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WEBBIQUITY | TUESDAY, MAY 14, 2013 30 Awesome Blogging Guides, Tips and Resources Beyond the big social networks and Triberr, Laura-Lee Walker (again) presents an infographic illustrating 30 ways to promote your blog content using social media, social bookmarking sites (does anyone still use Digg?), more here in 30 of the best business blogging guides and resources of the past year. Why Blog. Did you hear that? IT DROPPED! -
READYPULSE | WEDNESDAY, MAY 8, 2013 Athlete Sponsorships – The Most Under-Leveraged Social Marketing Asset • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. … Continue reading → Share and Enjoy. -
READYPULSE | TUESDAY, APRIL 30, 2013 5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Delivering best customer experience is a critical objective of every customer-centric business. However, seldom these departments are used to identify brand … Continue reading → Share and Enjoy. -
READYPULSE | MONDAY, APRIL 29, 2013 Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 -
BIZNOLOGY | TUESDAY, APRIL 23, 2013 Blogger outreach is more PR than social media If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. Before long, hundreds of email replies stream in.
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READYPULSE | THURSDAY, APRIL 18, 2013 The Story of a Short-Lived Testimonial • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 My $900 Tweet… • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?! -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 My Social Valentine • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day? -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Future of F-Commerce: Why its the 180 degrees the wrong direction • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. All of … Continue reading → Share and Enjoy. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Creating Customer Rockstars: The Ultimate Marketing Gem • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Latest Case Study: Impact of Social Reviews on New Products Online www.oneillclothing.com • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Cracking the ActiveMQ Monitoring Nut on AWS EC2 • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues. -
READYPULSE | WEDNESDAY, APRIL 17, 2013 Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It? • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’ -
BIZNOLOGY | TUESDAY, APRIL 9, 2013 Kiss your line-of-shame smack on its social media lips! That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. What do I mean? “Goose, it’s time to buzz the tower.” And Maybe you’re too shy for this? -
HUBSPOT | TUESDAY, MARCH 26, 2013 7 Steps to Becoming a World-Class Real-Time Marketer Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Lately, real-time marketing is the buzzword du jour. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The Difference Between Real-Time Marketing and Newsjacking. Listen. -
B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013 Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. -
BIZNOLOGY | TUESDAY, FEBRUARY 12, 2013 Build some social media marketing backbone you big wuss All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Or your village. Make it you. -
BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013 Your corporate website needs to become a trap I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist. During a meeting on Friday he quipped, “a website is a trap — or should be.” ” you ask? -
BLUE FOCUS MARKETING | MONDAY, JANUARY 14, 2013 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses Then, share your blog on social news sites (Digg, E-Zine, StumpleUpon). If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. No looking down now—this ride’s ready to begin. Here are three easy steps. -
HUBSPOT | SUNDAY, JANUARY 13, 2013 Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week is improving its search feature, and even Digg is playing along. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! The new Digg platform launched about 6 months ago and is now starting to monetize. Guess what. Yahoo! -
HUBSPOT | WEDNESDAY, JANUARY 2, 2013 A Breakdown of All Your Website's Traffic Sources (What Means What?) There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? What Your Website Sources Really Mean. -
BIZNOLOGY | TUESDAY, JANUARY 1, 2013 11 digital marketing resolution ideas for ’13 Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. -
NUSPARK | SUNDAY, DECEMBER 16, 2012 The 12 Days of Social Media; a Holiday Post Digg and Reddit bookmarking. . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts. In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. -
BIZNOLOGY | TUESDAY, DECEMBER 4, 2012 Upgrade your lame agency website into your social media brand HQ Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever. Image via CrunchBase. What we do own is our own properties. At the end of the day, none of this is yours. -
Best Social Media Management Tools for Small Business Owners Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Of course, if you want more versatility (additional profiles, analytics, etc.), Buffer. -
HUBSPOT | MONDAY, NOVEMBER 5, 2012 10 Clever Website Error Messages From Creative Companies Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. But no matter how many resources you put into ensuring your website never, ever, ever goes down. Tumblr. Blippy. -
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 13, 2012 How NOT to Do Social Media - Three Disastrous Social Media C**k Ups The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency. If so, click send. jason! -
BIZNOLOGY | TUESDAY, AUGUST 14, 2012 The best online reputation defense is a good offense If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working. So, please beware. It’s 2012 not 2006 — olly olly oxen free. -
CONFLUENT FORMS | FRIDAY, AUGUST 3, 2012 Focus on your blog, don't promote the social media services read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top. -
FEARLESS COMPETITOR | THURSDAY, JULY 26, 2012 How to Save Time & Effort with Your Social Media/Facebook Posting StumbleUpon, Digg, Pinterest, etc. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Then they have to log into each one – one at a time – and do their postings. -
WEBBIQUITY | WEDNESDAY, JULY 18, 2012 What Could Kill Google and Facebook And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. You can’t even find anyone working in the place. Twice. -
BIZNOLOGY | TUESDAY, JULY 10, 2012 Images are now mandatory in social media content knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that. Now, illustrating your content is not just preferable, it’s mandatory. I love it. - Is Your Marketing Content Leaving Footprints In The Sand?
