Remove Differentiation Remove Segmentation Remove Touchpoints Remove Traffic
article thumbnail

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 363
article thumbnail

E-Commerce Personalization: Everything You Need to Know

SmartBug Media

With this information, you can create a differentiated journey for each customer across multiple touchpoints. Dynamic Content to Segment Traffic Companies with a large customer base and product catalog create segments to target different demographics. All this is to say that you want to protect them at all costs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

article thumbnail

Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Salesforce Marketing Cloud

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. Clearly define your brand differentiators and unique selling propositions.

article thumbnail

Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. This finely granulated segmentation is essential for marketing and sales personalization, which matters now more than ever with the rise of digital consumers’ expectations.

article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. It would help if you also looked into persona-based segmentation.

article thumbnail

Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. Personalization and Customer Expectations Today, customers expect personalized experiences across every touchpoint.