Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
Lenny's Newsletter
SEPTEMBER 21, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
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Lenny's Newsletter
SEPTEMBER 21, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
Sprout Social
OCTOBER 19, 2020
But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. Finding the best keyword, optimizing all parts of your video around that keyword, adding end cards, linking to other webpages and videos are just the tip of the iceberg when it comes to YouTube content creation. What are YouTube hashtags?
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Marketing Insider Group
DECEMBER 18, 2023
Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience.
Hubspot
MARCH 26, 2019
YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.
Hubspot
NOVEMBER 9, 2018
Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. How to Make a YouTube Thumbnail. Visit a free online YouTube thumbnail maker.
Marketing Insider Group
APRIL 15, 2024
We’ve all seen the impact of YouTube stars and TikTok influencers. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers.
Hubspot
DECEMBER 12, 2018
Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?
Webbiquity
AUGUST 4, 2020
Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. Videos can be streamed in HD with no delay through Facebook Live, Periscope, or YouTube Live. Pricing: $79/$159/$299 per month; enterprise pricing by quote. Total reviews: 679.
Webbiquity
JUNE 21, 2022
For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.
Oktopost
NOVEMBER 14, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Or subscribe on Spotify , Apple Podcasts , or YouTube Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
Top Rank Marketing
APRIL 18, 2024
Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Podcasts can boost brand awareness, establish thought leadership, differentiate your brand from the competition, and even help with lead generation. Podcasts are very easy to create and launch.
Biznology
JANUARY 31, 2020
Asserts one memorable differentiator (more is not better). ? Differentiates solution decisively with comparison to alternatives. ? Uploaded to YouTube + other platforms. ? Presents a true-to-life situation facing the target customer. ? Tells a story and helps to build a video library of good stories. ? No vague promises. ?
Top Rank Marketing
AUGUST 4, 2023
TechCrunch Instagram Experiments With Range of Generative AI Elements Instagram has undergone testing of an array of new generative AI utilities, expected to eventually roll out to user content feeds, including more advanced AI-assisted visual editing and chatbot tools, while also adding new ways to denote AI-assisted content on the platform, Instagram (..)
Oktopost
APRIL 25, 2022
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. His team of four social media marketers develop demand generation and brand marketing programs in support of EY’s sector, service line, employer brand, talent and executive teams to drive increased differentiation, engagement, loyalty, and sales.
Hinge Marketing
JANUARY 23, 2015
Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. How can professional services marketers differentiate themselves using content curation as a marketing tactic?
Oktopost
APRIL 27, 2023
Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.
Oktopost
APRIL 10, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Love going Behind the Post?
Top Rank Marketing
FEBRUARY 12, 2024
This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed. Live or recorded influencer videos The crossover between video marketing and influencer marketing is natural.
Sprout Social
NOVEMBER 18, 2020
Find out how brands can use this format to publish more in-depth and intriguing videos and differentiate from standard feed content. YouTube Video Tips. As the world’s second-largest search engine, YouTube is the home of social media video content. How to create a YouTube account for business.
Marketing Insider Group
AUGUST 12, 2020
You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.
Marketing Insider Group
JULY 27, 2021
This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world. But elevated customer expectations and the opportunity to create unique, differentiating, brand-specific experiences leave little room for marketers to ignore AR and VR if they want to stay competitive in a post-pandemic world.
Zoominfo
JUNE 20, 2019
US Internet users list these platforms as their preferred platform for consuming live video: Facebook Live (17%), Meerkat (17%), YouTube Live (16%), Younow (16%), Snapchat (12%), Twitter (12%), Periscope (9%), Others (9%) ( source ). As brands compete for eyeballs in the newsfeed, live is a key differentiator ( source ).
Oktopost
JUNE 29, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How do you differentiate great marketing from BS? Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. And on Spotify.
Convince & Convert
APRIL 29, 2015
If you’ve got a topic that you want me to talk about on Jay Today , leave me a comment on Facebook, Google+, YouTube, or other. If you don’t understand the one thing that you do different or better than anybody else, then you do not have a brand that is differentiated or distinguished. Thank you for the question, Vincent.
