The ROI Guy

OCTOBER 30, 2013

I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). If they are later in the process, it is important to differentiate proving you have a lower total cost and delivers superior value.

Webcast 40

Webcast Cross-Selling Marketing Proposals Urgency Marketing 40

Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Wondering Out Loud

JANUARY 15, 2010

When all products are the same, buyers start differentiating on a different level. To substantiate the claim we used customer testimonials and this webcast as proof points (I’m the cute one on the right). This is where the marriage of traditional and social media happens. is where you make the claims.

SME 40

SME Media Webcast Telemarketing 40

markempa

FEBRUARY 21, 2011

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.

Demand Generation 120

Demand Generation Demand Eloqua Generation 120

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Do the words; the tone; and the context of what’s written allow prospects to engage further with you?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Do the words; the tone; and the context of what’s written allow prospects to engage further with you?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Everything Technology Marketing

MAY 24, 2010

Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. With compelling content that is relevant, valuable, and of high quality.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Now, the folks at ON24 believe they may have changed that. It's almost like Second Life for trade shows.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

Hubspot

OCTOBER 16, 2014

PowToon’s animation software lets you easily create animations with props, characters, and more -- which can help you differentiate your company when talking with prospects. Presentations created with Zentation become webinars, webcasts, and virtual events for prospects and customers -- all great collateral for marketing and sales.

Tools 28

Tools Webinar Metrics Webcast Template 28

The ROI Guy

DECEMBER 2, 2014

However, there is still too much focus on product differentiation at a time when products are not too different from one another. The bottom-line: the right sales tool can be the differentiator in improving customer experience, so important in the decision making process. What about Value Training and Coaching?

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Conversica

SEPTEMBER 12, 2018

Artificial intelligence seems to be a way that many companies are able to further differentiate themselves. That’s why it’s more important than ever for marketers to create experiences that cut through that noise.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

Zoominfo

JULY 11, 2018

61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). The top five formats B2B marketers use to distribute content for content marketing purposes are email (93%), social media (92%), blogs (79%), in-person events (56%), and webinars/webcasts/virtual events (55%) ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Envy

FEBRUARY 16, 2022

The site also offers webcasts and virtual events, as well as news and opinion. Another platform offering the latest news and articles, Cyware Social differentiates itself by offering easily customizable news, allowing visitors to create custom alerts and feeds for cyber security news across a range of topics and industries.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

PureB2B

APRIL 17, 2018

You might want to take note of these top four content types for your content syndication strategy: 85% whitepaper, 60% webcast, 50% infographic, and 35% articles. As a general rule, your content should only be 20% promotional. Improved Lead Generation. Modern content marketing requires a focused strategy.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Effectiveness Lead Scoring 62

Zoominfo

JULY 21, 2019

61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). Best-in-class organizations are 93% more likely to use data to personalize content or communications ( source ). 70% of B2B marketers always or frequently prioritize delivering content quality over content quantity ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

PureB2B

APRIL 17, 2018

You might want to take note of these top four content types for your content syndication strategy: 85% whitepaper, 60% webcast, 50% infographic, and 35% articles. As a general rule, your content should only be 20% promotional. Improved Lead Generation. Modern content marketing requires a focused strategy.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Effectiveness Lead Scoring 48

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Content4Demand

MAY 14, 2020

They identified the key decision makers and influencers at the target account and built a campaign to increase awareness of Assurant’s industry expertise, end-to-end mobile value chain, differentiation and thought leadership across the content journey that Assurant had mapped for each persona.

Account Based Marketing 70

Account Based Marketing ABM Webcast B2B Thought Leadership 70

Buzz Marketing for Technology

JUNE 27, 2008

With respect to the MLA debate of evidence around cool tools, I have not heard or seen the MLA webcast , but I remember when the idea came over the Twitter feed. With respect to the MLA debate of evidence around cool tools, I have not heard or seen the MLA webcast". Seriously, cant we quantify that? Posted by: at June 9, 2008 1:44 PM.

Web 2.0 100

Web 2.0 Peer-to-peer Tools Google 100

WebMarketCentral

SEPTEMBER 11, 2005

WMC: What are your key differentiators? AM: Podcasting, advertising, email newsletters, media coverage, direct mail, webcasts, and calling. Our typical client has marketing or single project budget of between $50,000 to $100,000. What sets you apart from your competition? That means I hate letting anyone down. You understand right?

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20