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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Describe the most important need your product fulfills.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Differentiates Your Offering. Here are four other key psychological principles of social proof. Uncertainty.

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

As such, they need to be sure of the long-term viability of the vendor in addition to the quality, fit, functionality, and support of what they are buying. Thus, it’s critical for marketers in a B2C environment to focus heavily on pricing strategies that differentiate their products from competitors and drive customer loyalty.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. However, the vendor is addressing these, pricing is attractive, and a 30-day free trial mitigates risk. Pricing: $25/$40 per month; enterprise pricing by quote.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Another 4.1%

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Simplifying and personalizing the buying process is now the key differentiator. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Engineers view Google as the most valuable content resource, followed by vendor websites. KoMarketing ).

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5 Questions Every Business Website Must Answer

Webbiquity

The problem is defined, the solution set narrowed, and now it’s time to choose between competing vendors. This is where you differentiate yourself from the pack. Differentiate your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers.