B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. But what differentiates them is where they place their emphasis. If all goes well, it will be available next month. Stay tuned.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 9, 2010

A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100