Does Your Pricing Leave Money on the Table?
B2B Marketing Traction
AUGUST 11, 2011
Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation. If you are able to differentiate yourself from your competition, there is a better way to price. A value-based pricing model that has proven to be a real differentiator in today’s value-oriented culture.
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