Webbiquity

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Describe the most important need your product fulfills.

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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Differentiating a product is (usually) easy. Differentiating professional services is hard. You can connect with Dustin Bruzenak on LinkedIn and Twitter. Take an IT services business for example. They have employees with X years of experience (so do their competitors). Previous Posts in This Series.

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How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

When you offer a personalized customer experience based on what you know about your customers, you are differentiating your offering in way competitors can’t match. As noted above, offer multiple channels for customer service, including at the very least phone, email, web chat, and Twitter. Follow him on Twitter @Ozaemotion.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Connect with Grin on Facebook or Twitter. Image via LinkedIn Marketing Solutions. Over to You.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. A digital product brand is a recognizable symbol that distinguishes an organization from its competitors.

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Five Brand Building Tips for B2B Businesses

Webbiquity

In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Here are five brand building tips that you can use to grow your B2B business.