Differentiation Segmentation Touchpoints Traffic Twitter 
Marketing Insider Group
NOVEMBER 18, 2020
ABM doesn’t care about the thousands of followers you gained on Twitter. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Don’t waste your resources on the smaller fish. Go for the big one.
Pam Didner
MAY 7, 2021
If we could train machines to differentiate muffins from dogs, we could also train them to perform more complex tasks, such as being able to recognize faces (aka facial recognition), interpret traffic lights (autonomous driving), decipher sentiments (decode texts to provide appropriate responses) and more. AI is everywhere….
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Marketing Insider Group
AUGUST 30, 2019
ABM doesn’t care about the thousands of followers you gained on Twitter. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Don’t waste your resources on the smaller fish. Go for the big one.
Content Marketing Institute
JULY 11, 2018
And that could send the cost of goods and services sharply higher in the near future, affecting nearly every retail segment. “Using tactics like blogging , you can create warm traffic to remarket to later, with a much lower CAC than cold traffic,” she says. Cost containment is increasingly critical.
Marketing Insider Group
AUGUST 30, 2019
ABM doesn’t care about the thousands of followers you gained on Twitter. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Don’t waste your resources on the smaller fish. Go for the big one.
Unbounce
AUGUST 6, 2021
Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online. ” But so much opportunity is lost from this approach!
Metadata
JUNE 9, 2020
Even more exciting, let’s say this new thought leadership asset does an excellent job at educating, differentiating, and agitating the problem your product solves. If the content positions you as a thought leader and adds value, then it is relevant to anyone, across all segments, even closed-lost deals. Email everyone, seriously.
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