KoMarketing Associates

JULY 6, 2020

This was followed by the white paper, guide, eGuide, and tips and tricks guide. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Biznology

JUNE 29, 2018

Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. Just one differentiator. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

The ROI Guy

AUGUST 3, 2018

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Content Standard

AUGUST 12, 2021

At the core level, thought leadership content amplifies a brand’s differentiated point of view. Identify Your Brand’s Core Values and Value Propositions With your brand’s core values and value propositions top of mind, you’ll be better able to differentiate them against key competitors and industry players.

Thought Leadership 139

Thought Leadership Differentiation Paper Lead Scoring 139

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

KoMarketing Associates

MAY 7, 2018

To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. Research indicated that interactive content, rather than passive content, is more likely to be effective at educating buyers and differentiating companies from the competition.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with intelligent solution recommendations and configurations, quantified personalized benefits and ROI estimates help best during this middle stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Zoominfo

OCTOBER 18, 2022

Demand creation Includes webinars, white papers, and product trials 3. If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Hinge Marketing

FEBRUARY 5, 2016

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48

Marketing Insider Group

MARCH 29, 2021

Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. As both Gillette and MGM Hotels’ success points out, promoting your brand in a new market is all about differentiating your new path not only from its competitors but, in a real sense, from its “other” self.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

The ROI Guy

SEPTEMBER 13, 2011

Because buyers have become so focused on economic justification and competitive advantage, Interactive White Papers are often designed to communicate the unique potential benefits and prove the value of proposed solutions.

Paper 40

Paper ROI Differentiation Cost 40

Marketing Insider Group

JULY 14, 2021

Here are two examples that show the depth differential between e-books and white papers. E-books are more approachable in general, but whitepapers are often better for highly regulated or technical industries. Image Source. Image Source. Close the Loop.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Hinge Marketing

FEBRUARY 22, 2024

Educational content such as blog posts, executive guides, white paper and ebooks address this need. Differentiation, in second place, is a top priority for very good reason. In part, this may be due to factors such as differentiation, culture and the allure of working in a fast-growing business.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

BOP Design

APRIL 19, 2021

What differentiates this type of email is the importance of its content. By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry. Informative B2B Emails. What do we mean by informative?

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Lead Forensics

APRIL 2, 2024

Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Offer additional resources like case studies, white papers, or product webinars to address their knowledge gaps.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. This is because B2B decisions tend to be made more slowly by larger organizations with multiple decision-makers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. This differentiates you from your competition and extracts more value from the customer relationship.

Case Studies 83

Case Studies Case Study Studies Buy 83

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Only B2B

MARCH 20, 2024

MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. It’s a valuable tool for differentiating MQLs and HQLs. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. They’re not wedded to familiar patterns. As the buyers change so must you. That goal will change.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Marketing Insider Group

AUGUST 12, 2020

As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. That differential equation she posted and then explained in laypersons’ terms might be the one piece of information your prospect needs to drive his decision.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Launch Marketing

JULY 6, 2022

Consideration: This stage is about nurturing prospects and further educating them on your key differentiators. Longer form content such as eBooks, white papers and webinars can help push the awareness a bit further and ensure their ongoing engagement.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information.

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. The traditional white paper is dead. When was the last time a traditional, passive white paper did all that? It’s no wonder why your marketing campaigns aren't getting noticed, and are falling flat.

Peer-to-peer 49

Peer-to-peer Marketing Budget Paper Lead Scoring 49

Kaon

FEBRUARY 28, 2019

Adapting to the Changing Buyers’ Experience white paper. For marketing and sales, AR applications extend customer engagement beyond interactivity and allow them to differentiate their brand and products over the competition. B2B buying models have changed, too.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Lead Forensics

APRIL 2, 2024

Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Offer additional resources like case studies, white papers, or product webinars to address their knowledge gaps.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Vision Edge Marketing

MARCH 28, 2019

These core competencies are what enable you to best differentiate your company from its competitors. In the meantime, check out our white paper, Intuition To Wisdom: Transforming Data Into Models and Actionable Insights. Your company has a business strategy that hopefully leverages your organization’s core competencies.

Work Management 183

Work Management Fulfillment Marketing Management Planning 183

BOP Design

JUNE 24, 2020

The website content strategy on the homepage cuts right to the chase and immediately differentiates CorTechs Labs in the marketplace with “Why CorTechs Labs?” with the core differentiators. We are especially proud of the Matillion resource center listing ebooks, webinars, white papers, and assessments. in the B2B market.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Marketing Insider Group

JULY 28, 2020

The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

KoMarketing Associates

FEBRUARY 20, 2018

However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. White papers – absorb knowledge about industry best practices and specific use cases. Sure, product demos are classically designed for the seller’s prospects.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Not to mention, these differentiate you from the competition that has not produced this valuable content.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Techniques like federated learning, differential privacy, and anonymization allow you to personalize effectively without compromising sensitive information. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71