Biznology
JUNE 29, 2018
Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Just one differentiator. I’m a fan of the one-thing-to-remember-you-by approach when differentiation is difficult, as it is late in the sales process. What can inspire with creativity?
Sprout Social
FEBRUARY 1, 2024
Her YouTube channel and newsletter provide tips on how to use the tool. Conduct competitive benchmarking Conduct competitive benchmarking to get deep insights into industry best practices, audience resonance and strategic adjustments to differentiate your brand.
Webbiquity
DECEMBER 12, 2018
Now it’s finally possible to differentiate between visitors on a deeper level, making personalized offers based on the history of prior interactions between you and the customer. Live Video. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase.
Sprout Social
JUNE 22, 2021
According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.
Navigate the Channel
JANUARY 8, 2024
And memorability comes also from differentiation. Part of the beauty of using video for marketing are the diverse content types, from short-form content like TikTok videos and Instagram Stories to longer, in-depth videos on platforms such as YouTube. In a world saturated with similar products and services, stories set brands apart.
Sprout Social
JUNE 7, 2023
The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. It helps with market differentiation A unique brand experience separates you from the competition. Let’s dive into the advantages in detail.
Vidyard
MAY 21, 2021
The Best Kind of CTA If Your Video Is on YouTube If a viewer is watching your video on YouTube, the ask is simple—include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they’re looking for and, consequentially, into your sales process.
Tomorrow People
OCTOBER 24, 2017
Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. Read our latest Report with B2B Marketing Dare to be different: The state of B2B content marketing differentiation in 2017.
Contently
JULY 26, 2022
Are you doing enough to differentiate your company from the competition and create an engaging brand persona? With the right video content, you could be generating 5+ million YouTube views like cryptocurrency exchange Kraken. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. Showcase your team.
CoSchedule
JANUARY 27, 2023
A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?
Marketing Insider Group
APRIL 7, 2021
Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online. Quick takeaways: Content differentiation tells you how to reach the right people with useful content. Why is Content the Ultimate Differentiation Factor?
Atomic Reach
APRIL 3, 2023
Courtesy @Gawx Art and @NordVPN Differentiating Brands That Care about Authenticity Authentic brands are who they say they are. Some of our other partner connections include Google Analytics, TikTok, Meta, Twitch, YouTube and more. Reddit is one of the 600+ API connections we use as a resource for actionable creative intelligence.
ClickZ
MARCH 2, 2020
Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Whether it’s enabling shoppers to view furniture in their homes or allowing them to try on clothes in a “virtual dressing room”, AR is yet another opportunity for brands to differentiate themselves from the competition.
The Marketing Blender
MARCH 22, 2024
They often listen to podcasts or YouTube videos. Let’s explore some of these crucial components: Strong Brand Identity: Developing a strong brand identity helps differentiate your business and builds recognition, trust, and loyalty among clients. Select the ones that your target audience frequently uses.
Modern B2B
AUGUST 2, 2023
For DV360, this is currently limited to video ads on YouTube and partners, but there are several templates available in the platform that can be used to personalise the story along the video journey.
Scoop.it
JANUARY 7, 2021
For example, if your business is a foreign language school helping children with special needs learn French , then your mission should clearly represent your goal and your target audience, which would differentiate you from other similar businesses. Take Advantage of Partnerships.
Hubspot
APRIL 26, 2019
In Latin America especially, we see a considerable influence from online channels for product discovery, including Google, Twitter, YouTube, and Instagram. Consumers have low expectations when it comes to customer experience, so businesses that make the effort can differentiate themselves and add further momentum to their business's flywheel.
Marketing Insider Group
MARCH 4, 2020
So how do you differentiate your product and stand out from the rest? Content marketing is essential for building trust and authority with your audience to differentiate your brand from others. series on YouTube is a fantastic example of creative content that demonstrates the quality of their products. Key Takeaways.
Biznology
JANUARY 23, 2019
Brands will have to stay ahead of those changes to ensure they stay relevant and competitively differentiated. Snapchat, Instagram, and YouTube). Snapchat, Instagram, and YouTube). As that work shifts, so too will your relationship with your customers and employees. What will change, however, is the form it takes.
Marketing Insider Group
SEPTEMBER 28, 2020
The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Nutanix The Forecast. Intermedia Cloud Communications Blog.
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