How Marketers Can Help Reps Use Sales Content Effectively
Marketing Interactions
OCTOBER 8, 2020
Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors. You create messaging, differentiation, brochures, solution briefs, videos on how to use it, web pages, and more. This is where the product approach to content comes into play. Think about when you launch a product.
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