Use sites like Reddit , Digg , and StumbleUpon to increase your number of footprints on the web and make sure to stay engaged and reciprocate on interactions. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? -
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012 Purchases are fun, but…….they don’t move the business needle Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver. -
BIZNOLOGY | TUESDAY, JUNE 19, 2012 Adventures in Frictionless Sharing The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. What is it, you ask? Microsoft, and the #1 data-vacuum, Google. Oh, what a pity. -
DIGITAL B2B MARKETING | TUESDAY, MAY 1, 2012 10 Ways to Kickstart Your Inbound Marketing Program Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. Traditional B2B marketers face a challenge. -
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012 How to Do Great Marketing with (Almost) Zero Money Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? But they’re looking to sell their product and services. -
BIZNOLOGY | FRIDAY, MARCH 23, 2012 Google Analytics Upgrade Could Bode Well for Google Plus Image via CrunchBase. This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. AllVoices. Badoo. -
CLIENT BRIDGE | MONDAY, MARCH 12, 2012 INFOGRAPHIC: Social Media Demographics From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article -
MEASURABLE MARKETING | FRIDAY, MARCH 9, 2012 Who's Using Today's Biggest Social Networks: An Infographic Some highlights: College and university students comprise the majority of users for sites like Pinterest, Twitter, Facebook, Reddit and Digg. As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom. -
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 16, 2012 Teleprospecting and Social Media: 2 Tools Sure To Improve Results Though all of these sites; Facebook, LinkedIn, Google+, YouTube, Twitter, Digg, Tumblr, and StumbleUpon, have their place in the B2B environment, I would argue that there are 2 sites specifically that should be part of every Inside Sales Rep’s arsenal (for best results, you need to be active and engaged on these sites). -
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012 The Goal of Marketing – Trust Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. -
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 9, 2012 Will Content Marketing Destroy Social Media? The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. chiprodgers. -
WEBBIQUITY | TUESDAY, FEBRUARY 7, 2012 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. hours to 6.3 for the year). -
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012 Go On Get Your Blog On: How to Empower Employees as Blogging Champions Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. It is important to set a tone for the conversations that will take place. -
HUBSPOT | FRIDAY, DECEMBER 30, 2011 The Ultimate Glossary: 120 Social Media Marketing Terms Explained Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 120 Terms to Know. link] ). -
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 7, 2011 Why Your Website Needs to Be Grand Central Station Your blog, on Facebook, on Linkedin, on Digg, on StumbleUpon, on Slideshare, etc. In order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. See the people filling the Great Room at Grand Central Station? How did they get there? They are there for the trains. Marketing -
WEBBIQUITY | MONDAY, NOVEMBER 21, 2011 Eight Factors to Consider When (Re)Launching a Business Blog Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Location. Author(s). Assigning multiple writers (i.e., -
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011 How to Do Great Marketing with (Almost) Zero Money Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). This post originally ran at SaneraPDC.com as part of March Marketing Madness. Or watch this Slideshare: _. You’re in for a treat! -
MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011 Identifying the Hottest Social Networks and Niche Sites for Your Target Audience Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. Such online channels can’t be overlooked. The comScore 2010 U.S. -
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011 Should I Open A New Social Channel? 5 Questions To Ask Yourself Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) These are just the tip of the iceberg. -
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 21, 2011 The Secret to Effective Voice Mail Messages—with Kelley Robertson We also appreciate you sharing our content on social networks like Twitter, Facebook, Linkedin, Delicious, Digg , Tumblr , etc. B2B Demand Generation | Leaving Effective Voice-mail Messages. Good B2B demand generation relies on the phone. Emails are not two-way, so the phone. Kelley Robertson. The permalink to the original post is here. -
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 20, 2011 How to turn a good white paper into a great lead generation piece Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it. -
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011 7 Keys to BtoB Social Media Success For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) Social media is interactive. -
HUBSPOT | WEDNESDAY, AUGUST 31, 2011 10 Social Media Cartoons Guaranteed to Make You Smile Digg in Real Life: The Bury Brigade. It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons. -
