Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Videos that tell a complete story about the company and short ones that show services and equipment capabilities. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition?

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 16, 2011

Videos play a key role in manufacturing marketing. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer.

Social Media 60

Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

APRIL 3, 2011

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. Describe or show (videos) how your products/services solve those problems. For example, a safety valve manufacturer that uses a central database to catalog every valve used by its customers.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Developing your unique value proposition is also a good way to differentiate your company from the competition.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. Borrowing” ideas is not stealing something from someone else.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Get the free “Step-by-Step Guide to Website (re)Design” now.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60