement , Relationship Building , Touchpoints | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference What does a leads score really mean? Please try again.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! When IDC asked how well they support sales on a scale of 1 - 100, marketers gave themselves a score of 66. But sales only gave them a score of 57.

Posted by ArdathAlbee on April 21, 2008 at 08:59 AM in Events | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Business Expert Webinars : Comments You can follow this conversation by subscribing to the comment feed for this post. Go check it out.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Trade Shows are a major component of the B2B marketing mix. And, trade show spendingis slated to increase. Go check it out. Please try again.

Posted by ArdathAlbee on May 29, 2008 at 07:33 AM in Creating Conversations , Marketing Content , Relevance , Storytelling | Permalink Technorati Tags : marketing content | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Are your words the ones your customers use?

Posted by ArdathAlbee on June 12, 2008 at 07:44 AM in Creating Conversations , Lead Nurturing , Sales Tools , Solutions | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference CokeTags could be cool for B2B too! " Think about the possibilities!

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | The State of Dissatisfaction in Execution » June 16, 2008 Virtual Events - As good as being there? Which exhibit booths they visited.

Posted by ArdathAlbee on June 18, 2008 at 10:49 AM in Status Quo | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference The State of Dissatisfaction in Execution : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Oh, and yeah, the budget is approved, but the big guy is going to want TCO stats. So get back to me, please. Lets take a product example.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Oh, and I apologize to my graphic designer who is horrified that I slapped together a header graphic. hes working on getting me back on brand!]

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! think their new tool set has a great take on enabling companies to focus on qualified leads, eliminating time wasted on leads not ready to buy.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! have to say Im still amazed at the lack of context in their content presentations - from a customer point of view. Without any context for ME.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Right? You mean they dont do that in reality? Well, its no wonder. Do they know how to orchestrate those conversations? Provide Customer Stories.

Posted by ArdathAlbee on July 03, 2008 at 06:22 AM in Random | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Be a Marketing Explorer : Comments You can follow this conversation by subscribing to the comment feed for this post. Have fun!

Posted by ArdathAlbee on July 05, 2008 at 06:02 AM in Online Communities | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Is Your Corporate Blog Boring? » July 05, 2008 Is Your Corporate Blog Boring? Yes, its a real article. Sheesh.

Posted by ArdathAlbee on July 07, 2008 at 06:40 AM in Creating Conversations | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference What are your outreach programs saying? Yes, chances are those are two different things. Please try again.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | The One-Off Marketing Plan » July 09, 2008 Consequences of Turf A lot of companies have their turf split up into plots. Ah, I know.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! We KNOW our product is great. We KNOW it will solve all our customers related problems. So marketing sets out on the One-Off Marketing Plan.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! It can be the best idea in the world, but if the execution is faulty, its better to dump it before it costs you more than you can afford.

Posted by ArdathAlbee on July 16, 2008 at 12:35 PM in B2B Interactive E-Marketing , Lead Nurturing , Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Is Your Email Purposeful? Im getting really fast at that delete button.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! They call them case studies. And, they include customer testimonials that rave about your company or products—or both. Set up. Action. Outcome.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! What I mean by this is that content, to be of value to anyone, must do something. And, quite possibly, driving people away from your website.

Posted by ArdathAlbee on July 22, 2008 at 02:44 PM in Status Quo | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference That Gaping Void between Marketing and Sales : Comments You can follow this conversation by subscribing to the comment feed for this post.

Posted by ArdathAlbee on July 24, 2008 at 10:09 AM in Online Communities | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference The Customer Collective Gives Back : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Get Customers. Get the Book! But, salespeople and marketers often have very different interpretations about the value of leads. Please try again.

Posted by ArdathAlbee on July 29, 2008 at 02:09 PM in Books | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Get Content. Get Customers. Get the Book! Ive just finished reading Joe Pulizzi and Newt Barretts new book, Get Content. Get Customers.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Get Customers. Get the Book! Main | Welcome to the Revenue Revolution! » July 30, 2008 The beauty of a niche A niche is particular.

Posted by ArdathAlbee on July 31, 2008 at 03:27 PM in Collaboration , Sales Tools , Solutions | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Welcome to the Revenue Revolution! But, let me back up for a minute to this revolution bit.

Posted by ArdathAlbee on August 05, 2008 at 11:51 AM in B2B Interactive E-Marketing , Lead Nurturing , Relationship Building , Touchpoints | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Is Drip Marketing for You? Saves everyones time.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Do your leads think youre a spammer? know, I know. And marketing often seems content to stand back. Ive written about this before.

Posted by ArdathAlbee on August 07, 2008 at 09:05 AM in Lead Nurturing , Marketing Content , Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Do your leads think youre a spammer? As an extension to my post, Is Drip Marketing for You?

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Who drives the marketing dialog? But, what does that really mean? This one translates directly, whether company or person-to-person.

Posted by ArdathAlbee on August 12, 2008 at 02:28 PM in Creating Conversations , Lead Nurturing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Who drives the marketing dialog? had filled out a form and downloaded a white paper. Please try again.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Main | Inactive Leads - Keep or Purge? Im really excited to be included with such a dynamic roster of women sales experts. Please try again.