TRADESMEN INSIGHTS | TUESDAY, AUGUST 30, 2011 Are You Using Backlinks to Build Your Web Traffic? Digg - Great place to put articles you want to promote. Marketing Tips Social Marketing backlinks convince and convert digg google optimization google profiles linkedin nicole sorochan stumbleupon youtubeRight, wrong or indifferent…that’s how the game is played. thought I’d share five ways that hit home with me. -
MARKETING GENIUS BLOG | MONDAY, AUGUST 22, 2011 Building a Presence at Dreamforce Digg this! This year, Dreamforce is going to be a bit different for Genius. After several years of taking part in and sponsoring the event, we’ve come to the realization that a booth presence just doesn’t cut it anymore—regardless of booth level or size. It’s important to break the mold and create an interactive experience. Tweet This! -
BIZNOLOGY | MONDAY, AUGUST 8, 2011 A great title is what gets your blog post read In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if [.]. -
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 8, 2011 What Google+ Needs to Offer Businesses by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. Obviously, size matters. Reddit. -
BIZNOLOGY | MONDAY, AUGUST 8, 2011 A great title is what gets your blog post read In today's decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you're new to blogging and don't happen to be Seth Godin. Image by reinvented via Flickr. by Chris Abraham. -
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 7, 2011 [Chart] Thank You, Marketing Automation by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo arigat?, Reddit. -
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 5, 2011 Are You Crushing Your Customers with Content? by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. Share email. Facebook. -
MARKETING GENIUS BLOG | THURSDAY, AUGUST 4, 2011 Let’s Get Together. Join Us for Our First Users Conference Digg this! Customer success is the center point of our business; therefore I am thrilled to announce our first users conference on August 29 th in San Francisco. You, our customers, are the true geniuses. We learn as much from you as you do from us. Visit the conference page to learn more and register for the event. Hope to see you there. -
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 4, 2011 Marketers: How To Get Noticed by “Influencers” by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. which ran in FastCompany in 2008. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 3, 2011 4 Tools for Measuring Your Online Influence by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. Klout. -
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 2, 2011 Survey: More Than Half of Marketers Responsible for Revenue Goals by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Influence on revenue or deals were well below that figure at 43%. -
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 1, 2011 3 Lead Management Questions Sales will Ask Marketing by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Even a great lead management process will be questioned. -
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 31, 2011 Why Eloqua is Working with Habitat for Humanity by Erika Goldwater | Tweet this Like to give back? To the community, I mean… Most of us would say yes. Social activities used to be a big component of what makes a “cool place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. Find what works for you and your organization. -
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 29, 2011 A History of Dreamforce [Infographic] #DF11 by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough tandem over team “slow and perfect every time. But once in a while you need both speed and accuracy. click to view full size). Just be sure to get to our booth first. Facebook. LinkedIn. -
MARKETING GENIUS BLOG | THURSDAY, JULY 28, 2011 Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI Digg this! In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts. One of the most important recommendations is that you need to experiment with different “marketing channels” to find out which ones are the most effective at generating new customers for your business. -
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 28, 2011 The Impact of M&A on the Marketing Automation Industry by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. He or she hires/retains the best talent. -
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 28, 2011 4 Keys To Content Marketing Completion by Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Share email. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011 How to Beat the S&P 500 by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. The results were…well, see for yourself. So how are they doing it? Value. -
MARKETING GENIUS BLOG | TUESDAY, JULY 26, 2011 MAI Creates New Resources for the Everyday Marketer Digg this! Last week was the official launch of the Marketing Automation Institute (MAI) designed to provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed. David Raab of Raab Associates; Craig Rosenberg of Focus.com. Tweet This! Share this on LinkedIn. -
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011 8 Rules For Running Online Display Ads by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. -
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011 Eloqua Goes Titanium by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor. Stay tuned for more. -
