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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG). So where the money comes in is first of all, I can differentiate myself. In the U.K. Get MarTech!

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Industrial Website Redesign: Why It’s Not a DIY Project

Tiecas

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

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Marketing your business model: the killer differentiator

Velocity Partners

Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. Dedicate a page on your website to defining and explaining the model and its advantages. So make it as simple as possible to understand.

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Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors

KoMarketing Associates

That being said, 83% believe that personalization is differentiating, and 94% of businesses with “extensive” personalization agree that it distinguishes them from their competitors. The B2B marketers who are not personalizing content on their website say that the primary reason (42%) is because “customers value privacy.”. “We

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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Consider these methods to start: Differentiate Positively To catch a prospect’s attention, you must stand out in a remarkable way, which means discarding—or avoiding—the same spiel and catchphrases your competitors have offered a thousand times. But don’t look to your product or service features for differentiation.

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Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To For those involved in selling services and products to businesses, differentiation becomes ever more vital. Grand or bland? Doing things differently.

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How Website Heatmaps Make a Killer Content Marketing Campaign

Spiralytics

In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. Website analytics has been developing at a tremendous pace recently, and various analytics tools have been made to understand user behavior and interactions better. What is a website heatmap?