Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). But in the last few years, we’ve noticed more intuitive, DIY-style tools rising in popularity.

Email Marketing 86

Email Marketing Marketing Automation Services Work Management Planning 86

Vision Edge Marketing

DECEMBER 5, 2023

Spot Opportunities. Identify their strengths and weaknesses, potential threats, and areas where you can differentiate yourself. Spots gaps in competitors’ positions and anticipates and counters competitors’ moves and strategies. Stick with the jigsaw strategy. Choose a corner and steadily work out methodically from that corner.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

ClickZ

FEBRUARY 6, 2024

The campaign, which premiered during the 66th Annual Grammy Awards, includes a variety of advertising mediums, such as TV spots, out-of-home placements, print, and digital ads across the US and UK. The Impact Snapchat’s differentiation strategy has been well-received, particularly among its core demographic of young users.

Social Media 52

Social Media Media Differentiation Validation 52

Marketing Insider Group

JUNE 22, 2020

Differentiate your new brand voice from your previous one. That kind of sustained content marketing can differentiate your brand – not only from its competitors but also from its former self. Differentiate Your Brand’s Customer Experience from Its Former Self. Quick Takeaways: Research your new target market and their needs.

Content Marketing 260

Content Marketing Branding Brand Identity Marketing Agencies 2 260

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

Zoominfo

APRIL 21, 2020

Let your message stand out and express your differentiation. But here’s the interesting part: the culture within your own company is also a valuable differentiator as a vendor. What’s going to convince decision-makers to award you a spot on the preferred vendor list is the relationship you have with your contact or contacts.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Valasys

APRIL 15, 2024

To succeed, you want to be in the top spots. That’s why true SEO competitors are the ones fighting for those top search results spots. This reveals new opportunities to differentiate your website. Checking SERPs (Search Engine Result Pages) reveals the current winners in your niche. The secret to finding them?

SERP 40

SERP Analysis Keywords SEO 40

Litmus

APRIL 7, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. But in December 2021, that changed as Apple Mail Privacy Protection took the top spot. Other: 0.9%.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

Martech

JULY 21, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks.

Enterprise Management 132

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 132

Litmus

MAY 9, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. Outlook’s reign in the top spot is relatively new, occurring in January 2022. Google Android: 30.3%.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Heinz Marketing

OCTOBER 20, 2022

Key differentiators. All in all, conducting a competitive content analysis has multiple benefits and can help organizations discover potential blind spots and new opportunities. Common language and how they’re positioning themselves in the market. Content takeaways. What makes them different? Recommendations.

Analysis 119

Analysis Top of Funnel Content Demand Generation Agencies 119

Litmus

MARCH 9, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. Apple takes the top spot as the most popular email client, with a share of 59.8%. Gmail: 27.4%.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Differentiation 79

Litmus

FEBRUARY 9, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. It since has been slowly receding from the number one spot, finally landing at number two. .

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

Litmus

AUGUST 11, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. Outlook continues to hold the top spot. Learn why in this blog post. Top 10 most popular email clients.

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

Digital B2B Marketing

JUNE 14, 2012

Your Turn Will we see a major trend towards companies using content marketing to broadly differentiate themselves in the market, or will companies focus on using content in the buying process? Share your thoughts below or with me on Twitter ( @wittlake ).

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Spiralytics

JANUARY 25, 2023

They reveal weak spots you might have never noticed before and give you a clear picture of how your customers interact on your website. Each source has its own color, so it’s easy to differentiate them. It’s useful to make device- or source-specific assumptions and strategize your campaign interface-wise.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

DECEMBER 13, 2023

Each tool builds on existing frameworks and data back automation to get exceptional results; this is the sweet spot. Though indexing is never promised, this may occur because Google has begun to portion off how it crawls different elements of your website using APIs and differentiated feeds in conjunction with specified structured data.

