Industrial Marketing Today

JUNE 5, 2012

Their efforts are limited to spending some money on SEO and PPC to drive traffic to their websites. After doing all the heavy lifting of SEO to drive traffic, site visitors reach a dead end because there has been no thought given to converting that traffic into leads. See my earlier post, “You’ve Got Traffic.

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2012

See my post, “You’ve Got Traffic. He finds it difficult to articulate it into written words and differentiate our company. Your content must strike the right balance between the needs of your human readers and those of search engine bots. Now What?”.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

SEPTEMBER 2, 2012

How to research keywords and write optimized copy to attract the right traffic (SEO). How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). What kind of content will educate your customers and help them make an informed buying decision (Move away from price).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

APRIL 3, 2011

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. Moore: Structural, structural diagnostics, civil, traffic and transportation engineers and parking consultants. Tweet about the updates and announce them on your Facebook page to drive more traffic back to your Website. View technical library >> Walter P.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60