B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” Our marketing partners use the same tools to post and engage with readers that I do. Good or bad, it doesn’t matter: it’s an ad, not editorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” Our marketing partners use the same tools to post and engage with readers that I do. Good or bad, it doesn’t matter: it’s an ad, not editorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. It doesn’t try to be the definitive word on the subject, or to offer step-by-step guidance in using new-media tools.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. The personal and professional in journalism are merging; what we need are tools to manage our merging identities, not a broadsword to cleave them. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100