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011 4 Lessons DemandGen Pros Can Learn From Social Media by Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. To recap: We social media pros can be more willing to be measured, more open to long-term planning, more focused on customer acquisition and more methodical in our approach to campaigns. Here are four big ones: 1. -
WEBBIQUITY | MONDAY, JULY 25, 2011 Web Presence Optimization, Reloaded Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start? Do I have to do everything ? -
WEBBIQUITY | MONDAY, JULY 25, 2011 Web Presence Optimization, Reloaded Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start? Do I have to do everything ? -
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 24, 2011 [Chart] How Personalization Increases Email Open Rates by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right. over the average. open rate. Reddit. -
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 22, 2011 4 Steps for Making a Fan for Life [Video] by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Check out the video below. Dig Into the Data. -
MARKETING GENIUS BLOG | THURSDAY, JULY 21, 2011 Bootstrapping Your Sales and Marketing: Part 2 Digg this! Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1: Get your first customers “manually. You likely won’t need a full-blown (i.e. “expensive ) customer relationship management (CRM) system to get started. Tweet This! -
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 21, 2011 4 Conversation Starters For Selling The CFO On Marketing Automation by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing. Should come as no surprise that the Chief Financial Officer – in fact, the entire finance department – are all about the numbers. These analytical number crunchers live for data. -
B2B IDEAS @ WORK | WEDNESDAY, JULY 20, 2011 The B2B Inbound State of Mind: Build the Brand Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. 25 brand building inbound marketing tactics: Write a post on your B2B blog. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011 22 Essential Mobile Apps for Your CMO by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? Content Apps. -
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 19, 2011 5 Common Stages of B2B Lead Nurturing by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome. Progressive. -
IT'S ALL ABOUT REVENUE | MONDAY, JULY 18, 2011 14 Awesome Google Labs Experiments You May Have Missed by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. With that in mind, we present 14 cool Google Labs experiments you might have missed. Wonder no more. -
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 17, 2011 [Chart] Webinars, Data Taking Off In The AppCloud by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. We’ve been curious about what people are most enthusiastic about. The most popular type of app? Webinar and Event providers. -
EB2BLEADS | FRIDAY, JULY 15, 2011 Inbound Marketing For The SME By Doug Richards The Internet and the emergence of sites like Google, Yahoo, MSN, digg, and del.icio.us When big names get behind an idea like Inbound Marketing you know its time to start paying attention. Even with all the proof and growth that this area has seen its still in the earlier adopter stages. “Old Marketing” = Outbound Marketing. -
EB2BLEADS | FRIDAY, JULY 15, 2011 Inbound Marketing For The SME By Doug Richards The Internet and the emergence of sites like Google, Yahoo, MSN, digg, and del.icio.us When big names get behind an idea like Inbound Marketing you know its time to start paying attention. Even with all the proof and growth that this area has seen its still in the earlier adopter stages. “Old Marketing” = Outbound Marketing. -
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011 Top 40 Twitter Feeds You’re Not Following by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. Read through it or you can follow the whole Twitter list here. Share email. -
WRITING ON THE WEB | FRIDAY, JULY 15, 2011 Online Persuasion: How to Write to Create Desire Digg this! When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.” It’s easier than you might think. Analyze it ?Recommend -
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 14, 2011 4 Lessons Social Media Pros Can Learn from DemandGen by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. Your Klout score hit 70 before the public realized the company’s name began with a “K”. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Believe me, I know. -
HUBSPOT | WEDNESDAY, JULY 13, 2011 20 Expert Tips for Better Facebook Marketing YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Ask Questions. -
ENGAGE | WEDNESDAY, JULY 13, 2011 This Blog Post May Not Be For You This is the lure of making the homepage of Digg. W e spend a lot of time wooing people to like us. Follow us on Twitter!” Like us on Facebook!” Get our email updates!” “Share us with your friends! “Please hang out with us Friday night!” OK, so that’s from my personal life, but you get the drift) And it makes sense that we do, kind of. -
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011 4 Conversation Starters for Selling Marketing Automation to the CEO by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? and “Are my competitors going to outperform me?”. CEOs love accountability. Share email. Facebook. -
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011 Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy! by Joe Chernov | Tweet this “Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more vogue. It’s strong and stable, but not exactly posh. It’s quite the pair of speakers. Hot stuff. Check it out. | |