Posted by ArdathAlbee on August 15, 2008 at 01:32 PM in Lead Nurturing | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Inactive Leads - Keep or Purge? They indicate a need to re-activate or purge inactive leads. After that, they opened every one.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! ran across several blog posts about the NOT in Columbus campaign that can be useful if you have intentions of going after viral stardom.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). In fact, youve got data coming out the wazoo!

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! The preview pane is a wonderful screening tool. want to know immediately if the message is relevant to me. " Really? dont know you. agree.

Posted by ArdathAlbee on August 24, 2008 at 10:49 AM in Random | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference What do your partnerships say about you? » August 24, 2008 What do your partnerships say about you? love Wired magazine.

Posted by ArdathAlbee on August 27, 2008 at 12:35 PM in Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Why are prospects so hard to engage? Main | Whos Your Target Market? » August 27, 2008 Why are prospects so hard to engage?

Posted by ArdathAlbee on August 28, 2008 at 03:50 PM in Personalization , Relevance | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Whos Your Target Market? So, how do you know who to go after? Heres one way to go about it. Please try again.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Well, guess what? Brief, bold and germane are three factors that play to generating initial attention. Whats your goal? In fact, they wont.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Research shows that salespeople spend an inordinate amount of time recreating that collateral in ways that work for them. Thank you Ardath.

Posted by ArdathAlbee on September 08, 2008 at 11:56 AM in B2B Interactive E-Marketing , Relevance , Status Quo , Touchpoints | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Triggering Event Assumptions - Risky or Relevant? Or, it should be.

Posted by ArdathAlbee on September 09, 2008 at 01:49 PM in Books | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Salespeople guilty until proven innocent : Comments You can follow this conversation by subscribing to the comment feed for this post.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! All of which will have varying degrees of success depending on the underlying foundation driving them. Take a look at yours.] Change is scary.

Posted by ArdathAlbee on September 11, 2008 at 08:13 AM in Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How to LOSE more than the deal : Comments You can follow this conversation by subscribing to the comment feed for this post.

Posted by ArdathAlbee on September 13, 2008 at 01:48 PM in Relationship Building | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Who do your prospects trust? The answer found by the 2008 Edelman Trust Barometer is "People like me."

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Its all about exposing what the company does and who they do it for. If so, kudos to you. The sales rep was supposed to maintain the relationship.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Ive always found it interesting that you can present the same information to a group of similar people and get back a variety of interpretations.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Over 80% of people who begin researching a new purchase begin with a search engine. If you dont, start.] better overall judgment is formed.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! What a summit! Twelve of us presented workshops to the group about our expertise. And, boy, are these women good! Im looking forward to it.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Problem is that 95% of salespeople give up after four. Compare that to referral leads with a close ratio of 1 in 4. love this idea.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! More importantly, using words effectively not only gets you into a conversation, but makes that exchange memorable. For example: Joe is a pig.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! But thats not what youre selling. Not really. What youre selling is the value as perceived by the customer. Seriously. Right? Think about it.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Sounds ridiculous, right? But, isnt that what a lot of B2B "interactive" marketing experiences make you feel is happening? Trust me.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Design relevant content that invites prospect interactions. Say what? Download the Amplify Buyer Attention eBook. Please try again.

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Yes, they do. As a matter of fact, theyre getting even more demonstrable about how much they care. Going down in flames? WOW, what a study!

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Inthis eBook, youll learn how to tackle the challenge of relevance byapplying 7 Amplifiers to your content development process. Thanks!

Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Evolving the definition of quality customers, given this changing landscape. The role of social media in addressing these changes.

Posted by ArdathAlbee on October 08, 2008 at 03:06 PM in Events | Permalink | Digg This | Save to del.icio.us | | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Make Your Next Tradeshow Pay Brilliant Returns : Comments You can follow this conversation by subscribing to the comment feed for this post.

It’s making it’s way up the Digg charts. Mike Keliher Says: November 26th, 2007 at 1:10 pm The thing that adds a wrinkle here for me is the 330 (and climbing) Diggs the original, accusing blog post has. But throw the misleading (and growing) Digg action, this is a bit of a different beast. What should I do? Nothing.

Umbria industry reports include healthcare, consumer electronics, and other industries For those into the viral marketing concept, whether Umbria or a strategy that includes alerts and watches from Google , Technorati , Digg and others, the key is having a process that puts your ear to the ground – sorry had to use a cliché somewhere in this piece.

Share this on Facebook Share this on LinkedIn Digg this! 25% of the search results for the World’s Top 20 largest brands are links to user-generated content. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.

Digg this! Last week I had the good fortune to attend the Sirius Decisions Summit. It was my first Summit and three days of the demand waterfall model, benchmarks, page views, click thrus, dashboards – what more could a marketing quant want? There were no easy answers – every solution had its pluses and minuses. Is your campaign on target?

Digg this! Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions , Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Tweet This! Share this on Linkedin.

Digg this! We are excited to introduce Demand Gen Academy, the only online learning program featuring practical, hands on training for all aspects of B2B online marketing and demand generation. Join us and industry thought leaders who will present and discuss the latest ideas in inbound, outbound, and provable marketing. See Class Schedule.

Digg this! Last week I had written a blog post on “ protecting your brand in the future ”. This was a sneak peak into the San Francisco INET conference I put together, which gathered experts around the world to talk about the future of Internet trust. ICANN is in partnership with US DoC and Verisign to deploy DNSSEC at the root level.