Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing. How do you rise above the noise when there is so much parity in Value Propositions?

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 16, 2011

And I don’t mean multinational behemoths that have deep pockets and can afford to experiment with marketing strategies. These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers.

Social Media 60

Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

JUNE 5, 2012

IMO, this all too common scenario is not a realistic industrial marketing strategy; it is “A Hope and a Prayer.”. Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. What then is the solution for this content marketing problem?

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

JULY 2, 2012

Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible.

Lead Ranking 60

Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 2, 2012

How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). How to research keywords and write optimized copy to attract the right traffic (SEO). How to use content to convert visitors into qualified leads (Lead generation).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

APRIL 3, 2011

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. Relationship Marketing or Personalized Marketing as some marketers like to call it, recognizes the life-time value of a customer rather than focusing on quick sales transactions.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60