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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

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Competing with Twitter (X.com) and Instagram: Tying the Threads together

Martech

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Twitter rolls out Vine.

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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

They’re on Twitter because everyone says they’re supposed to be there. In the same breath, though, marketers will sell you on the importance of a unique voice, of differentiating your company from all the other companies. That’s what makes the R/GA Twitter account worth following on a daily basis.

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How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice [Podcast]

Marketing Insider Group

Luckily, the most powerful way to differentiate from all of that is obvious and free. The post How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice appeared first on Unthinkable. This creates copycat, forgettable work. The only question is whether we have the courage to deploy it.

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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Describe the most important need your product fulfills.