Does a soft sell conflict with content marketing analytics?
Biznology
JUNE 22, 2018
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. You focus on your differentiation. Let me unpack the context of the question, so that it is clearer. And how do you do that?
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