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ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." It's almost like Second Life for trade shows.

Webcast 20
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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Is it memorable? •