Writing on the Web

FEBRUARY 14, 2012

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 9, 2011

Specific examples and case studies spell everything out for readers and make your copy come alive. Write out a few sentences about what differentiates your product/service. It also helps them to see how what you’re writing about has been applied and what kinds of results can be expected. Question #5: What should you do now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100