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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. Into new kinds of businesses.

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Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

Starting my career as a woman in software engineering. The post Vulnerability in the workplace: A career differentiator for women in software engineering appeared first on Sprout Social. Finding an organization that will give you the space to be your authentic self is rare, but you shouldn’t settle for anything less.

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Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To For those involved in selling services and products to businesses, differentiation becomes ever more vital. Grand or bland? Doing things differently.

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How to Differentiate Between Warm and Hot Leads

Zoominfo

Use Your CRM Software. A good rule of thumb: when in doubt, turn to your CRM software. Another great form of content is product videos — you can pump up prospects who are already interested in your product by giving them a clear demonstration of how useful your product can be to them.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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Putting Differentiated Value in B2B Value Calculators

Mereo

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. Salespeople need to cut to the chase with the benefits that differentiate them from the competition and drive the buyer to act. Emphasize Differentiated Value. Prove Your Worth.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

And, it’s because IT is not aligned with operational and customer needs as most software providers and implementation partners are just simply fulfilling requests. The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group.