WebMarketCentral

OCTOBER 27, 2008

SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"

PPC 20

PPC Cost SEO SEM 20

WebMarketCentral

FEBRUARY 20, 2008

Selling the Benefit: Duracell by Marketing Genius from Maple Creative Blogger Skip Lineberg praises a Duracell campaign that creatively and effectively focuses on product benefits in crucial situations—such as in heart monitors and fire alarms—to differentiate a commodity product. Can you buy customer loyalty? Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MARCH 5, 2008

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

SEPTEMBER 24, 2005

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? This is what differentiates us from all the rest of the businesses associated with the Live Chat support space. FA: Well, we do not have much of a competition today in our space.

Work Management 20

Work Management Marketing Management SEM Allocation 20