CMS Development 107

CMS Development SEO Trends API 107

Biznology

APRIL 20, 2022

So I was surprised to see Brave running national TV spots over the past two or three months. You may be wondering why a browser that is trying to differentiate itself with privacy controls is even necessary with the recent moves toward eliminating third-party cookies and requiring opt-in for other forms of tracking.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. Although the 30-second audio spot is common, it may not perform the best for every advertiser. 6 Creative Tips to Optimize your Digital Audio Advertising.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Content Standard

DECEMBER 6, 2023

other areas of business) have been a bright spot in my life as a healthcare tech writer. I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. What they didn’t know was that they had a deeper problem. Their number one content challenge?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Litmus

JULY 8, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. It has maintained its spot, and increased from 5.9% Learn why in this blog post. Google Android: 35.3%.

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

The Marketing Blender

FEBRUARY 6, 2024

Knowing Your Offering vs. Knowing Your Business There’s a significant difference between knowing the details of your offering versus comprehending your business, market, message, and differentiators. Here’s why and how: Understanding Your Market Often, organizations have a massive blind spot when it comes to their market.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

Webbiquity

JANUARY 19, 2023

For example, someone might go online to find a laptop that meets certain criteria and then make the purchase on the spot. Thus, it’s critical for marketers in a B2C environment to focus heavily on pricing strategies that differentiate their products from competitors and drive customer loyalty.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Parse.ly

NOVEMBER 5, 2021

Here’s what we learned: The sweet spot. When you look at building an audience that knows, likes, and trusts you, and that you can monetize, every one of us starts with the sweet spot. The sweet spot. Your sweet spot should fall between your expertise, your skills and knowledge, and what your audience desires.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Top Rank Marketing

MARCH 27, 2024

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Your authentic and credible content will further differentiate you from competitors who might be drawn to the allure of spammy AI tactics.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Litmus

JUNE 10, 2022

Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. Samsung Mail is new to the top three, a spot previously occupied by Apple iPad (iPadOS Mail).

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Contently

APRIL 4, 2018

Strategic differentiation is a big theme for brands in 2018. Take Logitech’s fake Business Speak Detection product video that earned a spot on the major roundups. These articles are interchangeable, low-hanging clickbait that loses its relevance after 48 hours. Simply being helpful or funny isn’t enough anymore.

Content 147

Content Differentiation Copywriting Aggregators 147

ClearVoice

MARCH 1, 2023

By building a product and providing a service focused on solving customer pain points, you differentiate your company from the competition. Keep a record of their complaints to spot repetitive issues or customers who frequently encounter problems. Provide discounts and other incentives that will make customers feel valued.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Rev

SEPTEMBER 11, 2019

Beyond that we discuss the power of building defensible differentiation – and how this results into a sustainable win-win for both your customers and you as a technology provider. To find solutions in the market that provide new ways to differentiate yourself and actually have ‘an unfair advantage?’ Why did this trigger me?

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

It took a willingness to dig below the surface to spot signs of consumer disengagement. The spots garnered attention for their uniqueness and vibrancy, but more importantly, appealing to human emotion — and not being afraid to do so — differentiated Phillips 66 from its competitors. Monitoring the Migration of Consumer Wants.

Advertising Agencies 130

Advertising Agencies Amazon Paid Search Agency Thought Leadership 130

Martech

SEPTEMBER 26, 2023

In today’s hyper-connected world, relevance is the secret sauce differentiating a memorable campaign from a forgettable one. Couple that with higher hit rates from spot-on, timely interactions and boom — you’ve got ROI gold. How automation boosts ROI Automation is your ROI jetpack.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Relevance ROI 116

Litmus

SEPTEMBER 17, 2021

In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus. Didn’t make the live webinar? We recorded the whole thing. However, we wouldn’t use different pixels.

Webinar Metrics 74

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 74

Savanta

FEBRUARY 27, 2017

Congrats to British Airways for winning top spot for the third year running! In a world of non-differentiated products and services there’s a clear opportunity for B2B brands to focus on how the buyer or user feels about the experience, rather than what the product or service actually does.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

Savanta

FEBRUARY 27, 2017

Congrats to British Airways for winning top spot for the third year running! In a world of non-differentiated products and services there’s a clear opportunity for B2B brands to focus on how the buyer or user feels about the experience, rather than what the product or service actually does.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

Oktopost

JUNE 29, 2022

How do you differentiate great marketing from BS? Talking through some of a CMO’s greatest dilemmas, such as how everyone wants the title, but nobody wants the job, the non-existent playbook, and how to spot good marketing versus BS. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75